{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,15]],"date-time":"2026-02-15T03:27:09Z","timestamp":1771126029465,"version":"3.50.1"},"publisher-location":"Berlin, Heidelberg","reference-count":16,"publisher":"Springer Berlin Heidelberg","isbn-type":[{"value":"9783642392610","type":"print"},{"value":"9783642392627","type":"electronic"}],"license":[{"start":{"date-parts":[[2013,1,1]],"date-time":"2013-01-01T00:00:00Z","timestamp":1356998400000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2013]]},"DOI":"10.1007\/978-3-642-39262-7_31","type":"book-chapter","created":{"date-parts":[[2013,7,1]],"date-time":"2013-07-01T07:30:31Z","timestamp":1372663831000},"page":"276-283","source":"Crossref","is-referenced-by-count":27,"title":["Best Practices for Using Enterprise Gamification to Engage Employees and Customers"],"prefix":"10.1007","author":[{"given":"Marta","family":"Rauch","sequence":"first","affiliation":[]}],"member":"297","reference":[{"key":"31_CR1","unstructured":"Wu, M.: What is Gamification, Really?, \n                    \n                      http:\/\/lithosphere.lithium.com\/t5\/science-of-social-blog\/What-is-Gamification-Really\/ba-p\/30447"},{"key":"31_CR2","unstructured":"Gartner Press Release Ethan, UK (April 12, 2011), \n                    \n                      http:\/\/www.gartner.com\/it\/page.jsp?id=1629214"},{"key":"31_CR3","unstructured":"M2 Research Press Release, \n                    \n                      http:\/\/www.m2research.com\/gamification.htm"},{"key":"31_CR4","unstructured":"UNC Kennan-Flagler Business School, Maximizing Millennials, \n                    \n                      http:\/\/www.kenan-flagler.unc.edu\/news\/2012\/11\/maximizingmillennials"},{"key":"31_CR5","unstructured":"McGonigal, J.: Reality is Broken: Why Games Make us Better and How they Can Change the World and TED talk on \u201cGaming\u201d Can Make a Better World, \n                    \n                      http:\/\/blog.ted.com\/2010\/03\/17\/gaming_can_make\/"},{"key":"31_CR6","unstructured":"Gladwell, M.: Outliers: The Story of Success. Little, Brown and Company (2008)"},{"key":"31_CR7","unstructured":"Rauch, M.: Gamification is Here: Build a Winning Plan, STC Intercom, Society for Technical Communication, pp. 7\u201312 (December 2012), \n                    \n                      http:\/\/intercom.stc.org\/wp-content\/uploads\/2012\/12\/IntercomNovDec_WebForm.pdf\n                    \n                    \n                   and accompanying presentation: \n                    \n                      http:\/\/www.slideshare.net\/MartaRauch\/gamification-is-here-build-a-winning-plan"},{"key":"31_CR8","unstructured":"Oracle Apps Gamification Worldwide UX Design Jam, \n                    \n                      https:\/\/blogs.oracle.com\/userassistance\/entry\/oracle_applications_gamification_worldwide_ux"},{"key":"31_CR9","unstructured":"Making Work Engaging at Oracle, \n                    \n                      http:\/\/www.gsummit.com\/session\/enterprise-user-experience-making-work-engaging-at-oracle\/"},{"key":"31_CR10","unstructured":"Cisco Games Arcade, \n                    \n                      https:\/\/learningnetwork.cisco.com\/community\/connections\/games"},{"key":"31_CR11","unstructured":"Karafezov, P.: Learning can be fun and rewarding \u2013 learn with LevelUp for Photoshop, \n                    \n                      http:\/\/www.karafezov.com\/1\/post\/2011\/11\/learning-can-be-fun-and-rewarding-learn-with-levelup-for-photoshop.html"},{"key":"31_CR12","doi-asserted-by":"crossref","unstructured":"Li, W., Grossman, T., Fitzmaurice, G.: GamiCAD: A Gamified Tutorial System for First Time AutoCAD Users. In: UIST 2012 Conference Proceedings: ACM Symposium on User Interface Software & Technology, pp. 103\u2013112 (2012)","DOI":"10.1145\/2380116.2380131"},{"key":"31_CR13","unstructured":"Werbach, K.: \u201cGamification\u201d course taught through Courser and the Wharton School in 2012, \n                    \n                      https:\/\/www.coursera.org\/course\/gamification"},{"key":"31_CR14","unstructured":"Werbach, K., Hunter, D.: For the Win: How Game Thinking Can Revolutionize Your Business, \n                    \n                      http:\/\/wdp.wharton.upenn.edu\/books\/for-the-win\/"},{"key":"31_CR15","unstructured":"Accessibility, \n                    \n                      http:\/\/www.gameaccessibilityguidelines.com\/guidelines\/full-list\/"},{"key":"31_CR16","unstructured":"Chandler, H.M.: Stephanie O\u2019Malley Deming, The Game Localization Handbook. Jones & Bartlett Learning (June 5, 2011)"}],"container-title":["Lecture Notes in Computer Science","Human-Computer Interaction. Applications and Services"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-642-39262-7_31","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2020,2,22]],"date-time":"2020-02-22T22:55:48Z","timestamp":1582412148000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-642-39262-7_31"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2013]]},"ISBN":["9783642392610","9783642392627"],"references-count":16,"URL":"https:\/\/doi.org\/10.1007\/978-3-642-39262-7_31","relation":{},"ISSN":["0302-9743","1611-3349"],"issn-type":[{"value":"0302-9743","type":"print"},{"value":"1611-3349","type":"electronic"}],"subject":[],"published":{"date-parts":[[2013]]}}}