{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,28]],"date-time":"2025-03-28T06:30:19Z","timestamp":1743143419361,"version":"3.40.3"},"publisher-location":"Cham","reference-count":18,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783319178844"},{"type":"electronic","value":"9783319178851"}],"license":[{"start":{"date-parts":[[2017,1,1]],"date-time":"2017-01-01T00:00:00Z","timestamp":1483228800000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2017]]},"DOI":"10.1007\/978-3-319-17885-1_1588","type":"book-chapter","created":{"date-parts":[[2017,9,15]],"date-time":"2017-09-15T14:37:38Z","timestamp":1505486258000},"page":"1250-1256","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Mobile Marketing"],"prefix":"10.1007","author":[{"given":"Xiaolin","family":"Li","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jiang","family":"Wu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yue","family":"Sun","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2017,5,12]]},"reference":[{"key":"100713_CR14197","first-page":"1","volume-title":"1st IFIP wireless days","author":"M Bouet","year":"2008","unstructured":"Bouet M, Santos AL (2008) RFID tags: positioning principles and localization techniques. In: 1st IFIP wireless days, Dubai, vol\u00a011, pp\u00a01\u20135"},{"issue":"2","key":"100713_CR14198","doi-asserted-by":"publisher","first-page":"3","DOI":"10.1080\/15252019.2007.10722127","volume":"7","author":"GC Bruner","year":"2007","unstructured":"Bruner GC, Kumar A (2007) Attitude toward location-based advertising. J Interact Advert 7(2):3\u201315","journal-title":"J Interact Advert"},{"key":"100713_CR14199","unstructured":"Burdet LA (2004) RFID multiple access methods. Smart Environments Seminar, Zurich, 11"},{"key":"100713_CR14200","volume-title":"Marketing research","author":"AC Burns","year":"2000","unstructured":"Burns AC, Bush RF (2000) Marketing research, 3rd edn. Prentice-Hall, Upper Saddle River","edition":"3"},{"key":"100713_CR14201","doi-asserted-by":"publisher","first-page":"31","DOI":"10.1016\/j.phycom.2013.12.003","volume":"13","author":"J Cheng","year":"2014","unstructured":"Cheng J, Yang L et\u00a0al (2014) Seamless outdoor\/indoor navigation with WIFI\/GPS aided low cost Inertial Navigation System. Phys Commun 13:31\u201343","journal-title":"Phys Commun"},{"issue":"5","key":"100713_CR14202","doi-asserted-by":"publisher","first-page":"121","DOI":"10.1145\/1941487.1941515","volume":"54","author":"S Dhar","year":"2011","unstructured":"Dhar S, Varshney U (2011) Challenges and business models for mobile location-based services and advertising. Commun ACM 54(5):121\u2013128","journal-title":"Commun ACM"},{"key":"100713_CR14203","unstructured":"Hsu E. Mobile marketing. Mobile marketing. Haettu 18 Apr 2014 osoitteesta \n                  http:\/\/blogs.uoregon.edu\/emmahsu\/files\/2014\/02\/Mobile-Marketingt5qr6l.pdf"},{"key":"100713_CR14204","volume-title":"Understanding GPS: principles and applications","year":"2005","unstructured":"Kaplan ED, Hegarty CJ (ed) (2005) Understanding GPS: principles and applications, 2nd edn. Artech House, Boston","edition":"2"},{"issue":"3","key":"100713_CR14205","doi-asserted-by":"publisher","first-page":"310","DOI":"10.1016\/j.chb.2009.10.013","volume":"26","author":"C Kim","year":"2010","unstructured":"Kim C, Mirusmonov M et\u00a0al. An empirical examination of factors influencing the intention to use mobile payment. Comput Hum Behav 26(3):310\u2013322 (2010)","journal-title":"Comput Hum Behav"},{"key":"100713_CR14206","volume-title":"What are location services?-from a GIS perspective","author":"I Koeppel","year":"2000","unstructured":"Koeppel I (2000) What are location services?-from a GIS perspective. ESRI white chapter"},{"key":"100713_CR14207","volume-title":"Marketing management: analysis, planning, and control","author":"P Kotler","year":"1997","unstructured":"Kotler P (1997) Marketing management: analysis, planning, and control, 9th edn. Prentice-Hall, Upper Saddle River","edition":"9"},{"key":"100713_CR14208","volume-title":"The third screen: marketing to your customers in a world gone mobile","author":"C Martin","year":"2011","unstructured":"Martin C (2011) The third screen: marketing to your customers in a world gone mobile. Nicholas Brealey Publishing, Boston"},{"issue":"3","key":"100713_CR14209","doi-asserted-by":"publisher","first-page":"902","DOI":"10.1016\/j.jnca.2010.04.009","volume":"34","author":"A Papapostolou","year":"2011","unstructured":"Papapostolou A, Chaouchi H (2011) RFID-assisted indoor localization and the impact of interference on its performance. J Netw Comput Appl 34(3):902\u2013913","journal-title":"J Netw Comput Appl"},{"issue":"3","key":"100713_CR14210","doi-asserted-by":"publisher","first-page":"209","DOI":"10.1016\/j.elerap.2009.07.005","volume":"9","author":"PG Schierz","year":"2010","unstructured":"Schierz PG, Schilke O et\u00a0al (2010) Understanding consumer acceptance of mobile payment services: an empirical analysis. Electron Commerce Res Appl 9(3):209\u2013216","journal-title":"Electron Commerce Res Appl"},{"key":"100713_CR14211","doi-asserted-by":"publisher","first-page":"65","DOI":"10.1016\/j.procs.2012.10.008","volume":"14","author":"M Serrao","year":"2012","unstructured":"Serrao M, Rodrigues JM et\u00a0al (2012) Indoor localization and navigation for blind persons using visual landmarks and a GIS. Proc Comput Sci 14:65\u201373","journal-title":"Proc Comput Sci"},{"issue":"2","key":"100713_CR14212","doi-asserted-by":"publisher","first-page":"118","DOI":"10.1016\/j.intmar.2009.02.002","volume":"23","author":"V Shankar","year":"2009","unstructured":"Shankar V, Balasubramanian S (2009) Mobile marketing: a synthesis and prognosis. J Interact Mark 23(2): 118\u2013129","journal-title":"J Interact Mark"},{"issue":"2","key":"100713_CR14213","doi-asserted-by":"publisher","first-page":"589","DOI":"10.1109\/TNN.2006.890811","volume":"18","author":"R Sharaf","year":"2007","unstructured":"Sharaf R, Noureldin A (2007) Sensor integration for satellite-based vehicular navigation using neural networks. IEEE Trans Neural Netw 18(2):589\u2013594","journal-title":"IEEE Trans Neural Netw"},{"issue":"2","key":"100713_CR14214","doi-asserted-by":"publisher","first-page":"111","DOI":"10.1016\/j.intmar.2010.02.006","volume":"24","author":"V Shankar","year":"2010","unstructured":"Shankar V, Venkatesh A et\u00a0al (2010) Mobile marketing in the retailing environment: current insights and future research avenues. J Interact Mark 24(2):111\u2013120","journal-title":"J Interact Mark"}],"container-title":["Encyclopedia of GIS"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-319-17885-1_1588","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,4,17]],"date-time":"2019-04-17T08:16:52Z","timestamp":1555489012000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-319-17885-1_1588"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017]]},"ISBN":["9783319178844","9783319178851"],"references-count":18,"URL":"https:\/\/doi.org\/10.1007\/978-3-319-17885-1_1588","relation":{},"subject":[],"published":{"date-parts":[[2017]]},"assertion":[{"value":"12 May 2017","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}}]}}