{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,9,9]],"date-time":"2024-09-09T20:42:32Z","timestamp":1725914552414},"publisher-location":"Cham","reference-count":14,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783319700953"},{"type":"electronic","value":"9783319700960"}],"license":[{"start":{"date-parts":[[2017,1,1]],"date-time":"2017-01-01T00:00:00Z","timestamp":1483228800000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2017]]},"DOI":"10.1007\/978-3-319-70096-0_86","type":"book-chapter","created":{"date-parts":[[2017,10,24]],"date-time":"2017-10-24T21:33:18Z","timestamp":1508880798000},"page":"845-853","source":"Crossref","is-referenced-by-count":1,"title":["Dynamic Bidding Strategy Based on Probabilistic Feedback in Display Advertising"],"prefix":"10.1007","author":[{"given":"Yuzhu","family":"Wu","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shumin","family":"Pan","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Qianwen","family":"Zhang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jinkui","family":"Xie","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2017,10,26]]},"reference":[{"key":"86_CR1","doi-asserted-by":"crossref","unstructured":"Wang, J., Yuan, S.: Real-time bidding: A new frontier of computational advertising research. In: 8th ACM International Conference on Web Search and Data Mining, pp. 415\u2013416 (2015)","DOI":"10.1145\/2684822.2697041"},{"key":"86_CR2","unstructured":"Google.: The arrival of real-time bidding and what it means for media buyers. Google (2011)"},{"key":"86_CR3","doi-asserted-by":"crossref","unstructured":"Yuan, Y., Wang, F.Y., Li, J.J., Qin, R.: A survey on real time bidding advertising. In: IEEE International Conference on Service Operations and Logistics, and Informatics, pp. 418\u2013423 (2014)","DOI":"10.1109\/SOLI.2014.6960761"},{"key":"86_CR4","doi-asserted-by":"crossref","unstructured":"Perlich, C., Dalessandro, B., Hook, R., Stitelman, O., Raeder, T., Provost, F.: Bid optimizing and inventory scoring in targeted online advertising. In: ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 804\u2013812 (2012)","DOI":"10.1145\/2339530.2339655"},{"key":"86_CR5","series-title":"Lecture Notes in Computer Science (Lecture Notes in Artificial Intelligence)","doi-asserted-by":"publisher","first-page":"447","DOI":"10.1007\/978-3-319-06608-0_37","volume-title":"Advances in Knowledge Discovery and Data Mining","author":"X Li","year":"2014","unstructured":"Li, X., Guan, D.: Programmatic buying bidding strategies with win rate and winning price estimation in real time mobile advertising. In: Tseng, V.S., Ho, T.B., Zhou, Z.-H., Chen, A.L.P., Kao, H.-Y. (eds.) PAKDD 2014. LNCS (LNAI), vol. 8443, pp. 447\u2013460. Springer, Cham (2014). doi: 10.1007\/978-3-319-06608-0_37"},{"key":"86_CR6","doi-asserted-by":"crossref","unstructured":"Zhang, W.N., Yuan, S., Wang, J.: Optimal real-time bidding for display advertising. In: ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 1077\u20131086 (2014)","DOI":"10.1145\/2623330.2623633"},{"key":"86_CR7","doi-asserted-by":"crossref","unstructured":"Zhang, W.N., Rong, Y.F., Wang, J., Zhu, T.C., Wang, X.F.: Feedback control of real-time display advertising. In: ACM International Conference on Web Search and Data Mining, pp. 407\u2013416 (2016)","DOI":"10.1145\/2835776.2835843"},{"key":"86_CR8","doi-asserted-by":"crossref","unstructured":"Wu, C.H., Yeh, M.Y., Chen, M.S.: Predicting winning price in real time bidding with censored data. In: The ACM SIGKDD International Conference, pp. 1305\u20131314 (2015)","DOI":"10.1145\/2783258.2783276"},{"key":"86_CR9","doi-asserted-by":"crossref","unstructured":"Lin, C.C., Chuang, K.T., Wu, C.H., Chen, M.S.: Combining powers of two predictors in optimizing real-time bidding strategy under constrained budget. In: ACM International on Conference on Information and Knowledge Management, pp. 2143\u20132148 (2016)","DOI":"10.1145\/2983323.2983656"},{"key":"86_CR10","doi-asserted-by":"crossref","unstructured":"Kellerer, H., Pferschy, U., Pisinger, D.: Introduction to NP-Completeness of knapsack problems. Knapsack problems, pp. 483\u2013493. Springer, Heidelberg (2004)","DOI":"10.1007\/978-3-540-24777-7_16"},{"key":"86_CR11","unstructured":"Broder, A.: Computational advertising. In: 9th ACM-SIAM Symposium on Discrete Algorithms, pp. 992\u2013992 (2008)"},{"key":"86_CR12","volume-title":"Pattern Recognition and Machine Learning","author":"CM Bishop","year":"2006","unstructured":"Bishop, C.M.: Pattern Recognition and Machine Learning. Springer, Heidelberg (2006)"},{"key":"86_CR13","unstructured":"Zhang, W.N., Yuan, S., Wang, J., Shen, X.H.: Real-time bidding benchmarking with ipinyou dataset. Comput. Sci. (2014)"},{"key":"86_CR14","volume-title":"Data Mining: Concepts and Techniques","author":"JW Han","year":"2006","unstructured":"Han, J.W., Kamber, M.: Data Mining: Concepts and Techniques. Morgan Kaufmann, San Francisco (2006)"}],"container-title":["Lecture Notes in Computer Science","Neural Information Processing"],"original-title":[],"link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-319-70096-0_86","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,10,4]],"date-time":"2019-10-04T23:31:20Z","timestamp":1570231880000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-319-70096-0_86"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017]]},"ISBN":["9783319700953","9783319700960"],"references-count":14,"URL":"https:\/\/doi.org\/10.1007\/978-3-319-70096-0_86","relation":{},"ISSN":["0302-9743","1611-3349"],"issn-type":[{"type":"print","value":"0302-9743"},{"type":"electronic","value":"1611-3349"}],"subject":[],"published":{"date-parts":[[2017]]}}}