{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,5,13]],"date-time":"2025-05-13T16:18:46Z","timestamp":1747153126282,"version":"3.40.5"},"publisher-location":"Cham","reference-count":81,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783031123818"},{"type":"electronic","value":"9783031123825"}],"license":[{"start":{"date-parts":[[2023,1,1]],"date-time":"2023-01-01T00:00:00Z","timestamp":1672531200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2023,1,1]],"date-time":"2023-01-01T00:00:00Z","timestamp":1672531200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2023]]},"DOI":"10.1007\/978-3-031-12382-5_13","type":"book-chapter","created":{"date-parts":[[2023,2,8]],"date-time":"2023-02-08T10:50:27Z","timestamp":1675853427000},"page":"241-257","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":18,"title":["Impact of Social Media Marketing on Creating Brand Responsiveness"],"prefix":"10.1007","author":[{"given":"Nancy Abdullah","family":"Shamaileh","sequence":"first","affiliation":[]},{"given":"Mohammed Saleem Khlif","family":"Alshura","sequence":"additional","affiliation":[]},{"given":"Enas Ahmad","family":"Alshuqairat","sequence":"additional","affiliation":[]},{"given":"Anber Abraheem Shlash","family":"Mohammad","sequence":"additional","affiliation":[]},{"given":"Zaki Abdellateef Khalaf","family":"Khalaylah","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0825-4617","authenticated-orcid":false,"given":"Barween","family":"Al Kurdi","sequence":"additional","affiliation":[]},{"given":"Sulieman Ibraheem Shelash","family":"Al-Hawary","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7336-381X","authenticated-orcid":false,"given":"Muhammad Turki","family":"Alshurideh","sequence":"additional","affiliation":[]},{"given":"Maali M.","family":"Al-mzary","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2023,2,9]]},"reference":[{"issue":"3","key":"13_CR1","first-page":"2179","volume":"27","author":"J Abbad","year":"2011","unstructured":"Abbad, J., & Al-Hawary, S. I. (2011). Measuring banking service quality in Jordan: A case study of Arab Bank. Abhath Al-Yarmouk, 27(3), 2179\u20132196.","journal-title":"Abhath Al-Yarmouk"},{"key":"13_CR2","unstructured":"Abdel Fattah, F. (2016). Towards activating the Arab League communication between youth, the strategic network."},{"issue":"1B","key":"13_CR3","first-page":"417","volume":"27","author":"F Abu Qaaud","year":"2011","unstructured":"Abu Qaaud, F., Al-Shoura, M., & Al-Hawary, S. I. (2011). The impact of the service marketing mix in the service quality of health services from the viewpoint of patients in government hospitals in Amman \u201cA field study.\u201d Abhath Al-Yarmouk, 27(1B), 417\u2013441.","journal-title":"Abhath Al-Yarmouk"},{"key":"13_CR4","doi-asserted-by":"crossref","unstructured":"Abu Zayyad, H. M., Obeidat, Z. M., Alshurideh, M. T., Abuhashesh, M., Maqableh, M., & Masa\u2019deh, R. E. (2021). Corporate social responsibility and patronage intentions: The mediating effect of brand credibility. Journal of Marketing Communications, 27(5), 533\u2013510.","DOI":"10.1080\/13527266.2020.1728565"},{"issue":"3","key":"13_CR5","doi-asserted-by":"publisher","first-page":"416","DOI":"10.1108\/RIBS-04-2020-0045","volume":"31","author":"MY Abuhashesh","year":"2021","unstructured":"Abuhashesh, M. Y., Alshurideh, M. T., & Sumadi, M. (2021). The effect of culture on customers\u2019 attitudes toward Facebook advertising: The moderating role of gender. Review of International Business and Strategy, 31(3), 416\u2013437.","journal-title":"Review of International Business and Strategy"},{"key":"13_CR6","unstructured":"Adaileh, M. J. (2015). The role of social networks in influencing the consumer's purchasing decision via the Internet: An analytical study at Qassim University\u2014Saudi Arabia. The Jordanian Journal of Business Administration, 11(1), 153\u2013170, University of Jordan, Amman, Jordan."},{"issue":"3","key":"13_CR7","doi-asserted-by":"publisher","first-page":"1","DOI":"10.9734\/BJMCS\/2016\/25183","volume":"15","author":"S Ahmad","year":"2016","unstructured":"Ahmad, S., Zulkurnain, N., & Khairushalimi, F. (2016). Assessing the validity and reliability of a measurement model in Structural Equation Modeling (SEM). British Journal of Mathematics & Computer Science, 15(3), 1\u20138. https:\/\/doi.org\/10.9734\/BJMCS\/2016\/25183","journal-title":"British Journal of Mathematics & Computer Science"},{"key":"13_CR8","doi-asserted-by":"crossref","unstructured":"Ahmed, A., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020). Digital transformation and organizational operational decision making: A systematic review. In International Conference on Advanced Intelligent Systems and Informatics (pp. 708\u2013719). Springer, Cham.","DOI":"10.1007\/978-3-030-58669-0_63"},{"key":"13_CR9","doi-asserted-by":"crossref","unstructured":"Al-Dmour, R., AlShaar, F., Al-Dmour, H., Masa\u2019deh, R., & Alshurideh, M. T. (2021). The effect of service recovery justices strategies on online customer engagement via the role of \u201cCustomer Satisfaction\u201d during the covid-19 pandemic: An empirical study. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 334, 325\u2013346.","DOI":"10.1007\/978-3-030-67151-8_19"},{"key":"13_CR10","doi-asserted-by":"crossref","unstructured":"Al-Hawary, S. I., & Al-Fassed, K. J. (2022). The impact of social media marketing on building brand loyalty through customer engagement in Jordan. International Journal of Business Innovation and Research (In Press)","DOI":"10.1504\/IJBIR.2022.124126"},{"issue":"4","key":"13_CR11","doi-asserted-by":"publisher","first-page":"393","DOI":"10.1504\/IJBIR.2013.054848","volume":"7","author":"SI Al-Hawary","year":"2013","unstructured":"Al-Hawary, S. I. (2013). The role of perceived quality and satisfaction in explaining customer brand loyalty: Mobile phone service in Jordan. International Journal of Business Innovation and Research, 7(4), 393\u2013413.","journal-title":"International Journal of Business Innovation and Research"},{"issue":"175","key":"13_CR12","first-page":"97","volume":"21","author":"SIS Al-Hawary","year":"2020","unstructured":"Al-Hawary, S. I. S., & Alhajri, T. M. S. (2020). Effect of electronic customer relationship management on customers\u2019 electronic satisfaction of communication companies in Kuwait. Calitatea, 21(175), 97\u2013102.","journal-title":"Calitatea"},{"issue":"2","key":"13_CR13","doi-asserted-by":"publisher","first-page":"226","DOI":"10.1504\/IJBEX.2021.113446","volume":"23","author":"SIS Al-Hawary","year":"2021","unstructured":"Al-Hawary, S. I. S., & Obiadat, A. A. (2021). Does mobile marketing affect customer loyalty in Jordan? International Journal of Business Excellence, 23(2), 226\u2013250.","journal-title":"International Journal of Business Excellence"},{"key":"13_CR14","first-page":"68","volume":"27","author":"SIS Al-Hawary","year":"2011","unstructured":"Al-Hawary, S. I. S., Alhamali, R. M., & Alghanim, S. A. (2011). Banking service quality provided by commercial banks and customer satisfaction. American Journal of Scientific Research, 27, 68\u201383.","journal-title":"American Journal of Scientific Research"},{"issue":"4","key":"13_CR15","doi-asserted-by":"publisher","first-page":"446","DOI":"10.1504\/IJPQM.2013.054270","volume":"11","author":"SI Al-Hawary","year":"2013","unstructured":"Al-Hawary, S. I., & Abu-Laimon, A. A. (2013). The impact of TQM practices on service quality in cellular communication companies in Jordan. International Journal of Productivity and Quality Management, 11(4), 446\u2013474.","journal-title":"International Journal of Productivity and Quality Management"},{"key":"13_CR16","unstructured":"Al-Hawary, S. I., & Al-Khazaleh A. M. (2020). The mediating role of corporate image on the relationship between corporate social responsibility and customer retention. Test Engineering and Management, 83(5l6), 29976\u201329993."},{"issue":"11","key":"13_CR17","first-page":"1","volume":"16","author":"SI Al-Hawary","year":"2016","unstructured":"Al-Hawary, S. I., & Al-Menhaly, S. (2016). The Quality of e-government services and its role on achieving beneficiaries satisfaction. Global Journal of Management and Business Research: A Administration and Management, 16(11), 1\u201311.","journal-title":"Global Journal of Management and Business Research: A Administration and Management"},{"issue":"7","key":"13_CR18","first-page":"1","volume":"18","author":"SI Al-Hawary","year":"2018","unstructured":"Al-Hawary, S. I., & Al-Namlan, A. (2018). Impact of electronic human resources management on the organizational learning at the private hospitals in the State of Qatar. Global Journal of Management and Business Research: A Administration and Management, 18(7), 1\u201311.","journal-title":"Global Journal of Management and Business Research: A Administration and Management"},{"issue":"1","key":"13_CR19","doi-asserted-by":"publisher","first-page":"170","DOI":"10.6007\/IJARAFMS\/v7-i1\/2613","volume":"7","author":"SI Al-Hawary","year":"2017","unstructured":"Al-Hawary, S. I., & Al-Smeran, W. (2017). Impact of electronic service quality on customers satisfaction of Islamic Banks in Jordan. International Journal of Academic Research in Accounting, Finance and Management Sciences, 7(1), 170\u2013188.","journal-title":"International Journal of Academic Research in Accounting, Finance and Management Sciences"},{"issue":"2","key":"13_CR20","first-page":"90","volume":"6","author":"SI Al-Hawary","year":"2010","unstructured":"Al-Hawary, S. I., & Batayneh, A. M. (2010). The effect of marketing communication tools on Non-Jordanian students\u2019 choice of Jordanian public universities: A field study. International Management Review, 6(2), 90\u201399.","journal-title":"International Management Review"},{"issue":"3","key":"13_CR21","doi-asserted-by":"publisher","first-page":"349","DOI":"10.1504\/IJEBR.2014.060372","volume":"7","author":"SI Al-Hawary","year":"2014","unstructured":"Al-Hawary, S. I., & Harahsheh, S. (2014). Factors affecting Jordanian consumer loyalty toward cellular phone brand. International Journal of Economics and Business Research, 7(3), 349\u2013375.","journal-title":"International Journal of Economics and Business Research"},{"issue":"1","key":"13_CR22","doi-asserted-by":"publisher","first-page":"50","DOI":"10.6007\/IJARAFMS\/v7-i1\/2613","volume":"7","author":"SI Al-Hawary","year":"2017","unstructured":"Al-Hawary, S. I., & Hussien, A. J. (2017). The impact of electronic banking services on the customers loyalty of commercial banks in Jordan. International Journal of Academic Research in Accounting, Finance and Management Sciences, 7(1), 50\u201363.","journal-title":"International Journal of Academic Research in Accounting, Finance and Management Sciences"},{"issue":"4","key":"13_CR23","first-page":"196","volume":"16","author":"SI Al-Hawary","year":"2010","unstructured":"Al-Hawary, S. I., & Ismael, M. (2010). The effect of using information technology in achieving competitive advantage strategies: A field study on the Jordanian pharmaceutical companies. Al Manara for Research and Studies, 16(4), 196\u2013203.","journal-title":"Al Manara for Research and Studies"},{"issue":"3","key":"13_CR24","doi-asserted-by":"publisher","first-page":"307","DOI":"10.1504\/IJPQM.2012.048752","volume":"10","author":"SI Al-Hawary","year":"2012","unstructured":"Al-Hawary, S. I., & Metabis, A. (2012). Service quality at Jordanian commercial banks: What do their customers say? International Journal of Productivity and Quality Management, 10(3), 307\u2013334.","journal-title":"International Journal of Productivity and Quality Management"},{"key":"13_CR25","unstructured":"Al-Hawary, S. I., & Mohammad, A. A. (2011). The role of the internet in marketing the services of travel and tourism agencies in Jordan. Abhath Al-Yarmouk, 27(2B), 1339\u20131359. Retrieved from http:\/\/journals.yu.edu.jo\/ayhss\/Issues\/Vol272B2011.pdf."},{"key":"13_CR26","doi-asserted-by":"crossref","unstructured":"Al-Hawary, S. I., Al-Hawajreh, K., AL-Zeaud, H., & Mohammad, A. (2013a). The impact of market orientation strategy on performance of commercial banks in Jordan. International Journal of Business Information Systems, 14(3), 261\u2013279.","DOI":"10.1504\/IJBIS.2013.056717"},{"issue":"2\/3","key":"13_CR27","doi-asserted-by":"publisher","first-page":"115","DOI":"10.1504\/IJICOT.2013.059728","volume":"2","author":"SI Al-Hawary","year":"2013","unstructured":"Al-Hawary, S. I., Al-Nady, B. A., & Alolayyan, M. (2013b). Effect of brand name and price on business to business (B2B) success: An empirical study on sample of food hypermarket retailers in Amman City. International Journal of Information and Coding Theory, 2(2\/3), 115\u2013139.","journal-title":"International Journal of Information and Coding Theory"},{"key":"13_CR28","unstructured":"Al-Hawary, S. I., AL-Zeaud, H., & Matabes, A. (2012). Measuring the quality of educational services offered to postgraduate students at the Faculty of Business and Finance: A field study on the Universities of the North Region. Al Manara for Research and Studies, 18(1), 241\u2013278."},{"key":"13_CR29","doi-asserted-by":"crossref","unstructured":"Aljumah, A., Nuseir, M. T., & Alshurideh, M. T. (2021). The impact of social media marketing communications on consumer response during the covid-19: Does the brand equity of a university matter. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 367\u2013384.","DOI":"10.1007\/978-3-030-67151-8_21"},{"key":"13_CR30","unstructured":"Al-Khatib, H. (2014) The impact of the electronically transmitted word on determining the purchasing of hotel service for customers of five-star hotels in Amman. Master's Thesis, Middle East University, Amman, Jordan."},{"key":"13_CR31","unstructured":"Allahow, T. J. A. A., Al-Hawary, S. I. S., & Aldaihani, F. M. F. (2018). Information technology and administrative innovation of the central agency for information technology in Kuwait. Global Journal of Management and Business, 18(11-A), 1\u201316."},{"issue":"1","key":"13_CR32","first-page":"30","volume":"18","author":"MS Al-Lozi","year":"2018","unstructured":"Al-Lozi, M. S., Almomani, R. Z. Q., & Al-Hawary, S. I. S. (2018). Talent Management strategies as a critical success factor for effectiveness of human resources information systems in commercial banks working in Jordan. Global Journal of Management and Business Research: A Administration and Management, 18(1), 30\u201343.","journal-title":"Global Journal of Management and Business Research: A Administration and Management"},{"key":"13_CR33","doi-asserted-by":"crossref","unstructured":"Almaazmi, J., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020). The effect of digital transformation on product innovation: A critical review. In International Conference on Advanced Intelligent Systems and Informatics (pp. 731\u2013741). Springer, Cham.","DOI":"10.1007\/978-3-030-58669-0_65"},{"key":"13_CR34","doi-asserted-by":"crossref","unstructured":"Al-Maroof, R. S., Alshurideh, M. T., Salloum, S. A., AlHamad, A. Q. M., & Gaber, T. (2021a). Acceptance of Google Meet during the spread of Coronavirus by Arab university students. Informatics, 8(2), 1\u201317.","DOI":"10.3390\/informatics8020024"},{"issue":"3","key":"13_CR35","doi-asserted-by":"publisher","first-page":"197","DOI":"10.5267\/j.ijdns.2021.6.013","volume":"5","author":"R Al-Maroof","year":"2021","unstructured":"Al-Maroof, R., Ayoubi, K., Alhumaid, K., Aburayya, A., Alshurideh, M., Alfaisal, R., & Salloum, S. (2021b). The acceptance of social media video for knowledge acquisition, sharing and application: A comparative study among YouYube users and TikTok users\u2019 for medical purposes. International Journal of Data and Network Science, 5(3), 197\u2013214.","journal-title":"International Journal of Data and Network Science"},{"key":"13_CR36","doi-asserted-by":"crossref","unstructured":"Almazrouei, F. A., Alshurideh, M., Kurdi, B. A., & Salloum, S. A. (2020). Social media impact on business: A systematic review. In International conference on advanced intelligent systems and informatics (pp. 697\u2013707). Springer, Cham.","DOI":"10.1007\/978-3-030-58669-0_62"},{"key":"13_CR37","doi-asserted-by":"crossref","unstructured":"Alolayyan, M., Al-Hawary, S. I., Mohammad, A. A., & Al-Nady, B. A. (2018). Banking service quality provided by commercial banks and customer satisfaction. A structural equation modelling approaches. International Journal of Productivity and Quality Management, 24(4), 543\u2013565.","DOI":"10.1504\/IJPQM.2018.093454"},{"issue":"7","key":"13_CR38","first-page":"828","volume":"4","author":"KA Al-Qudah","year":"2012","unstructured":"Al-Qudah, K. A., Al-Hawary, S. I., & Al-Mehsen, M. A. (2012). Electronic credit cards usage and their impact on bank\u2019s profitability: The rate of return on owners equity model \u201cAn empirical study.\u201d Interdisciplinary Journal of Contemporary Research in Business, 4(7), 828\u2013841.","journal-title":"Interdisciplinary Journal of Contemporary Research in Business"},{"issue":"1","key":"13_CR39","doi-asserted-by":"publisher","first-page":"40","DOI":"10.1504\/IJECRM.2019.098980","volume":"12","author":"DM Alshurideh","year":"2019","unstructured":"Alshurideh, D. M. (2019). Do electronic loyalty programs still drive customer choice and repeat purchase behaviour? International Journal of Electronic Customer Relationship Management, 12(1), 40\u201357.","journal-title":"International Journal of Electronic Customer Relationship Management"},{"issue":"2","key":"13_CR40","doi-asserted-by":"publisher","first-page":"325","DOI":"10.5267\/j.uscm.2022.1.006","volume":"10","author":"M Alshurideh","year":"2022","unstructured":"Alshurideh, M. (2022). Does electronic customer relationship management (E-CRM) affect service quality at private hospitals in Jordan? Uncertain Supply Chain Management, 10(2), 325\u2013332.","journal-title":"Uncertain Supply Chain Management"},{"issue":"3","key":"13_CR41","doi-asserted-by":"publisher","first-page":"375","DOI":"10.1108\/RIBS-08-2020-0102","volume":"31","author":"MT Alshurideh","year":"2021","unstructured":"Alshurideh, M. T., Al Kurdi, B., & Salloum, S. A. (2021). The moderation effect of gender on accepting electronic payment technology: A study on United Arab Emirates consumers. Review of International Business and Strategy, 31(3), 375\u2013396.","journal-title":"Review of International Business and Strategy"},{"issue":"2","key":"13_CR42","doi-asserted-by":"publisher","first-page":"139","DOI":"10.5296\/jmr.v9i2.10664","volume":"9","author":"M Alshurideh","year":"2017","unstructured":"Alshurideh, M., Al-Hawary, S. I., Batayneh, A. M., Mohammad, A., & Al-Kurdi, B. (2017). The impact of Islamic Banks\u2019 service quality perception on Jordanian customers loyalty. Journal of Management Research, 9(2), 139\u2013159.","journal-title":"Journal of Management Research"},{"key":"13_CR43","doi-asserted-by":"crossref","unstructured":"Alshurideh, M., Salloum, S. A., Al Kurdi, B., & Al-Emran, M. (2019). Factors affecting the social networks acceptance: an empirical study using PLS-SEM approach. In Proceedings of the 2019 8th International Conference on Software and Computer Applications (pp. 414\u2013418).","DOI":"10.1145\/3316615.3316720"},{"issue":"1","key":"13_CR44","first-page":"81","volume":"6","author":"S Altarifi","year":"2015","unstructured":"Altarifi, S., Al-Hawary, S. I. S., & Al Sakkal, M. E. E. (2015). Determinants of e-shopping and its effect on consumer purchasing decision in Jordan. International Journal of Business and Social Science, 6(1), 81\u201392.","journal-title":"International Journal of Business and Social Science"},{"issue":"3","key":"13_CR45","first-page":"1","volume":"10","author":"M Alwan","year":"2022","unstructured":"Alwan, M., & Alshurideh, M. (2022). The effect of digital marketing on purchase intention: Moderating effect of brand equity. International Journal of Data and Network Science, 10(3), 1\u201312.","journal-title":"International Journal of Data and Network Science"},{"issue":"4","key":"13_CR46","doi-asserted-by":"publisher","first-page":"307","DOI":"10.12720\/joams.3.4.307-311","volume":"3","author":"N Barhemmati","year":"2015","unstructured":"Barhemmati, N., & Ahmad, A. (2015). Effects of social network marketing (SNM) on consumer purchase behavior through customer engagement. Journal of Advanced Management Science, 3(4), 307\u2013311.","journal-title":"Journal of Advanced Management Science"},{"key":"13_CR47","unstructured":"Baruah, T., (2012). Effectiveness of social media as a tool of communication and it's potential for technology enabled connection's: Amicro\u2014Level study. International Journal of Scientific and Research Publications, 2(5), ISSN 2250-3153."},{"issue":"3","key":"13_CR48","first-page":"1","volume":"5","author":"C Bilal","year":"2014","unstructured":"Bilal, C., Ahmed, M., & Shahzad, N. (2014). Role of Social media networks in consumer decision marking: A case of the garment sector. International Journal of Multi-Disciplinary Sciences and Engineering, 5(3), 1\u20139.","journal-title":"International Journal of Multi-Disciplinary Sciences and Engineering"},{"issue":"1","key":"13_CR49","doi-asserted-by":"publisher","first-page":"9","DOI":"10.1186\/s42409-019-0012-x","volume":"1","author":"E de Leeuw","year":"2019","unstructured":"de Leeuw, E., Hox, J., Silber, H., Struminskaya, B., & Vis, C. (2019). Development of an international survey attitude scale: Measurement equivalence, reliability, and predictive validity. Measurement Instruments for the Social Sciences, 1(1), 9. https:\/\/doi.org\/10.1186\/s42409-019-0012-x","journal-title":"Measurement Instruments for the Social Sciences"},{"issue":"3","key":"13_CR50","first-page":"163","volume":"2","author":"S Divya","year":"2014","unstructured":"Divya, S., & Bulomine, R. (2014). An empirical study of effectiveness of social media as a marketing tool. International Journal of Current Research and Academic Review, 2(3), 163\u2013168.","journal-title":"International Journal of Current Research and Academic Review"},{"key":"13_CR51","doi-asserted-by":"crossref","unstructured":"Christodoulides, G., Cadogan, J. W., & Veloutsou, C. (2015). Consumer based brand equity measurement: Lessons Learned from an international study. International Marketing Review, 32(3\/4), 307\u2013328.","DOI":"10.1108\/IMR-10-2013-0242"},{"issue":"1","key":"13_CR52","doi-asserted-by":"publisher","first-page":"163","DOI":"10.1080\/00913367.2017.1281777","volume":"46","author":"JF Hair","year":"2017","unstructured":"Hair, J. F., Babin, B. J., & Krey, N. (2017). Covariance-based structural equation modeling in the journal of advertising: Review and recommendations. Journal of Advertising, 46(1), 163\u2013177. https:\/\/doi.org\/10.1080\/00913367.2017.1281777","journal-title":"Journal of Advertising"},{"key":"13_CR53","first-page":"1","volume":"24","author":"S Hamadneh","year":"2021","unstructured":"Hamadneh, S., Hassan, J., Alshurideh, M., Al Kurdi, B., & Aburayya, A. (2021). The effect of brand personality on consumer self-identity: The moderation effect of cultural orientations among British and Chinese consumers. Journal of Legal, Ethical and Regulatory Issues, 24, 1\u201314.","journal-title":"Journal of Legal, Ethical and Regulatory Issues"},{"issue":"2","key":"13_CR54","doi-asserted-by":"publisher","first-page":"537","DOI":"10.5267\/j.ijdns.2021.11.010","volume":"6","author":"O Hasan","year":"2022","unstructured":"Hasan, O., McColl, J., Pfefferkorn, T., Hamadneh, S., Alshurideh, M., & Kurdi, B. (2022). Consumer attitudes towards the use of autonomous vehicles: Evidence from United Kingdom taxi services. International Journal of Data and Network Science, 6(2), 537\u2013550.","journal-title":"International Journal of Data and Network Science"},{"issue":"3","key":"13_CR55","doi-asserted-by":"publisher","first-page":"324","DOI":"10.1037\/cns0000149","volume":"5","author":"MC Howard","year":"2018","unstructured":"Howard, M. C. (2018). The convergent validity and nomological net of two methods to measure retroactive influences. Psychology of Consciousness: Theory, Research, and Practice, 5(3), 324\u2013337. https:\/\/doi.org\/10.1037\/cns0000149","journal-title":"Psychology of Consciousness: Theory, Research, and Practice"},{"key":"13_CR56","doi-asserted-by":"crossref","unstructured":"Kayaman, R., & Arasli, H. (2007). Customer based brand equity: Evidence from the hotel industry. Managing Service Quality, 17(1), 92\u2013109.","DOI":"10.1108\/09604520710720692"},{"key":"13_CR57","unstructured":"Keller, K., (2013). Strategic brand management building, measuring; and managing brand equity (Fourth Edition). ISBN 0-13-266425-7:29 590."},{"key":"13_CR58","doi-asserted-by":"crossref","unstructured":"Khasawneh, M. A., Abuhashesh, M., Ahmad, A., Alshurideh, M. T., & Masa\u2019deh, R. (2021a). Determinants of e-word of mouth on social media during COVID-19 outbreaks: An empirical study. In The Effect of Coronavirus Disease (COVID-19) on Business Intelligence (pp. 347\u2013366). Springer, Cham.","DOI":"10.1007\/978-3-030-67151-8_20"},{"key":"13_CR59","doi-asserted-by":"crossref","unstructured":"Khasawneh, M. A., Abuhashesh, M., Ahmad, A., Masa\u2019deh, R., & Alshurideh, M. T. (2021b). Customers online engagement with social media influencers\u2019 content related to COVID 19. In The Effect of Coronavirus Disease (COVID-19) on Business Intelligence (pp. 385\u2013404). Springer, Cham.","DOI":"10.1007\/978-3-030-67151-8_22"},{"issue":"3","key":"13_CR60","doi-asserted-by":"publisher","first-page":"71","DOI":"10.1080\/20932685.2010.10593068","volume":"1","author":"A Kim","year":"2010","unstructured":"Kim, A., & Ko, E. (2010). Impacts of Luxury Fashion brand\u2019s social media marketing on customer relationship and purchase intention. Journal of Global Fashion Marketing, 1(3), 71\u2013164.","journal-title":"Journal of Global Fashion Marketing"},{"key":"13_CR61","unstructured":"Koshy, S. (2013). Factors that affect the use of Facebook and Twitter as marketing tools in the UAE. In The 18th Annual International Systems, United Kingdom (pp. 1\u20137)."},{"key":"13_CR62","doi-asserted-by":"crossref","unstructured":"Kurdi, B. A., Alshurideh, M., Nuseir, M., Aburayya, A., & Salloum, S. A. (2021). The effects of subjective norm on the intention to use social media networks: An exploratory study using PLS-SEM and machine learning approach. In International Conference on Advanced Machine Learning Technologies and Applications (pp. 581\u2013592). Springer, Cham.","DOI":"10.1007\/978-3-030-69717-4_55"},{"issue":"2","key":"13_CR63","first-page":"1","volume":"10","author":"K Lee","year":"2022","unstructured":"Lee, K., Azmi, N., Hanaysha, J., Alshurideh, M., & Alzoubi, H. (2022a). The effect of digital supply chain on organizational performance: An empirical study in Malaysia manufacturing industry. Uncertain Supply Chain Management, 10(2), 1\u201316.","journal-title":"Uncertain Supply Chain Management"},{"issue":"2","key":"13_CR64","first-page":"1","volume":"10","author":"K Lee","year":"2022","unstructured":"Lee, K., Ramiz, P., Hanaysha, J., Alzoubi, H., & Alshurideh, M. (2022b). Investigating the impact of benefits and challenges of IOT adoption on supply chain performance and organizational performance: An empirical study in Malaysia. Uncertain Supply Chain Management, 10(2), 1\u201314.","journal-title":"Uncertain Supply Chain Management"},{"issue":"2","key":"13_CR65","first-page":"295","volume":"4","author":"E Loanas","year":"2014","unstructured":"Loanas, E., & Stoica, I. (2014). Social media and it\u2019s impact on consumers behavior. International Journal of Economic Practices and Theories, 4(2), 295\u2013303.","journal-title":"International Journal of Economic Practices and Theories"},{"issue":"3","key":"13_CR66","doi-asserted-by":"publisher","first-page":"313","DOI":"10.1504\/IJSOM.2013.054445","volume":"15","author":"A Metabis","year":"2013","unstructured":"Metabis, A., & Al-Hawary, S. I. (2013). The impact of internal marketing practices on services quality of commercial banks in Jordan. International Journal of Services and Operations Management, 15(3), 313\u2013337.","journal-title":"International Journal of Services and Operations Management"},{"issue":"2","key":"13_CR67","first-page":"1","volume":"1","author":"S Neti","year":"2011","unstructured":"Neti, S. (2011). Social media and it\u2019s role in marketing. International Journal of Enterprise Computing and Business Systems, 1(2), 1\u201316.","journal-title":"International Journal of Enterprise Computing and Business Systems"},{"key":"13_CR68","unstructured":"Noureddine, M. (2014). The role of marketing through social networks in managing the relationship with the customer. Master's Thesis, Kasdi Merbah University, Ouargla, Algeria."},{"issue":"2","key":"13_CR69","first-page":"11","volume":"16","author":"A Parsons","year":"2011","unstructured":"Parsons, A., & College, K. (2011). Social media from a corporate perspective: A content analysis of official Facebook pages. Proceedings of the Academy of Marketing Studies, 16(2), 11\u201314.","journal-title":"Proceedings of the Academy of Marketing Studies"},{"issue":"18","key":"13_CR70","doi-asserted-by":"publisher","first-page":"1885","DOI":"10.5897\/AJBM12.1195","volume":"7","author":"Y Ramnarain","year":"2013","unstructured":"Ramnarain, Y., & Govender, K. (2013). Social media browsing and consumer behaviour: Exploring the youth market. African Journal of Business Management, 7(18), 1885\u20131893.","journal-title":"African Journal of Business Management"},{"issue":"2","key":"13_CR71","doi-asserted-by":"publisher","first-page":"291","DOI":"10.1007\/s10862-016-9576-4","volume":"39","author":"J Rimkeviciene","year":"2017","unstructured":"Rimkeviciene, J., Hawgood, J., O\u2019Gorman, J., & De Leo, D. (2017). Construct validity of the acquired capability for suicide scale: Factor structure, convergent and discriminant validity. Journal of Psychopathology and Behavioral Assessment, 39(2), 291\u2013302. https:\/\/doi.org\/10.1007\/s10862-016-9576-4","journal-title":"Journal of Psychopathology and Behavioral Assessment"},{"key":"13_CR72","unstructured":"Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (Seventh edition). Wiley."},{"issue":"2","key":"13_CR73","doi-asserted-by":"publisher","first-page":"310","DOI":"10.1177\/0013164418783530","volume":"79","author":"D Shi","year":"2019","unstructured":"Shi, D., Lee, T., & Maydeu-Olivares, A. (2019). Understanding the model size effect on SEM fit indices. Educational and Psychological Measurement, 79(2), 310\u2013334. https:\/\/doi.org\/10.1177\/0013164418783530","journal-title":"Educational and Psychological Measurement"},{"issue":"1","key":"13_CR74","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1186\/s12891-019-2703-0","volume":"20","author":"K-S Sung","year":"2019","unstructured":"Sung, K.-S., Yi, Y. G., & Shin, H.-I. (2019). Reliability and validity of knee extensor strength measurements using a portable dynamometer anchoring system in a supine position. BMC Musculoskeletal Disorders, 20(1), 1\u20138. https:\/\/doi.org\/10.1186\/s12891-019-2703-0","journal-title":"BMC Musculoskeletal Disorders"},{"key":"13_CR75","doi-asserted-by":"crossref","unstructured":"Sweiss, N., Obeidat, Z. M., Al-Dweeri, R. M., Mohammad Khalaf Ahmad, A., M. Obeidat, A., & Alshurideh, M. (2021). The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC). Journal of Marketing Communications, 1\u201324.","DOI":"10.1080\/13527266.2021.1931942"},{"issue":"3","key":"13_CR76","doi-asserted-by":"publisher","first-page":"1","DOI":"10.5267\/j.ijdns.2022.1.012","volume":"6","author":"E Tariq","year":"2022","unstructured":"Tariq, E., Alshurideh, M., Akour, E., Al-Hawaryd, S., & Al Kurdi, B. (2022a). The role of digital marketing, CSR policy and green marketing in brand development at UK. International Journal of Data and Network Science, 6(3), 1\u201310.","journal-title":"International Journal of Data and Network Science"},{"issue":"2","key":"13_CR77","doi-asserted-by":"publisher","first-page":"401","DOI":"10.5267\/j.ijdns.2021.12.014","volume":"6","author":"E Tariq","year":"2022","unstructured":"Tariq, E., Alshurideh, M., Akour, I., & Al-Hawary, S. (2022b). The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector. International Journal of Data and Network Science, 6(2), 401\u2013408.","journal-title":"International Journal of Data and Network Science"},{"issue":"21","key":"13_CR78","first-page":"227","volume":"20","author":"A Thumsamisorn","year":"2011","unstructured":"Thumsamisorn, A., & Rittippant, N. (2011). The engagement of social media in Facebook: the case of college student in Thailand. EPPM, Singapore, 20(21), 227\u2013238.","journal-title":"EPPM, Singapore"},{"key":"13_CR79","doi-asserted-by":"crossref","unstructured":"Thurau, T., Gwinner, K., Walsh, G., & Gremler, D. (2004). Electronic Word-of-Mouth via Consumer-opinion platforms: What Motivates consumers to articulate themselves on the internet. Journal of interactive Marketing, 18(1), 38\u201352.","DOI":"10.1002\/dir.10073"},{"key":"13_CR80","doi-asserted-by":"crossref","unstructured":"Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328\u2013344.","DOI":"10.1108\/MIP-04-2013-0056"},{"issue":"1","key":"13_CR81","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1177\/2515245920918253","volume":"4","author":"YA Wang","year":"2021","unstructured":"Wang, Y. A., & Rhemtulla, M. (2021). Power analysis for parameter estimation in structural equation modeling: A discussion and tutorial. Advances in Methods and Practices in Psychological Science, 4(1), 1\u201317. https:\/\/doi.org\/10.1177\/2515245920918253","journal-title":"Advances in Methods and Practices in Psychological Science"}],"container-title":["Studies in Computational Intelligence","The Effect of Information Technology on Business and Marketing Intelligence Systems"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-031-12382-5_13","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,2,10]],"date-time":"2023-02-10T20:35:07Z","timestamp":1676061307000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-031-12382-5_13"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023]]},"ISBN":["9783031123818","9783031123825"],"references-count":81,"URL":"https:\/\/doi.org\/10.1007\/978-3-031-12382-5_13","relation":{},"ISSN":["1860-949X","1860-9503"],"issn-type":[{"type":"print","value":"1860-949X"},{"type":"electronic","value":"1860-9503"}],"subject":[],"published":{"date-parts":[[2023]]},"assertion":[{"value":"9 February 2023","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}}]}}