{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,26]],"date-time":"2025-03-26T18:38:48Z","timestamp":1743014328583,"version":"3.40.3"},"publisher-location":"Cham","reference-count":26,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783031041259"},{"type":"electronic","value":"9783031041266"}],"license":[{"start":{"date-parts":[[2022,1,1]],"date-time":"2022-01-01T00:00:00Z","timestamp":1640995200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springer.com\/tdm"},{"start":{"date-parts":[[2022,1,1]],"date-time":"2022-01-01T00:00:00Z","timestamp":1640995200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2022]]},"DOI":"10.1007\/978-3-031-04126-6_8","type":"book-chapter","created":{"date-parts":[[2022,4,2]],"date-time":"2022-04-02T02:02:49Z","timestamp":1648864969000},"page":"87-98","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Pixel Importance: The Impact of Saturation and Brightness on the Spread of Information on Social Media"],"prefix":"10.1007","author":[{"given":"Timothy","family":"Kaskela","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Bin","family":"Zhu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sayali","family":"Dhamapurkar","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2022,4,3]]},"reference":[{"issue":"3","key":"8_CR1","doi-asserted-by":"publisher","first-page":"366","DOI":"10.1007\/s11747-017-0539-4","volume":"46","author":"SFM Beckers","year":"2017","unstructured":"Beckers, S.F.M., van Doorn, J., Verhoef, P.C.: Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value. J. Acad. Mark. Sci. 46(3), 366\u2013383 (2017). https:\/\/doi.org\/10.1007\/s11747-017-0539-4","journal-title":"J. Acad. Mark. Sci."},{"issue":"7","key":"8_CR2","doi-asserted-by":"publisher","first-page":"891","DOI":"10.1177\/0956797611413294","volume":"22","author":"J Berger","year":"2011","unstructured":"Berger, J.: Arousal Increases social transmission of information. Psychol. Sci. 22(7), 891\u2013893 (2011). https:\/\/doi.org\/10.1177\/0956797611413294","journal-title":"Psychol. Sci."},{"issue":"2","key":"8_CR3","doi-asserted-by":"publisher","first-page":"69","DOI":"10.1177\/0022242919899383","volume":"84","author":"A Borah","year":"2020","unstructured":"Borah, A., Banerjee, S., Lin, Y.T., Jain, A., Eisingerich, A.B.: Improvised marketing interventions in social media. J. Mark. 84(2), 69\u201391 (2020). https:\/\/doi.org\/10.1177\/0022242919899383","journal-title":"J. Mark."},{"issue":"1","key":"8_CR4","doi-asserted-by":"publisher","first-page":"258","DOI":"10.1287\/isre.2019.0884","volume":"31","author":"S Chung","year":"2020","unstructured":"Chung, S., Animesh, A., Han, K., Pinsonneault, A.: Financial returns to firms\u2019 communication actions on firm-initiated social media: evidence from Facebook business pages. Inf. Syst. Res. 31(1), 258\u2013285 (2020). https:\/\/doi.org\/10.1287\/isre.2019.0884","journal-title":"Inf. Syst. Res."},{"issue":"3\u20134","key":"8_CR5","doi-asserted-by":"publisher","first-page":"261","DOI":"10.1080\/0965254X.2015.1095222","volume":"24","author":"R Dolan","year":"2016","unstructured":"Dolan, R., Conduit, J., Fahy, J., Goodman, S.: Social media engagement behaviour: a uses and gratifications perspective. J. Strateg. Mark. 24(3\u20134), 261\u2013277 (2016)","journal-title":"J. Strateg. Mark."},{"issue":"10","key":"8_CR6","doi-asserted-by":"publisher","first-page":"2213","DOI":"10.1108\/EJM-03-2017-0182","volume":"53","author":"R Dolan","year":"2019","unstructured":"Dolan, R., Frethey-Bentham, C., Fahy, J., Goodman, S.: Social media engagement behavior a framework for engaging customers through social media content. Eur. J. Mark. 53(10), 2213\u20132243 (2019). https:\/\/doi.org\/10.1108\/EJM-03-2017-0182","journal-title":"Eur. J. Mark."},{"key":"8_CR7","unstructured":"Edison Research.: The Infinite Dial 2021 (2021)"},{"issue":"2","key":"8_CR8","doi-asserted-by":"publisher","first-page":"215","DOI":"10.1509\/jmkr.41.2.215.28668","volume":"41","author":"GJ Gorn","year":"2004","unstructured":"Gorn, G.J., Chattopadhyay, A., Sengupta, J., Tripathi, S.: Waiting for the web: how screen color affects time perception. J. Mark. Res. 41(2), 215\u2013225 (2004). https:\/\/doi.org\/10.1509\/jmkr.41.2.215.28668","journal-title":"J. Mark. Res."},{"issue":"10","key":"8_CR9","doi-asserted-by":"publisher","first-page":"1387","DOI":"10.1287\/mnsc.43.10.1387","volume":"43","author":"GJ Gorn","year":"1997","unstructured":"Gorn, G.J., Chattopadhyay, A., Yi, T., Dahl, D.W.: Effects of color as an executional cue in advertising: they\u2019re in the shade. Manage. Sci. 43(10), 1387\u20131400 (1997). https:\/\/doi.org\/10.1287\/mnsc.43.10.1387","journal-title":"Manage. Sci."},{"issue":"4","key":"8_CR10","doi-asserted-by":"publisher","first-page":"487","DOI":"10.2307\/1419491","volume":"72","author":"AJP Guilford","year":"1959","unstructured":"Guilford, A.J.P., Smith, P.C.: A system of color-preferences. Am. J. Psychol. 72(4), 487\u2013502 (1959)","journal-title":"Am. J. Psychol."},{"issue":"2","key":"8_CR11","doi-asserted-by":"publisher","first-page":"576","DOI":"10.1287\/ISRE.2019.0903","volume":"31","author":"Y Han","year":"2020","unstructured":"Han, Y., Lappas, T., Sabnis, G.: The importance of interactions between content characteristics and creator characteristics for studying virality in social media. Inf. Syst. Res. 31(2), 576\u2013588 (2020). https:\/\/doi.org\/10.1287\/ISRE.2019.0903","journal-title":"Inf. Syst. Res."},{"issue":"3","key":"8_CR12","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1177\/0022242918822300","volume":"83","author":"D Herhausen","year":"2019","unstructured":"Herhausen, D., Ludwig, S., Grewal, D., Wulf, J., Schoegel, M.: Detecting, preventing, and mitigating online firestorms in brand communities. J. Mark. 83(3), 1\u201321 (2019). https:\/\/doi.org\/10.1177\/0022242918822300","journal-title":"J. Mark."},{"issue":"3","key":"8_CR13","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1509\/jm.15.0033","volume":"80","author":"K Hewett","year":"2016","unstructured":"Hewett, K., Rand, W., Rust, R.T., van Heerde, H.J.: Brand buzz in the echoverse. J. Mark. 80(3), 1\u201324 (2016). https:\/\/doi.org\/10.1509\/jm.15.0033","journal-title":"J. Mark."},{"issue":"5","key":"8_CR14","doi-asserted-by":"publisher","first-page":"78","DOI":"10.1177\/0022242919854374","volume":"83","author":"C Hughes","year":"2019","unstructured":"Hughes, C., Swaminathan, V., Brooks, G.: Driving brand engagement through online social influencers: an empirical investigation of sponsored blogging campaigns. J. Mark. 83(5), 78\u201396 (2019). https:\/\/doi.org\/10.1177\/0022242919854374","journal-title":"J. Mark."},{"key":"8_CR15","doi-asserted-by":"crossref","unstructured":"Hutto, C.J., Gilbert, E.: Vader: a parsimonious rule-based model for sentiment analysis of social media text. In: Eighth International AAAI Conference on Weblogs and Social Media, pp. 216\u2013225 (2014)","DOI":"10.1609\/icwsm.v8i1.14550"},{"issue":"1","key":"8_CR16","doi-asserted-by":"publisher","first-page":"7","DOI":"10.1509\/jm.14.0249","volume":"80","author":"A Kumar","year":"2016","unstructured":"Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., Kannan, P.K.: From social to sale: the effects of firm-generated content in social media on customer behavior. J. Mark. 80(1), 7\u201325 (2016). https:\/\/doi.org\/10.1509\/jm.14.0249","journal-title":"J. Mark."},{"issue":"1","key":"8_CR17","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1177\/0022243719881113","volume":"57","author":"Y Li","year":"2020","unstructured":"Li, Y., Xie, Y.: Is a picture worth a thousand words? An empirical study of image content and social media engagement. J. Mark. Res. 57(1), 1\u201319 (2020). https:\/\/doi.org\/10.1177\/0022243719881113","journal-title":"J. Mark. Res."},{"issue":"4","key":"8_CR18","doi-asserted-by":"publisher","first-page":"669","DOI":"10.1287\/mksc.2020.1226","volume":"39","author":"L Liu","year":"2020","unstructured":"Liu, L., Dzyabura, D., Mizik, N.: Visual listening in: extracting brand image portrayed on social media. Mark. Sci. 39(4), 669\u2013686 (2020). https:\/\/doi.org\/10.1287\/mksc.2020.1226","journal-title":"Mark. Sci."},{"issue":"2","key":"8_CR19","doi-asserted-by":"publisher","first-page":"887","DOI":"10.1287\/mnsc.2018.3226","volume":"66","author":"H Nguyen","year":"2020","unstructured":"Nguyen, H., Calantone, R., Krishnan, R.: Influence of social media emotional word of mouth on institutional investors\u2019 decisions and firm value. Manage. Sci. 66(2), 887\u2013910 (2020). https:\/\/doi.org\/10.1287\/mnsc.2018.3226","journal-title":"Manage. Sci."},{"issue":"4","key":"8_CR20","doi-asserted-by":"publisher","first-page":"78","DOI":"10.1080\/07421222.2015.1138368","volume":"32","author":"L Qiu","year":"2015","unstructured":"Qiu, L., Tang, Q., Whinston, A.B.: Two formulas for success in social media: learning and network effects. J. Manag. Inf. Syst. 32(4), 78\u2013108 (2015). https:\/\/doi.org\/10.1080\/07421222.2015.1138368","journal-title":"J. Manag. Inf. Syst."},{"issue":"1","key":"8_CR21","doi-asserted-by":"publisher","first-page":"108","DOI":"10.1287\/isre.1120.0460","volume":"24","author":"R Rishika","year":"2013","unstructured":"Rishika, R., Kumar, A., Janakiraman, R., Bezawada, R.: The effect of customers\u2019 social media participation on customer visit frequency and profitability: an empirical investigation. Inf. Syst. Res. 24(1), 108\u2013127 (2013)","journal-title":"Inf. Syst. Res."},{"issue":"4","key":"8_CR22","doi-asserted-by":"publisher","first-page":"1459","DOI":"10.2139\/ssrn.2830377","volume":"44","author":"D Shin","year":"2020","unstructured":"Shin, D., He, S., Lee, G.M., Whinston, A.B., Cetintas, S., Lee, K.-C.: Enhancing social media analysis with visual analytics: a deep learning approach. MIS Q. 44(4), 1459\u20131492 (2020). https:\/\/doi.org\/10.2139\/ssrn.2830377","journal-title":"MIS Q."},{"key":"8_CR23","unstructured":"Statista.: Twitter global mDAU 2021, Statista. https:\/\/www.statista.com\/statistics\/970920\/monetizable-daily-active-twitter-users-worldwide\/"},{"issue":"1","key":"8_CR24","doi-asserted-by":"publisher","first-page":"139","DOI":"10.1080\/07421222.2016.1172454","volume":"33","author":"A Susarla","year":"2016","unstructured":"Susarla, A., Oh, J.H., Tan, Y.: Influentials, imitables, or susceptibles? Virality and word-of-mouth conversations in online social networks. J. Manag. Inf. Syst. 33(1), 139\u2013170 (2016). https:\/\/doi.org\/10.1080\/07421222.2016.1172454","journal-title":"J. Manag. Inf. Syst."},{"issue":"4","key":"8_CR25","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1177\/0022242919841034","volume":"83","author":"GJ Tellis","year":"2019","unstructured":"Tellis, G.J., MacInnis, D.J., Tirunillai, S., Zhang, Y.: What drives virality (Sharing) of online digital content? The critical role of information, emotion, and brand prominence. J. Mark. 83(4), 1\u201320 (2019). https:\/\/doi.org\/10.1177\/0022242919841034","journal-title":"J. Mark."},{"issue":"4","key":"8_CR26","doi-asserted-by":"publisher","first-page":"394","DOI":"10.1037\/0096-3445.123.4.394","volume":"123","author":"P Valdez","year":"1994","unstructured":"Valdez, P., Mehrabian, A.: Effects of color on emotions. J. Exp. Psychol. Gen. 123(4), 394\u2013409 (1994). https:\/\/doi.org\/10.1037\/0096-3445.123.4.394","journal-title":"J. Exp. Psychol. Gen."}],"container-title":["Lecture Notes in Business Information Processing","From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-031-04126-6_8","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,1,31]],"date-time":"2023-01-31T11:38:54Z","timestamp":1675165134000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-031-04126-6_8"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022]]},"ISBN":["9783031041259","9783031041266"],"references-count":26,"URL":"https:\/\/doi.org\/10.1007\/978-3-031-04126-6_8","relation":{},"ISSN":["1865-1348","1865-1356"],"issn-type":[{"type":"print","value":"1865-1348"},{"type":"electronic","value":"1865-1356"}],"subject":[],"published":{"date-parts":[[2022]]},"assertion":[{"value":"3 April 2022","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"WeB","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Workshop on e-Business","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2021","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"11 December 2021","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"11 December 2021","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"20","order":9,"name":"conference_number","label":"Conference Number","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"web2021","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"https:\/\/2021.ebizworkshop.org\/","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Double-blind","order":1,"name":"type","label":"Type","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"EasyChair","order":2,"name":"conference_management_system","label":"Conference Management System","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"24","order":3,"name":"number_of_submissions_sent_for_review","label":"Number of Submissions Sent for Review","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"5","order":4,"name":"number_of_full_papers_accepted","label":"Number of Full Papers Accepted","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"3","order":5,"name":"number_of_short_papers_accepted","label":"Number of Short Papers Accepted","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"21% - The value is computed by the equation \"Number of Full Papers Accepted \/ Number of Submissions Sent for Review * 100\" and then rounded to a whole number.","order":6,"name":"acceptance_rate_of_full_papers","label":"Acceptance Rate of Full Papers","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"3","order":7,"name":"average_number_of_reviews_per_paper","label":"Average Number of Reviews per Paper","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"2","order":8,"name":"average_number_of_papers_per_reviewer","label":"Average Number of Papers per Reviewer","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"No","order":9,"name":"external_reviewers_involved","label":"External Reviewers Involved","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}}]}}