{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,25]],"date-time":"2025-03-25T17:02:28Z","timestamp":1742922148743,"version":"3.40.3"},"publisher-location":"Cham","reference-count":20,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783319076379"},{"type":"electronic","value":"9783319076386"}],"license":[{"start":{"date-parts":[[2014,1,1]],"date-time":"2014-01-01T00:00:00Z","timestamp":1388534400000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2014]]},"DOI":"10.1007\/978-3-319-07638-6_10","type":"book-chapter","created":{"date-parts":[[2014,6,11]],"date-time":"2014-06-11T11:40:31Z","timestamp":1402486831000},"page":"90-101","source":"Crossref","is-referenced-by-count":0,"title":["Brands Analysis Using Informational Ergonomics Concepts: A Proposal"],"prefix":"10.1007","author":[{"given":"Jo\u00e3o Carlos Ricc\u00f3","family":"Pl\u00e1cido da Silva","sequence":"first","affiliation":[]},{"given":"Luis Carlos","family":"Paschoarelli","sequence":"additional","affiliation":[]},{"given":"Jos\u00e9 Carlos Pl\u00e1cido","family":"da Silva","sequence":"additional","affiliation":[]}],"member":"297","reference":[{"key":"10_CR1","unstructured":"Arnheim, R.: Arte & percep\u00e7\u00e3o visual: uma psicologia da vis\u00e3o criadora. Pioneira, 13th edn. S\u00e3o Paulo (2000)"},{"key":"10_CR2","doi-asserted-by":"crossref","unstructured":"Chapanis, A.: A some reflection on progress. In: Human Factors Society. Proccedings Santa Monica, Santa Monica (1985)","DOI":"10.1177\/154193128502900102"},{"key":"10_CR3","unstructured":"Cybis, W.A., Betiol, A.H., Faust, R.: Ergonomia e Usabilidade \u2013 Conhecimentos, M\u00e9todos e Aplica\u00e7\u00f5es. NovatecEditora, S\u00e3o Paulo (2007)"},{"key":"10_CR4","unstructured":"Dondis, D.A.: A sintaxe da imagem visual. Editora Gustavo Gili, Barcelona (1997)"},{"key":"10_CR5","volume-title":"Gestalt do Objeto: Sistema de Leitura Visual da Forma","author":"J. Gomes Filho","year":"2000","unstructured":"Gomes Filho, J.: Gestalt do Objeto: Sistema de Leitura Visual da Forma. Escrituras Editora, S\u00e3o Paulo (2000)"},{"key":"10_CR6","unstructured":"Heskett, J.: Design, \u00c1tica, S\u00e3o Paulo (2008)"},{"key":"10_CR7","unstructured":"IIDA, I. Ergonomia Projeto e Produ\u00e7\u00e3o. EditoraEdgard Blucher LTDA, S\u00e3o Paulo (2005)"},{"key":"10_CR8","unstructured":"Martins, L.B., Moraes, A.: Ergonomia Informacional: algumas considera\u00e7\u00f5es sobre o sistema humano-mensagem visual. In: Gest\u00e3o da Informa\u00e7\u00e3o na Competitividade das Organiza\u00e7\u00f5es, vol.\u00a01, pp. 165\u2013181. Editora Universitaria da UFPE, Recife (2002)"},{"key":"10_CR9","unstructured":"Melo, C.V.A., Cursino, R.M., Santos, V.M.V.: Estudo da Ergonomia Informacional Sobre o Uso de Mapa de Riscos e Sinaliza\u00e7\u00f5es Voltados as Rotas de Fuga Existentes Numa Planta de Processamento. XXVII ENEGEP, Foz do Igua\u00e7u (2007)"},{"key":"10_CR10","volume-title":"Ergodesign: Produtos e processos","author":"A. Moraes de","year":"2001","unstructured":"de Moraes, A., Frisoni, B.C.: Ergodesign: Produtos e processos. 2AB, Rio de Janeiro (2001)"},{"key":"10_CR11","volume-title":"Design e Avalia\u00e7\u00e3o de Interface: ergodesign e intera\u00e7\u00e3ohumanocomputador \/ Organizadora: Anamaria de Moraes","author":"A. Moraes","year":"2002","unstructured":"Moraes, A.: Design e Avalia\u00e7\u00e3o de Interface: ergodesign e intera\u00e7\u00e3ohumanocomputador \/ Organizadora: Anamaria de Moraes. iUsEr, Rio de Janeiro (2002)"},{"key":"10_CR12","unstructured":"Norman, D.A.: La Psicologia de los ObjetosCotidianos. Editora Nerea, Madrid (1990)"},{"key":"10_CR13","volume-title":"Design no Brasil: Origens e Instala\u00e7\u00e3o","author":"J. Preece","year":"2007","unstructured":"Preece, J.: Design no Brasil: Origens e Instala\u00e7\u00e3o. Editora 2AB, Rio de Janeiro (2007)"},{"key":"10_CR14","unstructured":"Raposo, D.: Design de Identidade e Imagem Corporativa. IPC, Lisboa\/Portugal (2009)"},{"key":"10_CR15","unstructured":"Samara, T.: Evolu\u00e7\u00e3o do design: da teoria \u00e0 pr\u00e1tica. Editora Bookman, S\u00e3o Paulo (2010)"},{"key":"10_CR16","unstructured":"Santos, N., Fialho, F.: Manual de An\u00e1lise Ergon\u00f4mica no Trabalho, 2nd edn. G\u00eanesis Editora, Curitiba (1997)"},{"key":"10_CR17","volume-title":"Identidade visual: A dire\u00e7\u00e3o do olhar","author":"G. Strunk","year":"1989","unstructured":"Strunk, G.: Identidade visual: A dire\u00e7\u00e3o do olhar. Editora Europa, Rio de Janeiro (1989)"},{"key":"10_CR18","unstructured":"Takeda, F., Xavier, A.A.P.: Ergonomia informacional: sistemas de informa\u00e7\u00e3o e comunica\u00e7\u00e3o na gest\u00e3o de riscos de acidentes numa planta de abate de frango. XV Simpep, Simp\u00f3sio de engenharia de produ\u00e7\u00e3o (2008)"},{"key":"10_CR19","unstructured":"Wheller, A.: Design de Identidade da Marca. Editora Bookman, Porto Alegre (2009)"},{"key":"10_CR20","doi-asserted-by":"crossref","unstructured":"Wogalter, M.S., Dejoy, D.M., Laughery, K.R.: Organizing theoretical framework: A consolidated communication-human information processing (C-HIP) model in Wogalter. In: Dejoy, L. (ed.) Warning ans Risk Communication. Taylor & Francis, Abington (1999)","DOI":"10.1201\/9780203983836"}],"container-title":["Lecture Notes in Computer Science","Design, User Experience, and Usability. User Experience Design Practice"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-319-07638-6_10","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,4,7]],"date-time":"2022-04-07T18:29:24Z","timestamp":1649356164000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-319-07638-6_10"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2014]]},"ISBN":["9783319076379","9783319076386"],"references-count":20,"URL":"https:\/\/doi.org\/10.1007\/978-3-319-07638-6_10","relation":{},"ISSN":["0302-9743","1611-3349"],"issn-type":[{"type":"print","value":"0302-9743"},{"type":"electronic","value":"1611-3349"}],"subject":[],"published":{"date-parts":[[2014]]}}}