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These filters detect and transform facial features by overlaying digital masks on moving faces. Augmented reality beauty filters (ARB filters) alter the appearance of the face by conforming it to current beauty ideals. Prior to the development of ARB filters selfies could only be enhanced by retroactive photo editing. However, ARB filters adapt to facial features in real time, resulting in a unique digital beautifying process. This qualitative study explores how the use of ARB filters impacts people\u2019s perceptions of themselves. It is based on online interviews that were conducted with eight individuals. 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