{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,4,18]],"date-time":"2025-04-18T18:44:36Z","timestamp":1745001876895,"version":"3.40.3"},"publisher-location":"Cham","reference-count":65,"publisher":"Springer Nature Switzerland","isbn-type":[{"type":"print","value":"9783031480591"},{"type":"electronic","value":"9783031480607"}],"license":[{"start":{"date-parts":[[2023,1,1]],"date-time":"2023-01-01T00:00:00Z","timestamp":1672531200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2023,1,1]],"date-time":"2023-01-01T00:00:00Z","timestamp":1672531200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2023]]},"DOI":"10.1007\/978-3-031-48060-7_42","type":"book-chapter","created":{"date-parts":[[2023,11,18]],"date-time":"2023-11-18T14:02:25Z","timestamp":1700316145000},"page":"550-562","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":3,"title":["Digital Marketing: Develop the Scales for Measuring Brand Experience in the Digital Economy"],"prefix":"10.1007","author":[{"given":"Yubin","family":"Xie","sequence":"first","affiliation":[]},{"given":"Ronggang","family":"Zhou","sequence":"additional","affiliation":[]},{"given":"Xiaorui","family":"Wang","sequence":"additional","affiliation":[]},{"given":"Beiping","family":"Tan","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2023,11,19]]},"reference":[{"issue":"1","key":"42_CR1","doi-asserted-by":"publisher","first-page":"63","DOI":"10.5267\/j.msl.2019.8.015","volume":"10","author":"N Quan","year":"2020","unstructured":"Quan, N., Chi, N.T.K.C., Nhung, D., Ngan, N., Phong, L.: The influence of website brand equity, e-brand experience on e-loyalty: the mediating role of e-satisfaction. Manag. Sci. Lett. 10(1), 63\u201376 (2020). https:\/\/doi.org\/10.5267\/j.msl.2019.8.015","journal-title":"Manag. Sci. Lett."},{"key":"42_CR2","doi-asserted-by":"publisher","first-page":"99","DOI":"10.1057\/s41262-020-00215-5","volume":"28","author":"R Pina","year":"2021","unstructured":"Pina, R., Dias, \u00c1.: The influence of brand experiences on consumer-based brand equity. J. Brand Manag. 28, 99\u2013115 (2021). https:\/\/doi.org\/10.1057\/s41262-020-00215-5","journal-title":"J. Brand Manag."},{"issue":"2","key":"42_CR3","doi-asserted-by":"publisher","first-page":"259","DOI":"10.1111\/ijcs.12618","volume":"45","author":"R Joshi","year":"2021","unstructured":"Joshi, R., Garg, P.: Role of brand experience in shaping brand love. Int. J. Consum. Stud. 45(2), 259\u2013272 (2021). https:\/\/doi.org\/10.1111\/ijcs.12618","journal-title":"Int. J. Consum. Stud."},{"key":"42_CR4","doi-asserted-by":"crossref","unstructured":"Kim, R.B., Chao, Y.: Effects of brand experience, brand image and brand trust on brand building process: the case of Chinese millennial generation consumers. J. Int. Stud. 12(3) (2019)","DOI":"10.14254\/2071-8330.2019\/12-3\/1"},{"issue":"5","key":"42_CR5","doi-asserted-by":"publisher","first-page":"1123","DOI":"10.1108\/APJML-02-2020-0123","volume":"33","author":"AA Safeer","year":"2021","unstructured":"Safeer, A.A., He, Y., Abrar, M.: The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers\u2019 perspective. Asia Pac. J. Mark. Logist. 33(5), 1123\u20131138 (2021). https:\/\/doi.org\/10.1108\/APJML-02-2020-0123","journal-title":"Asia Pac. J. Mark. Logist."},{"issue":"4","key":"42_CR6","doi-asserted-by":"publisher","first-page":"1033","DOI":"10.1108\/APJML-11-2019-0669","volume":"33","author":"RB Mostafa","year":"2021","unstructured":"Mostafa, R.B., Kasamani, T.: Brand experience and brand loyalty: is it a matter of emotions? Asia Pac. J. Mark. Logist. 33(4), 1033\u20131051 (2021). https:\/\/doi.org\/10.1108\/APJML-11-2019-0669","journal-title":"Asia Pac. J. Mark. Logist."},{"key":"42_CR7","unstructured":"Pine, B.J., Gilmore, J.H.: Welcome to the Experience Economy, vol. 76, no. 4, pp. 97\u2013105 (1998). Harvard Business Review Press"},{"issue":"3","key":"42_CR8","doi-asserted-by":"publisher","first-page":"52","DOI":"10.1509\/jmkg.73.3.052","volume":"73","author":"JJ Brakus","year":"2009","unstructured":"Brakus, J.J., Schmitt, B.H., Zarantonello, L.: Brand experience: what is it? How is it measured? Does it affect loyalty? J. Mark. 73(3), 52\u201368 (2009)","journal-title":"J. Mark."},{"issue":"3","key":"42_CR9","doi-asserted-by":"publisher","first-page":"347","DOI":"10.1177\/002224379703400304","volume":"34","author":"JL Aaker","year":"1997","unstructured":"Aaker, J.L.: Dimensions of brand personality. J. Mark. Res. 34(3), 347\u2013356 (1997). https:\/\/doi.org\/10.1177\/002224379703400304","journal-title":"J. Mark. Res."},{"issue":"1","key":"42_CR10","doi-asserted-by":"publisher","first-page":"38","DOI":"10.1509\/jmkg.66.1.38.18451","volume":"66","author":"JH McAlexander","year":"2002","unstructured":"McAlexander, J.H., Schouten, J.W., Koenig, H.F.: Building brand community. J. Mark. 66(1), 38\u201354 (2002). https:\/\/doi.org\/10.1509\/jmkg.66.1.38.18451","journal-title":"J. Mark."},{"issue":"1","key":"42_CR11","doi-asserted-by":"publisher","first-page":"35","DOI":"10.1177\/14707853030450010","volume":"45","author":"E Delgado-Ballester","year":"2003","unstructured":"Delgado-Ballester, E., Munuera-Aleman, J.L., Yague-Guillen, M.J.: Development and validation of a brand trust scale. Int. J. Mark. Res. 45(1), 35\u201354 (2003). https:\/\/doi.org\/10.1177\/14707853030450010","journal-title":"Int. J. Mark. Res."},{"key":"42_CR12","doi-asserted-by":"publisher","first-page":"79","DOI":"10.1007\/s11002-006-4219-2","volume":"17","author":"BA Carroll","year":"2006","unstructured":"Carroll, B.A., Ahuvia, A.C.: Some antecedents and outcomes of brand love. Mark. Lett. 17, 79\u201389 (2006). https:\/\/doi.org\/10.1007\/s11002-006-4219-2","journal-title":"Mark. Lett."},{"key":"42_CR13","doi-asserted-by":"publisher","DOI":"10.1108\/IJCHM-08-2015-0439","author":"I Khan","year":"2017","unstructured":"Khan, I., Rahman, Z.: Development of a scale to measure hotel brand experiences. Int. J. Contemp. Hosp. Manag. (2017). https:\/\/doi.org\/10.1108\/IJCHM-08-2015-0439","journal-title":"Int. J. Contemp. Hosp. Manag."},{"key":"42_CR14","doi-asserted-by":"publisher","first-page":"122","DOI":"10.1016\/j.jretconser.2019.01.014","volume":"48","author":"SR Nikhashemi","year":"2019","unstructured":"Nikhashemi, S.R., Jebarajakirthy, C., Nusair, K.: Uncovering the roles of retail brand experience and brand love in the apparel industry: non-linear structural equation modeling approach. J. Retail. Consum. Serv. 48, 122\u2013135 (2019). https:\/\/doi.org\/10.1016\/j.jretconser.2019.01.014","journal-title":"J. Retail. Consum. Serv."},{"issue":"1","key":"42_CR15","doi-asserted-by":"publisher","first-page":"156","DOI":"10.1177\/0972150919836041","volume":"23","author":"FA Beig","year":"2022","unstructured":"Beig, F.A., Nika, F.A.: Impact of brand experience on brand equity of online shopping portals: a study of select e-commerce sites in the state of Jammu and Kashmir. Glob. Bus. Rev. 23(1), 156\u2013175 (2022). https:\/\/doi.org\/10.1177\/0972150919836041","journal-title":"Glob. Bus. Rev."},{"key":"42_CR16","doi-asserted-by":"publisher","DOI":"10.1108\/EJM-03-2020-0214","author":"A Brand\u00e3o","year":"2022","unstructured":"Brand\u00e3o, A., Popoli, P.: \u201cI\u2019m hatin\u2019it\u201d! Negative consumer\u2013brand relationships in online anti-brand communities. Eur. J. Mark. (2022). https:\/\/doi.org\/10.1108\/EJM-03-2020-0214","journal-title":"Eur. J. Mark."},{"issue":"5","key":"42_CR17","doi-asserted-by":"publisher","first-page":"1992","DOI":"10.1111\/ijcs.12772","volume":"46","author":"A Yadav","year":"2022","unstructured":"Yadav, A., Chakrabarti, S.: Brand hate: a systematic literature review and future research agenda. Int. J. Consum. Stud. 46(5), 1992\u20132019 (2022). https:\/\/doi.org\/10.1111\/ijcs.12772","journal-title":"Int. J. Consum. Stud."},{"key":"42_CR18","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2021.102794","volume":"64","author":"I Khan","year":"2022","unstructured":"Khan, I.: Do brands\u2019 social media marketing activities matter? A moderation analysis. J. Retail. Consum. Serv. 64, 102794 (2022). https:\/\/doi.org\/10.1016\/j.jretconser.2021.102794","journal-title":"J. Retail. Consum. Serv."},{"key":"42_CR19","doi-asserted-by":"publisher","unstructured":"Haudi, H., et al.: The effect of social media marketing on brand trust, brand equity and brand loyalty. Int. J. Data Netw. Sci. 6(3), 961\u2013972 (2022). https:\/\/doi.org\/10.5267\/j.ijdns.2022.1.015","DOI":"10.5267\/j.ijdns.2022.1.015"},{"issue":"2","key":"42_CR20","doi-asserted-by":"publisher","DOI":"10.1016\/j.jjimei.2022.100102","volume":"2","author":"JR Hanaysha","year":"2022","unstructured":"Hanaysha, J.R.: Impact of social media marketing features on consumer\u2019s purchase decision in the fast-food industry: brand trust as a mediator. Int. J. Inf. Manag. Data Insights 2(2), 100102 (2022). https:\/\/doi.org\/10.1016\/j.jjimei.2022.100102","journal-title":"Int. J. Inf. Manag. Data Insights"},{"issue":"4","key":"42_CR21","doi-asserted-by":"publisher","first-page":"1381","DOI":"10.1111\/ijcs.12763","volume":"46","author":"V Arya","year":"2022","unstructured":"Arya, V., Paul, J., Sethi, D.: Like it or not! Brand communication on social networking sites triggers consumer-based brand equity. Int. J. Consum. Stud. 46(4), 1381\u20131398 (2022). https:\/\/doi.org\/10.1111\/ijcs.12763","journal-title":"Int. J. Consum. Stud."},{"issue":"1","key":"42_CR22","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2021.103570","volume":"59","author":"SH Hsieh","year":"2022","unstructured":"Hsieh, S.H., Lee, C.T., Tseng, T.H.: Psychological empowerment and user satisfaction: investigating the influences of online brand community participation. Inf. Manag. 59(1), 103570 (2022). https:\/\/doi.org\/10.1016\/j.im.2021.103570","journal-title":"Inf. Manag."},{"key":"42_CR23","doi-asserted-by":"publisher","unstructured":"Santos, Z.R., Cheung, C.M., Coelho, P.S., Rita, P.: Consumer engagement in social media brand communities: a literature review. Int. J. Inf. Manag. 63, 102457 (2022). https:\/\/doi.org\/10.1016\/j.ijinfomgt.2021.102457","DOI":"10.1016\/j.ijinfomgt.2021.102457"},{"key":"42_CR24","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2021.102869","volume":"65","author":"X Cui","year":"2022","unstructured":"Cui, X., Xie, Q., Zhu, J., Shareef, M.A., Goraya, M.A.S., Akram, M.S.: Understanding the omnichannel customer journey: the effect of online and offline channel interactivity on consumer value co-creation behavior. J. Retail. Consum. Serv. 65, 102869 (2022). https:\/\/doi.org\/10.1016\/j.jretconser.2021.102869","journal-title":"J. Retail. Consum. Serv."},{"issue":"194","key":"42_CR25","doi-asserted-by":"publisher","first-page":"4","DOI":"10.1509\/jmkg.73.3.052","volume":"189","author":"J Brooke","year":"1996","unstructured":"Brooke, J.: SUS-A quick and dirty usability scale. Usability Eval. Ind. 189(194), 4\u20137 (1996). https:\/\/doi.org\/10.1509\/jmkg.73.3.052","journal-title":"Usability Eval. Ind."},{"key":"42_CR26","doi-asserted-by":"publisher","unstructured":"Lewis, J.R.: Psychometric evaluation of the post-study system usability questionnaire: the PSSUQ. In: Proceedings of the Human Factors Society Annual Meeting, vol. 36, no. 16, pp. 1259\u20131260. Sage Publications, Los Angeles (1992). https:\/\/doi.org\/10.1177\/154193129203601617","DOI":"10.1177\/154193129203601617"},{"issue":"3\u20134","key":"42_CR27","doi-asserted-by":"publisher","first-page":"287","DOI":"10.1017\/S1351324900002497","volume":"6","author":"KS Hone","year":"2000","unstructured":"Hone, K.S., Graham, R.: Towards a tool for the subjective assessment of speech system interfaces (SASSI). Nat. Lang. Eng. 6(3\u20134), 287\u2013303 (2000). https:\/\/doi.org\/10.1017\/S1351324900002497","journal-title":"Nat. Lang. Eng."},{"issue":"2","key":"42_CR28","doi-asserted-by":"publisher","first-page":"161","DOI":"10.1023\/A:1022390615396","volume":"6","author":"MD Polkosky","year":"2003","unstructured":"Polkosky, M.D., Lewis, J.R.: Expanding the MOS: development and psychometric evaluation of the MOS-R and MOS-X. Int. J. Speech Technol. 6(2), 161\u2013182 (2003). https:\/\/doi.org\/10.1023\/A:1022390615396","journal-title":"Int. J. Speech Technol."},{"issue":"2","key":"42_CR29","doi-asserted-by":"publisher","first-page":"127","DOI":"10.1123\/jsep.20.2.127","volume":"20","author":"HA Riemer","year":"1998","unstructured":"Riemer, H.A., Chelladurai, P.: Development of the athlete satisfaction questionnaire (ASQ). J. Sport Exerc. Psychol. 20(2), 127\u2013156 (1998). https:\/\/doi.org\/10.1123\/jsep.20.2.127","journal-title":"J. Sport Exerc. Psychol."},{"key":"42_CR30","doi-asserted-by":"publisher","DOI":"10.1037\/t32698-000","author":"JR Lewis","year":"1995","unstructured":"Lewis, J.R.: Computer system usability questionnaire. Int. J. Hum. Comput. Interact. (1995). https:\/\/doi.org\/10.1037\/t32698-000","journal-title":"Int. J. Hum. Comput. Interact."},{"issue":"2","key":"42_CR31","first-page":"3","volume":"8","author":"AM Lund","year":"2001","unstructured":"Lund, A.M.: Measuring usability with the use questionnaire12. Usability Interface 8(2), 3\u20136 (2001)","journal-title":"Usability Interface"},{"key":"42_CR32","doi-asserted-by":"publisher","unstructured":"Kirakowski, J., Cierlik, B.: Measuring the usability of web sites. In: Proceedings of the Human Factors and Ergonomics Society Annual Meeting, vol. 42, no. 4, pp. 424\u2013428. SAGE Publications, Los Angeles (1998). https:\/\/doi.org\/10.1177\/154193129804200405","DOI":"10.1177\/154193129804200405"},{"issue":"3","key":"42_CR33","first-page":"232","volume":"1","author":"B Angelova","year":"2011","unstructured":"Angelova, B., Zekiri, J.: Measuring customer satisfaction with service quality using American customer satisfaction model (ACSI Model). Int. J. Acad. Res. Bus. Soc. Sci. 1(3), 232\u2013258 (2011)","journal-title":"Int. J. Acad. Res. Bus. Soc. Sci."},{"key":"42_CR34","unstructured":"Harvey, R.J.: Research Monograph: The Development of the Common-Metric-Questionnaire (CMQ). Personnel Systems & Technologies Corporation (1993). http:\/\/www.pstc.com\/documents\/monograph.pdf"},{"issue":"1","key":"42_CR35","doi-asserted-by":"publisher","first-page":"68","DOI":"10.1037\/0003-066X.55.1.68","volume":"55","author":"RM Ryan","year":"2000","unstructured":"Ryan, R.M., Deci, E.L.: Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. Am. Psychol. 55(1), 68 (2000). https:\/\/doi.org\/10.1037\/0003-066X.55.1.68","journal-title":"Am. Psychol."},{"issue":"1","key":"42_CR36","doi-asserted-by":"publisher","first-page":"50","DOI":"10.1518\/hfes.46.1.50.30392","volume":"46","author":"JD Lee","year":"2004","unstructured":"Lee, J.D., See, K.A.: Trust in automation: designing for appropriate reliance. Hum. Factors 46(1), 50\u201380 (2004). https:\/\/doi.org\/10.1518\/hfes.46.1.50.30392","journal-title":"Hum. Factors"},{"issue":"3","key":"42_CR37","doi-asserted-by":"publisher","first-page":"303","DOI":"10.1086\/209304","volume":"19","author":"ML Richins","year":"1992","unstructured":"Richins, M.L., Dawson, S.: A consumer values orientation for materialism and its measurement: scale development and validation. J. consum. Res. 19(3), 303\u2013316 (1992). https:\/\/doi.org\/10.1086\/209304","journal-title":"J. consum. Res."},{"key":"42_CR38","unstructured":"Vyas, D., van der Veer, G.C.: APEC: a framework for designing experience. Spaces, Places & Experience in HCI, pp. 1\u20134 (2005)"},{"key":"42_CR39","doi-asserted-by":"crossref","unstructured":"Forlizzi, J., Ford, S.: The building blocks of experience: an early framework for interaction designers. In: Proceedings of the 3rd Conference on Designing Interactive Systems: Processes, Practices, Methods, and Techniques, pp. 419\u2013423 (2000)","DOI":"10.1145\/347642.347800"},{"key":"42_CR40","unstructured":"Hartson, R., Pyla, P.S.: The UX Book: Process and Guidelines for Ensuring a Quality User Experience. Elsevier, Amsterdam (2012)"},{"key":"42_CR41","doi-asserted-by":"publisher","unstructured":"Balagtas-Fernandez, F., Hussmann, H.: A methodology and framework to simplify usability analysis of mobile applications. In: 2009 IEEE\/ACM International Conference on Automated Software Engineering, pp. 520\u2013524. IEEE (2012). https:\/\/doi.org\/10.1109\/ASE.2009.12","DOI":"10.1109\/ASE.2009.12"},{"issue":"2","key":"42_CR42","doi-asserted-by":"publisher","first-page":"168","DOI":"10.1287\/isre.13.2.168.84","volume":"13","author":"R Agarwal","year":"2002","unstructured":"Agarwal, R., Venkatesh, V.: Assessing a firm\u2019s web presence: a heuristic evaluation procedure for the measurement of usability. Inf. Syst. Res. 13(2), 168\u2013186 (2002). https:\/\/doi.org\/10.1287\/isre.13.2.168.84","journal-title":"Inf. Syst. Res."},{"key":"42_CR43","unstructured":"To, D.I.H.: Users play cards. We keep score. Magic results! Soc. Tech. Commun., 114 (2011)"},{"key":"42_CR44","unstructured":"Puglisi, B., Ackerman, A.: The Emotion Thesaurus: A Writer\u2019s Guide to Character Expression, vol. 1. JADD Publishing (2019)"},{"key":"42_CR45","unstructured":"Judy, S.: The experiential approach: inner worlds to outer worlds. Eight Approaches Teach. Compos., 37\u201351 (1980)"},{"issue":"9","key":"42_CR46","first-page":"63","volume":"4","author":"S Xixiang","year":"2016","unstructured":"Xixiang, S., Gilal, R.G., Gilal, F.G.: Brand experience as a contemporary source of brand equity in 21st century: evidence from the Chinese consumer market. Int. J. Educ. Res. 4(9), 63\u201376 (2016)","journal-title":"Int. J. Educ. Res."},{"key":"42_CR47","doi-asserted-by":"publisher","unstructured":"Aljukhadar, M., Beriault Poirier, A., Senecal, S.: Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework. J. Res. Interact. Mark. 14(3), 285\u2013303 (2020). https:\/\/doi.org\/10.1108\/JRIM-10-2018-0136","DOI":"10.1108\/JRIM-10-2018-0136"},{"key":"42_CR48","doi-asserted-by":"publisher","first-page":"640","DOI":"10.3389\/fpsyg.2020.00640","volume":"11","author":"H Walach","year":"2020","unstructured":"Walach, H.: Inner experience\u2013direct access to reality: a complementarist ontology and dual aspect monism support a broader epistemology. Front. Psychol. 11, 640 (2020). https:\/\/doi.org\/10.3389\/fpsyg.2020.00640","journal-title":"Front. Psychol."},{"issue":"2","key":"42_CR49","doi-asserted-by":"publisher","first-page":"98","DOI":"10.1177\/0022242918809930","volume":"83","author":"A Bleier","year":"2019","unstructured":"Bleier, A., Harmeling, C.M., Palmatier, R.W.: Creating effective online customer experiences. J. Mark. 83(2), 98\u2013119 (2019). https:\/\/doi.org\/10.1177\/0022242918809930","journal-title":"J. Mark."},{"key":"42_CR50","doi-asserted-by":"publisher","unstructured":"Bannerji, H.: But who speaks for us? Experience and agency in conventional feminist paradigms. In: The Ideological Condition: Selected Essays on History, Race and Gender, pp. 53\u201380. Brill (2020). https:\/\/doi.org\/10.1163\/9789004441620_005","DOI":"10.1163\/9789004441620_005"},{"key":"42_CR51","doi-asserted-by":"publisher","first-page":"664","DOI":"10.1057\/bm.2014.23","volume":"21","author":"B Ramaseshan","year":"2014","unstructured":"Ramaseshan, B., Stein, A.: Connecting the dots between brand experience and brand loyalty: the mediating role of brand personality and brand relationships. J. Brand Manag. 21, 664\u2013683 (2014). https:\/\/doi.org\/10.1057\/bm.2014.23","journal-title":"J. Brand Manag."},{"issue":"4","key":"42_CR52","doi-asserted-by":"publisher","first-page":"637","DOI":"10.1108\/IJBM-05-2016-0066","volume":"35","author":"D Bapat","year":"2017","unstructured":"Bapat, D.: Impact of brand familiarity on brands experience dimensions for financial services brands. Int. J. Bank Mark. 35(4), 637\u2013648 (2017). https:\/\/doi.org\/10.1108\/IJBM-05-2016-0066","journal-title":"Int. J. Bank Mark."},{"key":"42_CR53","unstructured":"Choi, Y.G., Ok, C., Hyun, S.S.: Evaluating relationships among brand experience, brand personality, brand prestige, brand relationship quality, and brand loyalty: an empirical study of coffeehouse brands (2011)"},{"key":"42_CR54","doi-asserted-by":"crossref","unstructured":"Chuchu, T., Venter de Villiers, M., Chinomona, R.: The influence of store environment on brand attitude, brand experience and purchase intention. S. Afr. J. Bus. Manag. 49(1), 1\u20138 (2018). https:\/\/hdl.handle.net\/10520\/EJC-14ba0e2506","DOI":"10.4102\/sajbm.v49i1.186"},{"key":"42_CR55","unstructured":"Demartini, J.F.: The Breakthrough Experience: A Revolutionary New Approach to Personal Transformation. Hay House, Inc. (2002)"},{"key":"42_CR56","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1016\/j.ijhm.2017.06.006","volume":"66","author":"N Su","year":"2017","unstructured":"Su, N., Reynolds, D.: Effects of brand personality dimensions on consumers\u2019 perceived self-image congruity and functional congruity with hotel brands. Int. J. Hosp. Manag. 66, 1\u201312 (2017). https:\/\/doi.org\/10.1016\/j.ijhm.2017.06.006","journal-title":"Int. J. Hosp. Manag."},{"issue":"1","key":"42_CR57","doi-asserted-by":"publisher","first-page":"81","DOI":"10.1108\/13612021211203041","volume":"16","author":"H Jung Choo","year":"2012","unstructured":"Jung Choo, H., Moon, H., Kim, H., Yoon, N.: Luxury customer value. J. Fash. Mark. Manag. Int. J. 16(1), 81\u2013101 (2012). https:\/\/doi.org\/10.1108\/13612021211203041","journal-title":"J. Fash. Mark. Manag. Int. J."},{"key":"42_CR58","unstructured":"Simonson, A., Schmitt, B.H.: Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image. Simon and Schuster, New York (1997)"},{"issue":"4","key":"42_CR59","doi-asserted-by":"publisher","first-page":"424","DOI":"10.1177\/002224379703400402","volume":"34","author":"G Zaltman","year":"1997","unstructured":"Zaltman, G.: Rethinking market research: putting people back in. J. Mark. Res. 34(4), 424\u2013437 (1997). https:\/\/doi.org\/10.1177\/002224379703400402","journal-title":"J. Mark. Res."},{"key":"42_CR60","doi-asserted-by":"publisher","unstructured":"Gray, H.M., Gray, K., Wegner, D.M.: Dimensions of mind perception. Science 315(5812), 619\u2013619 (2007). https:\/\/doi.org\/10.1126\/science.113447","DOI":"10.1126\/science.113447"},{"key":"42_CR61","unstructured":"Gilmore, J.H., Pine, B.J.: Authenticity: What Consumers Really Want. Harvard Business Press (2007)"},{"key":"42_CR62","doi-asserted-by":"publisher","first-page":"404","DOI":"10.1057\/bm.2012.31","volume":"20","author":"H Nysveen","year":"2013","unstructured":"Nysveen, H., Pedersen, P.E., Skard, S.: Brand experiences in service organizations: exploring the individual effects of brand experience dimensions. J. Brand Manag. 20, 404\u2013423 (2013). https:\/\/doi.org\/10.1057\/bm.2012.31","journal-title":"J. Brand Manag."},{"issue":"8","key":"42_CR63","doi-asserted-by":"publisher","first-page":"2741","DOI":"10.1108\/IJCHM-11-2020-1257","volume":"33","author":"T Tuerlan","year":"2021","unstructured":"Tuerlan, T., Li, S., Scott, N.: Customer emotion research in hospitality and tourism: conceptualization, measurements, antecedents and consequences. Int. J. Contemp. Hosp. Manag. 33(8), 2741\u20132772 (2021). https:\/\/doi.org\/10.1108\/IJCHM-11-2020-1257","journal-title":"Int. J. Contemp. Hosp. Manag."},{"key":"42_CR64","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2019.101986","volume":"53","author":"X Fan","year":"2020","unstructured":"Fan, X., Chai, Z., Deng, N., Dong, X.: Adoption of augmented reality in online retailing and consumers\u2019 product attitude: a cognitive perspective. J. Retail. Consum. Serv. 53, 101986 (2020). https:\/\/doi.org\/10.1016\/j.jretconser.2019.101986","journal-title":"J. Retail. Consum. Serv."},{"issue":"3","key":"42_CR65","doi-asserted-by":"publisher","first-page":"299","DOI":"10.1080\/09593969.2021.1901765","volume":"31","author":"V Lavoye","year":"2021","unstructured":"Lavoye, V., Mero, J., Tarkiainen, A.: Consumer behavior with augmented reality in retail: a review and research agenda. Int. Rev. Retail Distrib. Consum. Res. 31(3), 299\u2013329 (2021). https:\/\/doi.org\/10.1080\/09593969.2021.1901765","journal-title":"Int. Rev. Retail Distrib. Consum. Res."}],"container-title":["Lecture Notes in Computer Science","HCI International 2023 \u2013 Late Breaking Papers"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-031-48060-7_42","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,11,18]],"date-time":"2023-11-18T14:08:23Z","timestamp":1700316503000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-031-48060-7_42"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023]]},"ISBN":["9783031480591","9783031480607"],"references-count":65,"URL":"https:\/\/doi.org\/10.1007\/978-3-031-48060-7_42","relation":{},"ISSN":["0302-9743","1611-3349"],"issn-type":[{"type":"print","value":"0302-9743"},{"type":"electronic","value":"1611-3349"}],"subject":[],"published":{"date-parts":[[2023]]},"assertion":[{"value":"19 November 2023","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"HCII","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"International Conference on Human-Computer Interaction","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Copenhagen","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Denmark","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2023","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"23 July 2023","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"28 July 2023","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"25","order":9,"name":"conference_number","label":"Conference Number","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"hcii2023","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"https:\/\/2023.hci.international\/","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Single-blind","order":1,"name":"type","label":"Type","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"CMS","order":2,"name":"conference_management_system","label":"Conference Management System","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"7472","order":3,"name":"number_of_submissions_sent_for_review","label":"Number of Submissions Sent for Review","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"1578","order":4,"name":"number_of_full_papers_accepted","label":"Number of Full Papers Accepted","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"396","order":5,"name":"number_of_short_papers_accepted","label":"Number of Short Papers Accepted","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"21% - The value is computed by the equation \"Number of Full Papers Accepted \/ Number of Submissions Sent for Review * 100\" and then rounded to a whole number.","order":6,"name":"acceptance_rate_of_full_papers","label":"Acceptance Rate of Full Papers","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"2","order":7,"name":"average_number_of_reviews_per_paper","label":"Average Number of Reviews per Paper","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"2","order":8,"name":"average_number_of_papers_per_reviewer","label":"Average Number of Papers per Reviewer","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"No","order":9,"name":"external_reviewers_involved","label":"External Reviewers Involved","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}}]}}