{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,26]],"date-time":"2025-03-26T15:19:46Z","timestamp":1743002386766,"version":"3.40.3"},"publisher-location":"Cham","reference-count":25,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783319393957"},{"type":"electronic","value":"9783319393964"}],"license":[{"start":{"date-parts":[[2016,1,1]],"date-time":"2016-01-01T00:00:00Z","timestamp":1451606400000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"},{"start":{"date-parts":[[2016,1,1]],"date-time":"2016-01-01T00:00:00Z","timestamp":1451606400000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016]]},"DOI":"10.1007\/978-3-319-39396-4_38","type":"book-chapter","created":{"date-parts":[[2016,6,22]],"date-time":"2016-06-22T18:06:08Z","timestamp":1466618768000},"page":"417-426","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":3,"title":["A Short-Term Twofold Impact on Banner Ads"],"prefix":"10.1007","author":[{"given":"Harald","family":"Kindermann","sequence":"first","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2016,6,22]]},"reference":[{"key":"38_CR1","doi-asserted-by":"crossref","first-page":"527","DOI":"10.1080\/02650487.2007.11073031","volume":"26","author":"H Robinson","year":"2007","unstructured":"Robinson, H., Wysocka, A., Hand, C.: Internet advertising effectiveness: the effect of design on click-through rates for banner ads. Int. J. Advertising 26, 527\u2013541 (2007)","journal-title":"Int. J. Advertising"},{"key":"38_CR2","doi-asserted-by":"publisher","first-page":"410","DOI":"10.2501\/JAR-43-4-410-418","volume":"43","author":"R Lohtia","year":"2003","unstructured":"Lohtia, R., Donthu, N., Hershberger, E.K.: The impact of content and design elements on banner advertising click-through rates. J. Advertising Res. 43, 410\u2013418 (2003)","journal-title":"J. Advertising Res."},{"key":"38_CR3","doi-asserted-by":"publisher","first-page":"2","DOI":"10.1002\/dir.20110","volume":"22","author":"CY Yoo","year":"2008","unstructured":"Yoo, C.Y.: Unconscious processing of web advertising: effects on implicit memory, attitude toward the brand, and consideration set. J. Interact. Mark. 22, 2\u201318 (2008)","journal-title":"J. Interact. Mark."},{"key":"38_CR4","doi-asserted-by":"publisher","first-page":"119","DOI":"10.2753\/JEC1086-4415170105","volume":"17","author":"J Lee","year":"2012","unstructured":"Lee, J., Ahn, J.-H.: Attention to banner ads and their effectiveness: an eye-tracking approach. Int. J. Electron. Commer. 17, 119\u2013137 (2012)","journal-title":"Int. J. Electron. Commer."},{"key":"38_CR5","doi-asserted-by":"publisher","first-page":"89","DOI":"10.1080\/00913367.2004.10639175","volume":"33","author":"C-H Cho","year":"2004","unstructured":"Cho, C.-H.: Why do people avoid advertising on the internet? J. Advertising 33, 89\u201397 (2004)","journal-title":"J. Advertising"},{"key":"38_CR6","doi-asserted-by":"crossref","DOI":"10.7551\/mitpress\/3707.001.0001","volume-title":"Inattentional Blindness","author":"A Mack","year":"1998","unstructured":"Mack, A., Rock, I.: Inattentional Blindness. MIT Press, Cambridge (1998)"},{"issue":"5","key":"38_CR7","doi-asserted-by":"crossref","first-page":"463","DOI":"10.1177\/154193129804200504","volume":"42","author":"Jan Panero Benway","year":"1998","unstructured":"Benway, J.P.: Banner blindness: the irony of attention grabbing on the World Wide Web. In: Proceedings of the Human Factors and Ergonomics Society Annual Meeting, vol. 42, pp. 463\u2013467 (1998)","journal-title":"Proceedings of the Human Factors and Ergonomics Society Annual Meeting"},{"key":"38_CR8","unstructured":"Pagendarm, M., Schaumburg, H.: Why are users banner-blind? The impact of navigation style on the perception of web banners. J. Digital Inf. 2 (2006)"},{"key":"38_CR9","doi-asserted-by":"crossref","first-page":"287","DOI":"10.1080\/02650487.2000.11104802","volume":"19","author":"R Heath","year":"2000","unstructured":"Heath, R.: Low involvement processing\u2014a new model of brands and advertising. Int. J. Advertising 19, 287\u2013298 (2000)","journal-title":"Int. J. Advertising"},{"key":"38_CR10","doi-asserted-by":"publisher","first-page":"410","DOI":"10.2501\/S002184990606048X","volume":"46","author":"R Heath","year":"2006","unstructured":"Heath, R., Brandt, D., Nairn, A.: Brand relationships: strengthened by emotion, weakened by attention. J. Advertising Res. 46, 410\u2013419 (2006)","journal-title":"J. Advertising Res."},{"key":"38_CR11","doi-asserted-by":"publisher","first-page":"440","DOI":"10.1509\/jmkr.39.4.440.19119","volume":"39","author":"AY Lee","year":"2002","unstructured":"Lee, A.Y.: Effects of implicit memory on memory-based versus stimulus-based brand choice. J. Mark. Res. (JMR) 39, 440\u2013454 (2002)","journal-title":"J. Mark. Res. (JMR)"},{"key":"38_CR12","doi-asserted-by":"publisher","first-page":"45","DOI":"10.2307\/1252100","volume":"63","author":"J Meyers-Levy","year":"1999","unstructured":"Meyers-Levy, J., Malaviya, P.: Consumers\u2019 processing of persuasive advertisements: an integrative framework of persuasion theories. J. Mark. 63, 45\u201360 (1999)","journal-title":"J. Mark."},{"key":"38_CR13","doi-asserted-by":"publisher","first-page":"274","DOI":"10.1111\/jcc4.12035","volume":"19","author":"D Courbet","year":"2014","unstructured":"Courbet, D., Fourquet-Courbet, M.-P., Kazan, R., Intartaglia, J.: The long-term effects of e-advertising: the influence of internet pop-ups viewed at a low level of attention in implicit memory. J. Comput. Mediated Commun. 19, 274\u2013293 (2014)","journal-title":"J. Comput. Mediated Commun."},{"key":"38_CR14","unstructured":"Kindermann, H.: Priming effect and inattentional blindness: an experimental study on decision making (Poster). In: Sixth European Conference on Sensory and Consumer Research, Copenhagen (2014)"},{"key":"38_CR15","doi-asserted-by":"publisher","first-page":"395","DOI":"10.1016\/0022-1031(82)90062-2","volume":"18","author":"RL Moreland","year":"1982","unstructured":"Moreland, R.L., Zajonc, R.B.: Exposure effects in person perception: familiarity, similarity, and attraction. J. Exp. Soc. Psychol. 18, 395\u2013415 (1982)","journal-title":"J. Exp. Soc. Psychol."},{"key":"38_CR16","doi-asserted-by":"publisher","first-page":"1255","DOI":"10.1177\/01461672012710002","volume":"27","author":"AY Lee","year":"2001","unstructured":"Lee, A.Y.: The mere exposure effect: an uncertainty reduction explanation revisited. Pers. Soc. Psychol. Bull. 27, 1255\u20131266 (2001)","journal-title":"Pers. Soc. Psychol. Bull."},{"key":"38_CR17","doi-asserted-by":"crossref","first-page":"191","DOI":"10.1177\/147078530704900205","volume":"49","author":"A Grimes","year":"2007","unstructured":"Grimes, A., Kitchen, P.J.: Researching mere exposure effects to advertising. Int. J. Mark. Res. 49, 191\u2013219 (2007)","journal-title":"Int. J. Mark. Res."},{"key":"38_CR18","doi-asserted-by":"publisher","first-page":"646","DOI":"10.1037\/0278-7393.13.4.646","volume":"13","author":"G Mandler","year":"1987","unstructured":"Mandler, G., Nakamura, Y., Van Zandt, B.J.: Nonspecific effects of exposure on stimuli that cannot be recognized. J. Exp. Psychol. Learn. Mem. Cognit. 13, 646 (1987)","journal-title":"J. Exp. Psychol. Learn. Mem. Cognit."},{"key":"38_CR19","doi-asserted-by":"publisher","first-page":"263","DOI":"10.2307\/3172585","volume":"27","author":"C Janiszewski","year":"1990","unstructured":"Janiszewski, C.: The influence of nonattended material on the processing of advertising claims. J. Mark. Res. 27, 263\u2013278 (1990)","journal-title":"J. Mark. Res."},{"key":"38_CR20","doi-asserted-by":"publisher","first-page":"199","DOI":"10.1086\/209157","volume":"15","author":"C Janiszewski","year":"1988","unstructured":"Janiszewski, C.: Preconscious processing effects: the independence of attitude formation and conscious thought. J. Consum. Res. 15, 199\u2013209 (1988)","journal-title":"J. Consum. Res."},{"key":"38_CR21","doi-asserted-by":"publisher","first-page":"31","DOI":"10.1080\/00913367.1999.10673594","volume":"28","author":"WE Baker","year":"1999","unstructured":"Baker, W.E.: When can affective conditioning and mere exposure directly influence brand choice? J. Advertising 28, 31\u201346 (1999)","journal-title":"J. Advertising"},{"key":"38_CR22","doi-asserted-by":"publisher","first-page":"227","DOI":"10.1037\/h0031564","volume":"90","author":"DE Meyer","year":"1971","unstructured":"Meyer, D.E., Schvaneveldt, R.W.: Facilitation in recognizing pairs of words: evidence of a dependence between retrieval operations. J. Exp. Psychol. 90, 227 (1971)","journal-title":"J. Exp. Psychol."},{"key":"38_CR23","volume-title":"Retrieval and Comparison Processes in Semantic Memory Attention and Performance IV","author":"DE Meyer","year":"1973","unstructured":"Meyer, D.E., Schvaneveldt, R.W.: Retrieval and Comparison Processes in Semantic Memory Attention and Performance IV. Academic Press, New York (1973)"},{"key":"38_CR24","doi-asserted-by":"publisher","first-page":"301","DOI":"10.1126\/science.2296719","volume":"247","author":"E Tulving","year":"1990","unstructured":"Tulving, E., Schacter, D.L.: Priming and human memory systems. Science 247, 301\u2013306 (1990)","journal-title":"Science"},{"key":"38_CR25","volume-title":"Mental Models: Towards a Cognitive Science of Language, Inference, and Consciousness","author":"PN Johnson-Laird","year":"1983","unstructured":"Johnson-Laird, P.N.: Mental Models: Towards a Cognitive Science of Language, Inference, and Consciousness. Harvard University Press, Cambridge (1983)"}],"container-title":["Lecture Notes in Computer Science","HCI in Business, Government, and Organizations: eCommerce and Innovation"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-319-39396-4_38","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2020,7,30]],"date-time":"2020-07-30T14:59:21Z","timestamp":1596121161000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-319-39396-4_38"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016]]},"ISBN":["9783319393957","9783319393964"],"references-count":25,"URL":"https:\/\/doi.org\/10.1007\/978-3-319-39396-4_38","relation":{},"ISSN":["0302-9743","1611-3349"],"issn-type":[{"type":"print","value":"0302-9743"},{"type":"electronic","value":"1611-3349"}],"subject":[],"published":{"date-parts":[[2016]]},"assertion":[{"value":"22 June 2016","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}},{"value":"HCIBGO","order":1,"name":"conference_acronym","label":"Conference Acronym","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"International Conference on HCI in Business, Government, and Organizations","order":2,"name":"conference_name","label":"Conference Name","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Toronto","order":3,"name":"conference_city","label":"Conference City","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"Canada","order":4,"name":"conference_country","label":"Conference Country","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"2016","order":5,"name":"conference_year","label":"Conference Year","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"17 July 2016","order":7,"name":"conference_start_date","label":"Conference Start Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"22 July 2016","order":8,"name":"conference_end_date","label":"Conference End Date","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"3","order":9,"name":"conference_number","label":"Conference Number","group":{"name":"ConferenceInfo","label":"Conference Information"}},{"value":"hcib2016","order":10,"name":"conference_id","label":"Conference ID","group":{"name":"ConferenceInfo","label":"Conference Information"}}]}}