{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,17]],"date-time":"2026-03-17T13:29:42Z","timestamp":1773754182211,"version":"3.50.1"},"publisher-location":"Cham","reference-count":34,"publisher":"Springer International Publishing","isbn-type":[{"value":"9783319315096","type":"print"},{"value":"9783319315102","type":"electronic"}],"license":[{"start":{"date-parts":[[2016,1,1]],"date-time":"2016-01-01T00:00:00Z","timestamp":1451606400000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016]]},"DOI":"10.1007\/978-3-319-31510-2_1","type":"book-chapter","created":{"date-parts":[[2016,3,10]],"date-time":"2016-03-10T05:20:08Z","timestamp":1457587208000},"page":"3-14","source":"Crossref","is-referenced-by-count":10,"title":["Tailoring Web Pages for Persuasion on Prevention Topics: Message Framing, Color Priming, and Gender"],"prefix":"10.1007","author":[{"given":"Luca","family":"Chittaro","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2016,3,11]]},"reference":[{"key":"1_CR1","doi-asserted-by":"publisher","first-page":"2","DOI":"10.1145\/2209310.2209312","volume":"2","author":"S Berkovsky","year":"2012","unstructured":"Berkovsky, S., Freyne, N.J., Oinas-Kukkonen, H.: Influencing individually: fusing personalization and persuasion. ACM Trans. Interact. Intell. Syst. 2, 2 (2012)","journal-title":"ACM Trans. Interact. Intell. Syst."},{"key":"1_CR2","series-title":"Lecture Notes in Computer Science","doi-asserted-by":"publisher","first-page":"409","DOI":"10.1007\/978-3-540-72079-9_13","volume-title":"The Adaptive Web","author":"A Bunt","year":"2007","unstructured":"Bunt, A., Carenini, G., Conati, C.: Adaptive content presentation for the web. In: Brusilovsky, P., Kobsa, A., Nejdl, W. (eds.)  The Adaptive Web. LNCS, vol. 4321, pp. 409\u2013432. Springer, Heidelberg (2007)"},{"key":"1_CR3","unstructured":"Burger, J.D., Henderson, J., Kim, G., Zarrella, G.: Discriminating gender on twitter. In: Proceedings of the Conference on Empirical Methods in Natural Language Processing (EMNLP 2011), pp. 1301\u20131309. Stroudsburg, USA: Association for Computational Linguistics (2011)"},{"key":"1_CR4","first-page":"863","volume":"28","author":"M Conway","year":"2002","unstructured":"Conway, M., Dub\u00e9, L.: Humor in persuasion on threatening topics: Effectiveness is a function of audience sex role orientation. Pers. Soc. Psychol. Bull. 28, 863\u2013873 (2002)","journal-title":"Pers. Soc. Psychol. Bull."},{"key":"1_CR5","unstructured":"CTIF - International Association of Fire and Rescue Services (2008). World Fire Statistics 13"},{"key":"1_CR6","doi-asserted-by":"publisher","first-page":"294","DOI":"10.1016\/j.tics.2004.05.010","volume":"8","author":"NI Eisenberger","year":"2004","unstructured":"Eisenberger, N.I., Lieberman, M.D.: Why rejection hurts: A common neural alarm system for physical and social pain. Trends Cogn. Sci. 8, 294\u2013300 (2004)","journal-title":"Trends Cogn. Sci."},{"key":"1_CR7","doi-asserted-by":"publisher","first-page":"250","DOI":"10.1111\/j.1467-8721.2007.00514.x","volume":"16","author":"AJ Elliot","year":"2007","unstructured":"Elliot, A.J., Maier, M.A.: Color and psychological functioning. Curr. Dir. Psychol. Sci. 16, 250\u2013254 (2007)","journal-title":"Curr. Dir. Psychol. Sci."},{"key":"1_CR8","doi-asserted-by":"publisher","first-page":"154","DOI":"10.1037\/0096-3445.136.1.154","volume":"136","author":"AJ Elliot","year":"2007","unstructured":"Elliot, A.J., Maier, M.A., Moller, A.C., Friedman, R., Meinhard, J.: Color and psychological functioning: The effects of red on performance attainment. J. Exp. Psychol. Gen. 136, 154\u2013168 (2007)","journal-title":"J. Exp. Psychol. Gen."},{"key":"1_CR9","doi-asserted-by":"publisher","first-page":"1150","DOI":"10.1037\/0022-3514.95.5.1150","volume":"95","author":"AJ Elliot","year":"2008","unstructured":"Elliot, A.J., Niesta, D.: Romantic red: Red enhances men\u2019s attraction to women. J. Personal. Soc. Psychol. 95, 1150\u20131164 (2008)","journal-title":"J. Personal. Soc. Psychol."},{"key":"1_CR10","doi-asserted-by":"publisher","first-page":"496","DOI":"10.1177\/0146167290163008","volume":"16","author":"N Fagley","year":"1990","unstructured":"Fagley, N., Miller, P.M.: The effects of framing on choice: Interactions with risk-taking propensity, cognitive style, and sex. Pers. Soc. Psychol. Bull. 16, 496\u2013510 (1990)","journal-title":"Pers. Soc. Psychol. Bull."},{"key":"1_CR11","doi-asserted-by":"publisher","first-page":"355","DOI":"10.1006\/obhd.1997.2725","volume":"71","author":"N Fagley","year":"1997","unstructured":"Fagley, N., Miller, P.M.: Framing effects and arenas of choice: Your money or your life? Organ. Behav. Hum. Decis. Process. 71, 355\u2013373 (1997)","journal-title":"Organ. Behav. Hum. Decis. Process."},{"key":"1_CR12","doi-asserted-by":"publisher","first-page":"407","DOI":"10.1111\/j.1559-1816.2000.tb02323.x","volume":"30","author":"DL Floyd","year":"2000","unstructured":"Floyd, D.L., Prentice-Dunn, S., Rogers, R.W.: A meta-analysis of research on Protection Motivation Theory. J. Appl. Soc. Psychol. 30, 407\u2013429 (2000)","journal-title":"J. Appl. Soc. Psychol."},{"issue":"4","key":"1_CR13","doi-asserted-by":"publisher","first-page":"999","DOI":"10.1016\/j.jesp.2009.04.002","volume":"45","author":"MA Gerend","year":"2009","unstructured":"Gerend, M.A., Sias, T.: Message framing and color priming: how subtle threat cues affect persuasion. J. Exp. Soc. Psychol. 45(4), 999\u20131002 (2009)","journal-title":"J. Exp. Soc. Psychol."},{"issue":"6","key":"1_CR14","doi-asserted-by":"publisher","first-page":"1625","DOI":"10.1016\/j.chb.2010.06.010","volume":"26","author":"T Gnambs","year":"2010","unstructured":"Gnambs, T., Appel, M., Batinic, B.: Color red in web-based knowledge testing. Comput. Hum. Behav. 26(6), 1625\u20131631 (2010)","journal-title":"Comput. Hum. Behav."},{"issue":"2","key":"1_CR15","doi-asserted-by":"publisher","first-page":"215","DOI":"10.1509\/jmkr.41.2.215.28668","volume":"41","author":"GJ Gorn","year":"2004","unstructured":"Gorn, G.J., Chattopadhyay, A., Sengupta, J., Tripathi, S.: Waiting for the Web: How screen color affects time perception. J. Mark. Res. 41(2), 215\u2013225 (2004)","journal-title":"J. Mark. Res."},{"key":"1_CR16","doi-asserted-by":"publisher","first-page":"517","DOI":"10.1016\/S0167-4870(02)00209-X","volume":"24","author":"J Hasseldine","year":"2003","unstructured":"Hasseldine, J., Hite, P.A.: Framing, gender and tax compliance. J. Econo. Psychol. 24, 517\u2013533 (2003)","journal-title":"J. Econo. Psychol."},{"key":"1_CR17","volume-title":"Fire Loss in the United States during 2014","author":"MJ Haynes","year":"2015","unstructured":"Haynes, M.J.: Fire Loss in the United States during 2014. National Fire Protection Association, Quincy, MA (2015)"},{"key":"1_CR18","first-page":"321","volume":"24","author":"SM Kiene","year":"2005","unstructured":"Kiene, S.M., Barta, W.D., Zelenski, J.M., Cothran, D.L.: Why Are You Bringing Up Condoms Now? Eff. Message Content Framing Eff. Condom Use Message. Health Psychol. 24, 321\u2013326 (2005)","journal-title":"Eff. Message Content Framing Eff. Condom Use Message. Health Psychol."},{"key":"1_CR19","doi-asserted-by":"publisher","first-page":"149","DOI":"10.1006\/obhd.1998.2804","volume":"76","author":"IP Levin","year":"1998","unstructured":"Levin, I.P., Schneider, S.L., Gaeth, G.J.: All frames are not created equal: A typology and critical analysis of framing effects. Organ. Behav. Hum. Decis. Process. 76, 149\u2013188 (1998)","journal-title":"Organ. Behav. Hum. Decis. Process."},{"key":"1_CR20","doi-asserted-by":"publisher","first-page":"48","DOI":"10.1016\/j.trf.2006.05.001","volume":"10","author":"I Lewis","year":"2007","unstructured":"Lewis, I., Watson, B., Tay, R.: Examining the effectiveness of physical threats in road safety advertising: The role of the third-person effect, gender, and age. Transp. Res. Part F 10, 48\u201360 (2007)","journal-title":"Transp. Res. Part F"},{"key":"1_CR21","doi-asserted-by":"publisher","first-page":"403","DOI":"10.1016\/j.trf.2008.03.003","volume":"11","author":"I Lewis","year":"2008","unstructured":"Lewis, I., Watson, B., White, K.M.: An examination of message-relevant affect in road safety messages: Should road safety advertisements aim to make us feel good or bad? Transp. Res. Part F 11, 403\u2013417 (2008)","journal-title":"Transp. Res. Part F"},{"issue":"2","key":"1_CR22","doi-asserted-by":"publisher","first-page":"235","DOI":"10.1086\/341573","volume":"29","author":"N Mandel","year":"2002","unstructured":"Mandel, N., Johnson, E.J.: When Web pages influence choice: Effects of visual primes on experts and novices. J. Consum. Res. 29(2), 235\u2013245 (2002)","journal-title":"J. Consum. Res."},{"key":"1_CR23","doi-asserted-by":"publisher","first-page":"1226","DOI":"10.1126\/science.1169144","volume":"323","author":"R Mehta","year":"2009","unstructured":"Mehta, R., Zhu, R.J.: Blue or Red? Exploring the Effect of Color on Cognitive Task Performances. Science 323, 1226\u20131229 (2009)","journal-title":"Science"},{"key":"1_CR24","unstructured":"National Fire Protection Association (2013a). Safety Information for kids. \n                      http:\/\/www.nfpa.org\/itemDetail.asp?categoryID=1803&itemID=42601&URL=Safety%20Information\/For%20kids\n                      \n                    , Last Accessed 27 November 2015"},{"key":"1_CR25","unstructured":"National Fire Protection Association (2013b). Safety Information for Consumers. \n                      http:\/\/www.nfpa.org\/safety-information\/for-consumers\n                      \n                    , Last Accessed 27 November 2015"},{"key":"1_CR26","first-page":"153","volume-title":"Social Psychophysiology: A sourcebook","author":"RW Rogers","year":"1983","unstructured":"Rogers, R.W.: Cognitive and physiological processes in fear appeals and attitude change: A revised theory of Protection Motivation. In: Cacioppo, J.T., Petty, R.E. (eds.) Social Psychophysiology: A sourcebook, pp. 153\u2013176. Guilford Press, New York (1983)"},{"key":"1_CR27","doi-asserted-by":"publisher","first-page":"408","DOI":"10.1006\/jesp.1993.1019","volume":"29","author":"AJ Rothman","year":"1993","unstructured":"Rothman, A.J., Salovey, P., Antone, C., Keough, K., Martin, C.D.: The influence of message framing on intentions to perform health behaviors. J. Exp. Soc. Psychol. 29, 408\u2013433 (1993)","journal-title":"J. Exp. Soc. Psychol."},{"key":"1_CR28","doi-asserted-by":"publisher","first-page":"3","DOI":"10.1037\/0033-2909.121.1.3","volume":"121","author":"AJ Rothman","year":"1997","unstructured":"Rothman, A.J., Salovey, P.: Shaping perceptions to motivate healthy behavior: The role of message framing. Psychol. Bull. 121, 3\u201319 (1997)","journal-title":"Psychol. Bull."},{"key":"1_CR29","unstructured":"Twitter (2012). \n                      http:\/\/advertising.twitter.com\/2012\/10\/gender-targeting-for-promoted-products.html\n                      \n                    , last accessed 27 November 2015"},{"key":"1_CR30","unstructured":"U.S. Fire Administration (2013a) Fire Safety for Kids. \n                      http:\/\/www.pct3vfd.com\/news\/firesafetykids\/html\/index.html\n                      \n                    , Last Accessed 27 November 2015"},{"key":"1_CR31","unstructured":"U.S. Fire Administration (2013b) Fire Safety for Citizens. \n                      http:\/\/www.ready.gov\/home-fires\n                      \n                    , Last Accessed 27 November 2015"},{"issue":"2","key":"1_CR32","doi-asserted-by":"publisher","first-page":"201","DOI":"10.1016\/j.jesp.2007.03.001","volume":"44","author":"K Bos van den","year":"2008","unstructured":"van den Bos, K., Ham, J., Lind, E.A., Simonis, M., van Essen, W.J., Rijpkema, M.: Justice and the human alarm system: The impact of exclamation points and flashing lights on the justice judgment process. J. Exp. Soc. Psychol. 44(2), 201\u2013219 (2008)","journal-title":"J. Exp. Soc. Psychol."},{"key":"1_CR33","doi-asserted-by":"publisher","first-page":"591","DOI":"10.1177\/109019810002700506","volume":"27","author":"K Witte","year":"2000","unstructured":"Witte, K., Allen, M.: A meta-analysis of fear appeals: Implications for effective public health campaigns. Health Educ. Behav. 27, 591\u2013616 (2000)","journal-title":"Health Educ. Behav."},{"key":"1_CR34","doi-asserted-by":"publisher","first-page":"219","DOI":"10.1016\/S0003-6870(02)00009-1","volume":"33","author":"MS Wogaiter","year":"2002","unstructured":"Wogaiter, M.S., Conzola, V.C., Smith-Jackson, T.L.: Research based guidelines for warning design and evaluation. Appl. Ergon. 33, 219\u2013230 (2002)","journal-title":"Appl. Ergon."}],"container-title":["Lecture Notes in Computer Science","Persuasive Technology"],"original-title":[],"link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-319-31510-2_1","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,6,1]],"date-time":"2019-06-01T16:39:40Z","timestamp":1559407180000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-319-31510-2_1"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016]]},"ISBN":["9783319315096","9783319315102"],"references-count":34,"URL":"https:\/\/doi.org\/10.1007\/978-3-319-31510-2_1","relation":{},"ISSN":["0302-9743","1611-3349"],"issn-type":[{"value":"0302-9743","type":"print"},{"value":"1611-3349","type":"electronic"}],"subject":[],"published":{"date-parts":[[2016]]}}}