{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,26]],"date-time":"2025-03-26T19:19:28Z","timestamp":1743016768721,"version":"3.40.3"},"publisher-location":"Cham","reference-count":26,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783030615024"},{"type":"electronic","value":"9783030615031"}],"license":[{"start":{"date-parts":[[2021,1,1]],"date-time":"2021-01-01T00:00:00Z","timestamp":1609459200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springer.com\/tdm"},{"start":{"date-parts":[[2021,1,1]],"date-time":"2021-01-01T00:00:00Z","timestamp":1609459200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2021]]},"DOI":"10.1007\/978-3-030-61503-1_5","type":"book-chapter","created":{"date-parts":[[2021,4,26]],"date-time":"2021-04-26T08:31:00Z","timestamp":1619425860000},"page":"45-57","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":2,"title":["Agent Based Model of Cross Media Reach of Advertising"],"prefix":"10.1007","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-7885-4028","authenticated-orcid":false,"given":"Micha\u0142","family":"Kot","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0678-282X","authenticated-orcid":false,"given":"Bogumi\u0142","family":"Kami\u0144ski","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2021,4,27]]},"reference":[{"issue":"3","key":"5_CR1","doi-asserted-by":"publisher","first-page":"1007","DOI":"10.1111\/1468-2354.t01-2-00098","volume":"44","author":"DA Ackerberg","year":"2003","unstructured":"D.A. Ackerberg, Advertising, Learning, and Consumer Choice in Experience Good Markets: An Empirical Examination. International Economic Review 44(3), 1007\u20131040 (2003). https:\/\/doi.org\/10.1111\/1468-2354.t01-2-00098","journal-title":"International Economic Review"},{"issue":"1","key":"5_CR2","doi-asserted-by":"publisher","first-page":"65","DOI":"10.2307\/3151793","volume":"21","author":"G Assmus","year":"1984","unstructured":"G. Assmus, J.U. Farley, D.R. Lehmann, How Advertising Affects Sales: Meta-Analysis of Econometric Results. Journal of Marketing Research 21(1), 65\u201374 (1984). https:\/\/doi.org\/10.2307\/3151793","journal-title":"Journal of Marketing Research"},{"issue":"6\u20137","key":"5_CR3","doi-asserted-by":"publisher","first-page":"993","DOI":"10.1016\/S0898-1221(01)00215-2","volume":"42","author":"AS Belenky","year":"2001","unstructured":"A.S. Belenky, An approach to planning an advertising campaign of goods and services. Computers & Mathematics with Applications 42(6\u20137), 993\u20131008 (2001). https:\/\/doi.org\/10.1016\/S0898-1221(01)00215-2","journal-title":"Computers & Mathematics with Applications"},{"issue":"1","key":"5_CR4","doi-asserted-by":"publisher","first-page":"65","DOI":"10.1137\/141000671","volume":"59","author":"J Bezanson","year":"2017","unstructured":"J. Bezanson, A. Edelman, S. Karpinski, V.B. Shah, Julia A fresh approach to numerical computing. SIAM Review 59(1), 65\u201398 (2017). https:\/\/doi.org\/10.1137\/141000671","journal-title":"SIAM Review"},{"issue":"1","key":"5_CR5","doi-asserted-by":"publisher","first-page":"83","DOI":"10.2307\/3149343","volume":"2","author":"DB Brown","year":"1965","unstructured":"D.B. Brown, M.R. Warshaw, Media Selection by Linear Programming. Journal of Marketing Research 2(1), 83\u201388 (1965). https:\/\/doi.org\/10.2307\/3149343","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"5_CR6","first-page":"21","volume":"3","author":"JM Caffyn","year":"1963","unstructured":"J.M. Caffyn, M. Sagovsky, Net audiences of British newspapers - a comparison of Agostini and Sainsbury methods. Journal of Advertising Research 3(1), 21\u201325 (1963)","journal-title":"Journal of Advertising Research"},{"issue":"6","key":"5_CR7","doi-asserted-by":"publisher","first-page":"33","DOI":"10.2501\/JAR.42.6.33","volume":"42","author":"HM Cannon","year":"2002","unstructured":"H.M. Cannon, J.D. Leckenby, A. Abernethy, Beyond effective frequency: Evaluating media schedules using frequency value planning. Journal of Advertising Research 42(6), 33\u201346 (2002). https:\/\/doi.org\/10.2501\/JAR.42.6.33","journal-title":"Journal of Advertising Research"},{"issue":"5","key":"5_CR8","doi-asserted-by":"publisher","first-page":"826","DOI":"10.1007\/978-3-642-51565-1_53","volume":"44","author":"R Dorfman","year":"1954","unstructured":"R. Dorfman, P.O. Steiner, Optimal advertising and optimal quality. The American Economic Review 44(5), 826\u2013836 (1954). https:\/\/doi.org\/10.1007\/978-3-642-51565-1_53","journal-title":"The American Economic Review"},{"unstructured":"eMarketer Editors: eMarketer Releases New Global Media Ad Spending Estimates. https:\/\/www.emarketer.com\/content\/emarketer-total-media-ad-spending-worldwide-will-rise-7-4-in-2018 (2018), accessed: 2019\/02\/20","key":"5_CR9"},{"issue":"2","key":"5_CR10","first-page":"146","volume":"5","author":"MP Haydock","year":"2007","unstructured":"M.P. Haydock, Media allocation optimization. The International Journal of Applied Management and Technology 5(2), 146\u2013164 (2007)","journal-title":"The International Journal of Applied Management and Technology"},{"key":"5_CR11","doi-asserted-by":"publisher","DOI":"10.4324\/9781315537870","author":"H Katz","year":"2016","unstructured":"H. Katz, The media handbook: A complete guide to advertising media selection, planning, research, and buying. Routledge (2016). https:\/\/doi.org\/10.4324\/9781315537870","journal-title":"Routledge"},{"unstructured":"A. Kaul, D.R. Wittink, Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price. Marketing Science 14(3 (suppl.)), G151\u2013160 (1995). 10.1287\/mksc.14.3.g151","key":"5_CR12"},{"issue":"4","key":"5_CR13","doi-asserted-by":"publisher","first-page":"595","DOI":"10.1086\/346254","volume":"29","author":"KL Keller","year":"2003","unstructured":"K.L. Keller, Brand synthesis: The multidimensionality of brand knowledge. Journal of consumer research 29(4), 595\u2013600 (2003). https:\/\/doi.org\/10.1086\/346254","journal-title":"Journal of consumer research"},{"unstructured":"A. Kirmani, V. Zeithaml, Advertising, perceived quality, and brand image. In: Aaker, D.A., Biel, A.L. (eds.) Brand Equity and Advertising. Advertising\u2019s Role in Building Strong Brands, chap.\u00a010, pp. 143\u2013162. Psychology Press (2013). 10.4324\/9781315799537","key":"5_CR14"},{"issue":"2","key":"5_CR15","doi-asserted-by":"publisher","first-page":"132","DOI":"10.1086\/259131","volume":"74","author":"KJ Lancaster","year":"1966","unstructured":"K.J. Lancaster, A New Approach to Consumer Theory. Journal of Political Economy 74(2), 132\u2013157 (1966). https:\/\/doi.org\/10.1086\/259131","journal-title":"Journal of Political Economy"},{"unstructured":"R.P. Leone, Generalizing What Is Known About Temporal Aggregation and Advertising Carryover. Marketing Science 14(3 (suppl.)), G141\u2013150 (1995). 10.1287\/mksc.14.3.g141","key":"5_CR16"},{"issue":"3","key":"5_CR17","doi-asserted-by":"publisher","first-page":"311","DOI":"10.1287\/mksc.2014.0899","volume":"34","author":"J Liaukonyte","year":"2015","unstructured":"J. Liaukonyte, T. Teixeira, K.C. Wilbur, Television advertising and online shopping. Marketing Science 34(3), 311\u2013330 (2015). https:\/\/doi.org\/10.1287\/mksc.2014.0899","journal-title":"Marketing Science"},{"issue":"1","key":"5_CR18","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1287\/opre.17.1.1","volume":"17","author":"JDC Little","year":"1969","unstructured":"J.D.C. Little, L.M. Lodish, A media planning calculus. Operations Research 17(1), 1\u201335 (1969). https:\/\/doi.org\/10.1287\/opre.17.1.1","journal-title":"Operations Research"},{"issue":"2","key":"5_CR19","doi-asserted-by":"publisher","first-page":"125","DOI":"10.1177\/002224379503200201","volume":"32","author":"LM Lodish","year":"1995","unstructured":"L.M. Lodish, M.M. Abraham, S. Kalmenson, J. Livelsberger, B. Lubetkin, B. Richardson, M.E. Stevens, How TV advertising works: A meta-analysis of 389 real world split cable TV advertising experiments. Journal of Marketing Research 32(2), 125\u2013139 (1995). https:\/\/doi.org\/10.1177\/002224379503200201","journal-title":"Journal of Marketing Research"},{"issue":"4","key":"5_CR20","doi-asserted-by":"publisher","first-page":"23","DOI":"10.1108\/10610429510097672","volume":"4","author":"T Meenaghan","year":"1995","unstructured":"T. Meenaghan, The role of advertising in brand image development. Journal of Product & Brand Management 4(4), 23\u201334 (1995). https:\/\/doi.org\/10.1108\/10610429510097672","journal-title":"Journal of Product & Brand Management"},{"issue":"114","key":"5_CR21","doi-asserted-by":"publisher","first-page":"129","DOI":"10.2307\/2551549","volume":"29","author":"M Nerlove","year":"1962","unstructured":"M. Nerlove, K.J. Arrow, Optimal advertising policy under dynamic conditions. Economica 29(114), 129\u2013142 (1962). https:\/\/doi.org\/10.2307\/2551549","journal-title":"Economica"},{"doi-asserted-by":"crossref","unstructured":"G. Rossolatos, \u201cI know halfthe money I spend on advertising is wasted, but I do not know whichhalf (J. Wannamaker)\u201d: Semiotic answers to perennial brandingtroubles. Social Semiotics 23(4), 545\u2013560 (2013).10.1080\/10350330.2013.799009","key":"5_CR22","DOI":"10.1080\/10350330.2013.799009"},{"issue":"1","key":"5_CR23","doi-asserted-by":"publisher","first-page":"26","DOI":"10.1177\/002224299906300103","volume":"63","author":"D Vakratsas","year":"1999","unstructured":"D. Vakratsas, T. Ambler, How Advertising Works: What Do We Really Know? Journal of Marketing 63(1), 26\u201343 (1999). https:\/\/doi.org\/10.1177\/002224299906300103","journal-title":"Journal of Marketing"},{"unstructured":"H. Zhang, Y. Vorobeychik, A.D. Procaccia, Multi-channel marketing with budget complementarities. In: Proceedings of the 16th Conference on Autonomous Agents and MultiAgent Systems. pp. 1232\u20131240 (2017)","key":"5_CR24"},{"issue":"12","key":"5_CR25","doi-asserted-by":"publisher","first-page":"1395","DOI":"10.1287\/mnsc.19.12.1395","volume":"19","author":"FS Zufryden","year":"1973","unstructured":"F.S. Zufryden, Media scheduling: a stochastic dynamic model approach. Management Science 19(12), 1395\u20131406 (1973). https:\/\/doi.org\/10.1287\/mnsc.19.12.1395","journal-title":"Management Science"},{"issue":"4","key":"5_CR26","doi-asserted-by":"publisher","first-page":"558","DOI":"10.1086\/295782","volume":"48","author":"FS Zufryden","year":"1975","unstructured":"F.S. Zufryden, On the dual optimization of media reach and frequency. The Journal of Business 48(4), 558\u2013570 (1975). https:\/\/doi.org\/10.1086\/295782","journal-title":"The Journal of Business"}],"container-title":["Springer Proceedings in Complexity","Advances in Social Simulation"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-030-61503-1_5","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2021,4,26]],"date-time":"2021-04-26T08:42:24Z","timestamp":1619426544000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-030-61503-1_5"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021]]},"ISBN":["9783030615024","9783030615031"],"references-count":26,"URL":"https:\/\/doi.org\/10.1007\/978-3-030-61503-1_5","relation":{},"ISSN":["2213-8684","2213-8692"],"issn-type":[{"type":"print","value":"2213-8684"},{"type":"electronic","value":"2213-8692"}],"subject":[],"published":{"date-parts":[[2021]]},"assertion":[{"value":"27 April 2021","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"ESSA","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Conference of the European Social Simulation Association","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Mainz","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Germany","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2019","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"23 September 2019","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"27 September 2019","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"essa2019","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"https:\/\/ssc2019.uni-mainz.de\/","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}}]}}