{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,9,8]],"date-time":"2024-09-08T02:44:59Z","timestamp":1725763499751},"publisher-location":"Berlin, Heidelberg","reference-count":13,"publisher":"Springer Berlin Heidelberg","isbn-type":[{"type":"print","value":"9783642450297"},{"type":"electronic","value":"9783642450303"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2013]]},"DOI":"10.1007\/978-3-642-45030-3_1","type":"book-chapter","created":{"date-parts":[[2013,12,11]],"date-time":"2013-12-11T21:32:52Z","timestamp":1386797572000},"page":"1-10","source":"Crossref","is-referenced-by-count":0,"title":["Market Approach to Social Ads: The MyLikes Example and Related Problems"],"prefix":"10.1007","author":[{"given":"Darja","family":"Krushevskaja","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"S.","family":"Muthukrishnan","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","reference":[{"key":"1_CR1","doi-asserted-by":"crossref","unstructured":"Balseiro, S., Feldman, J., Mirrokni, V., Muthukrishnan, S.: Yield optimization of display advertising with ad exchange. In: Proceedings of the 12th ACM Conference on Electronic Commerce, pp. 27\u201328. ACM (2011)","DOI":"10.1145\/1993574.1993580"},{"key":"1_CR2","doi-asserted-by":"crossref","unstructured":"Edelman, B., Ostrovsky, M., Schwarz, M.: Internet advertising and the generalized second price auction: Selling billions of dollars worth of keywords. Technical report, National Bureau of Economic Research (2005)","DOI":"10.3386\/w11765"},{"key":"1_CR3","doi-asserted-by":"crossref","unstructured":"Even-Dar, E., Mirrokni, V., Muthukrishnan, S., Mansour, Y., Nadav, U.: Bid optimization for broad match ad auctions. In: WWW, pp. 231\u2013240 (2009)","DOI":"10.1145\/1526709.1526741"},{"key":"1_CR4","doi-asserted-by":"crossref","unstructured":"Feldman, J., Muthukrishnan, S.: Algorithmic methods for sponsored search advertising. In: Performance Modeling and Engineering, pp. 91\u2013124 (2008)","DOI":"10.1007\/978-0-387-79361-0_4"},{"key":"1_CR5","series-title":"Lecture Notes in Computer Science","doi-asserted-by":"publisher","first-page":"208","DOI":"10.1007\/978-3-642-10841-9_20","volume-title":"Internet and Network Economics","author":"A. Ghosh","year":"2009","unstructured":"Ghosh, A., McAfee, P., Papineni, K., Vassilvitskii, S.: Bidding for representative allocations for display advertising. In: Leonardi, S. (ed.) WINE 2009. LNCS, vol.\u00a05929, pp. 208\u2013219. Springer, Heidelberg (2009)"},{"key":"1_CR6","series-title":"Lecture Notes in Computer Science","doi-asserted-by":"publisher","first-page":"1127","DOI":"10.1007\/11523468_91","volume-title":"Automata, Languages and Programming","author":"D. Kempe","year":"2005","unstructured":"Kempe, D., Kleinberg, J., Tardos, \u00c9.: Influential nodes in a diffusion model for social networks. In: Caires, L., Italiano, G.F., Monteiro, L., Palamidessi, C., Yung, M. (eds.) ICALP 2005. LNCS, vol.\u00a03580, pp. 1127\u20131138. Springer, Heidelberg (2005)"},{"key":"1_CR7","unstructured":"Mehta, A.: Online matching and adwords, \n                    \n                      http:\/\/www.cs.princeton.edu\/~zdvir\/apx11slides\/mehta-slides.pdf"},{"key":"1_CR8","unstructured":"Mirrokni, V.: Online ad allocation, and online submodular welfare maximization, \n                    \n                      https:\/\/smartech.gatech.edu\/bitstream\/handle\/1853\/43305\/Mirrokni.pdf"},{"key":"1_CR9","series-title":"Lecture Notes in Computer Science","doi-asserted-by":"publisher","first-page":"14","DOI":"10.1007\/978-3-540-70575-8_2","volume-title":"Automata, Languages and Programming","author":"S. Muthukrishnan","year":"2008","unstructured":"Muthukrishnan, S.: Internet ad auctions: Insights and directions. In: Aceto, L., Damg\u00e5rd, I., Goldberg, L.A., Halld\u00f3rsson, M.M., Ing\u00f3lfsd\u00f3ttir, A., Walukiewicz, I. (eds.) ICALP 2008, Part I. LNCS, vol.\u00a05125, pp. 14\u201323. Springer, Heidelberg (2008)"},{"key":"1_CR10","series-title":"Lecture Notes in Computer Science","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1007\/978-3-642-10841-9_1","volume-title":"Internet and Network Economics","author":"S. Muthukrishnan","year":"2009","unstructured":"Muthukrishnan, S.: Ad exchanges: Research issues. In: Leonardi, S. (ed.) WINE 2009. LNCS, vol.\u00a05929, pp. 1\u201312. Springer, Heidelberg (2009)"},{"key":"1_CR11","doi-asserted-by":"crossref","unstructured":"Riederer, C., Erramilli, V., Chaintreau, A., Krishnamurthy, B., Rodriguez, P.: For sale: your data: by: you. In: Proceedings of the 10th ACM Workshop on Hot Topics in Networks, p. 13. ACM (2011)","DOI":"10.1145\/2070562.2070575"},{"key":"1_CR12","doi-asserted-by":"crossref","unstructured":"Singer, Y.: How to win friends and influence people, truthfully: Influence maximization mechanisms for social networks. In: Proceedings of the Fifth ACM International Conference on Web Search and Data Mining, pp. 733\u2013742. ACM (2012)","DOI":"10.1145\/2124295.2124381"},{"issue":"6","key":"1_CR13","doi-asserted-by":"publisher","first-page":"1163","DOI":"10.1016\/j.ijindorg.2006.10.002","volume":"25","author":"H.R. Varian","year":"2007","unstructured":"Varian, H.R.: Position auctions. International Journal of Industrial Organization\u00a025(6), 1163\u20131178 (2007)","journal-title":"International Journal of Industrial Organization"}],"container-title":["Lecture Notes in Computer Science","Algorithms and Computation"],"original-title":[],"link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-642-45030-3_1","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,5,25]],"date-time":"2019-05-25T06:40:11Z","timestamp":1558766411000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-3-642-45030-3_1"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2013]]},"ISBN":["9783642450297","9783642450303"],"references-count":13,"URL":"https:\/\/doi.org\/10.1007\/978-3-642-45030-3_1","relation":{},"ISSN":["0302-9743","1611-3349"],"issn-type":[{"type":"print","value":"0302-9743"},{"type":"electronic","value":"1611-3349"}],"subject":[],"published":{"date-parts":[[2013]]}}}