{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,16]],"date-time":"2026-07-16T05:15:46Z","timestamp":1784178946689,"version":"3.55.0"},"publisher-location":"Cham","reference-count":16,"publisher":"Springer International Publishing","isbn-type":[{"value":"9783319187136","type":"print"},{"value":"9783319187143","type":"electronic"}],"license":[{"start":{"date-parts":[[2015,1,1]],"date-time":"2015-01-01T00:00:00Z","timestamp":1420070400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2015,1,1]],"date-time":"2015-01-01T00:00:00Z","timestamp":1420070400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2015]]},"DOI":"10.1007\/978-3-319-18714-3_2","type":"book-chapter","created":{"date-parts":[[2015,4,30]],"date-time":"2015-04-30T09:21:44Z","timestamp":1430385704000},"page":"19-38","source":"Crossref","is-referenced-by-count":13,"title":["Real Time Bidding in Online Digital Advertisement"],"prefix":"10.1007","author":[{"given":"Shalinda","family":"Adikari","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kaushik","family":"Dutta","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","reference":[{"key":"2_CR1","volume-title":"Dynamic programming and optimal control","author":"D.P. Bertsekas","year":"1995","unstructured":"Bertsekas, D.P., Bertsekas, D.P.: Dynamic programming and optimal control, vol.\u00a01(2). Athena Scientific, Belmont (1995)"},{"issue":"3","key":"2_CR2","doi-asserted-by":"publisher","first-page":"317","DOI":"10.1007\/s12351-010-0097-8","volume":"12","author":"N. Chaitanya","year":"2012","unstructured":"Chaitanya, N., Narahari, Y.: Optimal equilibrium bidding strategies for budget constrained bidders in sponsored search auctions. Operational Research\u00a012(3), 317\u2013343 (2012)","journal-title":"Operational Research"},{"key":"2_CR3","series-title":"Lecture Notes in Computer Science","doi-asserted-by":"publisher","first-page":"145","DOI":"10.1007\/978-3-642-17572-5_12","volume-title":"Internet and Network Economics","author":"T. Chakraborty","year":"2010","unstructured":"Chakraborty, T., Even-Dar, E., Guha, S., Mansour, Y., Muthukrishnan, S.: Selective call out and real time bidding. In: Saberi, A. (ed.) WINE 2010. LNCS, vol.\u00a06484, pp. 145\u2013157. Springer, Heidelberg (2010)"},{"issue":"6","key":"2_CR4","doi-asserted-by":"publisher","first-page":"314","DOI":"10.1016\/j.im.2013.05.007","volume":"50","author":"X. Cui","year":"2013","unstructured":"Cui, X., Lai, V.S.: Bidding strategies in online single-unit auctions: Their impact and satisfaction. Information & Management\u00a050(6), 314\u2013321 (2013)","journal-title":"Information & Management"},{"key":"2_CR5","unstructured":"Econsultancy 2013. Online Advertising Survey (2013), \n                        https:\/\/econsultancy.com\/reports\/online-advertising-survey\/"},{"key":"2_CR6","doi-asserted-by":"crossref","unstructured":"Edelman, B., Ostrovsky, M., Schwarz, M.: Internet advertising and the generalized second price auction: Selling billions of dollars worth of keywords. National Bureau of Economic Research (2005)","DOI":"10.3386\/w11765"},{"key":"2_CR7","series-title":"Lecture Notes in Computer Science","doi-asserted-by":"publisher","first-page":"208","DOI":"10.1007\/978-3-642-10841-9_20","volume-title":"Internet and Network Economics","author":"A. Ghosh","year":"2009","unstructured":"Ghosh, A., McAfee, P., Papineni, K., Vassilvitskii, S.: Bidding for representative allocations for display advertising. In: Leonardi, S. (ed.) WINE 2009. LNCS, vol.\u00a05929, pp. 208\u2013219. Springer, Heidelberg (2009)"},{"key":"2_CR8","unstructured":"Hegeman, J., Yan, R., Badros, G.J.: Budget-based advertisement bidding, US Patent US20130124308 A1 (2011)"},{"issue":"4","key":"2_CR9","doi-asserted-by":"publisher","first-page":"679","DOI":"10.1016\/j.ijforecast.2006.03.001","volume":"22","author":"R.J. Hyndman","year":"2006","unstructured":"Hyndman, R.J., Koehler, A.B.: Another look at measures of forecast accuracy. International Journal of Forecasting\u00a022(4), 679\u2013688 (2006)","journal-title":"International Journal of Forecasting"},{"key":"2_CR10","unstructured":"Hyndman, R.J., Khandakar, Y.: Automatic time series for forecasting: the forecast package for R (No. 6\/07). Monash University, Department of Econometrics and Business Statistics (2007)"},{"key":"2_CR11","unstructured":"IAB 2014, Openrtb api specification version 2.2., \n                        http:\/\/www.iab.net\/media\/file\/OpenRTBAPISpecificationVersion2_2.pdf"},{"key":"2_CR12","doi-asserted-by":"crossref","unstructured":"King, M., Mercer, A.: Problems in determining bidding strategies. Journal of the Operational Research Society, 915\u2013923 (1985)","DOI":"10.1057\/jors.1985.161"},{"key":"2_CR13","series-title":"Lecture Notes in Computer Science","doi-asserted-by":"publisher","first-page":"447","DOI":"10.1007\/978-3-319-06608-0_37","volume-title":"Advances in Knowledge Discovery and Data Mining","author":"X. Li","year":"2014","unstructured":"Li, X., Guan, D.: Programmatic Buying Bidding Strategies with Win Rate and Winning Price Estimation in Real Time Mobile Advertising. In: Tseng, V.S., Ho, T.B., Zhou, Z.-H., Chen, A.L.P., Kao, H.-Y. (eds.) PAKDD 2014, Part I. LNCS, vol.\u00a08443, pp. 447\u2013460. Springer, Heidelberg (2014)"},{"key":"2_CR14","doi-asserted-by":"crossref","unstructured":"Rogers, A., David, E., Payne, T.R., Jennings, N.R.: An advanced bidding agent for advertisement selection on public displays. In: Proceedings of the 6th International Joint Conference on Autonomous Agents and Multiagent Systems, p. 51. ACM (2007)","DOI":"10.1145\/1329125.1329186"},{"key":"2_CR15","unstructured":"Yahalom, et al.: Bidding for impressions, U.S. Patent Application 13\/282,489 (2011)"},{"key":"2_CR16","doi-asserted-by":"crossref","unstructured":"Yuan, S., Wang, J., Zhao, X.: Real-time bidding for online advertising: measurement and analysis. In: Proceedings of the Seventh International Workshop on Data Mining for Online Advertising, p. 3. ACM (2013)","DOI":"10.1145\/2501040.2501980"}],"container-title":["Lecture Notes in Computer Science","New Horizons in Design Science: Broadening the Research Agenda"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-319-18714-3_2","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,2,10]],"date-time":"2023-02-10T08:17:54Z","timestamp":1676017074000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-319-18714-3_2"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2015]]},"ISBN":["9783319187136","9783319187143"],"references-count":16,"URL":"https:\/\/doi.org\/10.1007\/978-3-319-18714-3_2","relation":{},"ISSN":["0302-9743","1611-3349"],"issn-type":[{"value":"0302-9743","type":"print"},{"value":"1611-3349","type":"electronic"}],"subject":[],"published":{"date-parts":[[2015]]}}}