{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,27]],"date-time":"2025-03-27T05:41:39Z","timestamp":1743054099389,"version":"3.40.3"},"publisher-location":"Berlin, Heidelberg","reference-count":25,"publisher":"Springer Berlin Heidelberg","isbn-type":[{"type":"print","value":"9783642342912"},{"type":"electronic","value":"9783642342929"}],"license":[{"start":{"date-parts":[[2012,1,1]],"date-time":"2012-01-01T00:00:00Z","timestamp":1325376000000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2012]]},"DOI":"10.1007\/978-3-642-34292-9_15","type":"book-chapter","created":{"date-parts":[[2012,10,11]],"date-time":"2012-10-11T11:16:42Z","timestamp":1349954202000},"page":"214-229","source":"Crossref","is-referenced-by-count":4,"title":["53.090 Virtual Rusks = 510 Real Smiles Using a Fun Exergame Installation for Advertising Traditional Food Products"],"prefix":"10.1007","author":[{"given":"Dimitris","family":"Grammenos","sequence":"first","affiliation":[]},{"given":"George","family":"Margetis","sequence":"additional","affiliation":[]},{"given":"Panagiotis","family":"Koutlemanis","sequence":"additional","affiliation":[]},{"given":"Xenophon","family":"Zabulis","sequence":"additional","affiliation":[]}],"member":"297","reference":[{"key":"15_CR1","volume-title":"Flow: The psychology of optimal experience","author":"M. Csikszentmihalyi","year":"1990","unstructured":"Csikszentmihalyi, M.: Flow: The psychology of optimal experience. Harper Collins, New York (1990)"},{"key":"15_CR2","doi-asserted-by":"crossref","unstructured":"Cowley, B., Charles, D., Black, M., Hickey, R.: Toward an understanding of flow in video games. Comput. Entertain.\u00a06(2), Article 20 (2008)","DOI":"10.1145\/1371216.1371223"},{"issue":"1","key":"15_CR3","first-page":"46","volume":"10","author":"S. Dahl","year":"2009","unstructured":"Dahl, S., Eagle, L., Baez, C.: Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content. Young Consumers\u00a010(1), 46 (2009)","journal-title":"An exploratory study of online advergames content. Young Consumers"},{"key":"15_CR4","doi-asserted-by":"crossref","unstructured":"Desurvire, H., Caplan, M., Toth, J.A.: Using heuristics to evaluate the playability of games. In: CHI 2004 Extended Abstracts, pp. 1509\u20131512 (2004)","DOI":"10.1145\/985921.986102"},{"key":"15_CR5","unstructured":"eMarketer With Rise of Social, There\u2019s a Game for Any Marketer (2011), \n                    \n                      http:\/\/www.emarketer.com\/Article.aspx?R=1008652\n                    \n                    \n                   (retrieved November 21, 2011)"},{"key":"15_CR6","unstructured":"eventology Goodyear Virtual Pits 3D (2008), \n                    \n                      http:\/\/www.eventologyglobal.com\/proyectos_eng.php\n                    \n                    \n                   (retrieved October 22, 2011)"},{"issue":"1","key":"15_CR7","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1086\/209380","volume":"21","author":"M. Friestad","year":"1994","unstructured":"Friestad, M., Wright, P.: The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research\u00a021(1), 1\u201331 (1994)","journal-title":"Journal of Consumer Research"},{"key":"15_CR8","doi-asserted-by":"crossref","unstructured":"Grace, L.D., Coyle, J.: Player performance and in game advertising retention. In: Proc. of ACE 2011, Article 55 (2011)","DOI":"10.1145\/2071423.2071492"},{"issue":"6","key":"15_CR9","doi-asserted-by":"publisher","first-page":"1259","DOI":"10.1016\/j.chb.2010.03.034","volume":"26","author":"M.L. Gross","year":"2010","unstructured":"Gross, M.L.: Advergames and the effects of game-product congruity. Comput. Hum. Behav.\u00a026(6), 1259\u20131265 (2010)","journal-title":"Comput. Hum. Behav."},{"issue":"2","key":"15_CR10","doi-asserted-by":"publisher","first-page":"106","DOI":"10.1080\/10196780802044859","volume":"18","author":"C. Gurau","year":"2008","unstructured":"Gurau, C.: The Influence of Advergames on Players\u2019 Behaviour: An Experimental Study. Electronic Markets\u00a018(2), 106\u2013116 (2008)","journal-title":"Electronic Markets"},{"key":"15_CR11","unstructured":"iLogic: BMW 1 Series: Projection Mapping Racing Game (2012), \n                    \n                      http:\/\/www.ilogic.co.za\/interactive-projection-campaign-case-study\n                    \n                    \n                   (retrieved February 10, 2012)"},{"key":"15_CR12","doi-asserted-by":"crossref","unstructured":"Ip, B.: Product placement in interactive games. In: Proc. of ACE 2009, pp. 89\u201397 (2009)","DOI":"10.1145\/1690388.1690404"},{"key":"15_CR13","first-page":"118","volume-title":"First Person","author":"H. Jenkins","year":"2002","unstructured":"Jenkins, H.: Game Design as Narrative Architecture. In: Harrington, P., Frup-Waldrop, N. (eds.) First Person, pp. 118\u2013130. MIT Press, Cambridge (2002)"},{"issue":"4","key":"15_CR14","doi-asserted-by":"publisher","first-page":"75","DOI":"10.2753\/JOA0091-3367360406","volume":"36","author":"M. Lee","year":"2007","unstructured":"Lee, M., Faber, R.J.: Effects of product placement in on-line games on brand memory. Journal of Advertising\u00a036(4), 75\u201390 (2007)","journal-title":"Journal of Advertising"},{"key":"15_CR15","doi-asserted-by":"crossref","unstructured":"Lindley, S.E., Le Couteur, J., Berthouze, N.L.: Stirring up experience through movement in game play: effects on engagement and social behaviour. In: Proc. of CHI 2008, pp. 511\u2013514 (2008)","DOI":"10.1145\/1357054.1357136"},{"key":"15_CR16","doi-asserted-by":"crossref","unstructured":"Mueller, F., Agamanolis, S., Picard, R.: Exertion Interfaces: Sports over a Distance for Social Bonding. In: Proc. of CHI 2003, pp. 561\u2013568 (2003)","DOI":"10.1145\/642708.642709"},{"key":"15_CR17","unstructured":"O\u2019Green, J.: Top things NOT to do in advergaming (2008), \n                    \n                      http:\/\/www.imediaconnection.com\/content\/18067.asp\n                    \n                    \n                   (retrieved December 6, 2011)"},{"key":"15_CR18","unstructured":"Peters, S., Leshner, G., Bolls, P., Wise, K.: Get in the Game: The effects of advergames on game players\u2019 processing of embedded brands. In: Proc. of International Communication Association (2009), \n                    \n                      http:\/\/citation.allacademic.com\/\/meta\/p_mla_apa_research_citation\/3\/0\/1\/1\/2\/pages301128\/p301128-1.php\n                    \n                    \n                   (retrieved November 21, 2011)"},{"key":"15_CR19","unstructured":"Rohrl, D. (ed.): 2008-2009 Casual Games White Paper (2009), \n                    \n                      http:\/\/wiki.igda.org\/Casual_Games_SIG#White_Papers\n                    \n                    \n                   (retrieved December 6, 2011)"},{"issue":"4","key":"15_CR20","doi-asserted-by":"publisher","first-page":"328","DOI":"10.1111\/j.1468-2885.2004.tb00318.x","volume":"14","author":"J.L. Sherry","year":"2004","unstructured":"Sherry, J.L.: Flow and media enjoyment. Communication Theory\u00a014(4), 328\u2013347 (2004)","journal-title":"Communication Theory"},{"key":"15_CR21","unstructured":"SiA Interactive: Coca-Cola Virtual Penalty Kicks (2007), \n                    \n                      http:\/\/www.siasistemas.com\/sitio2\/eng-050753.html\n                    \n                    \n                   (retrieved October 22, 2011)"},{"issue":"3","key":"15_CR22","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1145\/1077246.1077253","volume":"3","author":"P. Sweetser","year":"2005","unstructured":"Sweetser, P., Wyeth, P.: GameFlow: a model for evaluating player enjoyment in games. Computers in Entertainment\u00a03(3), 1\u201324 (2005)","journal-title":"Computers in Entertainment"},{"issue":"1","key":"15_CR23","doi-asserted-by":"publisher","first-page":"69","DOI":"10.1080\/13527266.2011.620766","volume":"18","author":"M.K.J. Waiguny","year":"2012","unstructured":"Waiguny, M.K.J., Nelson, M.R., Terlutter, R.: Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children. Journal of Marketing Communications\u00a018(1), 69\u201389 (2012)","journal-title":"Journal of Marketing Communications"},{"issue":"1","key":"15_CR24","first-page":"37","volume":"7","author":"T. Winkler","year":"2006","unstructured":"Winkler, T., Buckner, K.: Receptiveness of gamers to embedded brand messages in advergames: Attitude toward product placement. Journal of Interactive Advertising\u00a07(1), 37\u201346 (2006)","journal-title":"Journal of Interactive Advertising"},{"issue":"1","key":"15_CR25","doi-asserted-by":"publisher","first-page":"14","DOI":"10.1080\/15252019.2008.10722145","volume":"9","author":"K. Wise","year":"2008","unstructured":"Wise, K., Bolls, P.D., Kim, H., Venkataraman, A., Meyer, R.: Enjoyment of advergames and brand attitudes: The impact of thematic relevance. Journal of Interactive Advertising\u00a09(1), 14 (Fall 2008)","journal-title":"Journal of Interactive Advertising"}],"container-title":["Lecture Notes in Computer Science","Advances in Computer Entertainment"],"original-title":[],"link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-642-34292-9_15","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,5,8]],"date-time":"2019-05-08T02:23:58Z","timestamp":1557282238000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-642-34292-9_15"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2012]]},"ISBN":["9783642342912","9783642342929"],"references-count":25,"URL":"https:\/\/doi.org\/10.1007\/978-3-642-34292-9_15","relation":{},"ISSN":["0302-9743","1611-3349"],"issn-type":[{"type":"print","value":"0302-9743"},{"type":"electronic","value":"1611-3349"}],"subject":[],"published":{"date-parts":[[2012]]}}}