{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,25]],"date-time":"2025-10-25T12:26:48Z","timestamp":1761395208171},"publisher-location":"Cham","reference-count":22,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783319763477"},{"type":"electronic","value":"9783319763484"}],"license":[{"start":{"date-parts":[[2018,1,1]],"date-time":"2018-01-01T00:00:00Z","timestamp":1514764800000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2018]]},"DOI":"10.1007\/978-3-319-76348-4_97","type":"book-chapter","created":{"date-parts":[[2018,3,21]],"date-time":"2018-03-21T15:10:42Z","timestamp":1521645042000},"page":"1008-1017","update-policy":"http:\/\/dx.doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":4,"title":["Online Academic Social Networking Sites (ASNSs) Selection Through AHP for Placement of Advertisement of E-Learning Website"],"prefix":"10.1007","author":[{"given":"Meenu","family":"Singh","sequence":"first","affiliation":[]},{"given":"Millie","family":"Pant","sequence":"additional","affiliation":[]},{"given":"Arshia","family":"Kaul","sequence":"additional","affiliation":[]},{"given":"P. C.","family":"Jha","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2018,3,22]]},"reference":[{"issue":"2","key":"97_CR1","doi-asserted-by":"crossref","first-page":"108","DOI":"10.1016\/j.intmar.2009.02.004","volume":"23","author":"RS Winer","year":"2009","unstructured":"Winer, R.S.: New communications approaches in marketing: issues and research directions. J. Interact. Mark. 23(2), 108\u2013117 (2009)","journal-title":"J. Interact. Mark."},{"issue":"4","key":"97_CR2","doi-asserted-by":"crossref","first-page":"357","DOI":"10.1016\/j.bushor.2009.03.002","volume":"52","author":"WG Mangold","year":"2009","unstructured":"Mangold, W.G., Faulds, D.J.: Social media: the new hybrid element of the promotion mix. Bus. Horiz. 52(4), 357\u2013365 (2009)","journal-title":"Bus. Horiz."},{"issue":"4","key":"97_CR3","first-page":"452","volume":"2","author":"M Jayaprakash","year":"2013","unstructured":"Jayaprakash, M., Baranidharan, K.: Advertising in social media: an overview. Int. J. Logist. Supply Chain Manag. Perspect. 2(4), 452 (2013)","journal-title":"Int. J. Logist. Supply Chain Manag. Perspect."},{"key":"97_CR4","unstructured":"THE World University Ranking, 10 October 2017. https:\/\/www.timeshighereducation.com\/a-z-social-media"},{"issue":"2","key":"97_CR5","doi-asserted-by":"crossref","first-page":"100","DOI":"10.1080\/10572317.2012.10762919","volume":"44","author":"M Madhusudhan","year":"2012","unstructured":"Madhusudhan, M.: Use of social networking sites by research scholars of the University of Delhi: a study. Int. Inf. Libr. Rev. 44(2), 100\u2013113 (2012)","journal-title":"Int. Inf. Libr. Rev."},{"issue":"3","key":"97_CR6","doi-asserted-by":"crossref","first-page":"295","DOI":"10.1080\/01930826.2016.1146534","volume":"56","author":"J Shanks","year":"2016","unstructured":"Shanks, J., Arlitsch, K.: Making sense of researcher services. J. Libr. Adm. 56(3), 295\u2013316 (2016)","journal-title":"J. Libr. Adm."},{"key":"97_CR7","doi-asserted-by":"crossref","DOI":"10.1201\/b11032","volume-title":"Multiple attribute decision making: methods and applications","author":"GH Tzeng","year":"2011","unstructured":"Tzeng, G.H., Huang, J.J.: Multiple attribute decision making: methods and applications. CRC Press, Boca Raton (2011)"},{"issue":"4","key":"97_CR8","doi-asserted-by":"crossref","first-page":"233","DOI":"10.1016\/S0378-7206(02)00004-6","volume":"40","author":"EWT Ngai","year":"2003","unstructured":"Ngai, E.W.T.: Selection of web sites for online advertising using the AHP. Inf. Manag. 40(4), 233\u2013242 (2003)","journal-title":"Inf. Manag."},{"issue":"2","key":"97_CR9","first-page":"1","volume":"14","author":"CT Lin","year":"2003","unstructured":"Lin, C.T., Hsu, P.F.: Selection of internet advertising networks using an analytic hierarchy process and grey relational analysis. Int. J. Inf. Manag. Sci. 14(2), 1\u201316 (2003)","journal-title":"Int. J. Inf. Manag. Sci."},{"key":"97_CR10","doi-asserted-by":"crossref","unstructured":"Liu, Y.W., Kwon, Y.J.: A fuzzy AHP approach to evaluating e-commerce websites. In: 5th ACIS International Conference on Software Engineering Research, Management & Applications, SERA 2007, pp. 114\u2013124. IEEE (2007)","DOI":"10.1109\/SERA.2007.16"},{"key":"97_CR11","doi-asserted-by":"crossref","unstructured":"Zhang, H.M.: Mobile commerce website selection base on fuzzy set theory and TOPSIS. In: 15th Annual Conference Proceedings of International Conference on Management Science and Engineering, ICMSE 2008, pp. 72\u201377. IEEE (2008)","DOI":"10.1109\/ICMSE.2008.4668896"},{"issue":"2","key":"97_CR12","first-page":"138","volume":"1","author":"BC Madhuri","year":"2010","unstructured":"Madhuri, B.C., Chandulal, A.J., Padmaja, M.: Selection of best web site by applying COPRAS-G method. Int. J. Comput. Sci. Inf. Technol. 1(2), 138\u2013146 (2010)","journal-title":"Int. J. Comput. Sci. Inf. Technol."},{"issue":"14","key":"97_CR13","doi-asserted-by":"crossref","first-page":"5694","DOI":"10.1016\/j.eswa.2013.05.015","volume":"40","author":"M Tavana","year":"2013","unstructured":"Tavana, M., Momeni, E., Rezaeiniya, N., Mirhedayatian, S.M., Rezaeiniya, H.: A novel hybrid social media platform selection model using fuzzy ANP and COPRAS-G. Expert Syst. Appl. 40(14), 5694\u20135702 (2013)","journal-title":"Expert Syst. Appl."},{"key":"97_CR14","doi-asserted-by":"crossref","unstructured":"Kar, A.K.: A decision support system for website selection for internet based advertising and promotions. In: Emerging Trends in Computing and Communication, pp. 453\u2013457. Springer, New Delhi (2014)","DOI":"10.1007\/978-81-322-1817-3_48"},{"key":"97_CR15","doi-asserted-by":"crossref","unstructured":"Anand, O., Srivastava, P.R.: A comparative gender based evaluation of e-commerce website: a hybrid MCDM approach. In: 2015 Eighth International Conference on Contemporary Computing (IC3), pp. 279\u2013284. IEEE (2015)","DOI":"10.1109\/IC3.2015.7346693"},{"issue":"1","key":"97_CR16","first-page":"111","volume":"21","author":"DK Singh","year":"2016","unstructured":"Singh, D.K., Kumar, A., Dash, M.K.: Using analytic hierarchy process to develop hierarchy structural model of consumer decision making in digital market. Asian Acad. Manag. J. 21(1), 111\u2013136 (2016)","journal-title":"Asian Acad. Manag. J."},{"issue":"2","key":"97_CR17","doi-asserted-by":"crossref","first-page":"193","DOI":"10.1007\/s40692-016-0061-6","volume":"3","author":"D Jain","year":"2016","unstructured":"Jain, D., Garg, R., Bansal, A., Saini, K.K.: Selection and ranking of E-learning websites using weighted distance-based approximation. J. Comput. Educ. 3(2), 193\u2013207 (2016)","journal-title":"J. Comput. Educ."},{"issue":"4","key":"97_CR18","doi-asserted-by":"crossref","first-page":"408","DOI":"10.1007\/s13198-016-0462-y","volume":"7","author":"R Nagpal","year":"2016","unstructured":"Nagpal, R., Mehrotra, D., Bhatia, P.K.: Usability evaluation of website using combined weighted method: fuzzy AHP and entropy approach. Int. J. Syst. Assur. Eng. Manag. 7(4), 408\u2013417 (2016)","journal-title":"Int. J. Syst. Assur. Eng. Manag."},{"issue":"4","key":"97_CR19","doi-asserted-by":"crossref","first-page":"351","DOI":"10.5267\/j.dsl.2017.2.003","volume":"6","author":"R Garg","year":"2017","unstructured":"Garg, R., Jain, D.: Fuzzy multi-attribute decision making evaluation of e-learning websites using FAHP, COPRAS, VIKOR, WDBA. Decis. Sci. Lett. 6(4), 351\u2013364 (2017)","journal-title":"Decis. Sci. Lett."},{"issue":"3","key":"97_CR20","doi-asserted-by":"crossref","first-page":"234","DOI":"10.1016\/0022-2496(77)90033-5","volume":"15","author":"TL Saaty","year":"1977","unstructured":"Saaty, T.L.: A scaling method for priorities in hierarchical structures. J. Math. Psychol. 15(3), 234\u2013281 (1977)","journal-title":"J. Math. Psychol."},{"issue":"1","key":"97_CR21","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/j.ejor.2004.04.028","volume":"169","author":"OS Vaidya","year":"2006","unstructured":"Vaidya, O.S., Kumar, S.: Analytic hierarchy process: an overview of applications. Eur. J. Oper. Res. 169(1), 1\u201329 (2006)","journal-title":"Eur. J. Oper. Res."},{"issue":"1","key":"97_CR22","doi-asserted-by":"crossref","first-page":"2","DOI":"10.1016\/0377-2217(90)90056-H","volume":"48","author":"LG Vargas","year":"1990","unstructured":"Vargas, L.G.: An overview of the analytic hierarchy process and its applications. Eur. J. Oper. Res. 48(1), 2\u20138 (1990)","journal-title":"Eur. J. Oper. Res."}],"container-title":["Advances in Intelligent Systems and Computing","Intelligent Systems Design and Applications"],"original-title":[],"link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-319-76348-4_97","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,10,13]],"date-time":"2019-10-13T06:52:23Z","timestamp":1570949543000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-319-76348-4_97"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018]]},"ISBN":["9783319763477","9783319763484"],"references-count":22,"URL":"https:\/\/doi.org\/10.1007\/978-3-319-76348-4_97","relation":{},"ISSN":["2194-5357","2194-5365"],"issn-type":[{"type":"print","value":"2194-5357"},{"type":"electronic","value":"2194-5365"}],"subject":[],"published":{"date-parts":[[2018]]}}}