{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T00:52:01Z","timestamp":1740099121606,"version":"3.37.3"},"publisher-location":"Cham","reference-count":35,"publisher":"Springer International Publishing","isbn-type":[{"type":"print","value":"9783319977485"},{"type":"electronic","value":"9783319977492"}],"license":[{"start":{"date-parts":[[2018,1,1]],"date-time":"2018-01-01T00:00:00Z","timestamp":1514764800000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2018]]},"DOI":"10.1007\/978-3-319-97749-2_15","type":"book-chapter","created":{"date-parts":[[2018,7,20]],"date-time":"2018-07-20T16:30:28Z","timestamp":1532104228000},"page":"185-195","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Social Marketing in Tunisian Public Health: Case of Sahtek"],"prefix":"10.1007","author":[{"given":"Ines","family":"Daoud Mezghani","sequence":"first","affiliation":[]},{"given":"Marwa","family":"Meddeb","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2018,7,21]]},"reference":[{"key":"15_CR1","unstructured":"National Institutes of Health: Understanding Emerging and Re-emerging Infectious Diseases (2007)"},{"key":"15_CR2","unstructured":"World Health Organization: Non-communicable disease Progress Monitor (2017)"},{"key":"15_CR3","unstructured":"World Health Organization: Health profile, Tunisia (2015)"},{"key":"15_CR4","doi-asserted-by":"crossref","first-page":"690","DOI":"10.1016\/S0140-6736(13)60063-X","volume":"381","author":"J Atun","year":"2013","unstructured":"Atun, J., Jaffar, S., Nishtar, S., et al.: Improving responsiveness of health systems to non-communicable diseases. Lancet 381, 690\u2013697 (2013)","journal-title":"Lancet"},{"key":"15_CR5","doi-asserted-by":"crossref","first-page":"2097","DOI":"10.1093\/eurheartj\/ehv207","volume":"36","author":"R Arena","year":"2015","unstructured":"Arena, R., et al.: Healthy lifestyle interventions to combat non-communicable disease. Eur. Heart J. 36, 2097\u20132109 (2015)","journal-title":"Eur. Heart J."},{"key":"15_CR6","volume-title":"Social Marketing, Influencing Behaviors for Good","author":"N Lee","year":"2011","unstructured":"Lee, N., Kotler, P.: Social Marketing, Influencing Behaviors for Good, 4th edn. Sage Publications Inc., Thousand Oaks (2011)","edition":"4"},{"issue":"3","key":"15_CR7","doi-asserted-by":"crossref","first-page":"3","DOI":"10.2307\/1249783","volume":"35","author":"P Kotler","year":"1971","unstructured":"Kotler, P., Zaltman, G.: Social marketing: an approach to planned social change. J. Mark. 35(3), 3\u201312 (1971)","journal-title":"J. Mark."},{"key":"15_CR8","volume-title":"Social Marketing and Public Health, Theory and Practice","author":"J Fench","year":"2010","unstructured":"Fench, J., Blair-Stevens, C., Merritt, R., McVey, D.: Social Marketing and Public Health, Theory and Practice. Oxford University Press, Oxford (2010)"},{"key":"15_CR9","volume-title":"Social Marketing: Influencing Behaviors for Good","author":"P Kotler","year":"2008","unstructured":"Kotler, P., Lee, N.: Social Marketing: Influencing Behaviors for Good. Sage Publications, Thousand Oaks (2008)"},{"key":"15_CR10","doi-asserted-by":"crossref","first-page":"319","DOI":"10.1146\/annurev.publhealth.26.021304.144610","volume":"26","author":"S Grier","year":"2005","unstructured":"Grier, S., Bryant, C.: Social marketing in public health. Annu. Rev. Public Health 26, 319\u2013339 (2005)","journal-title":"Annu. Rev. Public Health"},{"key":"15_CR11","volume-title":"Social Marketing Influencing Behaviors for Good","author":"P Kotler","year":"2008","unstructured":"Kotler, P., Lee, N.: Social Marketing Influencing Behaviors for Good. Sage Publications, Thousand Oaks (2008)"},{"key":"15_CR12","doi-asserted-by":"crossref","first-page":"22","DOI":"10.1080\/15245000802669005","volume":"15","author":"E Douglas","year":"2009","unstructured":"Douglas, E., et al.: Childhood obesity prevention in South Africa: media, social influences, and social marketing opportunities. Soc. Mark. Q. 15, 22\u201348 (2009)","journal-title":"Soc. Mark. Q."},{"issue":"2","key":"15_CR13","doi-asserted-by":"crossref","first-page":"126","DOI":"10.1108\/09654280710731548","volume":"107","author":"M Stead","year":"2007","unstructured":"Stead, M., Gordon, R., Angus, K., McDermott, L.: A systematic review of social marketing effectiveness. Health Educ. 107(2), 126\u2013191 (2007)","journal-title":"Health Educ."},{"issue":"3","key":"15_CR14","doi-asserted-by":"crossref","first-page":"17","DOI":"10.1080\/15245000490892452","volume":"10","author":"M Newton-Ward","year":"2004","unstructured":"Newton-Ward, M., Andreasen, A., Hastings, G.: Positioning social marketing. Soc. Mark. Q. 10(3), 17\u201322 (2004)","journal-title":"Soc. Mark. Q."},{"issue":"1","key":"15_CR15","doi-asserted-by":"crossref","first-page":"108","DOI":"10.1177\/074391569401300109","volume":"13","author":"A Andreasen","year":"1994","unstructured":"Andreasen, A.: Social marketing: its definition and domain. J. Public Policy Mark. 13(1), 108\u2013114 (1994)","journal-title":"J. Public Policy Mark."},{"key":"15_CR16","unstructured":"Brooks, R.: The basics of social marketing: how to use marketing change behaviours, University of Washington, United Stats of America (2000)"},{"key":"15_CR17","doi-asserted-by":"crossref","first-page":"210","DOI":"10.1111\/j.1083-6101.2007.00393.x","volume":"13","author":"D Boyd","year":"2008","unstructured":"Boyd, D., Ellison, B.: Social network sites: definition, history, and scholarship. Comput. Med. Commun. 13, 210\u2013230 (2008)","journal-title":"Comput. Med. Commun."},{"issue":"4","key":"15_CR18","doi-asserted-by":"crossref","first-page":"338","DOI":"10.1177\/1524839908325335","volume":"9","author":"R Thackeray","year":"2008","unstructured":"Thackeray, R., Neiger, B.L., Hanson, C.L., McKenzie, J.F.: Enhancing promotional strategies within social marketing programs: use of Web 2.0 social media. Health Promot. Pract. 9(4), 338\u2013343 (2008)","journal-title":"Health Promot. Pract."},{"key":"15_CR19","unstructured":"Dawson, J.: Doctors join patients in going online for health information. New Media Age (2010)"},{"key":"15_CR20","doi-asserted-by":"crossref","first-page":"105","DOI":"10.1177\/0093650209351512","volume":"37","author":"Y Hu","year":"2010","unstructured":"Hu, Y., Sundar, S.: Effects of online health sources on credibility and behavioral Intentions. Commun. Res. 37, 105\u2013132 (2010)","journal-title":"Commun. Res."},{"issue":"5","key":"15_CR21","doi-asserted-by":"crossref","first-page":"567","DOI":"10.1080\/10510974.2010.514676","volume":"61","author":"AA Sanford","year":"2010","unstructured":"Sanford, A.A.: \u201cI can air my feelings instead of eating them\u201d: blogging as social support for the morbidly obese. Commun. Stud. 61(5), 567\u2013584 (2010)","journal-title":"Commun. Stud."},{"issue":"2","key":"15_CR22","doi-asserted-by":"crossref","first-page":"e12","DOI":"10.2196\/jmir.1152","volume":"11","author":"C Nordqvist","year":"2009","unstructured":"Nordqvist, C., Hanberger, L., Timpka, T., Nordfeldt, S.: Health professionals\u2019 attitudes towards using a Web 2.0 portal for child and adolescent diabetes care: qualitative study. J. Med. Internet Res. 11(2), e12 (2009)","journal-title":"J. Med. Internet Res."},{"issue":"6","key":"15_CR23","doi-asserted-by":"crossref","first-page":"322","DOI":"10.1002\/cb.378","volume":"10","author":"B Liang","year":"2011","unstructured":"Liang, B., Scammon, D.L.: E-word-of-mouth on health social networking sites: an opportunity for tailored health communication. J. Consum. Behav. 10(6), 322\u2013331 (2011)","journal-title":"J. Consum. Behav."},{"key":"15_CR24","doi-asserted-by":"crossref","first-page":"1870","DOI":"10.1016\/j.ins.2009.01.025","volume":"179","author":"K Denecke","year":"2009","unstructured":"Denecke, K., Nejdl, W.: How valuable is medical social media data? Content analysis of the medical web. Inf. Sci. 179, 1870\u20131880 (2009)","journal-title":"Inf. Sci."},{"issue":"1","key":"15_CR25","doi-asserted-by":"crossref","first-page":"59","DOI":"10.1016\/j.bushor.2009.09.003","volume":"53","author":"AM Kaplan","year":"2010","unstructured":"Kaplan, A.M., Haenlein, M.: Users of the world unite! The challenges and opportunities of social media. Bus. Horiz. 53(1), 59\u201368 (2010)","journal-title":"Bus. Horiz."},{"issue":"3","key":"15_CR26","doi-asserted-by":"crossref","first-page":"207","DOI":"10.1136\/tc.2007.020024","volume":"16","author":"B Freeman","year":"2007","unstructured":"Freeman, B., Chapman, S.: Is \u201cYouTube\u201d telling or selling you something? Tobacco content on the YouTube video-sharing website. Tob Control. 16(3), 207\u2013210 (2007)","journal-title":"Tob Control."},{"issue":"4","key":"15_CR27","doi-asserted-by":"crossref","first-page":"e48","DOI":"10.2196\/jmir.1249","volume":"11","author":"WY Chou","year":"2009","unstructured":"Chou, W.Y., Hunt, Y.M., Beckjord, E.B., Moser, R.P., Hesse, B.W.: Social media use in the United States: implications for health communication. J. Med. Internet Res. 11(4), e48 (2009)","journal-title":"J. Med. Internet Res."},{"key":"15_CR28","first-page":"302-6","volume":"150","author":"A Moen","year":"2009","unstructured":"Moen, A., Sm\u00f8rdal, O., Sem, I.: Web-based resources for peer support - opportunities and challenges. Stud. Health Technol. Inf. 150, 302-6 (2009)","journal-title":"Stud. Health Technol. Inf."},{"issue":"4","key":"15_CR29","doi-asserted-by":"crossref","first-page":"221","DOI":"10.1080\/1553118X.2011.592170","volume":"5","author":"K Sedereviciute","year":"2011","unstructured":"Sedereviciute, K., Valentini, C.: Towards a more holistic stakeholder analysis approach. Mapping known and undiscovered stakeholders from social media. Int. J. Strateg. Commun. 5(4), 221\u2013239 (2011)","journal-title":"Int. J. Strateg. Commun."},{"key":"15_CR30","unstructured":"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/"},{"issue":"3","key":"15_CR31","doi-asserted-by":"crossref","first-page":"e79","DOI":"10.2196\/jmir.2679","volume":"16","author":"D Capurro","year":"2014","unstructured":"Capurro, D., et al.: The use of social networking sites for public health practice and research: a systematic review. J. Med. Internet Res. 16(3), e79 (2014)","journal-title":"J. Med. Internet Res."},{"key":"15_CR32","unstructured":"Tunisia Digital Summit (2017)"},{"issue":"11","key":"15_CR33","doi-asserted-by":"crossref","first-page":"5261","DOI":"10.1016\/j.jbusres.2016.04.122","volume":"69","author":"A Mozas-Moral","year":"2016","unstructured":"Mozas-Moral, A., Bernal-Jurado, E., Medina-Viruel, M.J., Fern\u00e1ndez-Ucl\u00e9s, D.: Factors for success in online social networks: an fsQCA approach. J. Bus. Res. 69(11), 5261\u20135264 (2016)","journal-title":"J. Bus. Res."},{"issue":"1","key":"15_CR34","first-page":"308","volume":"175","author":"A Vlachvei","year":"2015","unstructured":"Vlachvei, A., Notta, O.: Greek food manufacturing firms\u2019 social media efforts: evidence from Facebook. Procedia \u2013 Soc. Behav. Sci. 175(1), 308\u2013313 (2015)","journal-title":"Procedia \u2013 Soc. Behav. Sci."},{"issue":"5","key":"15_CR35","doi-asserted-by":"crossref","first-page":"554","DOI":"10.1287\/mnsc.32.5.554","volume":"32","author":"RL Daft","year":"1986","unstructured":"Daft, R.L., Lengel, R.H.: Organizational information requirements, media richness and structural design. Manage. Sci. 32(5), 554\u2013571 (1986)","journal-title":"Manage. Sci."}],"container-title":["Lecture Notes in Business Information Processing","Digital Economy. Emerging Technologies and Business Innovation"],"original-title":[],"link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-319-97749-2_15","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,10,20]],"date-time":"2019-10-20T23:22:46Z","timestamp":1571613766000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-319-97749-2_15"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018]]},"ISBN":["9783319977485","9783319977492"],"references-count":35,"URL":"https:\/\/doi.org\/10.1007\/978-3-319-97749-2_15","relation":{},"ISSN":["1865-1348","1865-1356"],"issn-type":[{"type":"print","value":"1865-1348"},{"type":"electronic","value":"1865-1356"}],"subject":[],"published":{"date-parts":[[2018]]}}}