{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,11,2]],"date-time":"2025-11-02T13:07:38Z","timestamp":1762088858159,"version":"build-2065373602"},"publisher-location":"Cham","reference-count":14,"publisher":"Springer Nature Switzerland","isbn-type":[{"type":"print","value":"9783031323010"},{"type":"electronic","value":"9783031323027"}],"license":[{"start":{"date-parts":[[2023,1,1]],"date-time":"2023-01-01T00:00:00Z","timestamp":1672531200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2023,1,1]],"date-time":"2023-01-01T00:00:00Z","timestamp":1672531200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2023]]},"DOI":"10.1007\/978-3-031-32302-7_10","type":"book-chapter","created":{"date-parts":[[2023,5,6]],"date-time":"2023-05-06T05:02:03Z","timestamp":1683349323000},"page":"108-118","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":3,"title":["The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type"],"prefix":"10.1007","author":[{"given":"Rongkai","family":"Zhang","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Bingni","family":"Ma","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yingyan","family":"Li","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Fuping","family":"Chen","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jianan","family":"Yan","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yuxi","family":"Lin","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yifan","family":"Wu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2023,5,7]]},"reference":[{"issue":"2","key":"10_CR1","doi-asserted-by":"publisher","first-page":"68","DOI":"10.1145\/1216016.1216023","volume":"50","author":"J Koh","year":"2007","unstructured":"Koh, J., Kim, Y.G., Butler, B., et al.: Encouraging participation in virtual communities. Commun. ACM 50(2), 68\u201373 (2007)","journal-title":"Commun. ACM"},{"issue":"1","key":"10_CR2","doi-asserted-by":"publisher","first-page":"67","DOI":"10.1080\/00913367.1998.10673543","volume":"27","author":"BD Till","year":"1998","unstructured":"Till, B.D., Shimp, T.A.: Endorsers in advertising: the case of negative celebrity information. J. Advert. 27(1), 67\u201382 (1998)","journal-title":"J. Advert."},{"issue":"2","key":"10_CR3","doi-asserted-by":"publisher","first-page":"311","DOI":"10.1086\/259630","volume":"78","author":"P Nelson","year":"1970","unstructured":"Nelson, P.: Information and consumer behavior. J. Polit. Econ. 78(2), 311\u2013329 (1970)","journal-title":"J. Polit. Econ."},{"issue":"5","key":"10_CR4","first-page":"73","volume":"36","author":"MF Callcott","year":"1996","unstructured":"Callcott, M.F., Phillips, B.J.: Observations: elves make good cookies: creating likable spokes-character advertising. J. Advert. Res. 36(5), 73 (1996)","journal-title":"J. Advert. Res."},{"issue":"7","key":"10_CR5","doi-asserted-by":"publisher","first-page":"162","DOI":"10.5539\/ijbm.v12n7p162","volume":"12","author":"A Kassymbayeva","year":"2017","unstructured":"Kassymbayeva, A.: The impact of spokes-characters on customer loyalty. Int. J. Bus. Manag. 12(7), 162\u2013173 (2017)","journal-title":"Int. J. Bus. Manag."},{"issue":"3","key":"10_CR6","doi-asserted-by":"publisher","first-page":"195","DOI":"10.1016\/S0148-2963(97)00062-3","volume":"41","author":"LR Klein","year":"1998","unstructured":"Klein, L.R.: Evaluating the potential of interactive media through a new lens: search versus experience goods. J. Bus. Res. 41(3), 195\u2013203 (1998)","journal-title":"J. Bus. Res."},{"issue":"8","key":"10_CR7","doi-asserted-by":"publisher","first-page":"4894","DOI":"10.3390\/ijerph19084894","volume":"19","author":"W Jiang","year":"2022","unstructured":"Jiang, W., Song, Y.: Mobile shopping during COVID-19: the effect of hedonic experience on brand conspicuousness, brand identity and associated behavior. Int. J. Environ. Res. Public Health 19(8), 4894 (2022)","journal-title":"Int. J. Environ. Res. Public Health"},{"key":"10_CR8","doi-asserted-by":"crossref","unstructured":"Gefen, D., Karahanna, E., Straub, D.W.: Trust and TAM in online shopping: an integrated model. MIS Q. 27, 51\u201390 (2003)","DOI":"10.2307\/30036519"},{"key":"10_CR9","doi-asserted-by":"crossref","unstructured":"Friedman, H., Friedman, L.: Endorser effectiveness by product type. J. Adv. Res. 19(5), 63\u201371 1979","DOI":"10.1306\/C1EA5927-16C9-11D7-8645000102C1865D"},{"issue":"1","key":"10_CR10","doi-asserted-by":"publisher","first-page":"2853","DOI":"10.1016\/j.jbusres.2012.07.002","volume":"67","author":"SHM Lee","year":"2014","unstructured":"Lee, S.H.M.: The role of consumers\u2019 network positions on information-seeking behavior of experts and novices: a power perspective. J. Bus. Res. 67(1), 2853\u20132859 (2014)","journal-title":"J. Bus. Res."},{"issue":"6","key":"10_CR11","doi-asserted-by":"publisher","first-page":"621","DOI":"10.1080\/0144929X.2010.501115","volume":"29","author":"S Pahnila","year":"2010","unstructured":"Pahnila, S., Warsta, J.: Online shopping viewed from a habit and value perspective. Behav. Inf. Technol. 29(6), 621\u2013632 (2010)","journal-title":"Behav. Inf. Technol."},{"issue":"5","key":"10_CR12","doi-asserted-by":"publisher","first-page":"449","DOI":"10.1002\/cb.1731","volume":"17","author":"NH Nazlan","year":"2018","unstructured":"Nazlan, N.H., Tanford, S., Montgomery, R.: The effect of availability heuristics in online consumer reviews. J. Consum. Behav. 17(5), 449\u2013460 (2018)","journal-title":"J. Consum. Behav."},{"issue":"2","key":"10_CR13","doi-asserted-by":"publisher","first-page":"243","DOI":"10.1111\/j.1559-1816.2004.tb02547.x","volume":"34","author":"C Pornpitakpan","year":"2004","unstructured":"Pornpitakpan, C.: The persuasiveness of source credibility: a critical review of five decades\u2019 evidence. J. Appl. Soc. Psychol. 34(2), 243\u2013281 (2004)","journal-title":"J. Appl. Soc. Psychol."},{"issue":"1","key":"10_CR14","doi-asserted-by":"publisher","first-page":"191","DOI":"10.1086\/383434","volume":"31","author":"T Erdem","year":"2004","unstructured":"Erdem, T., Swait, J.: Brand credibility, brand consideration, and choice. J. Consum. Res. 31(1), 191\u2013198 (2004)","journal-title":"J. Consum. Res."}],"container-title":["Lecture Notes in Business Information Processing","E-Business. Digital Empowerment for an Intelligent Future"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-031-32302-7_10","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,3,7]],"date-time":"2024-03-07T15:32:09Z","timestamp":1709825529000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-031-32302-7_10"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023]]},"ISBN":["9783031323010","9783031323027"],"references-count":14,"URL":"https:\/\/doi.org\/10.1007\/978-3-031-32302-7_10","relation":{},"ISSN":["1865-1348","1865-1356"],"issn-type":[{"type":"print","value":"1865-1348"},{"type":"electronic","value":"1865-1356"}],"subject":[],"published":{"date-parts":[[2023]]},"assertion":[{"value":"7 May 2023","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"WHICEB","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Wuhan International Conference on E-business","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Wuhan","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"China","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2023","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"26 May 2023","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"28 May 2023","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"22","order":9,"name":"conference_number","label":"Conference Number","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"whiceb2023","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"https:\/\/whiceb.cug.edu.cn\/en\/","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Double-blind","order":1,"name":"type","label":"Type","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"EasyChair","order":2,"name":"conference_management_system","label":"Conference Management System","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"350","order":3,"name":"number_of_submissions_sent_for_review","label":"Number of Submissions Sent for Review","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"61","order":4,"name":"number_of_full_papers_accepted","label":"Number of Full Papers Accepted","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"0","order":5,"name":"number_of_short_papers_accepted","label":"Number of Short Papers Accepted","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"17% - The value is computed by the equation \"Number of Full Papers Accepted \/ Number of Submissions Sent for Review * 100\" and then rounded to a whole number.","order":6,"name":"acceptance_rate_of_full_papers","label":"Acceptance Rate of Full Papers","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"3","order":7,"name":"average_number_of_reviews_per_paper","label":"Average Number of Reviews per Paper","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"4","order":8,"name":"average_number_of_papers_per_reviewer","label":"Average Number of Papers per Reviewer","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"Yes","order":9,"name":"external_reviewers_involved","label":"External Reviewers Involved","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}}]}}