{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,7]],"date-time":"2025-06-07T17:40:06Z","timestamp":1749318006717,"version":"3.41.0"},"publisher-location":"Cham","reference-count":21,"publisher":"Springer Nature Switzerland","isbn-type":[{"type":"print","value":"9783031941863"},{"type":"electronic","value":"9783031941870"}],"license":[{"start":{"date-parts":[[2025,1,1]],"date-time":"2025-01-01T00:00:00Z","timestamp":1735689600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2025,1,1]],"date-time":"2025-01-01T00:00:00Z","timestamp":1735689600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025]]},"DOI":"10.1007\/978-3-031-94187-0_19","type":"book-chapter","created":{"date-parts":[[2025,6,7]],"date-time":"2025-06-07T16:48:17Z","timestamp":1749314897000},"page":"229-239","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["A Configurational Analysis of Marketing Performance: From the Perspective of 4C Theory"],"prefix":"10.1007","author":[{"given":"Weijia","family":"You","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yuchen","family":"Dong","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jiaqi","family":"Liu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2025,6,8]]},"reference":[{"issue":"4","key":"19_CR1","doi-asserted-by":"publisher","first-page":"37","DOI":"10.1177\/002224299405800404","volume":"58","author":"GS Day","year":"1994","unstructured":"Day, G.S.: The capabilities of market-driven organizations. J. Mark. 58(4), 37\u201352 (1994)","journal-title":"J. Mark."},{"issue":"1","key":"19_CR2","doi-asserted-by":"publisher","first-page":"27","DOI":"10.1016\/j.intmar.2018.07.003","volume":"45","author":"LD Hollebeek","year":"2019","unstructured":"Hollebeek, L.D., Macky, K.: Digital content marketing\u2019s role in fostering consumer engagement, trust, and value: framework, fundamental propositions, and implications. J. Interact. Mark. 45(1), 27\u201341 (2019)","journal-title":"J. Interact. Mark."},{"key":"19_CR3","first-page":"26","volume":"41","author":"B Lauterborn","year":"1990","unstructured":"Lauterborn, B.: New marketing litany: four Ps pass\u00e9: C-words take over. Advert. Age 41, 26 (1990)","journal-title":"Advert. Age"},{"issue":"1","key":"19_CR4","doi-asserted-by":"publisher","first-page":"18","DOI":"10.1016\/S0148-2963(03)00109-7","volume":"58","author":"GJ Hooley","year":"2005","unstructured":"Hooley, G.J., Greenley, G.E., Cadogan, J.W., Fahy, J.: The performance impact of marketing resources. J. Bus. Res. 58(1), 18\u201327 (2005)","journal-title":"J. Bus. Res."},{"issue":"12","key":"19_CR5","doi-asserted-by":"publisher","first-page":"512","DOI":"10.3390\/bs12120512","volume":"12","author":"C Yeo","year":"2022","unstructured":"Yeo, C., Jan, I.U.: Investigating salespeople\u2019s performance and opportunistic behavior: adaptive and customer-oriented responses. Behav. Sci. 12(12), 512 (2022)","journal-title":"Behav. Sci."},{"key":"19_CR6","doi-asserted-by":"publisher","first-page":"543","DOI":"10.1007\/s11747-019-00657-7","volume":"48","author":"AS Otto","year":"2020","unstructured":"Otto, A.S., Szymanski, D.M., Varadarajan, R.: Customer satisfaction and firm performance: insights from over a quarter century of empirical research. J. Acad. Mark. Sci. 48, 543\u2013564 (2020)","journal-title":"J. Acad. Mark. Sci."},{"key":"19_CR7","doi-asserted-by":"crossref","unstructured":"Shao, J., Zhang, T., Wang, H., Tian, Y.: Corporate social responsibility and consumer emotional marketing in big data era: a mini literature review.\u00a0Frontiers in Psychology 2483 (2022)","DOI":"10.3389\/fpsyg.2022.919601"},{"issue":"1","key":"19_CR8","doi-asserted-by":"publisher","first-page":"79","DOI":"10.1007\/s11747-019-00695-1","volume":"48","author":"G Appel","year":"2020","unstructured":"Appel, G., Grewal, L., Hadi, R., Stephen, A.T.: The future of social media in marketing. J. Acad. Mark. Sci. 48(1), 79\u201395 (2020)","journal-title":"J. Acad. Mark. Sci."},{"key":"19_CR9","doi-asserted-by":"publisher","first-page":"293","DOI":"10.1016\/j.indmarman.2019.01.002","volume":"82","author":"C Ancillai","year":"2019","unstructured":"Ancillai, C., Terho, H., Cardinali, S., Pascucci, F.: Advancing social media driven sales research: establishing conceptual foundations for B-to-B social selling. Ind. Mark. Manage. 82, 293\u2013308 (2019)","journal-title":"Ind. Mark. Manage."},{"key":"19_CR10","doi-asserted-by":"crossref","unstructured":"Zhang, A., Liang, C., Yin, J.:\u00a0How can dmall do better? discussion on new retail marketing mode based on 4Cs theory. In: 2018 International Conference on E-Business and Applications, pp. 46\u201350. Publisher, Location (2018)","DOI":"10.1145\/3194188.3194190"},{"key":"19_CR11","unstructured":"Ragin, C.C.: The Comparative Method: Moving Beyond Qualitative and Quantitative Strategies. Univ of California Press (1987)"},{"key":"19_CR12","volume":"58","author":"IO Pappas","year":"2021","unstructured":"Pappas, I.O., Woodside, A.G.: Fuzzy-set qualitative comparative analysis (fsQCA): guidelines for research practice in information systems and marketing. Int. J. Inf. Manage. 58, 102310 (2021)","journal-title":"Int. J. Inf. Manage."},{"issue":"8","key":"19_CR13","doi-asserted-by":"publisher","first-page":"711","DOI":"10.1362\/026725799784772594","volume":"15","author":"BH Clark","year":"1999","unstructured":"Clark, B.H.: Marketing performance measures: history and interrelationships. J. Mark. Manag. 15(8), 711\u2013732 (1999)","journal-title":"J. Mark. Manag."},{"key":"19_CR14","doi-asserted-by":"crossref","unstructured":"Kang, I., Zhang, Y., Yoo, S.: Elaboration of social media performance measures: from the perspective of social media discontinuance behavior.\u00a0Sustainability\u00a012(19), 7962 (2020)","DOI":"10.3390\/su12197962"},{"issue":"9","key":"19_CR15","doi-asserted-by":"publisher","first-page":"985","DOI":"10.1002\/smj.700","volume":"29","author":"KZ Zhou","year":"2008","unstructured":"Zhou, K.Z., Li, J.J., Zhou, N., Su, C.: Market orientation, job satisfaction, product quality, and firm performance: evidence from China. Strateg. Manag. J. 29(9), 985\u20131000 (2008)","journal-title":"Strateg. Manag. J."},{"issue":"4","key":"19_CR16","doi-asserted-by":"publisher","first-page":"252","DOI":"10.1108\/00251740110391411","volume":"39","author":"R Yelkur","year":"2001","unstructured":"Yelkur, R., DaCosta, M.M.N.: Differential pricing and segmentation on the Internet: the case of hotels. Manag. Decis. 39(4), 252\u2013262 (2001)","journal-title":"Manag. Decis."},{"issue":"1","key":"19_CR17","doi-asserted-by":"publisher","first-page":"35","DOI":"10.1362\/1469347002523491","volume":"1","author":"D Chaffey","year":"2000","unstructured":"Chaffey, D.: Achieving Internet marketing success. Mark. Rev. 1(1), 35\u201359 (2000)","journal-title":"Mark. Rev."},{"key":"19_CR18","doi-asserted-by":"publisher","first-page":"547","DOI":"10.1007\/s11747-013-0326-9","volume":"41","author":"A Rapp","year":"2013","unstructured":"Rapp, A., Beitelspacher, L.S., Grewal, D., Hughes, D.E.: Understanding social media effects across seller, retailer, and consumer interactions. J. Acad. Mark. Sci. 41, 547\u2013566 (2013)","journal-title":"J. Acad. Mark. Sci."},{"key":"19_CR19","first-page":"190","volume":"240","author":"CC Ragin","year":"2008","unstructured":"Ragin, C.C., Fiss, P.C.: Net effects analysis versus configurational analysis: an empirical demonstration. In Redesigning Social Inquiry: Fuzzy Sets and Beyond 240, 190\u2013212 (2008)","journal-title":"In Redesigning Social Inquiry: Fuzzy Sets and Beyond"},{"issue":"2","key":"19_CR20","doi-asserted-by":"publisher","first-page":"165","DOI":"10.1080\/13645579.2013.762611","volume":"16","author":"S Verweij","year":"2013","unstructured":"Verweij, S.: Set-theoretic methods for the social sciences: a guide to qualitative comparative analysis. Int. J. Soc. Res. Methodol. 16(2), 165\u2013166 (2013)","journal-title":"Int. J. Soc. Res. Methodol."},{"issue":"4","key":"19_CR21","doi-asserted-by":"publisher","first-page":"1428","DOI":"10.1016\/j.jbusres.2015.10.120","volume":"69","author":"RT Frambach","year":"2016","unstructured":"Frambach, R.T., Fiss, P.C., Ingenbleek, P.T.: How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments. J. Bus. Res. 69(4), 1428\u20131436 (2016)","journal-title":"J. Bus. Res."}],"container-title":["Lecture Notes in Business Information Processing","E-Business. Generative Artificial Intelligence and Management Transformation"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-031-94187-0_19","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,7]],"date-time":"2025-06-07T17:02:17Z","timestamp":1749315737000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-031-94187-0_19"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025]]},"ISBN":["9783031941863","9783031941870"],"references-count":21,"URL":"https:\/\/doi.org\/10.1007\/978-3-031-94187-0_19","relation":{},"ISSN":["1865-1348","1865-1356"],"issn-type":[{"type":"print","value":"1865-1348"},{"type":"electronic","value":"1865-1356"}],"subject":[],"published":{"date-parts":[[2025]]},"assertion":[{"value":"8 June 2025","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"WHICEB","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Wuhan International Conference on E-business","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Guangzhou","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"China","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2025","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"6 June 2025","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"8 June 2025","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"24","order":9,"name":"conference_number","label":"Conference Number","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"whiceb2025","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"https:\/\/whiceb.cug.edu.cn\/","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}}]}}