{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,25]],"date-time":"2025-03-25T23:21:18Z","timestamp":1742944878769,"version":"3.40.3"},"publisher-location":"Cham","reference-count":28,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783319312316"},{"type":"electronic","value":"9783319312323"}],"license":[{"start":{"date-parts":[[2016,1,1]],"date-time":"2016-01-01T00:00:00Z","timestamp":1451606400000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016]]},"DOI":"10.1007\/978-3-319-31232-3_4","type":"book-chapter","created":{"date-parts":[[2016,2,29]],"date-time":"2016-02-29T20:32:02Z","timestamp":1456777922000},"page":"39-45","source":"Crossref","is-referenced-by-count":0,"title":["The Role of Information, Experience and Participation in Building Brand Equity on Social Media"],"prefix":"10.1007","author":[{"given":"Bih-Huang","family":"Jin","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yung-Ming","family":"Li","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2016,3,2]]},"reference":[{"key":"4_CR1","unstructured":"Aaker, D. A. (1991). Managing brand equity: Free Press New York"},{"key":"4_CR2","doi-asserted-by":"crossref","unstructured":"Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The social influence of brand community: Evidence from European car clubs. Journal of marketing, 19-34","DOI":"10.1509\/jmkg.69.3.19.66363"},{"issue":"12","key":"4_CR3","doi-asserted-by":"crossref","first-page":"1676","DOI":"10.1287\/mnsc.43.12.1676","volume":"43","author":"J. Yannis Bakos","year":"1997","unstructured":"Bakos, J. Y. (1997). Reducing buyer search costs: Implications for electronic marketplaces. Management science, 1676-1692","journal-title":"Management Science"},{"key":"4_CR4","unstructured":"Benyoussef, H., Hoffmann, J., Roehrich, G., & Valette-Florece, P. (2006). The relational antecedents of loyalty: the case of proprietary software users vs. Libre software users"},{"key":"4_CR5","doi-asserted-by":"crossref","unstructured":"Braunsberger, K., & Munch, J. M. (1998). Source expertise versus experience effects in hospital advertising. Journal of Services Marketing, 12(1), 23-38.","DOI":"10.1108\/08876049810202348"},{"key":"4_CR6","doi-asserted-by":"crossref","unstructured":"Casal\u00f3, L., Flavi\u00e1n, C., & Guinal\u00edu, M. (2007). The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software. Online Information Review, 31(6), 775-792.","DOI":"10.1108\/14684520710841766"},{"issue":"3","key":"4_CR7","doi-asserted-by":"crossref","first-page":"160","DOI":"10.1108\/13522750110393062","volume":"4","author":"Ken Clarke","year":"2001","unstructured":"Clarke, K. (2001). What price on loyalty when a brand switch is just a click away? Qualitative Market Research: An International Journal, 4(3), 160-168.","journal-title":"Qualitative Market Research: An International Journal"},{"issue":"3","key":"4_CR8","doi-asserted-by":"crossref","first-page":"186","DOI":"10.1057\/palgrave.bm.2540019","volume":"8","author":"L de Chernatony","year":"2001","unstructured":"De Chernatony, L. (2001). Succeeding with brands on the Internet. The Journal of Brand Management, 8(3), 186-195.","journal-title":"Journal of Brand Management"},{"key":"4_CR9","unstructured":"De, C. L., & McDonald, M. (1992). Creating Powerful Brands: Butterworth-Heinemann, Oxford"},{"key":"4_CR10","doi-asserted-by":"crossref","unstructured":"Ellonen, H.-K., Tarkiainen, A., & Kuivalainen, O. (2010). The effect of website usage and virtual community participation on brand relationships. International Journal of Internet Marketing and Advertising, 6(1), 85-105.","DOI":"10.1504\/IJIMA.2010.030434"},{"issue":"5","key":"4_CR11","doi-asserted-by":"crossref","first-page":"329","DOI":"10.1108\/10610420410554412","volume":"13","author":"Hong\u2010Youl Ha","year":"2004","unstructured":"Ha, H.-Y. (2004). Factors influencing consumer perceptions of brand trust online. Journal of product & brand management, 13(5), 329-342.","journal-title":"Journal of Product & Brand Management"},{"key":"4_CR12","unstructured":"Hagel, J., & Armstrong, A. (1997). Net gain: expanding markets through virtual communities: Harvard Business Press"},{"key":"4_CR13","doi-asserted-by":"crossref","unstructured":"Jang, H., Ko, I., & Koh, J. (2007). The influence of online brand community characteristics on community commitment and brand loyalty. Paper presented at the 40th Annual Hawaii International Conference on System Sciences","DOI":"10.1109\/HICSS.2007.544"},{"key":"4_CR14","doi-asserted-by":"crossref","unstructured":"Jin, L. (2009). Dimensions and determinants of website brand equity: From the perspective of website contents. Frontiers of Business Research in China, 3(4), 514-542.","DOI":"10.1007\/s11782-009-0025-z"},{"key":"4_CR15","unstructured":"Kania, D. (2001). Branding. com: On-Line Branding for Marketing Success: McGraw-Hill\/Contemporary"},{"issue":"1","key":"4_CR16","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1177\/002224299305700101","volume":"57","author":"Kevin Lane Keller","year":"1993","unstructured":"Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 57(1), 1-22.","journal-title":"Journal of Marketing"},{"key":"4_CR17","unstructured":"Keller, K. L., & Lewi, G. (2008). Strategic brand management: building, measuring and managing: New Jersey: Pearson Prentice Hall"},{"key":"4_CR18","doi-asserted-by":"crossref","unstructured":"Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: From Products to Customers to the Human Spirit: Wiley","DOI":"10.1002\/9781118257883"},{"key":"4_CR19","doi-asserted-by":"crossref","unstructured":"Meyvis, T., & Janiszewski, C. (2002). Consumers\u201a\u00c4\u00f4 beliefs about product benefits: The effect of obviously irrelevant product information. Journal of Consumer Research, 28(4), 618-635.","DOI":"10.1086\/338205"},{"key":"4_CR20","doi-asserted-by":"crossref","unstructured":"Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. The Journal of Marketing, 20-38","DOI":"10.1177\/002224299405800302"},{"key":"4_CR21","doi-asserted-by":"crossref","unstructured":"Oliver, R. L. (1999). Whence consumer loyalty? Journal of marketing, 63(Fundamental Issue and Directions for Marketing), 33-44","DOI":"10.2307\/1252099"},{"key":"4_CR22","doi-asserted-by":"crossref","unstructured":"Page, C., & Lepkowska-White, E. (2002). Web equity: a framework for building consumer value in online companies. Journal of Consumer Marketing, 19(3), 231-248.","DOI":"10.1108\/07363760210426058"},{"issue":"3","key":"4_CR23","doi-asserted-by":"crossref","first-page":"44","DOI":"10.1145\/272287.272296","volume":"41","author":"Jonathan W. Palmer","year":"1998","unstructured":"Palmer, J. W., & Griffith, D. A. (1998). An emerging model of Web site design for marketing. Commun. ACM, 41(3), 44-51. doi: \n                    http:\/\/doi.acm.org\/10.1145\/272287.272296","journal-title":"Communications of the ACM"},{"key":"4_CR24","doi-asserted-by":"crossref","unstructured":"Ridings, C. M., Gefen, D., & Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. The Journal of Strategic Information Systems, 11(3-4), 271-295.","DOI":"10.1016\/S0963-8687(02)00021-5"},{"key":"4_CR25","doi-asserted-by":"crossref","unstructured":"Rios, R. E., & Riquelme, H. E. (2008). Brand equity for online companies. Marketing Intelligence & Planning, 26(7), 719-742.","DOI":"10.1108\/02634500810916681"},{"issue":"2","key":"4_CR26","doi-asserted-by":"crossref","first-page":"131","DOI":"10.1108\/14684520410531637","volume":"28","author":"Jennifer Rowley","year":"2004","unstructured":"Rowley, J. (2004). Online branding. Online Information Review, 28(2), 131-138.","journal-title":"Online Information Review"},{"key":"4_CR27","unstructured":"Xu, H., & Koronios, A. (2004). Understanding information quality in E-Business. Journal of Computer Information Systems, 45(2), 73-82."},{"key":"4_CR28","doi-asserted-by":"crossref","unstructured":"Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1-14.","DOI":"10.1016\/S0148-2963(99)00098-3"}],"container-title":["Advances in Intelligent Systems and Computing","New Advances in Information Systems and Technologies"],"original-title":[],"link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-319-31232-3_4","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,6,1]],"date-time":"2019-06-01T12:21:57Z","timestamp":1559391717000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-319-31232-3_4"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016]]},"ISBN":["9783319312316","9783319312323"],"references-count":28,"URL":"https:\/\/doi.org\/10.1007\/978-3-319-31232-3_4","relation":{},"ISSN":["2194-5357","2194-5365"],"issn-type":[{"type":"print","value":"2194-5357"},{"type":"electronic","value":"2194-5365"}],"subject":[],"published":{"date-parts":[[2016]]}}}