{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,28]],"date-time":"2025-03-28T08:54:01Z","timestamp":1743152041706,"version":"3.40.3"},"publisher-location":"Berlin, Heidelberg","reference-count":53,"publisher":"Springer Berlin Heidelberg","isbn-type":[{"type":"print","value":"9783642360107"},{"type":"electronic","value":"9783642360114"}],"license":[{"start":{"date-parts":[[2013,9,15]],"date-time":"2013-09-15T00:00:00Z","timestamp":1379203200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2013,9,15]],"date-time":"2013-09-15T00:00:00Z","timestamp":1379203200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2014]]},"DOI":"10.1007\/978-3-642-36011-4_3","type":"book-chapter","created":{"date-parts":[[2013,9,14]],"date-time":"2013-09-14T11:08:17Z","timestamp":1379156897000},"page":"25-37","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Investigating the Promotional Effect of Green Signals in Sponsored Search Advertising Using Bayesian Parameter Estimation"],"prefix":"10.1007","author":[{"given":"Tobias","family":"Blask","sequence":"first","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2013,9,15]]},"reference":[{"key":"3_CR1","doi-asserted-by":"crossref","unstructured":"Alby T, Funk B (2011) Search engine marketing in small and medium companies: status quo and perspectives. In Cruz-Cunha M Varaj\u00e3o J (eds) e-business managerial aspects, solutions and case studies, igi-global, pp 206\u2013221","DOI":"10.4018\/978-1-60960-463-9.ch012"},{"issue":"2","key":"3_CR2","doi-asserted-by":"publisher","first-page":"114","DOI":"10.1504\/IJEB.2008.018068","volume":"6","author":"B Jansen","year":"2008","unstructured":"Jansen B, Mullen T (2008) Sponsored search: an overview of the concept, history, and technology. Int J Electron Bus 6(2):114\u2013131","journal-title":"Int J Electron Bus"},{"issue":"5","key":"3_CR3","doi-asserted-by":"publisher","first-page":"98","DOI":"10.1109\/MC.2009.164","volume":"42","author":"BJ Jansen","year":"2009","unstructured":"Jansen BJ, Flaherty TB, Baeza-Yates R, Hunter L, Kitts B, Murphy J (2009) The components and impact of sponsored search. Computer 42(5):98\u2013101","journal-title":"Computer"},{"key":"3_CR4","doi-asserted-by":"crossref","unstructured":"Jansen J (2011) The serious game of bidding on Keywords. In Understanding sponsored search Core elements of keyword advertising, chapter\u00a08, pp 176\u2013201. Cambridge University Press","DOI":"10.1017\/CBO9780511997686.010"},{"issue":"2","key":"3_CR5","doi-asserted-by":"publisher","first-page":"430","DOI":"10.1257\/aer.99.2.430","volume":"99","author":"H Varian","year":"2009","unstructured":"Varian H (2009) Online ad auctions. Am Econ Rev 99(2):430\u2013434","journal-title":"Am Econ Rev"},{"issue":"1","key":"3_CR6","doi-asserted-by":"publisher","first-page":"6","DOI":"10.1108\/02651331111107080","volume":"28","author":"LC Leonidou","year":"2011","unstructured":"Leonidou LC, Leonidou CN, Palihawadana D, Hultman M (2011) Evaluating the green advertising practices of international firms: a trend analysis. Int Mark Rev 28(1):6\u201333","journal-title":"Int Mark Rev"},{"issue":"6","key":"3_CR7","doi-asserted-by":"publisher","first-page":"567","DOI":"10.1016\/j.jclepro.2006.05.013","volume":"15","author":"E Rex","year":"2007","unstructured":"Rex E, Baumann H (2007) Beyond ecolabels: what green marketing can learn from conventional marketing. J Cleaner Prod 15(6):567\u2013576","journal-title":"J Cleaner Prod"},{"key":"3_CR8","first-page":"2","volume":"1","author":"D Haytko","year":"2008","unstructured":"Haytko D, Matulich E (2008) Green advertising and environmentally responsible consumer behaviors: linkages examined. J Manage Mark Res 1:2\u201311","journal-title":"J Manage Mark Res"},{"issue":"3","key":"3_CR9","doi-asserted-by":"publisher","first-page":"359","DOI":"10.2202\/1446-9022.1154","volume":"7","author":"DS Evans","year":"2008","unstructured":"Evans DS (2008) The economics of the online advertising industry. Rev Netw Econ 7(3):359\u2013391","journal-title":"Rev Netw Econ"},{"issue":"3","key":"3_CR10","doi-asserted-by":"publisher","first-page":"37","DOI":"10.1257\/jep.23.3.37","volume":"23","author":"DS Evans","year":"2009","unstructured":"Evans DS (2009) The online advertising industry: economics, evolution, and privacy. J Econ Perspect 23(3):37\u201360","journal-title":"J Econ Perspect"},{"issue":"2","key":"3_CR11","doi-asserted-by":"publisher","first-page":"75","DOI":"10.1561\/1700000013","volume":"3","author":"S Yao","year":"2009","unstructured":"Yao S, Mela CF (2009) Sponsored search auctions: research opportunities in marketing. Found Trends Mark 3(2):75\u2013126","journal-title":"Found Trends Mark"},{"key":"3_CR12","doi-asserted-by":"publisher","first-page":"143","DOI":"10.1007\/978-3-540-77105-0_16","volume":"4858","author":"Z Abrams","year":"2007","unstructured":"Abrams Z, Ghosh A (2007) Auctions with revenue guarantees for sponsored search. Lect Notes Comput Sci 4858:143","journal-title":"Lect Notes Comput Sci"},{"key":"3_CR13","doi-asserted-by":"crossref","unstructured":"Iyengar G, Kumar A (2006) CORC report TR-2006-04 characterizing optimal adword auctions. Citeseer, pp 1\u201329","DOI":"10.21236\/ADA478179"},{"issue":"5","key":"3_CR14","doi-asserted-by":"crossref","first-page":"22","DOI":"10.1145\/1284320.1284321","volume":"54","author":"A Mehta","year":"2007","unstructured":"Mehta A, Saberi A, Vazirani U, Vazirani V (2007) AdWords and generalized online matching. J ACM 54(5):22\u2013es","journal-title":"J ACM"},{"issue":"6","key":"3_CR15","doi-asserted-by":"publisher","first-page":"571","DOI":"10.1016\/j.orl.2010.09.002","volume":"38","author":"A Goel","year":"2010","unstructured":"Goel A, Mahdian M, Nazerzadeh H, Saberi A (2010) Advertisement allocation for generalized second-pricing schemes. Oper Res Lett 38(6):571\u2013576","journal-title":"Oper Res Lett"},{"key":"3_CR16","doi-asserted-by":"crossref","unstructured":"Borgs C, Chayes J, Immorlica N, Jain K, Etesami O, Mahdian M (2007) Dynamics of bid optimization in online advertisement auctions. In: proceedings of the 16th international conference on World Wide Web, ACM New York, USA, pp 531\u2013540","DOI":"10.1145\/1242572.1242644"},{"key":"3_CR17","unstructured":"Bu T, Deng X, Qi Q (2007) Dynamics of strategic manipulation in ad-words auction. In 3rd workshop on sponsored search auctions, vol 8. Citeseer"},{"key":"3_CR18","doi-asserted-by":"crossref","unstructured":"Cary M, Das A, Edelman B, Giotis I, Heimerl K, Karlin A, Mathieu C, Schwarz M, Field S, Seattle W (2008) On best-response bidding in GSP auctions","DOI":"10.3386\/w13788"},{"key":"3_CR19","unstructured":"Cigler L (2009) Semester project: bidding agent for advertisement auctions. Technical report"},{"issue":"1","key":"3_CR20","doi-asserted-by":"publisher","first-page":"242","DOI":"10.1257\/aer.97.1.242","volume":"97","author":"B Edelman","year":"2007","unstructured":"Edelman B, Ostrovsky M, Schwarz M (2007) Internet Advertising and the generalized second-price auction: selling billions of dollars worth of keywords. Am Econ Rev 97(1):242\u2013259","journal-title":"Am Econ Rev"},{"key":"3_CR21","doi-asserted-by":"crossref","unstructured":"Gonen R, Vassilvitskii S (2008) Sponsored search auctions with reserve prices: going beyond separability. In: Proceedings of the 4th international workshop on internet and network economics. Springer, p 608","DOI":"10.1007\/978-3-540-92185-1_66"},{"key":"3_CR22","doi-asserted-by":"crossref","unstructured":"Zhu Y, Wilbur K (2009) Hybrid advertising auctions. Papers.ssrn.com","DOI":"10.2139\/ssrn.1371758"},{"key":"3_CR23","doi-asserted-by":"crossref","unstructured":"Edelman B, Lee H (2008) CPC\/CPA Hybrid Bidding in a second price auction. papers.ssrn.com","DOI":"10.2139\/ssrn.1317763"},{"key":"3_CR24","doi-asserted-by":"crossref","unstructured":"Abrams Z (2006) Revenue maximization when bidders have budgets. In: Proceedings of the seventeenth annual ACM-SIAM symposium on discrete algorithm. ACM, p 1082","DOI":"10.1145\/1109557.1109676"},{"key":"3_CR25","doi-asserted-by":"crossref","unstructured":"Abrams Z, Mendelevitch O, Tomlin J (2007) Optimal delivery of sponsored search advertisements subject to budget constraints. In: Proceedings of the 8th ACM conference on electronic commerce. ACM, p 278","DOI":"10.1145\/1250910.1250950"},{"key":"3_CR26","doi-asserted-by":"crossref","unstructured":"Borgs C, Chayes J, Immorlica N, Mahdian M, Saberi A (2005) Multi-unit auctions with budget-constrained bidders. In Proceeding 6th ACM conference on electronic commerce, pp 44\u201351","DOI":"10.1145\/1064009.1064014"},{"key":"3_CR27","doi-asserted-by":"crossref","first-page":"253","DOI":"10.1007\/978-3-540-75520-3_24","volume":"4698","author":"N Buchbinder","year":"2007","unstructured":"Buchbinder N, Jain K, Naor J (2007) Online primal-dual algorithms for maximizing ad-auctions revenue. Lect Notes Comput Sci 4698(i):253","journal-title":"Lect Notes Comput Sci"},{"key":"3_CR28","doi-asserted-by":"crossref","unstructured":"Brenes DJ, Gayo-Avello D, P\u00e9rez-Gonz\u00e1lez K (2009) Survey and evaluation of query intent detection methods. In: proceedings of the 2009 workshop on web search click data\u2014WSCD\u201909. ACM Press, New York, USA, pp 1\u20137","DOI":"10.1145\/1507509.1507510"},{"key":"3_CR29","doi-asserted-by":"crossref","unstructured":"Broder A (2002)  A taxonomy of web search. In ACM Sigir Forum, vol\u00a036, p 10. ACM","DOI":"10.1145\/792550.792552"},{"key":"3_CR30","doi-asserted-by":"crossref","unstructured":"Dai HK, Zhao L, Nie Z, Wen J-R, Wang L, Li Y (2006) Detecting online commercial intention (OCI). In: Proceedings of the 15th international conference on World Wide Web\u2014WWW\u201906, p 829","DOI":"10.1145\/1135777.1135902"},{"issue":"3","key":"3_CR31","doi-asserted-by":"publisher","first-page":"1251","DOI":"10.1016\/j.ipm.2007.07.015","volume":"44","author":"B Jansen","year":"2008","unstructured":"Jansen B, Booth D, Spink A (2008) Determining the informational, navigational, and transactional intent of Web queries. Inf Process Manage 44(3):1251\u20131266","journal-title":"Inf Process Manage"},{"key":"3_CR32","doi-asserted-by":"crossref","unstructured":"Lee U, Liu Z, Cho J (2005) Automatic identification of user goals in web search. In: Proceedings of the 14th international conference on World Wide Web\u2014WWW\u201905. ACM Press, New York, USA, p 391","DOI":"10.1145\/1060745.1060804"},{"key":"3_CR33","unstructured":"Adar E (2007) User 4xxxxx9: anonymizing query logs. In query logs workshop, proceedings of the 16th international conference on World Wide Web\u2014WWW\u201907, vol 7"},{"issue":"12","key":"3_CR34","doi-asserted-by":"publisher","first-page":"1844","DOI":"10.1016\/j.ins.2009.01.027","volume":"179","author":"DJ Brenes","year":"2009","unstructured":"Brenes DJ, Gayo-Avello D (2009) Stratified analysis of AOL query log. Inf Sci 179(12):1844\u20131858","journal-title":"Inf Sci"},{"key":"3_CR35","doi-asserted-by":"crossref","unstructured":"Pass G, Chowdhury A, Torgeson C (2006) A picture of search. In: Proceedings of the 1st international conference on Scalable information systems\u2014InfoScale\u201906. ACM Press, New York, USA, p 1\u2013es","DOI":"10.1145\/1146847.1146848"},{"key":"3_CR36","doi-asserted-by":"publisher","first-page":"67","DOI":"10.1007\/978-3-540-77010-7_8","volume":"4832","author":"M Strohmaier","year":"2007","unstructured":"Strohmaier M, Lux M, Granitzer M, Scheir P, Liaskos S, Yu E (2007) How do users express goals on the web? An exploration of intentional structures in web search. Lect Notes Comput Sci 4832:67","journal-title":"Lect Notes Comput Sci"},{"key":"3_CR37","doi-asserted-by":"crossref","unstructured":"Strohmaier M, Prettenhofer P, Kr\u00f6ll M (2008) Acquiring explicit user goals from search query logs. In 2008 IEEE\/WIC\/ACM international conference on web intelligence and intelligent agent technology, vol 8. IEEE, pp 602\u2013605","DOI":"10.1109\/WIIAT.2008.364"},{"key":"3_CR38","unstructured":"Agarwal A, Hosanagar K, Smith MD Location, location, location: an analysis of profitability of position in online advertising markets. J Market Res"},{"key":"3_CR39","doi-asserted-by":"crossref","unstructured":"Richardson M, Dominowska E, Ragno R (2007) Predicting clicks: estimating the click-through rate for new ads. In: Proceedings of the 16th international conference on World Wide Web. ACM, New York, pp 521\u2013530","DOI":"10.1145\/1242572.1242643"},{"key":"3_CR40","doi-asserted-by":"crossref","unstructured":"Craswell N, Zoeter O, Taylor M, Ramsey B (2008) An experimental comparison of click position-bias models. In: proceedings of the international conference on Web search and web data mining\u2014WSDM\u201908. ACM Press, New York, USA","DOI":"10.1145\/1341531.1341545"},{"key":"3_CR41","doi-asserted-by":"crossref","unstructured":"Joachims T, Granka L, Pan B, Hembrooke H, Gay G (2005) Accurately interpreting clickthrough data as implicit feedback. In: Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval\u2014SIGIR\u201905. ACM Press, New York, USA, p 154","DOI":"10.1145\/1076034.1076063"},{"issue":"2","key":"3_CR42","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1145\/1229179.1229181","volume":"25","author":"T Joachims","year":"2007","unstructured":"Joachims T, Granka L, Pan B, Hembrooke H, Radlinski F, Gay G (2007) Evaluating the accuracy of implicit feedback from clicks and query reformulations in web search. ACM Trans Inf Syst 25(2):1\u201326","journal-title":"ACM Trans Inf Syst"},{"key":"3_CR43","unstructured":"Regelson M, Fain DC Predicting click-through rate using keyword clusters. In ACM, editor, EC\u201906"},{"key":"3_CR44","doi-asserted-by":"crossref","unstructured":"Dave KS, Varma V (2010) Learning the click-through rate for rare\/new ads from similar ads. In: Proceeding of the 33rd international ACM SIGIR conference on research and development in information retrieval\u2014SIGIR\u201910. ACM Press, New York, USA, p 897","DOI":"10.1145\/1835449.1835671"},{"key":"3_CR45","unstructured":"Dembczynski K, Kotlowski W, Weiss D (2008) Predicting ads click-through rate with decision rules. Working paper"},{"key":"3_CR46","doi-asserted-by":"crossref","unstructured":"Gluhovsky I (2010) Forecasting click-through rates based on sponsored search advertiser bids and intermediate variable regression\u00a010(3):1\u201328","DOI":"10.1145\/1852096.1852099"},{"key":"3_CR47","doi-asserted-by":"crossref","unstructured":"Zhu Z, Chen W, Minka T, Zhu C, Chen Z (2010) A novel click model and its applications to online advertising. In: Proceedings of the third ACM international conference on web search and data mining. ACM, pp 321\u2013330","DOI":"10.1145\/1718487.1718528"},{"key":"3_CR48","doi-asserted-by":"crossref","unstructured":"Zhong F, Wang D, Wang G, Chen W, Zhang Y, Chen Z, Wang H (2010) Incorporating post-click behaviors into a click model. Annual ACM conference on research and development in information retrieval, pp 355\u2013362","DOI":"10.1145\/1835449.1835510"},{"key":"3_CR49","doi-asserted-by":"crossref","unstructured":"Chapelle O, Zhang Y (2009) A dynamic Bayesian network click model for web search ranking. In: proceedings of the 18th international conference on World wide web\u2014WWW\u201909. ACM Press, New York, USA, p 10","DOI":"10.1145\/1526709.1526711"},{"issue":"2\u20133","key":"3_CR50","doi-asserted-by":"publisher","first-page":"163","DOI":"10.1007\/s12525-009-0015-1","volume":"19","author":"C Gauzente","year":"2009","unstructured":"Gauzente C (2009) Information search and paid results proposition and test of a hierarchy-of-effect model. Electron Markets 19(2\u20133):163\u2013177","journal-title":"Electron Markets"},{"key":"3_CR51","unstructured":"Blask T, Funk B, Schulte R (2011) Should companies bid on their own brand in sponsored search? In proceedings of the international conference on e-business (ICE-B 2011), Seville, Spain, Citeseer, pp 14\u201321"},{"issue":"1","key":"3_CR52","first-page":"1","volume":"30","author":"S Yang","year":"2010","unstructured":"Yang S, Ghose A (2010) Analyzing the relationship between organic and sponsored search advertising: positive, negative, or zero interdependence? Mark Sci 30(1):1\u201322","journal-title":"Mark Sci"},{"key":"3_CR53","doi-asserted-by":"crossref","unstructured":"Kruschke JK (2012) Bayesian estimation supersedes the t test. J Exp Psychol. Gen","DOI":"10.1037\/e502412013-055"}],"container-title":["Environmental Science and Engineering","Information Technology in Environmental Engineering"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-642-36011-4_3","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,2,17]],"date-time":"2023-02-17T17:32:01Z","timestamp":1676655121000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-642-36011-4_3"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2013,9,15]]},"ISBN":["9783642360107","9783642360114"],"references-count":53,"URL":"https:\/\/doi.org\/10.1007\/978-3-642-36011-4_3","relation":{},"ISSN":["1863-5520","1863-5539"],"issn-type":[{"type":"print","value":"1863-5520"},{"type":"electronic","value":"1863-5539"}],"subject":[],"published":{"date-parts":[[2013,9,15]]},"assertion":[{"value":"15 September 2013","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}}]}}