{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,7]],"date-time":"2025-06-07T17:10:07Z","timestamp":1749316207743,"version":"3.41.0"},"publisher-location":"Cham","reference-count":18,"publisher":"Springer Nature Switzerland","isbn-type":[{"value":"9783031941894","type":"print"},{"value":"9783031941900","type":"electronic"}],"license":[{"start":{"date-parts":[[2025,1,1]],"date-time":"2025-01-01T00:00:00Z","timestamp":1735689600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2025,1,1]],"date-time":"2025-01-01T00:00:00Z","timestamp":1735689600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025]]},"DOI":"10.1007\/978-3-031-94190-0_17","type":"book-chapter","created":{"date-parts":[[2025,6,7]],"date-time":"2025-06-07T16:50:16Z","timestamp":1749315016000},"page":"194-206","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Identity of Virtual Streamers: The Interactive Effect of Virtual Streamer Type and Product Type on Purchase Intention"],"prefix":"10.1007","author":[{"given":"Yanhong","family":"Chen","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yaner","family":"Yang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2025,6,8]]},"reference":[{"key":"17_CR1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2024.108216","volume":"156","author":"H Chen","year":"2024","unstructured":"Chen, H., Shao, B., Yang, X., Kang, W., Fan, W.: Avatars in live streaming commerce: the influence of anthropomorphism on consumers\u2019 willingness to accept virtual live streamers. Comput. Hum. Behav. 156, 108216 (2024)","journal-title":"Comput. Hum. Behav."},{"issue":"1","key":"17_CR2","doi-asserted-by":"publisher","first-page":"60","DOI":"10.1509\/jmkr.37.1.60.18718","volume":"37","author":"R Dhar","year":"2000","unstructured":"Dhar, R., Wertenbroch, K.: Consumer choice between hedonic and utilitarian goods. J. Mark. Res. 37(1), 60\u201371 (2000)","journal-title":"J. Mark. Res."},{"key":"17_CR3","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2023.103356","volume":"73","author":"W Gao","year":"2023","unstructured":"Gao, W., Jiang, N., Guo, Q.: How do virtual streamers affect purchase intention in the live streaming context? A presence perspective. J. Retail. Consum. Serv. 73, 103356 (2023)","journal-title":"J. Retail. Consum. Serv."},{"key":"17_CR4","doi-asserted-by":"publisher","first-page":"304","DOI":"10.1016\/j.chb.2019.01.020","volume":"97","author":"E Go","year":"2019","unstructured":"Go, E., Sundar, S.S.: Humanizing chatbots: the effects of visual, identity and conversational cues on humanness perceptions. Comput. Hum. Behav. 97, 304\u2013316 (2019)","journal-title":"Comput. Hum. Behav."},{"issue":"5","key":"17_CR5","doi-asserted-by":"publisher","first-page":"351","DOI":"10.1089\/cyber.2019.0547","volume":"23","author":"CL Hsu","year":"2020","unstructured":"Hsu, C.L., Lin, J.C.C., Miao, Y.F.: Why are people loyal to live stream channels? The perspectives of uses and gratifications and media richness theories. Cyberpsychol. Behav. Soc. Netw. 23(5), 351\u2013356 (2020)","journal-title":"Cyberpsychol. Behav. Soc. Netw."},{"key":"17_CR6","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2023.103541","volume":"75","author":"H Hu","year":"2023","unstructured":"Hu, H., Ma, F.: Human-like bots are not humans: the weakness of sensory language for virtual streamers in livestream commerce. J. Retail. Consum. Serv. 75, 103541 (2023)","journal-title":"J. Retail. Consum. Serv."},{"key":"17_CR7","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2021.106680","volume":"118","author":"X Li","year":"2021","unstructured":"Li, X., Sung, Y.: Anthropomorphism brings us closer: the mediating role of psychological distance in user\u2013AI assistant interactions. Comput. Hum. Behav. 118, 106680 (2021)","journal-title":"Comput. Hum. Behav."},{"key":"17_CR8","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2023.107716","volume":"143","author":"Y Liu","year":"2023","unstructured":"Liu, Y., Hu, B., Yan, W., Lin, Z.: Can chatbots satisfy me? A mixed-method comparative study of satisfaction with task-oriented chatbots in mainland China and Hong Kong. Comput. Hum. Behav. 143, 107716 (2023)","journal-title":"Comput. Hum. Behav."},{"key":"17_CR9","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2024.104205","volume":"84","author":"Y Lu","year":"2025","unstructured":"Lu, Y., Zhang, J.: Balancing identity diversity and product contexts: understanding consumer trust in ai-enhanced chatbot services. J. Retail. Consum. Serv. 84, 104205 (2025)","journal-title":"J. Retail. Consum. Serv."},{"key":"17_CR10","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2024.114189","volume":"180","author":"Y Sun","year":"2024","unstructured":"Sun, Y., Zhong, Y., Zhang, Z., Wang, Y., Zhu, M.: How technical features of virtual live shopping platforms affect purchase intention: based on the theory of interactive media effects. Decis. Support. Syst. 180, 114189 (2024)","journal-title":"Decis. Support. Syst."},{"issue":"2","key":"17_CR11","doi-asserted-by":"publisher","first-page":"440","DOI":"10.1037\/a0018963","volume":"117","author":"Y Trope","year":"2010","unstructured":"Trope, Y., Liberman, N.: Construal-level theory of psychological distance. Psychol. Rev. 117(2), 440\u2013463 (2010)","journal-title":"Psychol. Rev."},{"key":"17_CR12","doi-asserted-by":"crossref","unstructured":"Wang, K., Wu, J., Sun, Y., Chen, J., Pu, Y., Qi, Y.: Trust in human and virtual live streamers: the role of integrity and social presence. International Journal of Human\u2013Computer Interaction pp. 1\u201321 (2023)","DOI":"10.1080\/10447318.2023.2279410"},{"issue":"5","key":"17_CR13","first-page":"714","volume":"17","author":"R Wu","year":"2023","unstructured":"Wu, R., Liu, J., Chen, S., Tong, X.: The effect of E-commerce virtual live streamer socialness on consumers\u2019 experiential value: an empirical study based on Chinese E-commerce live streaming studios. J. Res. Interact. Mark. 17(5), 714\u2013733 (2023)","journal-title":"J. Res. Interact. Mark."},{"key":"17_CR14","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2024.101437","volume":"67","author":"M Xin","year":"2024","unstructured":"Xin, M., Liu, W., Jian, L.: Live streaming product display or social interaction: how do they influence consumer intention and behavior? A heuristic-systematic perspective. Electron. Commer. Res. Appl. 67, 101437 (2024)","journal-title":"Electron. Commer. Res. Appl."},{"key":"17_CR15","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2024.103872","volume":"79","author":"R Yao","year":"2024","unstructured":"Yao, R., Qi, G., Wu, Z., Sun, H., Sheng, D.: Digital human calls you dear: how do customers respond to virtual streamers\u2019 social-oriented language in e-commerce livestreaming? A stereotyping perspective. J. Retail. Consum. Serv. 79, 103872 (2024)","journal-title":"J. Retail. Consum. Serv."},{"issue":"9\u201310","key":"17_CR16","doi-asserted-by":"publisher","first-page":"656","DOI":"10.1080\/02642069.2019.1576642","volume":"40","author":"M Zhang","year":"2020","unstructured":"Zhang, M., Qin, F., Wang, G.A., Luo, C.: The impact of live video streaming on online purchase intention. Serv. Ind. J. 40(9\u201310), 656\u2013681 (2020)","journal-title":"Serv. Ind. J."},{"key":"17_CR17","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2021.107052","volume":"127","author":"M Zhang","year":"2022","unstructured":"Zhang, M., Liu, Y., Wang, Y., Zhao, L.: How to retain customers: understanding the role of trust in live streaming commerce with a socio-technical perspective. Comput. Hum. Behav. 127, 107052 (2022)","journal-title":"Comput. Hum. Behav."},{"key":"17_CR18","doi-asserted-by":"crossref","unstructured":"Zhang, Y., Wang, X., Zhao, X.: Supervising or assisting? The influence of virtual anchor driven by AI\u2013human collaboration on customer engagement in live streaming e-commerce. Electron. Commer. Res., 1\u201324 (2023)","DOI":"10.1007\/s10660-023-09783-5"}],"container-title":["Lecture Notes in Business Information Processing","E-Business. Generative Artificial Intelligence and Management Transformation"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-031-94190-0_17","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,7]],"date-time":"2025-06-07T16:50:18Z","timestamp":1749315018000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-031-94190-0_17"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025]]},"ISBN":["9783031941894","9783031941900"],"references-count":18,"URL":"https:\/\/doi.org\/10.1007\/978-3-031-94190-0_17","relation":{},"ISSN":["1865-1348","1865-1356"],"issn-type":[{"value":"1865-1348","type":"print"},{"value":"1865-1356","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025]]},"assertion":[{"value":"8 June 2025","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"WHICEB","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Wuhan International Conference on E-business","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Guangzhou","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"China","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2025","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"6 June 2025","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"8 June 2025","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"24","order":9,"name":"conference_number","label":"Conference Number","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"whiceb2025","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"https:\/\/whiceb.cug.edu.cn\/","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}}]}}