{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,1,30]],"date-time":"2025-01-30T06:09:24Z","timestamp":1738217364645,"version":"3.34.0"},"publisher-location":"Berlin, Heidelberg","reference-count":9,"publisher":"Springer Berlin Heidelberg","isbn-type":[{"type":"print","value":"9783540782391"},{"type":"electronic","value":"9783540782469"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2008]]},"DOI":"10.1007\/978-3-540-78246-9_58","type":"book-chapter","created":{"date-parts":[[2008,4,12]],"date-time":"2008-04-12T15:51:49Z","timestamp":1208015509000},"page":"489-496","source":"Crossref","is-referenced-by-count":0,"title":["Classifying Contemporary Marketing Practices"],"prefix":"10.1007","author":[{"given":"Ralf","family":"Wagner","sequence":"first","affiliation":[]}],"member":"297","reference":[{"key":"58_CR1_58","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1111\/j.2517-6161.1984.tb01270.x","volume":"46","author":"JA ANDERSON","year":"1984","unstructured":"ANDERSON, J.A. (1984): Regression and Ordered Categorical Variables. Journal of the Royal Statistical Society (Series B), 46, 1-30.","journal-title":"Journal of the Royal Statistical Society (Series B)"},{"key":"58_CR2_58","doi-asserted-by":"publisher","first-page":"235","DOI":"10.1509\/jmkr.40.2.235.19225","volume":"40","author":"RL ANDREWS","year":"2003","unstructured":"ANDREWS, R.L. and CURRIM, I.S. (2003): A Comparison of Segment Retention Criteria for Finite Mixture Logit Models. Journal of Marketing Research, 40, 235-243.","journal-title":"Journal of Marketing Research"},{"key":"58_CR3_58","doi-asserted-by":"publisher","first-page":"337","DOI":"10.1016\/j.ijresmar.2006.08.001","volume":"23","author":"SM BURGES","year":"2006","unstructured":"BURGES, S.M. and STEENKAMP, J.-B.E.M. (2006): Marketing Renaissance: How Research in Emerging Markets Advances Marketing Science and Practice. Internationals Journal of Research in Marketing, 23, 337-356.","journal-title":"Internationals Journal of Research in Marketing"},{"key":"58_CR4_58","doi-asserted-by":"publisher","first-page":"33","DOI":"10.1509\/jmkg.66.3.33.18500","volume":"66","author":"NE COVIELLO","year":"2002","unstructured":"COVIELLO, N.E., BRODIE, R.J., DANAHER, P.J. and JOHNSTON, W.J. (2002): How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Prac-tices. Journal of Marketing, 66 (July), 33-46.","journal-title":"Journal of Marketing"},{"key":"58_CR5_58","doi-asserted-by":"crossref","DOI":"10.1007\/978-1-4899-3242-6","volume-title":"Generalized Linear Models","author":"P McCULLAGH","year":"1989","unstructured":"McCULLAGH, P. and NELDER, J.A. (1989): Generalized Linear Models. 2nd ed., Chapmann & Hall, Boca Raton.","edition":"2"},{"key":"58_CR6_58","doi-asserted-by":"publisher","first-page":"67","DOI":"10.1300\/J042v17n01_05","volume":"17","author":"J PELS","year":"2004","unstructured":"PELS, J. and BRODIE, R.J. (2004): Profiling Marketing Practice in a Transition Economy: The Argentine Case. Journal of Global Marketing, 17, 67-91.","journal-title":"Journal of Global Marketing"},{"key":"58_CR7_58","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1509\/jmkg.68.1.1.24036","volume":"68","author":"SL VARGO","year":"2004","unstructured":"VARGO, S.L. and LUSCH, R.F. (2004): Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68, 1-17.","journal-title":"Journal of Marketing"},{"key":"58_CR8_58","doi-asserted-by":"publisher","first-page":"199","DOI":"10.1108\/03090560510572089","volume":"39","author":"R WAGNER","year":"2005","unstructured":"WAGNER, R. (2005): Contemporary Marketing Practices in Russia. European Journal of Marketing, 39, 199-215.","journal-title":"European Journal of Marketing"},{"key":"58_CR9_58","doi-asserted-by":"publisher","first-page":"157","DOI":"10.1007\/3-540-28397-8_19","volume-title":"Data Analysis and Decision Support","author":"R WAGNER","year":"2005","unstructured":"WAGNER, R., SCHOLZ, S.W. and DECKER, R. (2005): The Number of Clusters in Market Segmentation. In: D. Baier, R. Decker, and L. Schmidt-Thieme (Eds.): Data Analysis and Decision Support. Springer, Berlin, 157-176."}],"container-title":["Studies in Classification, Data Analysis, and Knowledge Organization","Data Analysis, Machine Learning and Applications"],"original-title":[],"link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-540-78246-9_58.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,1,29]],"date-time":"2025-01-29T17:38:48Z","timestamp":1738172328000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-540-78246-9_58"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2008]]},"ISBN":["9783540782391","9783540782469"],"references-count":9,"URL":"https:\/\/doi.org\/10.1007\/978-3-540-78246-9_58","relation":{},"ISSN":["1431-8814"],"issn-type":[{"type":"print","value":"1431-8814"}],"subject":[],"published":{"date-parts":[[2008]]}}}