{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,26]],"date-time":"2025-03-26T10:25:43Z","timestamp":1742984743330,"version":"3.40.3"},"publisher-location":"Berlin, Heidelberg","reference-count":43,"publisher":"Springer Berlin Heidelberg","isbn-type":[{"type":"print","value":"9783642181832"},{"type":"electronic","value":"9783642181849"}],"license":[{"start":{"date-parts":[[2011,1,1]],"date-time":"2011-01-01T00:00:00Z","timestamp":1293840000000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2011]]},"DOI":"10.1007\/978-3-642-18184-9_22","type":"book-chapter","created":{"date-parts":[[2011,1,17]],"date-time":"2011-01-17T23:57:55Z","timestamp":1295308675000},"page":"265-282","source":"Crossref","is-referenced-by-count":0,"title":["Neuroelectric Methodologies for the Study of the Economic Decisions in Humans"],"prefix":"10.1007","author":[{"given":"Giovanni","family":"Vecchiato","sequence":"first","affiliation":[]},{"given":"Fabio","family":"Babiloni","sequence":"additional","affiliation":[]}],"member":"297","reference":[{"key":"22_CR1","volume-title":"The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age","author":"J. Cappo","year":"2005","unstructured":"Cappo, J.: The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age. McGraw-Hill, New York (2005)"},{"key":"22_CR2","volume-title":"The Hidden Power of Advertising","author":"R. Heath","year":"2001","unstructured":"Heath, R.: The Hidden Power of Advertising. World Advertising Research Center, Henley-on-Thames (2001)"},{"key":"22_CR3","volume-title":"Is your advertising working?","author":"C. McDonald","year":"2003","unstructured":"McDonald, C.: Is your advertising working? World Advertising Center, Henley-on-Thames (2003)"},{"key":"22_CR4","volume-title":"How Customer Think","author":"G. Zaltman","year":"2003","unstructured":"Zaltman, G.: How Customer Think. Harvard Business School Press, Boston (2003)"},{"key":"22_CR5","volume-title":"The Mental World of Brands","author":"F. Giep","year":"2001","unstructured":"Giep, F., Margot, B.: The Mental World of Brands. World Advertising Center, Henley-on-Thames (2001)"},{"key":"22_CR6","unstructured":"Lo Iodice, B.: Trends to Watch in 2008, Adage website (2007), \n                    \n                      http:\/\/adage.com\/article?article_id=122609"},{"key":"22_CR7","unstructured":"Zenith Optimedia (media services agency), Global ad market to accelerate in 2008 despite credit squeeze (2007), \n                    \n                      http:\/\/www.zenithoptimedia.com\/about\/news\/pdf\/Adspend%20forecasts%20December%202007.pdf"},{"key":"22_CR8","first-page":"3","volume":"11","author":"H.E. Krugman","year":"1971","unstructured":"Krugman, H.E.: Brain wave measures of media involvement. J. Advert. Res.\u00a011, 3\u201310 (1971)","journal-title":"J. Advert. Res."},{"key":"22_CR9","doi-asserted-by":"publisher","first-page":"11","DOI":"10.1023\/A:1007878001388","volume":"13","author":"L. Ioannides","year":"2000","unstructured":"Ioannides, L., Theofilou, D., Burne, T., Ambler, T., Rose, S.: Real time processing of affective and cognitive stimuli in the human brain extracted from MEG signals. Brain Top.\u00a013, 11\u201319 (2000)","journal-title":"Brain Top."},{"issue":"2","key":"22_CR10","first-page":"25","volume":"39","author":"T. Ambler","year":"1999","unstructured":"Ambler, T., Burne, T.: The Impact of Affect on Memory of Advertising. Journal of Advertising Research\u00a039(2), 25\u201334 (1999)","journal-title":"Journal of Advertising Research"},{"key":"22_CR11","doi-asserted-by":"crossref","unstructured":"Rotschild, M., Hyun, J.: Predicting Memory for Components of TV Commercials from EEC. Journal of Consumer Research\u00a0472\u2013478 (1989)","DOI":"10.1086\/209232"},{"key":"22_CR12","doi-asserted-by":"publisher","first-page":"13","DOI":"10.2501\/JAR-41-2-13-21","volume":"41","author":"J.R. Rossiter","year":"2001","unstructured":"Rossiter, J.R., Silberstein, R.B., Harris, P.G., Nield, G.A.: Brain imaging detection of visual scene encoding in long-term memory for TV commercials. J. Advert. Res.\u00a041, 13\u201321 (2001)","journal-title":"J. Advert. Res."},{"key":"22_CR13","doi-asserted-by":"publisher","first-page":"42","DOI":"10.2501\/JAR-42-4-42-53","volume":"42","author":"C. Young","year":"2002","unstructured":"Young, C.: Brain waves, picture sorts\u00ae, and branding moments. J. Advert. Res.\u00a042, 42\u201353 (2002)","journal-title":"J. Advert. Res."},{"key":"22_CR14","volume-title":"Neocortical dynamics and human EEG rhythms","author":"P.L. Nunez","year":"1995","unstructured":"Nunez, P.L.: Neocortical dynamics and human EEG rhythms. Oxford University Press, New York (1995)"},{"issue":"2","key":"22_CR15","doi-asserted-by":"publisher","first-page":"598","DOI":"10.1016\/j.neuroimage.2006.12.026","volume":"35","author":"X. Bai","year":"2006","unstructured":"Bai, X., Towle, V.L., He, E.J., He, B.: Evaluation of cortical current density imaging methods using intracranial electrocorticograms and functional MRI. Neuroimage\u00a035(2), 598\u2013608 (2006)","journal-title":"Neuroimage"},{"key":"22_CR16","doi-asserted-by":"publisher","first-page":"1264","DOI":"10.1109\/10.790505","volume":"46","author":"B. He","year":"1999","unstructured":"He, B., Wang, Y., Wu, D.: \u201cEstimating cortical potentials from scalp EEG\u2019s in a realistically shaped inhomogeneous head model by means of the boundary element method. IEEE Trans. Biomed. Eng.\u00a046, 1264\u20131268 (1999)","journal-title":"IEEE Trans. Biomed. Eng."},{"key":"22_CR17","first-page":"1355","volume-title":"Wiley Encyclopedia in Biomedical Engineering","author":"B. He","year":"2006","unstructured":"He, B., Hori, J., Babiloni, F.: EEG Inverse Problems. In: Akay, M. (ed.) Wiley Encyclopedia in Biomedical Engineering, pp. 1355\u20131363. John Wiley & Sons, Inc., Chichester (2006)"},{"key":"22_CR18","doi-asserted-by":"publisher","first-page":"45","DOI":"10.1088\/0031-9155\/50\/1\/004","volume":"50","author":"L. Ding","year":"2005","unstructured":"Ding, L., Lai, Y., He, B.: Low resolution brain electromagnetic tomography in a realistic geometry head model: a simulation study. Physics in Medicine and Biology\u00a050, 45\u201356 (2005)","journal-title":"Physics in Medicine and Biology"},{"key":"22_CR19","doi-asserted-by":"publisher","first-page":"575","DOI":"10.1016\/j.neuroimage.2006.09.042","volume":"34","author":"L. Ding","year":"2007","unstructured":"Ding, L., Worrell, G.A., Lagerlund, T.D., He, B.: Ictal Source Analysis: Localization and Imaging of Causal Interactions in Humans. NeuroImage\u00a034, 575\u2013586 (2007)","journal-title":"NeuroImage"},{"issue":"1","key":"22_CR20","doi-asserted-by":"publisher","first-page":"118","DOI":"10.1016\/j.neuroimage.2004.09.036","volume":"24","author":"F. Babiloni","year":"2005","unstructured":"Babiloni, F., Cincotti, F., Babiloni, C., Carducci, F., Basilisco, A., Rossini, P.M., Mattia, D., Astolfi, L., Ding, L., Ni, Y., Cheng, K., Christine, K., Sweeney, J., He, B.: Estimation of the cortical functional connectivity with the multimodal integration of high resolution EEG and fMRI data by Directed Transfer Function. Neuroimage\u00a024(1), 118\u2013131 (2005)","journal-title":"Neuroimage"},{"key":"22_CR21","doi-asserted-by":"publisher","first-page":"463","DOI":"10.1007\/PL00007990","volume":"84","author":"L.A. Baccal\u00e0","year":"2001","unstructured":"Baccal\u00e0, L.A., Sameshima, K.: Partial Directed Coherence: a new concept in neural structure determination. Biol.Cybern.\u00a084, 463\u2013474 (2001)","journal-title":"Biol.Cybern."},{"issue":"2","key":"22_CR22","doi-asserted-by":"publisher","first-page":"143","DOI":"10.1002\/hbm.20263","volume":"28","author":"L. Astolfi","year":"2007","unstructured":"Astolfi, L., Cincotti, F., Mattia, D., Marciani, M.G., Baccala, L., de Vico Fallani, F., Salinari, S., Ursino, M., Zavaglia, M., Ding, L., Edgar, J.C., Miller, G.A., He, B., Babiloni, F.: Comparison of different cortical connectivity estimators for high-resolution EEG recordings. Hum. Brain Mapp.\u00a028(2), 143\u2013157 (2007)","journal-title":"Hum. Brain Mapp."},{"key":"22_CR23","doi-asserted-by":"crossref","unstructured":"De Vico Fallani, F., Astolfi, L., Cincotti, F., Mattia, D., Marciani, M.G., Salinari, S., Kurths, J., Cichocki, A., Gao, S., Colosimo, A., Babiloni, F.: Cortical Functional Connectivity Networks In Normal And Spinal Cord Injured Patients: Evaluation by Graph Analysis. In: Human Brain Mapping, February 21 (2007) (Epub ahead of print)","DOI":"10.1002\/hbm.20353"},{"key":"22_CR24","doi-asserted-by":"publisher","first-page":"176","DOI":"10.1007\/978-3-642-60007-4_10","volume-title":"Analysis of neurophysiological brain functioning","author":"R.. Grave de Peralta Menendez","year":"1999","unstructured":"Grave de Peralta Menendez, R., Gonzalez Andino, S.L.: Distributed source models: standard solutions and new developments. In: Uhl, C. (ed.) Analysis of neurophysiological brain functioning, pp. 176\u2013201. Springer, Heidelberg (1999)"},{"key":"22_CR25","doi-asserted-by":"publisher","first-page":"55","DOI":"10.1016\/S0896-6273(00)81138-1","volume":"26","author":"A. Dale","year":"2000","unstructured":"Dale, A., Liu, A., Fischl, B., Buckner, R., Belliveau, J.W., Lewine, J., Halgren, E.: Dynamic Statistical Parametric Mapping: Combining fMRI and MEG for High-Resolution Imaging of Cortical Activity. Neuron\u00a026, 55\u201367 (2000)","journal-title":"Neuron"},{"key":"22_CR26","volume-title":"Biostatistical analysis","author":"J. Zar","year":"1984","unstructured":"Zar, J.: Biostatistical analysis. Prentice-Hall, Englewood Cliffs (1984)"},{"issue":"1","key":"22_CR27","doi-asserted-by":"publisher","first-page":"50","DOI":"10.1016\/S1053-8119(03)00252-0","volume":"20","author":"W.L. Nowinski","year":"2003","unstructured":"Nowinski, W.L., Belov, D.: The Cerefy Neuroradiology Atlas: a Talairach-Tournoux atlas-based tool for analysis of neuroimages available over the internet. Neuroimage\u00a020(1), 50\u201357 (2003)","journal-title":"Neuroimage"},{"key":"22_CR28","doi-asserted-by":"crossref","unstructured":"Granger, C.W.J.: Investigating causal relations by econometric models and cross-spectral methods. Econometrica 37p, 424\u2013428 (1969)","DOI":"10.2307\/1912791"},{"issue":"25","key":"22_CR29","doi-asserted-by":"publisher","first-page":"5835","DOI":"10.1103\/PhysRevLett.86.5835","volume":"86","author":"S.H. Yook","year":"2001","unstructured":"Yook, S.H., Jeong, H., Barab\u00e1si, A., Tu, Y.: Weighted Evolving Networks. Phys.Rev.Lett.\u00a086(25), 5835\u20135838 (2001)","journal-title":"Phys.Rev.Lett."},{"issue":"6","key":"22_CR30","doi-asserted-by":"publisher","first-page":"2016","DOI":"10.1073\/pnas.91.6.2016","volume":"91","author":"E. Tulving","year":"1994","unstructured":"Tulving, E., Kapur, S., Craik, F.I., Moscovitch, M., Houle, S.: Hemispheric encoding\/retrieval asymmetry in episodic memory: positron emission tomography findings. Proc. Natl. Acad. Sci. USA\u00a091(6), 2016\u20132020 (1994)","journal-title":"Proc. Natl. Acad. Sci. USA"},{"key":"22_CR31","doi-asserted-by":"publisher","first-page":"293","DOI":"10.1111\/j.1460-9568.2004.03467.x","volume":"20","author":"S. Braeutigam","year":"2004","unstructured":"Braeutigam, S., Rose, S.P.R., Swithenby, S.J., Ambler, T.: The distributed neuronal systems supporting choice-making in real-life situations: differences between men and women when choosing groceries detected using magnetoencephalography. Eur. J. Neurosci.\u00a020, 293\u2013302 (2004)","journal-title":"Eur. J. Neurosci."},{"issue":"5","key":"22_CR32","doi-asserted-by":"publisher","first-page":"355","DOI":"10.1016\/j.brainresbull.2005.06.009","volume":"67","author":"S. Braeutigam","year":"2005","unstructured":"Braeutigam, S.: Neuroeconomics\u2013from neural systems to economic behaviour. Brain Res.Bull.\u00a067(5), 355\u2013360 (2005)","journal-title":"Brain Res.Bull."},{"key":"22_CR33","doi-asserted-by":"publisher","first-page":"1256","DOI":"10.1006\/nimg.2001.0946","volume":"14","author":"J. Downar","year":"2001","unstructured":"Downar, J., Crawley, A.P., Mikulis, D.J., Davis, K.D.: The effect of task relevance on the cortical response to changes in visual and auditory stimuli: An event-related fMRI study. Neuroimage\u00a014, 1256\u20131267 (2001)","journal-title":"Neuroimage"},{"key":"22_CR34","doi-asserted-by":"crossref","first-page":"615","DOI":"10.1152\/jn.00636.2001","volume":"87","author":"J. Downar","year":"2002","unstructured":"Downar, J., Crawley, A.P., Mikulis, D.J., Davis, K.D.: A cortical network sensitive to stimulus salience in a neutral behavioral context across multiple sensory modalities. J. Neurophysiol.\u00a087, 615\u2013620 (2002)","journal-title":"J. Neurophysiol."},{"key":"22_CR35","doi-asserted-by":"publisher","first-page":"995","DOI":"10.1038\/nn921","volume":"5","author":"S. Yantis","year":"2002","unstructured":"Yantis, S., Schwarzbach, J., Serences, J.T., Carlson, R.L., Steinmetz, M.A., Pekar, J.J., Courtney, S.M.: Transient neural activity in human parietal cortex during spatial attention shifts. Nat. Neurosci.\u00a05, 995\u20131002 (2002)","journal-title":"Nat. Neurosci."},{"key":"22_CR36","doi-asserted-by":"publisher","first-page":"187","DOI":"10.1016\/S0959-4388(03)00033-3","volume":"13","author":"S. Yantis","year":"2003","unstructured":"Yantis, S., Serences, J.T.: Cortical mechanisms of space-based and object-based attentional control. Curr. Opin. Neurobiol.\u00a013, 187\u2013193 (2003)","journal-title":"Curr. Opin. Neurobiol."},{"key":"22_CR37","doi-asserted-by":"publisher","first-page":"1334","DOI":"10.1093\/cercor\/bhg080","volume":"13","author":"T. Liu","year":"2003","unstructured":"Liu, T., Slotnick, S.D., Serences, J.T., Yantis, S.: Cortical mechanisms of feature-based attentional control. Cereb Cortex\u00a013, 1334\u20131343 (2003)","journal-title":"Cereb Cortex"},{"key":"22_CR38","doi-asserted-by":"crossref","unstructured":"Ambler, T., Braeutigam, S., Stins, J., Rose, S.P.R., Swithenby, S.J.: Salience and choice: neural correlates of shopping decisions Psychology & Marketing, vol.\u00a021, pp. 247\u2013261 (2004)","DOI":"10.1002\/mar.20004"},{"issue":"2","key":"22_CR39","doi-asserted-by":"crossref","first-page":"151","DOI":"10.1080\/10803548.2007.11073005","volume":"26","author":"H. Plassmann","year":"2007","unstructured":"Plassmann, H., Ambler, T., Braeutigam, S., Kenning, P.: Kenning What can advertisers learn from neuroscience? International Journal of Advertising\u00a026(2), 151\u2013175 (2007)","journal-title":"International Journal of Advertising"},{"key":"22_CR40","doi-asserted-by":"publisher","first-page":"77","DOI":"10.1016\/S1364-6613(02)00025-6","volume":"7","author":"H.L. Gallagher","year":"2003","unstructured":"Gallagher, H.L., Frith, C.D.: Functional imaging of \u2018Theory of Mind\u2019. Trends Cogn. Sci.\u00a07, 77\u201383 (2003)","journal-title":"Trends Cogn. Sci."},{"key":"22_CR41","doi-asserted-by":"publisher","first-page":"814","DOI":"10.1006\/nimg.2002.1117","volume":"16","author":"H.L. Gallagher","year":"2002","unstructured":"Gallagher, H.L., Jack, A.I., Roepstorff, A., Frith, C.D.: Imaging the intentional stance in a competitive game. Neuroimage\u00a016, 814\u2013821 (2002)","journal-title":"Neuroimage"},{"key":"22_CR42","doi-asserted-by":"publisher","first-page":"1854","DOI":"10.1162\/0898929042947838","volume":"16","author":"H. Walter","year":"2004","unstructured":"Walter, H., Adenzato, M., Ciaramidaro, A., Enrici, I., Pia, L., Bara, B.G.: Understanding intentions in social interaction: The role of the anterior paracingulate cortex. J. Cogn. Neurosci.\u00a016, 1854\u20131863 (2004)","journal-title":"J. Cogn. Neurosci."},{"key":"22_CR43","doi-asserted-by":"publisher","first-page":"147","DOI":"10.1016\/j.neuron.2006.11.010","volume":"53","author":"K. Bruce","year":"2007","unstructured":"Bruce, K., Rick, S., Elliott Wimmer, G., Prelec, D., Loewenstein, G.: Neural Predictors of Purchases. Neuron\u00a053, 147\u2013156 (2007)","journal-title":"Neuron"}],"container-title":["Lecture Notes in Computer Science","Toward Autonomous, Adaptive, and Context-Aware Multimodal Interfaces. Theoretical and Practical Issues"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-642-18184-9_22","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,5,19]],"date-time":"2019-05-19T19:49:45Z","timestamp":1558295385000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-642-18184-9_22"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2011]]},"ISBN":["9783642181832","9783642181849"],"references-count":43,"URL":"https:\/\/doi.org\/10.1007\/978-3-642-18184-9_22","relation":{},"ISSN":["0302-9743","1611-3349"],"issn-type":[{"type":"print","value":"0302-9743"},{"type":"electronic","value":"1611-3349"}],"subject":[],"published":{"date-parts":[[2011]]}}}