{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,16]],"date-time":"2026-06-16T01:54:04Z","timestamp":1781574844189,"version":"3.54.5"},"publisher-location":"Cham","reference-count":34,"publisher":"Springer International Publishing","isbn-type":[{"value":"9783031058998","type":"print"},{"value":"9783031059001","type":"electronic"}],"license":[{"start":{"date-parts":[[2022,1,1]],"date-time":"2022-01-01T00:00:00Z","timestamp":1640995200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2022,1,1]],"date-time":"2022-01-01T00:00:00Z","timestamp":1640995200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2022]]},"DOI":"10.1007\/978-3-031-05900-1_20","type":"book-chapter","created":{"date-parts":[[2022,6,15]],"date-time":"2022-06-15T19:03:42Z","timestamp":1655319822000},"page":"295-310","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":2,"title":["A Student Experience Based Research on Brand Creation of a Private College"],"prefix":"10.1007","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6541-8956","authenticated-orcid":false,"given":"Bo","family":"Liu","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Zhichao","family":"Liu","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Chen","family":"Yang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2022,6,16]]},"reference":[{"issue":"01","key":"20_CR1","first-page":"29","volume":"35","author":"A Zhenwu","year":"2021","unstructured":"Zhenwu, A.: Try to discuss the construction of brand strategy of private colleges and universities. J. Henan Coll. Finance Tax. 35(01), 29\u201333 (2021)","journal-title":"J. Henan Coll. Finance Tax."},{"key":"20_CR2","unstructured":"China Ministry of Education. http:\/\/www.Moe.gov.cn\/jyb_xxgk\/s5743\/s5744\/201906\/t20190617_386200.html2019\/09\/26"},{"key":"20_CR3","doi-asserted-by":"publisher","first-page":"34","DOI":"10.13615\/j.cnki.1004-3985.2020.24.009","volume":"24","author":"C Chunmei","year":"2020","unstructured":"Chunmei, C., Mingkun, Q.: Attribution, status quo and suggestions of independent college convert in China. Educ. Career 24, 34\u201340 (2020). https:\/\/doi.org\/10.13615\/j.cnki.1004-3985.2020.24.009","journal-title":"Educ. Career"},{"key":"20_CR4","unstructured":"China Ministry of Education. http:\/\/www.moe.gov.cn\/jyb_sjzl\/sjzl_zcfg\/zcfg_jyxzfg\/202110\/t20211029_575965.html"},{"key":"20_CR5","first-page":"111","volume":"10","author":"W Xunpeng","year":"2021","unstructured":"Xunpeng, W., Rongjun, W., Mingkun, Q.: A historical institutionalism analysis of policy changes in independent colleges. Explor. High. Educ. 10, 111\u2013118 (2021)","journal-title":"Explor. High. Educ."},{"issue":"04","key":"20_CR6","first-page":"11","volume":"20","author":"Q Haibao","year":"2020","unstructured":"Haibao, Q., Ting, S.: Development strategies of independent colleges transferring under the perspective of resource dependence. J. Zhejiang Shuren Univ. 20(04), 11\u201315 (2020)","journal-title":"J. Zhejiang Shuren Univ."},{"key":"20_CR7","first-page":"37","volume":"20","author":"L Haidong","year":"2021","unstructured":"Haidong, L.: Independent college: the development bottleneck, the opportunity of transformation and the route of transformation: a study based on Guangdong province. Educ. Teach. Forum 20, 37\u201340 (2021)","journal-title":"Educ. Teach. Forum"},{"issue":"05","key":"20_CR8","doi-asserted-by":"publisher","first-page":"54","DOI":"10.13316\/j.cnki.jhem.20180830.005","volume":"12","author":"L Xiaoqing","year":"2018","unstructured":"Xiaoqing, L., Ming, F.: The logical rationality and practical direction of transformation development of independent colleges: a study based on the \u201ck-s\u201d combination analysis model. J. High. Educ. Manag. 12(05), 54\u201361 (2018). https:\/\/doi.org\/10.13316\/j.cnki.jhem.20180830.005","journal-title":"J. High. Educ. Manag."},{"key":"20_CR9","unstructured":"Jian, F.: A strategic review of the development of independent colleges in China. Nanjing Agricultural University, PhD dissertation (2012)"},{"key":"20_CR10","unstructured":"Chang, L.: Brand shaping of private colleges and universities--a case study of Shijiazhuang vocational college of XX. Hebei University of Geosciences, Master\u2019s thesis (2020)"},{"key":"20_CR11","unstructured":"Pine, I.B.J., Gilmore, J.H.: Welcome to the experience economy. Harv. Bus. Rev. 76(7\/8), 97\u2013105 (1998)"},{"issue":"05","key":"20_CR12","first-page":"178","volume":"22","author":"L Zhen","year":"2019","unstructured":"Zhen, L.: Who creates experience - a study of three models of experience creation and their operating mechanisms? Nankai Bus. Rev. 22(05), 178\u2013191 (2019)","journal-title":"Nankai Bus. Rev."},{"issue":"06","key":"20_CR13","doi-asserted-by":"publisher","first-page":"1498","DOI":"10.16719\/j.cnki.1671-6981.2013.06.037","volume":"36","author":"Z Pengcheng","year":"2013","unstructured":"Pengcheng, Z., Jiafei, L.: A study of the psychological mechanism of experience. Psychol. Sci. 36(06), 1498\u20131503 (2013). https:\/\/doi.org\/10.16719\/j.cnki.1671-6981.2013.06.037","journal-title":"Psychol. Sci."},{"issue":"05","key":"20_CR14","doi-asserted-by":"publisher","first-page":"83","DOI":"10.15958\/j.cnki.gdxbshb.2019.05.11","volume":"37","author":"L Jiang","year":"2019","unstructured":"Jiang, L.: Cultural branding of special town from the perspective of brand gene theory-an examination of Wuzhen as the center. J. Guizhou Univ. (Soc. Sci. Ed.) 37(05), 83\u201392 (2019). https:\/\/doi.org\/10.15958\/j.cnki.gdxbshb.2019.05.11","journal-title":"J. Guizhou Univ. (Soc. Sci. Ed.)"},{"key":"20_CR15","doi-asserted-by":"crossref","unstructured":"Schmitt, B.H.: Experiential marketing. J. Mark. Manag. 15(1), 53\u201367 (1999)","DOI":"10.1362\/026725799784870496"},{"key":"20_CR16","unstructured":"Philipp, A.R., Nina, K., Babin, B.J., Ivens, B.S.: Brand management in higher education: the University brand personality scale. J. Bus. Res. (2015)"},{"issue":"3","key":"20_CR17","doi-asserted-by":"publisher","first-page":"52","DOI":"10.1509\/jmkg.73.3.052","volume":"73","author":"JJ Brakus","year":"2009","unstructured":"Brakus, J.J., Schmitt, B.H., Zarantonello, L.: Brand experience: what is it? How is it measured? Does it affect loyalty? J. Mark. 73(3), 52\u201368 (2009)","journal-title":"J. Mark."},{"key":"20_CR18","unstructured":"Hanzu, T.: On university brand strategy and its business management strategy. J. Educ. Sci. Hunan Norm. Univ. 10(04), 39\u201343+47 (2011)"},{"key":"20_CR19","doi-asserted-by":"crossref","unstructured":"Rosen, D.E., et al: College choice in a brand elimination framework: the administrator\u2019s perspective. J. Mark. High. Educ. 8(4), 61\u201381 (1998)","DOI":"10.1300\/J050v08n04_05"},{"issue":"1","key":"20_CR20","doi-asserted-by":"publisher","first-page":"34","DOI":"10.1108\/09513541011013033","volume":"24","author":"B Ann","year":"2010","unstructured":"Ann, B., Jingsong, Z.: The impact of a pathway college on reputation and brand awareness for its affiliated university in Sydney. Int. J. Educ. Manag. 24(1), 34\u201347 (2010)","journal-title":"Int. J. Educ. Manag."},{"issue":"12","key":"20_CR21","doi-asserted-by":"publisher","first-page":"1810","DOI":"10.1057\/jors.2013.2","volume":"64","author":"E Bayraktar","year":"2013","unstructured":"Bayraktar, E., Tatoglu, E., Zaim, S.: Measuring the relative efficiency of quality management practices in Turkish public and private universities. J. Oper. Res. Soc. 64(12), 1810\u20131830 (2013)","journal-title":"J. Oper. Res. Soc."},{"issue":"3","key":"20_CR22","doi-asserted-by":"publisher","first-page":"666","DOI":"10.1108\/BIJ-06-2016-0082","volume":"24","author":"SB Yeravdekar","year":"2017","unstructured":"Yeravdekar, S.B., et al.: Bench marking model for management education in India. Bench Marking 24(3), 666\u2013693 (2017)","journal-title":"Bench Marking"},{"key":"20_CR23","unstructured":"Ermakov, Y., Ermakova, M.Y.: Marketing orientation activity of the modern Russian University. Ann. Mark. 1 (2017)"},{"issue":"8","key":"20_CR24","first-page":"9","volume":"5","author":"H Fiyges","year":"2018","unstructured":"Fiyges, H.: Productivity, growth, and internationalization: the case of German and British high techs. Zee Discuss. Thesis 5(8), 9\u201311 (2018)","journal-title":"Zee Discuss. Thesis"},{"key":"20_CR25","unstructured":"Moffatt, J.: An infusion approach to internationalization: drake University as a case study. Front. Interdiscip. J. Study Abroad 27 (2015)"},{"issue":"1","key":"20_CR26","first-page":"330","volume":"40","author":"Z Wei","year":"2015","unstructured":"Wei, Z.: An analysis of brand development strategy of private universities. Mod. Bus. Ind. 40(1), 330\u2013332 (2015)","journal-title":"Mod. Bus. Ind."},{"issue":"3","key":"20_CR27","first-page":"439","volume":"23","author":"Z Dan","year":"2018","unstructured":"Dan, Z.: Talking about the opportunities and threats of implementing brand strategy in private colleges and universities. Times Econ. Trade 23(3), 439\u2013442 (2018)","journal-title":"Times Econ. Trade"},{"key":"20_CR28","doi-asserted-by":"publisher","first-page":"23","DOI":"10.16400\/j.cnki.kjdks.2019.12.012","volume":"34","author":"X Qiao","year":"2019","unstructured":"Qiao, X.: The study on the brand image management in private colleges and universities. High. Educ. Forum 34, 23\u201325 (2019). https:\/\/doi.org\/10.16400\/j.cnki.kjdks.2019.12.012","journal-title":"High. Educ. Forum"},{"key":"20_CR29","first-page":"12","volume":"15","author":"S Xuan","year":"2019","unstructured":"Xuan, S., Aiying, J., Wenzhong, L.: A study on brand building of applied colleges and universities based on customer experience perspective. China Adult Educ. 15, 12\u201316 (2019)","journal-title":"China Adult Educ."},{"issue":"01","key":"20_CR30","doi-asserted-by":"publisher","first-page":"29","DOI":"10.19493\/j.cnki.issn1673-8004.2009.01.007","volume":"28","author":"Z Rui","year":"2009","unstructured":"Rui, Z., Yi, Z.: Research on the driving mechanism and shaping method of brand formation in colleges and universities. J. Chongqing Coll. Arts Sci. (Soc. Sci. Ed.) 28(01), 29\u201337 (2009). https:\/\/doi.org\/10.19493\/j.cnki.issn1673-8004.2009.01.007","journal-title":"J. Chongqing Coll. Arts Sci. (Soc. Sci. Ed.)"},{"key":"20_CR31","unstructured":"Yinglin, H., Liang, K.: Campus culture construction: an important focus point for brand building of private universities. Sci. Technol. Inf. 29, 417+434 (2009)"},{"key":"20_CR32","unstructured":"Chaoran, W.: Research on branding of private colleges and universities based on elemental analysis. Guangdong University of Technology, MA thesis (2013)"},{"key":"20_CR33","unstructured":"Hongli, H.: Research on branding image of private colleges and universities-Jiangxi College of Fashion as an example. Nanchang University, MA thesis (2012)"},{"issue":"07","key":"20_CR34","first-page":"35","volume":"31","author":"W Heng","year":"2011","unstructured":"Heng, W.: Normal university students\u2019 acknowledgement of the school brand: current situation, problems and countermeasures: based on the investigation into a certain Beijing\u2019s normal university. Theory Pract. Educ. 31(07), 35\u201339 (2011)","journal-title":"Theory Pract. Educ."}],"container-title":["Lecture Notes in Computer Science","Design, User Experience, and Usability: Design for Emotion, Well-being and Health, Learning, and Culture"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-031-05900-1_20","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,6,16]],"date-time":"2026-06-16T01:32:48Z","timestamp":1781573568000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-031-05900-1_20"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022]]},"ISBN":["9783031058998","9783031059001"],"references-count":34,"URL":"https:\/\/doi.org\/10.1007\/978-3-031-05900-1_20","relation":{},"ISSN":["0302-9743","1611-3349"],"issn-type":[{"value":"0302-9743","type":"print"},{"value":"1611-3349","type":"electronic"}],"subject":[],"published":{"date-parts":[[2022]]},"assertion":[{"value":"16 June 2022","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"HCII","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"International Conference on Human-Computer Interaction","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2022","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"26 June 2022","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"1 July 2022","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"24","order":9,"name":"conference_number","label":"Conference Number","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"hcii2022","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"https:\/\/2022.hci.international\/index.html","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"This content has been made available to all.","name":"free","label":"Free to read"}]}}