{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,29]],"date-time":"2026-07-29T01:54:40Z","timestamp":1785290080386,"version":"3.55.0"},"publisher-location":"Cham","reference-count":14,"publisher":"Springer Nature Switzerland","isbn-type":[{"value":"9783031768057","type":"print"},{"value":"9783031768064","type":"electronic"}],"license":[{"start":{"date-parts":[[2024,12,17]],"date-time":"2024-12-17T00:00:00Z","timestamp":1734393600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2024,12,17]],"date-time":"2024-12-17T00:00:00Z","timestamp":1734393600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025]]},"DOI":"10.1007\/978-3-031-76806-4_23","type":"book-chapter","created":{"date-parts":[[2024,12,16]],"date-time":"2024-12-16T13:05:06Z","timestamp":1734354306000},"page":"324-332","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Innovation in Neuromarketing for the Implementation of Consumer Purchase Decisions"],"prefix":"10.1007","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6574-230X","authenticated-orcid":false,"given":"Diva Liceth","family":"Mendoza Ocasal","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6219-7553","authenticated-orcid":false,"given":"Aida Luz","family":"Vargas Lugo","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5748-6764","authenticated-orcid":false,"given":"Alba Marina","family":"Rueda Olivella","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4076-3104","authenticated-orcid":false,"given":"Alexandra Camila","family":"V\u00e1squez Sarmiento","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Pabla","family":"Peralta Miranda","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2024,12,17]]},"reference":[{"key":"23_CR1","unstructured":"Damasio, A.R., Everitt, B.J., Bishop, D.: The Somatic Marker Hypothesis and the Possible Functions of the Prefrontal Cortex [and Discussion] (1996). http:\/\/www.jstor.org\/stable\/3069187"},{"key":"23_CR2","doi-asserted-by":"crossref","unstructured":"Jukic, D.: Beyond brand image: a neuromarketing perspective. Commun. Today 14(1), 22\u201338 (2023). https:\/\/doi.org\/10.34135","DOI":"10.34135\/communicationtoday.2023.Vol.14.No.1.2"},{"key":"23_CR3","doi-asserted-by":"publisher","unstructured":"Gill, R., Singh, J.: A study of neuromarketing techniques for proposing a cost-effective information-driven decision-making framework. In: Materials Today: Proceedings, Elsevier Ltd, pp. 2969\u20132981 (2020). https:\/\/doi.org\/10.1016\/j.matpr.2020.08.730","DOI":"10.1016\/j.matpr.2020.08.730"},{"issue":"2","key":"23_CR4","doi-asserted-by":"publisher","first-page":"336","DOI":"10.1016\/j.geb.2004.06.010","volume":"52","author":"A Bechara","year":"2005","unstructured":"Bechara, A., Damasio, A.R.: The somatic marker hypothesis: a neural theory of economic decision. Games Econ. Behav. 52(2), 336\u2013372 (2005). https:\/\/doi.org\/10.1016\/j.geb.2004.06.010","journal-title":"Games Econ. Behav."},{"key":"23_CR5","unstructured":"Dias, A.M.: From \u2019Neurosciences Applied to Marketing\u2019 to \u2019Integrative Neuromarketing (2012). http:\/\/www.cienciasecognicao.org"},{"key":"23_CR6","doi-asserted-by":"publisher","unstructured":"Oikonomou, V.P., Georgiadis, K., Kalaganis, F., Nikolopoulos, S., Kompatsiaris, I.: A sparse representation classification scheme for the recognition of affective and cognitive brain processes in neuromarketing. Sensors 23(5) (2023). https:\/\/doi.org\/10.3390\/s23052480","DOI":"10.3390\/s23052480"},{"issue":"9","key":"23_CR7","doi-asserted-by":"publisher","first-page":"3803","DOI":"10.1016\/j.eswa.2012.12.095","volume":"40","author":"RN Khushaba","year":"2013","unstructured":"Khushaba, R.N., Wise, C., Kodagoda, S., Louviere, J., Kahn, B.E., Townsend, C.: Consumer neuroscience: assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking. Expert Syst. Appl. 40(9), 3803\u20133812 (2013). https:\/\/doi.org\/10.1016\/j.eswa.2012.12.095","journal-title":"Expert Syst. Appl."},{"key":"23_CR8","doi-asserted-by":"publisher","unstructured":"Mikalef, P., Sharma, K., Chatterjee, S., Chaudhuri, R., Parida, V., Gupta, S.: All eyes on me: Predicting consumer intentions on social commerce platforms using eye-tracking data and ensemble learning. Decis. Support Syst. 114039 (2023). https:\/\/doi.org\/10.1016\/j.dss.2023.114039","DOI":"10.1016\/j.dss.2023.114039"},{"key":"23_CR9","doi-asserted-by":"publisher","unstructured":"da Rocha, A.B., de Oliveira, K.B., Espuny, M., da Motta Reis, J.S., Oliveira, O.J.: Business transformation through sustainability based on industry 4.0. Helion E10015 (2022). https:\/\/doi.org\/10.1016\/j.heliyon.2022.e10015","DOI":"10.1016\/j.heliyon.2022.e10015"},{"issue":"1","key":"23_CR10","first-page":"554","volume":"14","author":"KSJ Cerna","year":"2022","unstructured":"Cerna, K.S.J., Guerra, M.D.P.M., Ortiz, C.P.C.: Relationship between neuromarketing and brand positioning of a company in the retail sector|relaci\u00f3n entre el neuromarketing: y el posicionamiento de marca de una empresa del sector retail. Univ. Soc. 14(1), 554\u2013563 (2022)","journal-title":"Univ. Soc."},{"key":"23_CR11","doi-asserted-by":"publisher","unstructured":"Mashrur, F.R., et al.: An intelligent neuromarketing system for predicting consumers\u2019 future choice from electroencephalography signals. Physiol. Behav. 253 (2022). https:\/\/doi.org\/10.1016\/j.physbeh.2022.113847","DOI":"10.1016\/j.physbeh.2022.113847"},{"key":"23_CR12","doi-asserted-by":"publisher","unstructured":"Alca\u00f1iz, M., Bign\u00e9, E., Guixeres, J.: Virtual reality in marketing: a framework, review, and research agenda. Front. Psychol. 10, 20 Frontiers Media S.A. (2019). https:\/\/doi.org\/10.3389\/2019.01530","DOI":"10.3389\/2019.01530"},{"issue":"4\u20135","key":"23_CR13","doi-asserted-by":"publisher","first-page":"657","DOI":"10.1108\/JOSM-11-2021-0439","volume":"33","author":"T Hilken","year":"2022","unstructured":"Hilken, T., Chylinski, M., de Ruyter, K., Heller, J., Keeling, D.I.: Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality. J. Serv. Manag. 33(4\u20135), 657\u2013674 (2022). https:\/\/doi.org\/10.1108\/JOSM-11-2021-0439","journal-title":"J. Serv. Manag."},{"key":"23_CR14","doi-asserted-by":"publisher","unstructured":"Peyravi, B., Nekro\u0161ien\u0117, J., Lobanova, L.: Revolutionised technologies for marketing: theoretical review with a focus on artificial intelligence. Bus. Theory Pract. 21(2), 827\u2013834 (2020). https:\/\/doi.org\/10.3846\/btp.2020.12313","DOI":"10.3846\/btp.2020.12313"}],"container-title":["Lecture Notes in Computer Science","HCI International 2024 \u2013 Late Breaking Papers"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-031-76806-4_23","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,12,16]],"date-time":"2024-12-16T14:06:11Z","timestamp":1734357971000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-031-76806-4_23"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,12,17]]},"ISBN":["9783031768057","9783031768064"],"references-count":14,"URL":"https:\/\/doi.org\/10.1007\/978-3-031-76806-4_23","relation":{},"ISSN":["0302-9743","1611-3349"],"issn-type":[{"value":"0302-9743","type":"print"},{"value":"1611-3349","type":"electronic"}],"subject":[],"published":{"date-parts":[[2024,12,17]]},"assertion":[{"value":"17 December 2024","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"HCII","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"International Conference on Human-Computer Interaction","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Washington DC","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"USA","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2024","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"29 June 2024","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"4 July 2024","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"26","order":9,"name":"conference_number","label":"Conference Number","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"hcii2024","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"https:\/\/2024.hci.international\/","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}}]}}