{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,19]],"date-time":"2025-12-19T09:28:26Z","timestamp":1766136506854,"version":"3.40.3"},"publisher-location":"Cham","reference-count":27,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783319072920"},{"type":"electronic","value":"9783319072937"}],"license":[{"start":{"date-parts":[[2014,1,1]],"date-time":"2014-01-01T00:00:00Z","timestamp":1388534400000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2014]]},"DOI":"10.1007\/978-3-319-07293-7_15","type":"book-chapter","created":{"date-parts":[[2014,6,2]],"date-time":"2014-06-02T05:31:11Z","timestamp":1401687071000},"page":"155-165","source":"Crossref","is-referenced-by-count":7,"title":["Social Media Marketing on Twitter"],"prefix":"10.1007","author":[{"given":"Constantinos K.","family":"Coursaris","sequence":"first","affiliation":[]},{"given":"Wietske","family":"van Osch","sequence":"additional","affiliation":[]},{"given":"Brandon","family":"Brooks","sequence":"additional","affiliation":[]}],"member":"297","reference":[{"key":"15_CR1","unstructured":"Aaker, D.A., Norris, D.: Characteristics of TV Commercials Perceived as Informative. Journal of Advertising Research\u00a0(22), 22\u201334 (1982)"},{"key":"15_CR2","unstructured":"Carpenter, G.S., Shankar, V.: Handbook of marketing strategy. Edward Elgar Publishing (2012)"},{"key":"15_CR3","unstructured":"Coursaris, C.K., Van Osch, W., Balogh, B.A.: A social media marketing typol-ogy: classifying brand facebook page messages for strategic consumer engagement. In: European Conference on Information Systems (ECIS), Utrecht, Netherlands, June 6-8 (2013)"},{"issue":"5","key":"15_CR4","doi-asserted-by":"publisher","first-page":"554","DOI":"10.1287\/mnsc.32.5.554","volume":"32","author":"R.L. Daft","year":"1986","unstructured":"Daft, R.L., Lengel, R.H.: Organizational Information Requirements, Media Richness and Structural Design. Management Science\u00a032(5), 554\u2013571 (1986)","journal-title":"Management Science"},{"key":"15_CR5","volume-title":"Buyer Attitudes and Brand Choice","author":"G.S. Day","year":"1970","unstructured":"Day, G.S.: Buyer Attitudes and Brand Choice. Free Press, New York (1970)"},{"issue":"4","key":"15_CR6","doi-asserted-by":"crossref","first-page":"532","DOI":"10.5465\/amr.1989.4308385","volume":"14","author":"K. Eisenhardt","year":"1989","unstructured":"Eisenhardt, K.: Building theories from case study research. Academy of Management Review\u00a014(4), 532\u2013550 (1989)","journal-title":"Academy of Management Review"},{"issue":"4","key":"15_CR7","doi-asserted-by":"publisher","first-page":"36","DOI":"10.1080\/00913367.1983.10672861","volume":"12","author":"C.F. Frazer","year":"1983","unstructured":"Frazer, C.F.: Creative Strategy: A Management Perspective. Journal of Advertising\u00a012(4), 36\u201341 (1983)","journal-title":"Journal of Advertising"},{"key":"15_CR8","volume-title":"The Discovery of Grounded Theory: Strategies for Qualitative Research","author":"B.G. Glaser","year":"1967","unstructured":"Glaser, B.G., Strauss, A.L.: The Discovery of Grounded Theory: Strategies for Qualitative Research. Aldine Publishing Company, Chicago (1967)"},{"issue":"2","key":"15_CR9","doi-asserted-by":"crossref","first-page":"187","DOI":"10.1177\/160940691000900205","volume":"9","author":"G. Goldkuhl","year":"2010","unstructured":"Goldkuhl, G., Cronholm, S.: Adding Theoretical Grounding to Grounded Theory - Towards Multi-Grounded Theory. International Journal of Qualitative Methods\u00a09(2), 187\u2013205 (2010)","journal-title":"International Journal of Qualitative Methods"},{"key":"15_CR10","volume-title":"Consumer Behavior: Implications for Marketing Strategy","author":"D.I. Hawkins","year":"1983","unstructured":"Hawkins, D.I., Best, R.J., Coney, K.A.: Consumer Behavior: Implications for Marketing Strategy. Business Publications Inc., Plano (1983)"},{"issue":"1","key":"15_CR11","first-page":"41","volume":"52","author":"D.L. Hoffman","year":"2010","unstructured":"Hoffman, D.L., Fodor, M.: Can you measure the ROI of your social media marketing? MIT Sloan Management Review\u00a052(1), 41\u201349 (2010)","journal-title":"MIT Sloan Management Review"},{"key":"15_CR12","first-page":"184","volume-title":"1978 Educators\u2019 Proceedings","author":"M.J.. Houston","year":"1978","unstructured":"Houston, M.J., Rothschild, M.L.: Conceptual and Methodological Perspectives on Involvement. In: Jain, S.C. (ed.) 1978 Educators\u2019 Proceedings, pp. 184\u2013187. American Marketing Association, Chicago (1978)"},{"key":"15_CR13","unstructured":"Howell, D.C.: Unequal Cell Sizes Do Matter (2009), \n                    \n                      http:\/\/www.uvm.edu\/~dhowell\/StatPages\/More_Stuff\/Unequal-ns\/unequal-ns.html\n                    \n                    \n                   (retrieved on April 19, 2013)"},{"key":"15_CR14","unstructured":"Jenkins, B.: Consumer Sharing of Viral Video Advertisements: A Look into Message and Creative Strategy Typologies and Emotional Content, Capstone Project. (2011), \n                    \n                      http:\/\/www.american.edu\/soc\/communication\/upload\/blaise-jenkins.pdf\n                    \n                    \n                   (retrieved on December 3, 2012)"},{"issue":"1\/2","key":"15_CR15","doi-asserted-by":"publisher","first-page":"19","DOI":"10.1080\/15533610802104083","volume":"2","author":"M.B. Jensen","year":"2006","unstructured":"Jensen, M.B., Jepsen, A.L.: Online Marketing Communications: Need for a New Typology for IMC? Journal of Website Promotion\u00a02(1\/2), 19\u201335 (2006)","journal-title":"Journal of Website Promotion"},{"issue":"10","key":"15_CR16","first-page":"1","volume":"20","author":"L. Kwok","year":"2012","unstructured":"Kwok, L., Yu, B.: Spreading Social Media Messages on Facebook: An Analysis of Restaurant Business-to-Consumer Communications. Cornell Hospitality Quarterly\u00a020(10), 1\u201311 (2012)","journal-title":"Cornell Hospitality Quarterly"},{"key":"15_CR17","unstructured":"Lally, L.: Degrees of Delight: A Model of Consumer Value Generated by E-Commerce. In: IRMA International Conference, pp. 1006\u20131007 (2007)"},{"issue":"1","key":"15_CR18","doi-asserted-by":"publisher","first-page":"159","DOI":"10.2307\/2529310","volume":"33","author":"J.R. Landis","year":"1977","unstructured":"Landis, J.R., Koch, G.G.: The measurement of observer agreement for categorical data. Biometrics\u00a033(1), 159\u2013174 (1977)","journal-title":"Biometrics"},{"issue":"1","key":"15_CR19","doi-asserted-by":"publisher","first-page":"36","DOI":"10.1080\/00913367.1989.10673141","volume":"18","author":"H. Laskey","year":"1989","unstructured":"Laskey, H., Day, E., Crask, M.R.: Typology of Main Message Strategies for Television Commercials. Journal of Advertising\u00a018(1), 36\u201341 (1989)","journal-title":"Journal of Advertising"},{"key":"15_CR20","doi-asserted-by":"crossref","unstructured":"Mittal, B.: Measuring Purchase-decision involvement. Psychology & Marketing\u00a0(6), 147\u2013162 (1989)","DOI":"10.1002\/mar.4220060206"},{"key":"15_CR21","unstructured":"Newberry, B.: Media Richness, Social Presence and Technology Supported Communication Activities in Education (2001), \n                    \n                      http:\/\/learngen.org\/resources\/module\/lgend101_norm1\/200\/210\/211_3.html\n                    \n                    \n                   (retrieved on April 20, 2013 )"},{"key":"15_CR22","first-page":"638","volume-title":"Advances in Consumer Research XI","author":"C.P. Puto","year":"1984","unstructured":"Puto, C.P., Wells, W.D.: Informational and Transformational Advertising: The Differential Effects of Time. In: Kinnear, T.C. (ed.) Advances in Consumer Research XI, pp. 638\u2013643. Association for Consumer Research, Provo (1984)"},{"key":"15_CR23","volume-title":"Marketing Communications: Theory and Applications","author":"J.R.. Rossiter","year":"2005","unstructured":"Rossiter, J.R., Bellman, S.: Marketing Communications: Theory and Applications. Pearson, Prentice Hall, New York (2005)"},{"key":"15_CR24","volume-title":"The Management of Advertising","author":"J.L. Simon","year":"1971","unstructured":"Simon, J.L.: The Management of Advertising. Prentice Hall, Englewood Cliffs, NJ (1971)"},{"key":"15_CR25","volume-title":"Economics: Principles in action","author":"A. Sullivan","year":"2003","unstructured":"Sullivan, A., Sheffrin, S.M.: Economics: Principles in action. Pearson Prentice Hall, Upper Saddle River (2003)"},{"key":"15_CR26","doi-asserted-by":"crossref","unstructured":"Waters, R.D., Burnett, E., Lamm, A., Lucas, J.: Engaging stakeholders through social networking: How nonprofit organizations are using Facebook. Public Relations Review (35), 102\u2013106 (2009)","DOI":"10.1016\/j.pubrev.2009.01.006"},{"key":"15_CR27","series-title":"Applied Social Research Methods Series","volume-title":"Case study research: Design and methods","author":"R.K. Yin","year":"1994","unstructured":"Yin, R.K.: Case study research: Design and methods, 2nd edn. Applied Social Research Methods Series, vol.\u00a05. Sage, Thousand Oaks (1994)","edition":"2"}],"container-title":["Lecture Notes in Computer Science","HCI in Business"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-319-07293-7_15","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2020,2,22]],"date-time":"2020-02-22T23:21:07Z","timestamp":1582413667000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-319-07293-7_15"}},"subtitle":["An Investigation of the Involvement-Messaging-Engagement Link"],"short-title":[],"issued":{"date-parts":[[2014]]},"ISBN":["9783319072920","9783319072937"],"references-count":27,"URL":"https:\/\/doi.org\/10.1007\/978-3-319-07293-7_15","relation":{},"ISSN":["0302-9743","1611-3349"],"issn-type":[{"type":"print","value":"0302-9743"},{"type":"electronic","value":"1611-3349"}],"subject":[],"published":{"date-parts":[[2014]]}}}