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It can also influence the user while having information about his temporary affective state. A vital psychological mechanism that refers to changes in affective responses due to simple pairings of stimuli is the evaluative conditioning (EC). Such form of learning might be of great importance in human-machine interactions, since such interactions are becoming a vital element of social relations that are construed, maintained, and ended via various artificial systems. In our studies, we investigated how physiological arousal moderates affective learning. Previous research showed arousal to play an important role in evaluative conditioning. However, those were declarative measures of self-assessed arousal levels. We used physiological measures of arousal and affect to show only moderate levels of arousal might support learning of affective responses. We discuss how our findings translate to the influence of artificial tools on social relations and attitudes. We also try to indicate a significant direction in the development of affective computing.<\/jats:p>","DOI":"10.1007\/978-3-031-11432-8_26","type":"book-chapter","created":{"date-parts":[[2022,7,27]],"date-time":"2022-07-27T13:18:01Z","timestamp":1658927881000},"page":"259-266","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Learning Affective Responses Through Evaluative Conditioning - New Developments in\u00a0Affective Computing"],"prefix":"10.1007","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1906-216X","authenticated-orcid":false,"given":"Robert","family":"Balas","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8548-6916","authenticated-orcid":false,"given":"Grzegorz","family":"Pochwatko","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2022,7,27]]},"reference":[{"issue":"3","key":"26_CR1","doi-asserted-by":"publisher","first-page":"89","DOI":"10.1016\/j.lmot.2012.06.003","volume":"43","author":"R Balas","year":"2012","unstructured":"Balas, R., Gawronski, B.: On the intentional control of conditioned evaluative responses. 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