{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,11,20]],"date-time":"2025-11-20T06:41:53Z","timestamp":1763620913091,"version":"3.40.3"},"publisher-location":"Cham","reference-count":52,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783030732790"},{"type":"electronic","value":"9783030732806"}],"license":[{"start":{"date-parts":[[2021,1,1]],"date-time":"2021-01-01T00:00:00Z","timestamp":1609459200000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"},{"start":{"date-parts":[[2021,1,1]],"date-time":"2021-01-01T00:00:00Z","timestamp":1609459200000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2021]]},"DOI":"10.1007\/978-3-030-73280-6_21","type":"book-chapter","created":{"date-parts":[[2021,4,4]],"date-time":"2021-04-04T08:02:28Z","timestamp":1617523348000},"page":"259-271","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":6,"title":["Key Aspects of Customer Intelligence in the Era of Massive Data"],"prefix":"10.1007","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0928-8402","authenticated-orcid":false,"given":"Nguyen Anh Khoa","family":"Dam","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5324-2746","authenticated-orcid":false,"given":"Thang","family":"Le Dinh","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3363-0362","authenticated-orcid":false,"given":"William","family":"Menvielle","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2021,4,5]]},"reference":[{"issue":"2","key":"21_CR1","doi-asserted-by":"publisher","first-page":"137","DOI":"10.1016\/j.ijinfomgt.2014.10.007","volume":"35","author":"A Gandomi","year":"2015","unstructured":"Gandomi, A., Haider, M.: Beyond the hype: big data concepts, methods, and analytics. Int. J. Inf. Manage. 35(2), 137\u2013144 (2015)","journal-title":"Int. J. Inf. Manage."},{"issue":"2","key":"21_CR2","doi-asserted-by":"publisher","first-page":"49","DOI":"10.1016\/j.bdr.2015.01.005","volume":"2","author":"HV Jagadish","year":"2015","unstructured":"Jagadish, H.V.: Big data and science: Myths and reality. Big Data Res. 2(2), 49\u201352 (2015)","journal-title":"Big Data Res."},{"issue":"5","key":"21_CR3","doi-asserted-by":"publisher","first-page":"818","DOI":"10.1016\/j.ipm.2017.10.005","volume":"54","author":"P Zerbino","year":"2018","unstructured":"Zerbino, P., Aloini, D., Dulmin, R., Mininno, V.: Big data-enabled customer relationship management: a holistic approach. Inf. Process. Manage. 54(5), 818\u2013846 (2018)","journal-title":"Inf. Process. Manage."},{"issue":"2","key":"21_CR4","first-page":"94","volume":"15","author":"M Anshari","year":"2019","unstructured":"Anshari, M., Almunawar, M.N., Lim, S.A., Al-Mudimigh, A.: Customer relationship management and big data enabled: personalization & customization of services. Appl. Comput. Inf. 15(2), 94\u2013101 (2019)","journal-title":"Appl. Comput. Inf."},{"key":"21_CR5","doi-asserted-by":"publisher","first-page":"566","DOI":"10.1016\/j.ijinfomgt.2018.11.013","volume":"50","author":"Y Yan","year":"2020","unstructured":"Yan, Y., Huang, C., Wang, Q., Hu, B.: Data mining of customer choice behavior in internet of things within relationship network. Int. J. Inf. Manage. 50, 566\u2013574 (2020)","journal-title":"Int. J. Inf. Manage."},{"key":"21_CR6","doi-asserted-by":"publisher","first-page":"263","DOI":"10.1016\/j.jbusres.2016.08.001","volume":"70","author":"U Sivarajah","year":"2017","unstructured":"Sivarajah, U., Kamal, M.M., Irani, Z., Weerakkody, V.: Critical analysis of big data challenges and analytical methods. J. Bus. Res. 70, 263\u2013286 (2017). https:\/\/doi.org\/10.1016\/j.jbusres.2016.08.001","journal-title":"J. Bus. Res."},{"key":"21_CR7","doi-asserted-by":"publisher","first-page":"456","DOI":"10.1016\/j.eswa.2018.11.002","volume":"119","author":"SL France","year":"2018","unstructured":"France, S.L., Ghose, S.: Marketing analytics: methods, practice, implementation, and links to other fields. Exp. Syst. Appl. 119, 456\u2013475 (2018). https:\/\/doi.org\/10.1016\/j.eswa.2018.11.002","journal-title":"Exp. Syst. Appl."},{"key":"21_CR8","unstructured":"Dam, N.A.K., Le Dinh, T., Menvielle, W.: A service-based model for customer intelligence in the age of big data (2020)"},{"key":"21_CR9","doi-asserted-by":"crossref","unstructured":"Holmlund, M., et al.: Customer experience management in the age of big data analytics: a strategic framework. J. Bus. Res. (2020)","DOI":"10.1016\/j.jbusres.2020.01.022"},{"key":"21_CR10","unstructured":"Tabrizi, B., Lam, E., Girard, K., Irvin, V.: Digital transformation is not about technology. Harvard Bus. Rev. (2019)"},{"key":"21_CR11","unstructured":"Davenport, T.H., Spanyi, A.: Digital transformation should start with customers. MIT Sloan Manage. Rev. (2019)"},{"issue":"8","key":"21_CR12","doi-asserted-by":"publisher","first-page":"929","DOI":"10.1016\/j.im.2016.07.008","volume":"53","author":"RYK Lau","year":"2016","unstructured":"Lau, R.Y.K., Zhao, J.L., Chen, G., Guo, X.: Big data commerce. Inf. Manage. 53(8), 929\u2013933 (2016). https:\/\/doi.org\/10.1016\/j.im.2016.07.008","journal-title":"Inf. Manage."},{"key":"21_CR13","doi-asserted-by":"crossref","unstructured":"Stebbins, R.A.: Exploratory Research in the Social Sciences, vol. 48. Sage (2001)","DOI":"10.4135\/9781412984249"},{"key":"21_CR14","unstructured":"Webster, J., Watson, R.T.: Analyzing the past to prepare for the future: writing a literature review. MIS Q. 26(2), xiii\u2013xxiii (2002)"},{"key":"21_CR15","doi-asserted-by":"publisher","first-page":"1165","DOI":"10.2307\/41703503","volume":"36","author":"H Chen","year":"2012","unstructured":"Chen, H., Chiang, R.H.L., Storey, V.C.: Business intelligence and analytics: from big data to big impact. MIS Q. 36, 1165\u20131188 (2012)","journal-title":"MIS Q."},{"issue":"1","key":"21_CR16","first-page":"99","volume":"17","author":"J Barney","year":"1991","unstructured":"Barney, J.: Firm resources and sustained competitive advantage. J. Manage. 17(1), 99\u2013120 (1991)","journal-title":"J. Manage."},{"issue":"5","key":"21_CR17","doi-asserted-by":"publisher","first-page":"672","DOI":"10.1108\/14637150310496758","volume":"9","author":"IJ Chen","year":"2003","unstructured":"Chen, I.J., Popovich, K.: Understanding customer relationship management (CRM) People, process and technology. Bus Process Manage. J. 9(5), 672\u2013688 (2003)","journal-title":"Bus Process Manage. J."},{"issue":"4","key":"21_CR18","doi-asserted-by":"publisher","first-page":"483","DOI":"10.1016\/S0160-791X(02)00038-6","volume":"24","author":"C Rygielski","year":"2002","unstructured":"Rygielski, C., Wang, J.-C., Yen, D.C.: Data mining techniques for customer relationship management. Technol. Soc. 24(4), 483\u2013502 (2002)","journal-title":"Technol. Soc."},{"issue":"4","key":"21_CR19","doi-asserted-by":"publisher","first-page":"396","DOI":"10.1108\/14601060610707849","volume":"9","author":"H Keskin","year":"2006","unstructured":"Keskin, H.: Market orientation, learning orientation, and innovation capabilities in SMEs. Eur. J. Innov. Manage. 9(4), 396\u2013417 (2006)","journal-title":"Eur. J. Innov. Manage."},{"issue":"3","key":"21_CR20","doi-asserted-by":"publisher","first-page":"48","DOI":"10.4067\/S0718-27242011000300004","volume":"6","author":"M Lewrick","year":"2011","unstructured":"Lewrick, M., Omar, M., Williams Jr., R.L.: Market orientation and innovators\u2019 success: an exploration of the influence of customer and competitor orientation. J. Technol. Manage. Innov. 6(3), 48\u201362 (2011)","journal-title":"J. Technol. Manage. Innov."},{"issue":"6","key":"21_CR21","first-page":"455","volume":"2","author":"T Guarda","year":"2012","unstructured":"Guarda, T., Santos, M.F., Pinto, F., Silva, C., Louren\u00e7o, J.: A conceptual framework for marketing intelligence. Int. J. e-Educ. e-Bus. e-Manage. e-Learn. 2(6), 455 (2012)","journal-title":"Int. J. e-Educ. e-Bus. e-Manage. e-Learn."},{"issue":"6","key":"21_CR22","doi-asserted-by":"publisher","first-page":"101","DOI":"10.9790\/487X-1663101104","volume":"16","author":"P Singh","year":"2014","unstructured":"Singh, P., Verma, G.: Mystery shopping: measurement tool for customer intelligence management. IOSR J. Bus. Manage. Sci. 16(6), 101\u2013104 (2014)","journal-title":"IOSR J. Bus. Manage. Sci."},{"key":"21_CR23","unstructured":"Samuel, A.: Data is the next big thing in content marketing. Harvard Bus. Rev. (2015)"},{"issue":"6","key":"21_CR24","first-page":"56","volume":"58","author":"MM Gobble","year":"2015","unstructured":"Gobble, M.M.: From customer intelligence to customer intimacy. Res. Technol. Manage. 58(6), 56\u201361 (2015)","journal-title":"Res. Technol. Manage."},{"issue":"12","key":"21_CR25","doi-asserted-by":"publisher","first-page":"5569","DOI":"10.1016\/j.jbusres.2016.03.064","volume":"69","author":"S Rakthin","year":"2016","unstructured":"Rakthin, S., Calantone, R.J., Wang, J.F.: Managing market intelligence: the comparative role of absorptive capacity and market orientation. J. Bus. Res. 69(12), 5569\u20135577 (2016)","journal-title":"J. Bus. Res."},{"key":"21_CR26","doi-asserted-by":"crossref","unstructured":"Stone, M., et al.: How platforms are transforming customer information management. Bottom Line 30(3) (2017)","DOI":"10.1108\/BL-08-2017-0024"},{"key":"21_CR27","doi-asserted-by":"publisher","first-page":"22","DOI":"10.1016\/j.ijinfomgt.2019.01.013","volume":"48","author":"J-R L\u00f3pez-Robles","year":"2019","unstructured":"L\u00f3pez-Robles, J.-R., Otegi-Olaso, J.-R., G\u00f3mez, I.P., Cobo, M.-J.: 30 years of intelligence models in management and business: a bibliometric review. Int. J. Inf. Manage. 48, 22\u201338 (2019)","journal-title":"Int. J. Inf. Manage."},{"key":"21_CR28","unstructured":"Oxford Dictionary: Intelligence. In: Oxford Dictionary (2014)"},{"key":"21_CR29","volume-title":"The American marketing association releases new definition for marketing","author":"M Rownd","year":"2008","unstructured":"Rownd, M., Heath, C.: The American marketing association releases new definition for marketing. AMA, Chicago, Il (2008)"},{"key":"21_CR30","unstructured":"Association, A.M.: Customer definition. In: AMA Dictionary. (2015)"},{"issue":"2","key":"21_CR31","doi-asserted-by":"publisher","first-page":"897","DOI":"10.1016\/j.jbusres.2015.07.001","volume":"69","author":"S Erevelles","year":"2016","unstructured":"Erevelles, S., Fukawa, N., Swayne, L.: Big data consumer analytics and the transformation of marketing. J. Bus. Res. 69(2), 897\u2013904 (2016)","journal-title":"J. Bus. Res."},{"key":"21_CR32","doi-asserted-by":"crossref","unstructured":"Baesens, B., Bapna, R., Marsden, J.R., Vanthienen, J., Zhao, J.L.: Transformational issues of big data and analytics in networked business. MIS Q. 40(4) (2016)","DOI":"10.25300\/MISQ\/2016\/40:4.03"},{"issue":"2","key":"21_CR33","first-page":"21","volume":"52","author":"S LaValle","year":"2011","unstructured":"LaValle, S., Lesser, E., Shockley, R., Hopkins, M.S., Kruschwitz, N.: Big data, analytics and the path from insights to value. MIT Sloan Manage. Rev. 52(2), 21 (2011)","journal-title":"MIT Sloan Manage. Rev."},{"issue":"1","key":"21_CR34","doi-asserted-by":"publisher","first-page":"28","DOI":"10.1016\/j.bdr.2015.02.006","volume":"2","author":"S Fan","year":"2015","unstructured":"Fan, S., Lau, R.Y.K., Zhao, J.L.: Demystifying big data analytics for business intelligence through the lens of marketing mix. Big Data Res. 2(1), 28\u201332 (2015). https:\/\/doi.org\/10.1016\/j.bdr.2015.02.006","journal-title":"Big Data Res."},{"issue":"3","key":"21_CR35","doi-asserted-by":"publisher","first-page":"463","DOI":"10.1111\/1467-8551.12087","volume":"26","author":"P Frow","year":"2015","unstructured":"Frow, P., Nenonen, S., Payne, A., Storbacka, K.: Managing co-creation design: a strategic approach to innovation. Br. J. Manage. 26(3), 463\u2013483 (2015)","journal-title":"Br. J. Manage."},{"issue":"2","key":"21_CR36","doi-asserted-by":"publisher","first-page":"321","DOI":"10.1108\/JOSM-09-2014-0254","volume":"26","author":"K Verleye","year":"2015","unstructured":"Verleye, K.: The co-creation experience from the customer perspective: its measurement and determinants. J. Serv. Manage. 26(2), 321\u2013342 (2015)","journal-title":"J. Serv. Manage."},{"key":"21_CR37","doi-asserted-by":"crossref","unstructured":"Rao, T.R., Mitra, P., Bhatt, R., Goswami, A.: The big data system, components, tools, and technologies: a survey. Knowl. Inf. Syst. Manage. 1\u201381 (2018)","DOI":"10.1007\/s10115-018-1248-0"},{"key":"21_CR38","unstructured":"Yohn, D.L.: 6 ways to build a customer-centric culture. Havard Bus. Rev. (2018)"},{"issue":"1","key":"21_CR39","first-page":"18","volume":"11","author":"V Ramaswamy","year":"2019","unstructured":"Ramaswamy, V., Ozcan, K.: Digitalized interactive platforms: turning goods and services into retail co-creation experiences. NIM Mark. Intell. Rev. 11(1), 18\u201323 (2019)","journal-title":"NIM Mark. Intell. Rev."},{"key":"21_CR40","unstructured":"Rawson, A., Duncan, E., Jones, C.: The truth about customer experience. Harvard Bus. Rev. (2013)"},{"issue":"1","key":"21_CR41","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1016\/j.iedeen.2017.06.002","volume":"24","author":"A Amado","year":"2018","unstructured":"Amado, A., Cortez, P., Rita, P., Moro, S.: Research trends on big data in marketing: a text mining and topic modeling based literature analysis. Eur. Res. Manage. Bus. Econ. 24(1), 1\u20137 (2018). https:\/\/doi.org\/10.1016\/j.iedeen.2017.06.002","journal-title":"Eur. Res. Manage. Bus. Econ."},{"key":"21_CR42","unstructured":"McCarthy, E.J., Shapiro, S.J., Perreault, W.D.: Basic Marketing. Irwin-Dorsey (1979)"},{"key":"21_CR43","unstructured":"Burrell, L.: Co-creating the employee experience. Harvard Bus. Rev. (2018)"},{"issue":"4","key":"21_CR44","doi-asserted-by":"publisher","first-page":"641","DOI":"10.1108\/JOSM-03-2017-0067","volume":"29","author":"A-S Oertzen","year":"2018","unstructured":"Oertzen, A.-S., Odekerken-Schr\u00f6der, G., Brax, S.A., Mager, B.: Co-creating services\u2014conceptual clarification, forms and outcomes. J. Serv. Manage. 29(4), 641\u2013679 (2018)","journal-title":"J. Serv. Manage."},{"key":"21_CR45","doi-asserted-by":"crossref","unstructured":"Rashid, Y., Waseem, A., Akbar, A.A., Azam, F.: Value co-creation and social media. Eur. Bus. Rev. (2019)","DOI":"10.1108\/EBR-05-2018-0106"},{"issue":"2","key":"21_CR46","doi-asserted-by":"publisher","first-page":"2592","DOI":"10.1016\/j.eswa.2008.02.021","volume":"36","author":"EWT Ngai","year":"2009","unstructured":"Ngai, E.W.T., Xiu, L., Chau, D.C.K.: Application of data mining techniques in customer relationship management: a literature review and classification. Expert Syst. Appl. 36(2), 2592\u20132602 (2009). https:\/\/doi.org\/10.1016\/j.eswa.2008.02.021","journal-title":"Expert Syst. Appl."},{"key":"21_CR47","doi-asserted-by":"crossref","unstructured":"Dam, N.A.K., Le Dinh, T.: A literature review of recommender systems for the cultural sector. In: Paper presented at the Proceedings of the 22nd International Conference on Enterprise Information, Czech Republic (2020)","DOI":"10.5220\/0009337807150726"},{"issue":"6","key":"21_CR48","doi-asserted-by":"publisher","first-page":"69","DOI":"10.1509\/jm.15.0420","volume":"80","author":"KN Lemon","year":"2016","unstructured":"Lemon, K.N., Verhoef, P.C.: Understanding customer experience throughout the customer journey. J. Mark. 80(6), 69\u201396 (2016)","journal-title":"J. Mark."},{"issue":"3","key":"21_CR49","doi-asserted-by":"publisher","first-page":"182","DOI":"10.1057\/s41270-019-00054-7","volume":"7","author":"NAK Dam","year":"2019","unstructured":"Dam, N.A.K., Le Dinh, T., Menvielle, W.: A systematic literature review of big data adoption in internationalization. J. Mark. Anal. 7(3), 182\u2013195 (2019). https:\/\/doi.org\/10.1057\/s41270-019-00054-7","journal-title":"J. Mark. Anal."},{"key":"21_CR50","unstructured":"Siggelkow, N., Terwiesch, C.: The age of continuous connection. Harvard Bus. Rev. (2019)"},{"key":"21_CR51","unstructured":"Maechler, N., Neher, K., Park, R.: From touchpoints to journeys: Seeing the world as customers do. Retrieved 18 Mar 2017 (2016)"},{"key":"21_CR52","doi-asserted-by":"crossref","unstructured":"Halvorsrud, R., Kvale, K., F\u00f8lstad, A.: Improving service quality through customer journey analysis. J. Serv. Theor. Pract. (2016)","DOI":"10.1108\/JSTP-05-2015-0111"}],"container-title":["Lecture Notes in Computer Science","Intelligent Information and Database Systems"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-030-73280-6_21","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2021,4,4]],"date-time":"2021-04-04T08:05:38Z","timestamp":1617523538000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-030-73280-6_21"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021]]},"ISBN":["9783030732790","9783030732806"],"references-count":52,"URL":"https:\/\/doi.org\/10.1007\/978-3-030-73280-6_21","relation":{},"ISSN":["0302-9743","1611-3349"],"issn-type":[{"type":"print","value":"0302-9743"},{"type":"electronic","value":"1611-3349"}],"subject":[],"published":{"date-parts":[[2021]]},"assertion":[{"value":"5 April 2021","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"ACIIDS","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Asian Conference on Intelligent Information and Database Systems","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Phuket","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Thailand","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2021","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"7 April 2021","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"10 April 2021","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"13","order":9,"name":"conference_number","label":"Conference Number","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"aciids2021","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"https:\/\/aciids.pwr.edu.pl\/2021\/","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}}]}}