{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,27]],"date-time":"2025-03-27T01:23:49Z","timestamp":1743038629465,"version":"3.40.3"},"publisher-location":"Cham","reference-count":20,"publisher":"Springer Nature Switzerland","isbn-type":[{"type":"print","value":"9783031502033"},{"type":"electronic","value":"9783031502040"}],"license":[{"start":{"date-parts":[[2023,12,13]],"date-time":"2023-12-13T00:00:00Z","timestamp":1702425600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2023,12,13]],"date-time":"2023-12-13T00:00:00Z","timestamp":1702425600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2024]]},"DOI":"10.1007\/978-3-031-50204-0_23","type":"book-chapter","created":{"date-parts":[[2023,12,12]],"date-time":"2023-12-12T06:03:09Z","timestamp":1702360989000},"page":"273-278","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Preferred Level of Servitization in Select Industrial Services"],"prefix":"10.1007","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-0540-7550","authenticated-orcid":false,"given":"V. T.","family":"Rakesh","sequence":"first","affiliation":[]},{"given":"Preetha","family":"Menon","sequence":"additional","affiliation":[]},{"given":"Ramakrishnan","family":"Raman","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2023,12,13]]},"reference":[{"issue":"1","key":"23_CR1","first-page":"35","volume":"28","author":"DA Aaker","year":"1991","unstructured":"Aaker, D.A., Equity, M.B.: Capitalizing on the value of a brand name. N. Y. 28(1), 35\u201337 (1991)","journal-title":"N. Y."},{"issue":"5","key":"23_CR2","doi-asserted-by":"publisher","first-page":"371","DOI":"10.1016\/j.indmarman.2003.10.001","volume":"33","author":"M Bendixen","year":"2004","unstructured":"Bendixen, M., Bukasa, K.A., Abratt, R.: Brand equity in the business-to-business market. Ind. Mark. Manage. 33(5), 371\u2013380 (2004)","journal-title":"Ind. Mark. Manage."},{"issue":"8","key":"23_CR3","doi-asserted-by":"publisher","first-page":"651","DOI":"10.1080\/0965254X.2018.1464050","volume":"27","author":"R Casidy","year":"2019","unstructured":"Casidy, R., Prentice, C., Wymer, W.: The effects of brand identity on brand performance in the service sector. J. Strateg. Mark. 27(8), 651\u2013665 (2019)","journal-title":"J. Strateg. Mark."},{"key":"23_CR4","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1016\/j.sbspro.2014.07.013","volume":"148","author":"HH Ceylana","year":"2014","unstructured":"Ceylana, H.H., Koseb, B., Aydin, M.: Value based pricing: a research on service sector using Van Westendorp price sensitivity scale. Procedia Soc. Behav. Sci. 148, 1\u20136 (2014)","journal-title":"Procedia Soc. Behav. Sci."},{"key":"23_CR5","doi-asserted-by":"publisher","first-page":"323","DOI":"10.1016\/j.indmarman.2022.09.005","volume":"106","author":"S Chaudhary","year":"2022","unstructured":"Chaudhary, S., Dhir, A., Gligor, D., Khan, S.J., Ferraris, A.: Paradoxes and coping mechanisms in the servitization journey. Ind. Mark. Manage. 106, 323\u2013337 (2022)","journal-title":"Ind. Mark. Manage."},{"key":"23_CR6","doi-asserted-by":"publisher","unstructured":"Das, M., Roy, A., Paul, J., Saha, V.: High and low impulsive buying in social commerce: A SPAR-4-SLR and fsQCA approach.\u00a0IEEE Trans. Eng. Manage. (2022). https:\/\/doi.org\/10.1109\/TEM.2022.3173449","DOI":"10.1109\/TEM.2022.3173449"},{"issue":"4","key":"23_CR7","doi-asserted-by":"publisher","first-page":"381","DOI":"10.1016\/0167-8116(93)90020-Y","volume":"10","author":"M Firth","year":"1993","unstructured":"Firth, M.: Price setting and the value of a strong brand name. Int. J. Res. Mark. 10(4), 381\u2013386 (1993)","journal-title":"Int. J. Res. Mark."},{"key":"23_CR8","doi-asserted-by":"crossref","unstructured":"Kamp, B., Parry, G.: Servitization and advanced business services as levers for competitiveness.\u00a0Ind. Mark. Manage.\u00a060, 11\u201316 (2017)","DOI":"10.1016\/j.indmarman.2016.12.008"},{"issue":"4","key":"23_CR9","doi-asserted-by":"publisher","first-page":"169","DOI":"10.1016\/j.jom.2013.02.001","volume":"31","author":"IV Kastalli","year":"2013","unstructured":"Kastalli, I.V., Van Looy, B.: Servitization: disentangling the impact of service business model innovation on manufacturing firm performance. J. Oper. Manage. 31(4), 169\u2013180 (2013)","journal-title":"J. Oper. Manage."},{"key":"23_CR100","unstructured":"Keller, K.L., Lehmann, D.R.: How do brands create value? Market. Manage. 12(3), 26 (2003)"},{"key":"23_CR10","doi-asserted-by":"publisher","first-page":"43","DOI":"10.1016\/j.ijpe.2015.12.003","volume":"173","author":"S Lee","year":"2016","unstructured":"Lee, S., Yoo, S., Kim, D.: When is servitization a profitable competitive strategy? Int. J. Prod. Econ. 173, 43\u201353 (2016)","journal-title":"Int. J. Prod. Econ."},{"key":"23_CR11","unstructured":"Lipovetsky, S., Magnan, S., Zanetti-Polzi, A.: Pricing models in marketing research, vol.3, no.5, p. 8, Article ID: 7186 (2011)"},{"issue":"3","key":"23_CR12","doi-asserted-by":"publisher","first-page":"1009","DOI":"10.1016\/j.annals.2011.01.015","volume":"38","author":"J Nam","year":"2011","unstructured":"Nam, J., Ekinci, Y., Whyatt, G.: Brand equity, brand loyalty and consumer satisfaction. Ann. Tour. Res. 38(3), 1009\u20131030 (2011)","journal-title":"Ann. Tour. Res."},{"issue":"2","key":"23_CR13","doi-asserted-by":"publisher","first-page":"159","DOI":"10.1016\/j.bushor.2008.10.004","volume":"52","author":"L Ohnemus","year":"2009","unstructured":"Ohnemus, L.: B2B branding: a financial burden for shareholders? Bus. Horiz. 52(2), 159\u2013166 (2009)","journal-title":"Bus. Horiz."},{"key":"23_CR14","doi-asserted-by":"publisher","first-page":"30","DOI":"10.1016\/j.indmarman.2018.10.001","volume":"81","author":"S Panda","year":"2019","unstructured":"Panda, S., Paswan, A.K., Mishra, S.P.: Impact of positioning strategies on franchise fee structure. Ind. Mark. Manage. 81, 30\u201339 (2019)","journal-title":"Ind. Mark. Manage."},{"issue":"8","key":"23_CR15","doi-asserted-by":"publisher","first-page":"1269","DOI":"10.1016\/j.indmarman.2010.02.024","volume":"39","author":"N Persson","year":"2010","unstructured":"Persson, N.: An exploratory investigation of the elements of B2B brand image and its relationship to price premium. Ind. Mark. Manage. 39(8), 1269\u20131277 (2010)","journal-title":"Ind. Mark. Manage."},{"issue":"5","key":"23_CR16","doi-asserted-by":"publisher","first-page":"635","DOI":"10.1177\/1470785320954116","volume":"63","author":"Z Qorbani","year":"2021","unstructured":"Qorbani, Z., Koosha, H., Bagheri, M.: An integrated model for customer equity estimation based on brand equity. Int. J. Mark. Res. 63(5), 635\u2013664 (2021)","journal-title":"Int. J. Mark. Res."},{"key":"23_CR17","doi-asserted-by":"crossref","unstructured":"Wu, X., Cao, J., Chen, Y., Ye, J., Li, D.: Pricing of special-shaped pearl pendant based on GABORGRANGER. In:\u00a0E3S Web of Conferences,\u00a0vol. 237, p. 02009. EDP Sciences (2021)","DOI":"10.1051\/e3sconf\/202123702009"},{"issue":"2","key":"23_CR18","first-page":"211","volume":"6","author":"Y Xia","year":"2021","unstructured":"Xia, Y., Xie, J., Zhu, W., Liang, L.: Pricing strategy in the product and service market. J. Manage. Sci. Eng. 6(2), 211\u2013234 (2021)","journal-title":"J. Manage. Sci. Eng."},{"key":"23_CR19","doi-asserted-by":"publisher","first-page":"54","DOI":"10.1016\/j.indmarman.2021.09.006","volume":"99","author":"V Yeniaras","year":"2021","unstructured":"Yeniaras, V., Di Benedetto, A., Dayan, M.: Effects of relational ties paradox on financial and non-financial consequences of servitization: Roles of organizational flexibility and improvisation. Ind. Mark. Manage. 99, 54\u201368 (2021)","journal-title":"Ind. Mark. Manage."}],"container-title":["IFIP Advances in Information and Communication Technology","Transfer, Diffusion and Adoption of Next-Generation Digital Technologies"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-031-50204-0_23","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,12,12]],"date-time":"2023-12-12T06:23:13Z","timestamp":1702362193000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-031-50204-0_23"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,12,13]]},"ISBN":["9783031502033","9783031502040"],"references-count":20,"URL":"https:\/\/doi.org\/10.1007\/978-3-031-50204-0_23","relation":{},"ISSN":["1868-4238","1868-422X"],"issn-type":[{"type":"print","value":"1868-4238"},{"type":"electronic","value":"1868-422X"}],"subject":[],"published":{"date-parts":[[2023,12,13]]},"assertion":[{"value":"13 December 2023","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"TDIT","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"International Working Conference on Transfer and Diffusion of IT","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Nagpur","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"India","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2023","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"15 December 2023","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"16 December 2023","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"23","order":9,"name":"conference_number","label":"Conference Number","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"tdit2023","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"http:\/\/www.iimnagpur.ac.in\/IFIP2023\/","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Double-blind","order":1,"name":"type","label":"Type","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"Easy Chair","order":2,"name":"conference_management_system","label":"Conference Management System","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"209","order":3,"name":"number_of_submissions_sent_for_review","label":"Number of Submissions Sent for Review","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"87","order":4,"name":"number_of_full_papers_accepted","label":"Number of Full Papers Accepted","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"23","order":5,"name":"number_of_short_papers_accepted","label":"Number of Short Papers Accepted","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"42% - The value is computed by the equation \"Number of Full Papers Accepted \/ Number of Submissions Sent for Review * 100\" and then rounded to a whole number.","order":6,"name":"acceptance_rate_of_full_papers","label":"Acceptance Rate of Full Papers","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"2","order":7,"name":"average_number_of_reviews_per_paper","label":"Average Number of Reviews per Paper","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"3","order":8,"name":"average_number_of_papers_per_reviewer","label":"Average Number of Papers per Reviewer","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}},{"value":"Yes","order":9,"name":"external_reviewers_involved","label":"External Reviewers Involved","group":{"name":"ConfEventPeerReviewInformation","label":"Peer Review Information (provided by the conference organizers)"}}]}}