{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,26]],"date-time":"2025-10-26T15:04:01Z","timestamp":1761491041981,"version":"3.40.3"},"publisher-location":"Cham","reference-count":22,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783030539795"},{"type":"electronic","value":"9783030539801"}],"license":[{"start":{"date-parts":[[2020,8,13]],"date-time":"2020-08-13T00:00:00Z","timestamp":1597276800000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"},{"start":{"date-parts":[[2020,8,13]],"date-time":"2020-08-13T00:00:00Z","timestamp":1597276800000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2021]]},"DOI":"10.1007\/978-3-030-53980-1_17","type":"book-chapter","created":{"date-parts":[[2020,8,12]],"date-time":"2020-08-12T17:09:22Z","timestamp":1597252162000},"page":"106-112","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["The Impacts of Content and Source Factors on Consumers\u2019 Liking Toward Advertisements: An HSM-Based Framework"],"prefix":"10.1007","author":[{"given":"Xiumin","family":"Chu","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yezheng","family":"Liu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Xiayu","family":"Chen","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2020,8,13]]},"reference":[{"issue":"2","key":"17_CR1","doi-asserted-by":"publisher","first-page":"167","DOI":"10.1108\/17473611311325564","volume":"14","author":"K Chan","year":"2013","unstructured":"Chan, K., Leung Ng, Y., Luk, E.K.: Impact of celebrity endorsement in advertising on brand image among Chinese adolescents. Young Consumers 14(2), 167\u2013179 (2013)","journal-title":"Young Consumers"},{"issue":"1","key":"17_CR2","doi-asserted-by":"publisher","first-page":"33","DOI":"10.1057\/palgrave.bm.2540100","volume":"10","author":"A Chaudhuri","year":"2002","unstructured":"Chaudhuri, A., Holbrook, M.B.: Product-class effects on brand commitment and brand outcomes: the role of brand trust and brand affect. J. Brand Manag. 10(1), 33\u201358 (2002)","journal-title":"J. Brand Manag."},{"issue":"4","key":"17_CR3","doi-asserted-by":"publisher","first-page":"578","DOI":"10.1007\/s11747-008-0121-1","volume":"36","author":"CA De Matos","year":"2008","unstructured":"De Matos, C.A., Rossi, C.A.V.: Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators. J. Acad. Mark. Sci. 36(4), 578\u2013596 (2008)","journal-title":"J. Acad. Mark. Sci."},{"issue":"3","key":"17_CR4","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1080\/00913367.1999.10673585","volume":"28","author":"DH Dean","year":"1999","unstructured":"Dean, D.H.: Brand endorsement, popularity, and event sponsorship as advertising cues affecting consumer pre-purchase attitudes. J. Adv. 28(3), 1\u201312 (1999)","journal-title":"J. Adv."},{"key":"17_CR5","unstructured":"eMarketer Weibo Now Used by Nearly 25% of Population in China (2018)"},{"key":"17_CR6","doi-asserted-by":"publisher","first-page":"30","DOI":"10.1016\/j.chb.2016.11.002","volume":"68","author":"C Gan","year":"2017","unstructured":"Gan, C.: Understanding WeChat users\u2019 liking behavior: an empirical study in China. Comput. Hum. Behav. 68, 30\u201339 (2017)","journal-title":"Comput. Hum. Behav."},{"key":"17_CR7","doi-asserted-by":"publisher","first-page":"2","DOI":"10.25300\/MISQ\/2019\/14346","volume":"43","author":"H Geva","year":"2019","unstructured":"Geva, H., Oestreicher-Singer, G., Saar-Tsechansky, M.: Using retweets when shaping our online persona: topic modeling approach. MIS Q. 43, 2 (2019)","journal-title":"MIS Q."},{"issue":"2","key":"17_CR8","first-page":"1281","volume":"2","author":"KH Hanzaee","year":"2012","unstructured":"Hanzaee, K.H., Taghipourian, M.J.: The effects of brand credibility and prestige on consumers purchase intention in low and high product involvement. J. Basic Appl. Sci. Res. 2(2), 1281\u20131291 (2012)","journal-title":"J. Basic Appl. Sci. Res."},{"issue":"10","key":"17_CR9","doi-asserted-by":"publisher","first-page":"1480","DOI":"10.1016\/j.jbusres.2011.10.014","volume":"65","author":"AJ Kim","year":"2012","unstructured":"Kim, A.J., Ko, E.: Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. J. Bus. Res. 65(10), 1480\u20131486 (2012)","journal-title":"J. Bus. Res."},{"issue":"2","key":"17_CR10","doi-asserted-by":"publisher","first-page":"361","DOI":"10.1057\/palgrave.jibs.8490105","volume":"28","author":"CK Kim","year":"1997","unstructured":"Kim, C.K., Chung, J.Y.: Brand popularity, country image and market share: an empirical study. J. Int. Bus. Stud. 28(2), 361\u2013386 (1997)","journal-title":"J. Int. Bus. Stud."},{"issue":"7\/8","key":"17_CR11","doi-asserted-by":"publisher","first-page":"1399","DOI":"10.1108\/EJM-06-2014-0344","volume":"50","author":"J Kim","year":"2016","unstructured":"Kim, J., Kim, J.-E., Marshall, R.: Are two arguments always better than one? Persuasion knowledge moderating the effect of integrated marketing communications. Eur. J. Market. 50(7\/8), 1399\u20131425 (2016)","journal-title":"Eur. J. Market."},{"issue":"11","key":"17_CR12","doi-asserted-by":"publisher","first-page":"5105","DOI":"10.1287\/mnsc.2017.2902","volume":"64","author":"D Lee","year":"2018","unstructured":"Lee, D., Hosanagar, K., Nair, H.S.: Advertising content and consumer engagement on social media: evidence from Facebook. Manage. Sci. 64(11), 5105\u20135131 (2018)","journal-title":"Manage. Sci."},{"issue":"2","key":"17_CR13","doi-asserted-by":"publisher","first-page":"53","DOI":"10.1016\/S1441-3582(01)70175-9","volume":"9","author":"A Lye","year":"2001","unstructured":"Lye, A., Venkateswarlu, P., Barrett, J.: Brand extensions: prestige brand effects. Australas. Market. J. (AMJ) 9(2), 53\u201365 (2001)","journal-title":"Australas. Market. J. (AMJ)"},{"issue":"2","key":"17_CR14","doi-asserted-by":"publisher","first-page":"55","DOI":"10.2753\/MIS0742-1222270202","volume":"27","author":"A Majchrzak","year":"2010","unstructured":"Majchrzak, A., Jarvenpaa, S.L.: Safe contexts for interorganizational collaborations among homeland security professionals. J. Manag. Inf. Syst. 27(2), 55\u201386 (2010)","journal-title":"J. Manag. Inf. Syst."},{"issue":"3","key":"17_CR15","doi-asserted-by":"publisher","first-page":"80","DOI":"10.1509\/jmkg.74.3.080","volume":"74","author":"AB Monga","year":"2010","unstructured":"Monga, A.B., John, D.R.: What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation. J. Market. 74(3), 80\u201392 (2010)","journal-title":"J. Market."},{"issue":"2","key":"17_CR16","doi-asserted-by":"publisher","first-page":"185","DOI":"10.1086\/209251","volume":"18","author":"CW Park","year":"1991","unstructured":"Park, C.W., Milberg, S., Lawson, R.: Evaluation of brand extensions: The role of product feature similarity and brand concept consistency. Journal of consumer research 18(2), 185\u2013193 (1991)","journal-title":"Journal of consumer research"},{"issue":"1","key":"17_CR17","doi-asserted-by":"publisher","first-page":"50","DOI":"10.1177\/002224297704100107","volume":"41","author":"A Resnik","year":"1977","unstructured":"Resnik, A., Stern, B.L.: An analysis of information content in television advertising. J. Market. 41(1), 50\u201353 (1977)","journal-title":"J. Market."},{"issue":"1","key":"17_CR18","doi-asserted-by":"publisher","first-page":"27","DOI":"10.1007\/BF00382710","volume":"2","author":"PC Santilli","year":"1983","unstructured":"Santilli, P.C.: The informative and persuasive functions of advertising: a moral appraisal. J. Bus. Ethics 2(1), 27\u201333 (1983)","journal-title":"J. Bus. Ethics"},{"issue":"1","key":"17_CR19","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1509\/jm.11.0528","volume":"78","author":"C Schulze","year":"2014","unstructured":"Schulze, C., Sch\u00f6ler, L., Skiera, B.: Not all fun and games: viral marketing for utilitarian products. J. Market. 78(1), 1\u201319 (2014)","journal-title":"J. Market."},{"key":"17_CR20","doi-asserted-by":"publisher","first-page":"123","DOI":"10.1016\/j.jbusres.2017.06.003","volume":"79","author":"K Swani","year":"2017","unstructured":"Swani, K., Milne, G.R.: Evaluating Facebook brand content popularity for service versus goods offerings. J. Bus. Res. 79, 123\u2013133 (2017)","journal-title":"J. Bus. Res."},{"key":"17_CR21","doi-asserted-by":"crossref","unstructured":"Todorov, A., Chaiken, S., Henderson, M.D.: The heuristic-systematic model of social information processing. In: The Persuasion Handbook: Developments in Theory and Practice, pp. 195\u2013211 (2002)","DOI":"10.4135\/9781412976046.n11"},{"issue":"2","key":"17_CR22","first-page":"157","volume":"16","author":"CJ Vargo","year":"2016","unstructured":"Vargo, C.J.: Toward a tweet typology: Contributory consumer engagement with brand messages by content type. J. Interact. Adv. 16(2), 157\u2013168 (2016)","journal-title":"J. Interact. Adv."}],"container-title":["Advances in Intelligent Systems and Computing","2020 International Conference on Applications and Techniques in Cyber Intelligence"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-030-53980-1_17","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2020,8,15]],"date-time":"2020-08-15T18:03:42Z","timestamp":1597514622000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-030-53980-1_17"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,8,13]]},"ISBN":["9783030539795","9783030539801"],"references-count":22,"URL":"https:\/\/doi.org\/10.1007\/978-3-030-53980-1_17","relation":{},"ISSN":["2194-5357","2194-5365"],"issn-type":[{"type":"print","value":"2194-5357"},{"type":"electronic","value":"2194-5365"}],"subject":[],"published":{"date-parts":[[2020,8,13]]},"assertion":[{"value":"13 August 2020","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"ATCI","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"International Conference on Applications and Techniques in Cyber Security and Intelligence","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Fuyang","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"China","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2020","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"20 June 2020","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"22 June 2020","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"atci2020","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}}]}}