{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T00:52:00Z","timestamp":1740099120294,"version":"3.37.3"},"publisher-location":"Cham","reference-count":47,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783319977485"},{"type":"electronic","value":"9783319977492"}],"license":[{"start":{"date-parts":[[2018,1,1]],"date-time":"2018-01-01T00:00:00Z","timestamp":1514764800000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2018]]},"DOI":"10.1007\/978-3-319-97749-2_1","type":"book-chapter","created":{"date-parts":[[2018,7,20]],"date-time":"2018-07-20T16:30:28Z","timestamp":1532104228000},"page":"3-15","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["The Role of Content Marketing Strategies in Traffic Generation: A Conceptual Model Development"],"prefix":"10.1007","author":[{"given":"Rihab","family":"Mhimed","sequence":"first","affiliation":[]},{"given":"Meriam","family":"Belkhir","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2018,7,21]]},"reference":[{"issue":"1","key":"1_CR1","doi-asserted-by":"crossref","first-page":"15","DOI":"10.1002\/mar.20761","volume":"32","author":"C Ashley","year":"2015","unstructured":"Ashley, C., Tuten, T.: Creative strategies in social media marketing: an exploratory study of branded social content and consumer engagement. Psychol. Market. 32(1), 15\u201327 (2015)","journal-title":"Psychol. Market."},{"issue":"2","key":"1_CR2","doi-asserted-by":"crossref","first-page":"153","DOI":"10.1057\/bm.2016.3","volume":"23","author":"SL Azar","year":"2016","unstructured":"Azar, S.L., Machado, J.C., Vacas-de-Carvalho, L., Mendes, A.: Motivations to interact with brands on Facebook-towards a typology of consumer\u2013brand interactions. J. Brand Manag. 23(2), 153\u2013178 (2016)","journal-title":"J. Brand Manag."},{"issue":"2","key":"1_CR3","doi-asserted-by":"crossref","first-page":"192","DOI":"10.1509\/jmr.10.0353","volume":"49","author":"J Berger","year":"2012","unstructured":"Berger, J., Milkman, K.L.: What makes online content viral? J. Market. Res. 49(2), 192\u2013205 (2012)","journal-title":"J. Market. Res."},{"key":"1_CR4","doi-asserted-by":"publisher","unstructured":"Buxbaum, O.: Key Insights into Basic Mechanisms of Mental Activity. Springer, Heidelberg (2016). https:\/\/doi.org\/10.1007\/978-3-319-29467-4","DOI":"10.1007\/978-3-319-29467-4"},{"issue":"1","key":"1_CR5","doi-asserted-by":"crossref","first-page":"40","DOI":"10.1108\/10610421311298687","volume":"22","author":"K Chauhan","year":"2013","unstructured":"Chauhan, K., Pillai, A.: Role of content strategy in social media brand communities: a case of higher education institutes in India. J. Product Brand Manag. 22(1), 40\u201351 (2013)","journal-title":"J. Product Brand Manag."},{"key":"1_CR6","unstructured":"Chung, C., Austria, K.: Social media gratification and attitude toward social media marketing messages: a study of the effect of social media marketing messages on online shopping value. In: Proceedings of the Northeast Business & Economics Association (2010)"},{"issue":"4","key":"1_CR7","doi-asserted-by":"crossref","first-page":"843","DOI":"10.1007\/s13278-013-0098-8","volume":"3","author":"IP Cvijikj","year":"2013","unstructured":"Cvijikj, I.P., Michahelles, F.: Online engagement factors on Facebook brand pages. Soc. Netw. Anal. Mining 3(4), 843\u2013861 (2013)","journal-title":"Soc. Netw. Anal. Mining"},{"issue":"2","key":"1_CR8","doi-asserted-by":"crossref","first-page":"83","DOI":"10.1016\/j.intmar.2012.01.003","volume":"26","author":"L Vries De","year":"2012","unstructured":"De Vries, L., Gensler, S., Leeflang, P.S.: Popularity of brand posts on brand fan pages: an investigation of the effects of social media marketing. J. Interact. Market. 26(2), 83\u201391 (2012)","journal-title":"J. Interact. Market."},{"key":"1_CR9","doi-asserted-by":"crossref","DOI":"10.1093\/he\/9780198736226.001.0001","volume-title":"Borkowski\u2019s Textbook on Roman Law","author":"P Plessis Du","year":"2015","unstructured":"Du Plessis, P.: Borkowski\u2019s Textbook on Roman Law. Oxford University Press, Oxford (2015)"},{"key":"1_CR10","doi-asserted-by":"crossref","first-page":"219","DOI":"10.1016\/j.sbspro.2014.07.037","volume":"148","author":"E Enginkaya","year":"2014","unstructured":"Enginkaya, E., Y\u0131lmaz, H.: What drives consumers to interact with brands through social media? A motivation scale development study. Procedia-Soc. Behav. Sci. 148, 219\u2013226 (2014)","journal-title":"Procedia-Soc. Behav. Sci."},{"issue":"3","key":"1_CR11","doi-asserted-by":"crossref","first-page":"387","DOI":"10.1016\/S0148-2963(03)00106-1","volume":"58","author":"DR Fortin","year":"2005","unstructured":"Fortin, D.R., Dholakia, R.R.: Interactivity and vividness effects on social presence and involvement with a web-based advertisement. J. Bus. Res. 58(3), 387\u2013396 (2005)","journal-title":"J. Bus. Res."},{"issue":"6","key":"1_CR12","doi-asserted-by":"crossref","first-page":"608","DOI":"10.1111\/j.1540-5885.2008.00325.x","volume":"25","author":"J F\u00fcller","year":"2008","unstructured":"F\u00fcller, J., Matzler, K., Hoppe, M.: Brand community members as a source of innovation. J. Product Innov. Manag. 25(6), 608\u2013619 (2008)","journal-title":"J. Product Innov. Manag."},{"key":"1_CR13","doi-asserted-by":"crossref","first-page":"868","DOI":"10.1016\/j.chb.2016.06.022","volume":"63","author":"Q Gao","year":"2016","unstructured":"Gao, Q., Feng, C.: Branding with social media: user gratifications, usage patterns, and brand message content strategies. Comput. Hum. Behav. 63, 868\u2013890 (2016)","journal-title":"Comput. Hum. Behav."},{"issue":"3","key":"1_CR14","doi-asserted-by":"crossref","first-page":"389","DOI":"10.1287\/mksc.1100.0583","volume":"30","author":"A Goldfarb","year":"2011","unstructured":"Goldfarb, A., Tucker, C.: Online display advertising: targeting and obtrusiveness. Market. Sci. 30(3), 389\u2013404 (2011)","journal-title":"Market. Sci."},{"key":"1_CR15","unstructured":"Gollner, J.: Content strategy: fast and good, Content Philosopher (2014). http:\/\/www.gollner.ca\/2014\/07\/content-strategy-fast-and-good.html"},{"issue":"9","key":"1_CR16","doi-asserted-by":"crossref","first-page":"857","DOI":"10.1108\/01409171211256578","volume":"35","author":"J Gummerus","year":"2012","unstructured":"Gummerus, J., Liljander, V., Weman, E., Pihlstr\u00f6m, M.: Customer engagement in a Facebook brand community. Manag. Res. Rev. 35(9), 857\u2013877 (2012)","journal-title":"Manag. Res. Rev."},{"key":"1_CR17","volume-title":"Content Strategy for the Web","author":"K Halvorson","year":"2010","unstructured":"Halvorson, K.: Content Strategy for the Web. New Riders, Berkeley (2010)"},{"issue":"9\u201310","key":"1_CR18","first-page":"1000","volume":"63","author":"JY Ho","year":"2010","unstructured":"Ho, J.Y., Dempsey, M.: Viral marketing: motivations to forward online content. J. Bus. Res. 63(9\u201310), 1000\u20131006 (2010)","journal-title":"J. Bus. Res."},{"issue":"3","key":"1_CR19","doi-asserted-by":"crossref","first-page":"50","DOI":"10.2307\/1251841","volume":"60","author":"DL Hoffman","year":"1996","unstructured":"Hoffman, D.L., Novak, T.P.: Marketing in hypermedia computer-mediated environments: conceptual foundations. J. Market. 60(3), 50\u201368 (1996)","journal-title":"J. Market."},{"issue":"4","key":"1_CR20","doi-asserted-by":"crossref","first-page":"269","DOI":"10.1108\/JRIM-02-2014-0013","volume":"8","author":"G Holliman","year":"2014","unstructured":"Holliman, G., Rowley, J.: Business to business digital content marketing: marketers\u2019 perceptions of best practice. J. Res. Interact. Market. 8(4), 269\u2013293 (2014)","journal-title":"J. Res. Interact. Market."},{"key":"1_CR21","unstructured":"Hubspot: The Ultimate List of Marketing Statistics (2017). https:\/\/www.hubspot.com\/marketing-statistics"},{"issue":"3","key":"1_CR22","doi-asserted-by":"crossref","first-page":"344","DOI":"10.1108\/09564231211248444","volume":"23","author":"B Jahn","year":"2012","unstructured":"Jahn, B., Kunz, W.: How to transform consumers into fans of your brand. J. Serv. Manag. 23(3), 344\u2013361 (2012)","journal-title":"J. Serv. Manag."},{"key":"1_CR23","doi-asserted-by":"crossref","first-page":"164","DOI":"10.1016\/j.indmarman.2015.07.002","volume":"54","author":"J J\u00e4rvinen","year":"2016","unstructured":"J\u00e4rvinen, J., Taiminen, H.: Harnessing marketing automation for B2B content marketing. Industr. Market. Manag. 54, 164\u2013175 (2016)","journal-title":"Industr. Market. Manag."},{"issue":"4","key":"1_CR24","doi-asserted-by":"crossref","first-page":"509","DOI":"10.1086\/268109","volume":"37","author":"E Katz","year":"1973","unstructured":"Katz, E., Blumler, J.G., Gurevitch, M.: Uses and gratifications research. Public Opin. Q. 37(4), 509\u2013523 (1973)","journal-title":"Public Opin. Q."},{"issue":"2","key":"1_CR25","doi-asserted-by":"crossref","first-page":"57","DOI":"10.1080\/00913367.2005.10639191","volume":"24","author":"H Ko","year":"2005","unstructured":"Ko, H., Cho, C.-H., Roberts, M.S.: Internet uses and gratifications: a structural equation model of interactive advertising. J. Advertising 24(2), 57\u201370 (2005)","journal-title":"J. Advertising"},{"issue":"4","key":"1_CR26","first-page":"83","volume":"194","author":"JF Lemoine","year":"2003","unstructured":"Lemoine, J.F.: Vers une approche globale de l\u2019atmosph\u00e8re du point de vente. Revue fran\u00e7aise du Market. 194(4), 83 (2003)","journal-title":"Revue fran\u00e7aise du Market."},{"key":"1_CR27","unstructured":"Lemoine, J.F.: L\u2019influence de l\u2019atmosph\u00e8re des sites web marchands sur les r\u00e9ponses des internautes. In: Proceedings of the 24\u00e8me congr\u00e8s international de l\u2019association fran\u00e7aise du marketing (2008)"},{"key":"1_CR28","doi-asserted-by":"crossref","unstructured":"Liu, Y., Shrum, L.J.: What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness. J. Advertising 31(4), 53\u201364 (2002)","DOI":"10.1080\/00913367.2002.10673685"},{"issue":"5","key":"1_CR29","doi-asserted-by":"crossref","first-page":"567","DOI":"10.1108\/JOSM-04-2013-0112","volume":"24","author":"CS Martins","year":"2013","unstructured":"Martins, C.S., Patr\u00edcio, L.: Understanding participation in company social networks. J. Serv. Manag. 24(5), 567\u2013587 (2013)","journal-title":"J. Serv. Manag."},{"issue":"1","key":"1_CR30","doi-asserted-by":"crossref","first-page":"13","DOI":"10.2501\/IJA-30-1-013-046","volume":"30","author":"DG Muntinga","year":"2011","unstructured":"Muntinga, D.G., Moorman, M., Smit, E.G.: Introducing COBRAs: exploring motivations for brand-related social media use. Int. J. Advertising 30(1), 13\u201346 (2011)","journal-title":"Int. J. Advertising"},{"key":"1_CR31","volume-title":"What Content Marketing\u2019s History Means for Its Future","author":"J Pulizzi","year":"2013","unstructured":"Pulizzi, J.: What Content Marketing\u2019s History Means for Its Future. Content Marketing Institute, Cleveland (2013)"},{"key":"1_CR32","volume-title":"Get Content, Get Customers","author":"J Pulizzi","year":"2008","unstructured":"Pulizzi, J., Barrett, N.: Get Content, Get Customers. Voyager Media, Bonita Springs (2008)"},{"key":"1_CR33","unstructured":"Pulizzi, J., Handley, A.: B2C Content Marketing: 2016 Benchmarks, Budgets, and Trends\u2014North America (2016)"},{"issue":"2","key":"1_CR34","doi-asserted-by":"crossref","first-page":"116","DOI":"10.1007\/s12109-012-9264-5","volume":"28","author":"J Pulizzi","year":"2012","unstructured":"Pulizzi, J.: The rise of storytelling as the new marketing. Publishing Res. Q. 28(2), 116\u2013123 (2012)","journal-title":"Publishing Res. Q."},{"issue":"4","key":"1_CR36","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1002\/dir.10064","volume":"17","author":"AA Raney","year":"2003","unstructured":"Raney, A.A., Arpan, L.M., Pashupati, K., Brill, D.A.: At the movies, on the web: an investigation of the effects of entertaining and interactive web content on site and brand evaluations. J. Interact. Mark. 17(4), 38\u201353 (2003)","journal-title":"J. Interact. Mark."},{"issue":"3\u20134","key":"1_CR38","doi-asserted-by":"crossref","first-page":"271","DOI":"10.1016\/S0963-8687(02)00021-5","volume":"11","author":"CM Ridings","year":"2002","unstructured":"Ridings, C.M., Gefen, D., Arinze, B.: Some antecedents and effects of trust in virtual communities. J. Strateg. Inf. Syst. 11(3\u20134), 271\u2013295 (2002)","journal-title":"J. Strateg. Inf. Syst."},{"issue":"2","key":"1_CR39","doi-asserted-by":"crossref","first-page":"22","DOI":"10.1080\/15252019.2002.10722059","volume":"2","author":"S Rodgers","year":"2002","unstructured":"Rodgers, S.: The interactive advertising model tested: the role of motives in ad processing. J. Interact. Advertising 2(2), 22\u201333 (2002)","journal-title":"J. Interact. Advertising"},{"key":"1_CR40","unstructured":"Rohm, A., Kaltcheva, V.D., Milne, G.R.: A mixed-method approach to examining brand-consumer interactions driven by social media. J. Res. Interact. Market. 7(4), 295\u2013311 (2013)"},{"issue":"5\u20136","key":"1_CR41","doi-asserted-by":"crossref","first-page":"517","DOI":"10.1362\/026725708X325977","volume":"24","author":"J Rowley","year":"2008","unstructured":"Rowley, J.: Understanding digital content marketing. J. Market. Manag. 24(5\u20136), 517\u2013540 (2008)","journal-title":"J. Market. Manag."},{"key":"1_CR42","unstructured":"Rubin, A.M.: The uses-and-gratifications perspective of media effects. In: Bryant, J., Zillmann, D. (eds.) Media Effects: Advances in Theory and Research (2002)"},{"key":"1_CR43","doi-asserted-by":"crossref","unstructured":"Russell, J.A., Mehrabian, A.: Environmental variables in consumer research. J. Consumer Res. 3, 62\u201363 (1976)","DOI":"10.1086\/208652"},{"issue":"6","key":"1_CR44","doi-asserted-by":"crossref","first-page":"1001","DOI":"10.1016\/j.emj.2014.05.001","volume":"32","author":"F Sabate","year":"2014","unstructured":"Sabate, F., Berbegal-Mirabent, J., Ca\u00f1abate, A., Lebherz, P.R.: Factors influencing popularity of branded content in Facebook fan pages. Eur. Manag. J. 32(6), 1001\u20131011 (2014)","journal-title":"Eur. Manag. J."},{"issue":"4","key":"1_CR45","doi-asserted-by":"crossref","first-page":"269","DOI":"10.1108\/JRIM-05-2013-0026","volume":"7","author":"K Swani","year":"2013","unstructured":"Swani, K., Milne, G., Brown, B.: Spreading the word through likes on Facebook: evaluating the message strategy effectiveness of Fortune 500 companies. J. Res. Interact. Market. 7(4), 269\u2013294 (2013)","journal-title":"J. Res. Interact. Market."},{"issue":"6","key":"1_CR46","doi-asserted-by":"crossref","first-page":"927","DOI":"10.1108\/MIP-07-2014-0135","volume":"33","author":"W Tafesse","year":"2015","unstructured":"Tafesse, W.: Content strategies and audience response on Facebook brand pages. Market. Intell. Plan. 33(6), 927\u2013943 (2015)","journal-title":"Market. Intell. Plan."},{"issue":"1","key":"1_CR47","doi-asserted-by":"crossref","first-page":"258","DOI":"10.2501\/JAR-51-1-258-275","volume":"51","author":"DG Taylor","year":"2011","unstructured":"Taylor, D.G., Lewin, J.E., Strutton, D.: Friends, fans, and followers: do ads work on social networks? How gender and age shape receptivity. J. Advertising Res. 51(1), 258\u2013275 (2011)","journal-title":"J. Advertising Res."},{"issue":"3","key":"1_CR48","doi-asserted-by":"crossref","first-page":"328","DOI":"10.1108\/MIP-04-2013-0056","volume":"32","author":"G Tsimonis","year":"2014","unstructured":"Tsimonis, G., Dimitriadis, S.: Brand strategies in social media. Market. Intell. Plan. 32(3), 328\u20133440 (2014)","journal-title":"Market. Intell. Plan."},{"key":"1_CR49","first-page":"27","volume":"253","author":"P Volle","year":"2015","unstructured":"Volle, P., Isaac, H., Charfi, A.A.: Cr\u00e9ation de trafic sur les sites web marchands: enjeux et arbitrages entre visibilit\u00e9 et r\u00e9putation\/generation of traffic on merchant websites: a question of trade-off between visibility and online reputation. Revue Fran\u00e7aise du Marketing 253, 27 (2015)","journal-title":"Revue Fran\u00e7aise du Marketing"}],"container-title":["Lecture Notes in Business Information Processing","Digital Economy. Emerging Technologies and Business Innovation"],"original-title":[],"link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-319-97749-2_1","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,10,20]],"date-time":"2019-10-20T23:21:40Z","timestamp":1571613700000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-319-97749-2_1"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018]]},"ISBN":["9783319977485","9783319977492"],"references-count":47,"URL":"https:\/\/doi.org\/10.1007\/978-3-319-97749-2_1","relation":{},"ISSN":["1865-1348","1865-1356"],"issn-type":[{"type":"print","value":"1865-1348"},{"type":"electronic","value":"1865-1356"}],"subject":[],"published":{"date-parts":[[2018]]}}}