{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,7]],"date-time":"2026-07-07T00:16:23Z","timestamp":1783383383555,"version":"3.54.6"},"publisher-location":"Cham","reference-count":21,"publisher":"Springer Nature Switzerland","isbn-type":[{"value":"9783032300850","type":"print"},{"value":"9783032300867","type":"electronic"}],"license":[{"start":{"date-parts":[[2026,1,1]],"date-time":"2026-01-01T00:00:00Z","timestamp":1767225600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2026,1,1]],"date-time":"2026-01-01T00:00:00Z","timestamp":1767225600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2026]]},"DOI":"10.1007\/978-3-032-30086-7_5","type":"book-chapter","created":{"date-parts":[[2026,7,6]],"date-time":"2026-07-06T23:45:35Z","timestamp":1783381535000},"page":"66-83","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Reconstructing Brand IP Visual Systems Through a Semiotic Lens: Contemporary Expressions of Traditional Cultural Imagery"],"prefix":"10.1007","author":[{"ORCID":"https:\/\/orcid.org\/0009-0009-8908-1348","authenticated-orcid":false,"given":"Jingwen","family":"Huang","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0008-4320-9484","authenticated-orcid":false,"given":"Jiaming","family":"Du","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0001-5871-6824","authenticated-orcid":false,"given":"Ying","family":"Guo","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0005-6726-980X","authenticated-orcid":false,"given":"Jinrong","family":"Liu","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7425-479X","authenticated-orcid":false,"given":"Li","family":"Ou-yang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2026,7,7]]},"reference":[{"key":"5_CR1","unstructured":"Chen, Z., Qu, J.: Research on the value and application strategy of traditional symbols in national brand image design in the era of globalization. Art Hundred Sch. 30(S1), 88\u201392 (2014). (in Chinese)"},{"key":"5_CR2","doi-asserted-by":"publisher","first-page":"47","DOI":"10.1016\/j.ergon.2019.02.006","volume":"71","author":"F Guo","year":"2019","unstructured":"Guo, F., Li, M., Hu, M., Li, F., Lin, B.: Distinguishing and quantifying the visual aesthetics of a product: an integrated approach of eye-tracking and EEG. Int. J. Ind. Ergon. 71, 47\u201356 (2019). https:\/\/doi.org\/10.1016\/j.ergon.2019.02.006","journal-title":"Int. J. Ind. Ergon."},{"key":"5_CR3","doi-asserted-by":"publisher","unstructured":"Guo, Q., Shi, M., Zhang, P., Li, R., Lee, K., Xu, Z.: Emotion-driven interaction design in regional public brand apps- enhancing user experience through emotional engagement. In: Stephanidis, C., Antona, M., Ntoa, S., Salvendy, G. (eds.) HCII 2025. CCIS, vol. 2528, pp. 323\u2013333. Springer, Cham (2025). https:\/\/doi.org\/10.1007\/978-3-031-94168-9_32","DOI":"10.1007\/978-3-031-94168-9_32"},{"key":"5_CR4","doi-asserted-by":"publisher","first-page":"31","DOI":"10.1016\/j.ergon.2015.05.011","volume":"49","author":"S Khalighy","year":"2015","unstructured":"Khalighy, S., Green, G., Scheepers, C., Whittet, C.: Quantifying the qualities of aesthetics in product design using eye-tracking technology. Int. J. Ind. Ergon. 49, 31\u201343 (2015). https:\/\/doi.org\/10.1016\/j.ergon.2015.05.011","journal-title":"Int. J. Ind. Ergon."},{"key":"5_CR5","first-page":"171","volume":"03","author":"B Li","year":"2015","unstructured":"Li, B.: Innovative expression of Chinese traditional cultural elements in contemporary art. J. Nanjing Arts Inst. (Fine Arts Des.) 03, 171\u2013177 (2015). (in Chinese)","journal-title":"J. Nanjing Arts Inst. (Fine Arts Des.)"},{"key":"5_CR6","doi-asserted-by":"publisher","unstructured":"Li, C.: Research on the application of product logo design in the digital age is based on Peirce\u2019s semiotic theory. In: Proceedings of the 2024 International Conference on Artificial Intelligence, Digital Media Technology and Interaction Design (ICADI 2024), New York, pp. 267\u2013273. ACM (2025). https:\/\/doi.org\/10.1145\/3726010.3726051","DOI":"10.1145\/3726010.3726051"},{"issue":"3","key":"5_CR7","first-page":"176","volume":"6","author":"S Li","year":"2020","unstructured":"Li, S., Huang, T., Xia, Y.: Research on application value of traditional cultural elements in visual design. World Sci. Res. J. 6(3), 176\u2013179 (2020)","journal-title":"World Sci. Res. J."},{"key":"5_CR8","doi-asserted-by":"publisher","unstructured":"Lu, L., Shi, Y., Li, J., Wu, D.: Eye-tracking in HCI research: topics, roles, and trends. Libr. Inf. Serv. 64(01), 113\u2013119 (2020). (in Chinese). https:\/\/doi.org\/10.13266\/j.issn.0252-3116.2020.01.014","DOI":"10.13266\/j.issn.0252-3116.2020.01.014"},{"key":"5_CR9","doi-asserted-by":"publisher","unstructured":"Luo, Z., Kuang, Y., Liu, Y.: Research on visual image design of agricultural product brand IP from the perspective of consumer culture. Packag. Eng. 45(06), 434\u2013443 (2024). (in Chinese). https:\/\/doi.org\/10.19554\/j.cnki.1001-3563.2024.06.048","DOI":"10.19554\/j.cnki.1001-3563.2024.06.048"},{"key":"5_CR10","doi-asserted-by":"publisher","first-page":"33","DOI":"10.1146\/annurev.anthro.012809.104939","volume":"39","author":"P Manning","year":"2010","unstructured":"Manning, P.: The semiotics of brand. Annu. Rev. Anthropol. 39, 33\u201349 (2010). https:\/\/doi.org\/10.1146\/annurev.anthro.012809.104939","journal-title":"Annu. Rev. Anthropol."},{"key":"5_CR11","doi-asserted-by":"publisher","unstructured":"Mathew, M.G., Sharma, R.: Enhancing interior design and user experience to elevate brand expression using semiotic analysis as a tool. In: Varma, A., Chand Sharma, V., Tarsi, E. (eds.) ICTAC 2024. LNCE, vol. 527, pp. 947\u2013963. Springer, Singapore (2025). https:\/\/doi.org\/10.1007\/978-981-97-4988-1_52","DOI":"10.1007\/978-981-97-4988-1_52"},{"key":"5_CR12","doi-asserted-by":"publisher","unstructured":"Pinto Grunfeld, M.: Theoretical articulations between culture, semiotics and destination branding: an analysis proposal for the strategic communication of places. In: Rocha, \u00c1., Montenegro, C., Pereira, E.T., Victor, J.A.M., Ibarra, W. (eds.) ICMTT 2024. LNNS, vol. 1191, pp. 22\u201331. Springer, Cham (2024). https:\/\/doi.org\/10.1007\/978-3-031-74828-8_3","DOI":"10.1007\/978-3-031-74828-8_3"},{"key":"5_CR13","doi-asserted-by":"publisher","unstructured":"Qi, H.: Analysis on innovative derivative design of intangible cultural heritage visual elements under semiotic semantics. Packag. Eng. 41(20), 195\u2013199 (2020). (in Chinese). https:\/\/doi.org\/10.19554\/j.cnki.1001-3563.2020.20.032","DOI":"10.19554\/j.cnki.1001-3563.2020.20.032"},{"key":"5_CR14","doi-asserted-by":"publisher","unstructured":"Rachabathuni, P.K., Mazzanti, P., Principi, F., Ferracani, A., Bertini, M.: Computer vision and\u00a0AI tools for\u00a0enhancing user experience in\u00a0the\u00a0cultural heritage domain. In: Zaphiris, P., Ioannou, A., Sottilare, R.A., Schwarz, J., Rauterberg, M. (eds.) HCII 2024. LNCS, vol. 15378, pp. 345\u2013354. Springer, Cham (2025). https:\/\/doi.org\/10.1007\/978-3-031-76815-6_25","DOI":"10.1007\/978-3-031-76815-6_25"},{"issue":"3","key":"5_CR15","first-page":"28","volume":"2","author":"A Travere","year":"2023","unstructured":"Travere, A.: The interplay of signs and visuals: unveiling the symbiotic relationship between semiotics and visual communication. J. Linguist. Commun. Stud. 2(3), 28\u201340 (2023)","journal-title":"J. Linguist. Commun. Stud."},{"key":"5_CR16","doi-asserted-by":"publisher","unstructured":"Wang, F.: Study on the aesthetic transformation design of traditional cultural elements in visual language. J. Humanit. Arts Soc. Sci. 7(11), 2347\u20132352 (2023). https:\/\/doi.org\/10.26855\/jhass.2023.11.036","DOI":"10.26855\/jhass.2023.11.036"},{"key":"5_CR17","first-page":"108","volume":"03","author":"Z Wang","year":"2011","unstructured":"Wang, Z.: Peirce\u2019s semiotics and visual arts. J. Nanjing Arts Inst. (Fine Arts Des.) 03, 108\u2013114 (2011). (in Chinese)","journal-title":"J. Nanjing Arts Inst. (Fine Arts Des.)"},{"key":"5_CR18","doi-asserted-by":"publisher","unstructured":"Zaino, G., Recchiuto, C.T., Sgorbissa, A.: Culture-to-culture image translation and user evaluation. arXiv:2201.01565 (2023). https:\/\/doi.org\/10.48550\/arXiv.2201.01565","DOI":"10.48550\/arXiv.2201.01565"},{"key":"5_CR19","doi-asserted-by":"publisher","unstructured":"Zakharova, A.A., Shklyar, A.V., Vekhter, E.V.: Semiotic approach in visual communication design. Sci. Vis. 13(4), 40\u201351 (2021). https:\/\/doi.org\/10.26583\/sv.13.4.04","DOI":"10.26583\/sv.13.4.04"},{"key":"5_CR20","doi-asserted-by":"publisher","unstructured":"Zhao, W., Zang, X.: Design exploration of AIGC on cultural and creative products from the perspective of Peircean semiotics. Packag. Eng. 45(10), 116\u2013126 (2024). (in Chinese). https:\/\/doi.org\/10.19554\/j.cnki.1001-3563.2024.10.013","DOI":"10.19554\/j.cnki.1001-3563.2024.10.013"},{"key":"5_CR21","unstructured":"Zhu, S., Luo, S.: Reproduction of cultural relics elements based on design semiotics in product design. J. Zhejiang Univ. (Eng. Sci.) 47(11), 2065\u20132072 (2013). (in Chinese)"}],"container-title":["Lecture Notes in Computer Science","Design, User Experience, and Usability"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-032-30086-7_5","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,7,6]],"date-time":"2026-07-06T23:45:46Z","timestamp":1783381546000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-032-30086-7_5"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026]]},"ISBN":["9783032300850","9783032300867"],"references-count":21,"URL":"https:\/\/doi.org\/10.1007\/978-3-032-30086-7_5","relation":{},"ISSN":["0302-9743","1611-3349"],"issn-type":[{"value":"0302-9743","type":"print"},{"value":"1611-3349","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026]]},"assertion":[{"value":"7 July 2026","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"The authors have no competing interests to declare that are relevant to the content of this article.","order":1,"name":"Ethics","group":{"name":"EthicsHeading","label":"Disclosure of Interests"}},{"value":"HCII","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"International Conference on Human-Computer Interaction","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Montreal, QC","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Canada","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2026","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"26 July 2026","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"31 July 2026","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"28","order":9,"name":"conference_number","label":"Conference Number","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"hcii2026","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"https:\/\/2026.hci.international\/","order":11,"name":"conference_url","label":"Conference URL","group":{"name":"ConferenceInfo","label":"Conference Information"}}]}}