{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,26]],"date-time":"2025-03-26T12:46:16Z","timestamp":1742993176405,"version":"3.40.3"},"publisher-location":"Berlin, Heidelberg","reference-count":23,"publisher":"Springer Berlin Heidelberg","isbn-type":[{"type":"print","value":"9783662447901"},{"type":"electronic","value":"9783662447918"}],"license":[{"start":{"date-parts":[[2014,1,1]],"date-time":"2014-01-01T00:00:00Z","timestamp":1388534400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2014,1,1]],"date-time":"2014-01-01T00:00:00Z","timestamp":1388534400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2014]]},"DOI":"10.1007\/978-3-662-44791-8_5","type":"book-chapter","created":{"date-parts":[[2014,9,11]],"date-time":"2014-09-11T13:40:31Z","timestamp":1410442831000},"page":"72-87","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Consumer Online Search Behavior: A Cross-Industry Analysis Based on User-Level Data"],"prefix":"10.1007","author":[{"given":"Florian","family":"Nottorf","sequence":"first","affiliation":[]},{"given":"Andreas","family":"Mastel","sequence":"additional","affiliation":[]},{"given":"Burkhardt","family":"Funk","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2014,9,12]]},"reference":[{"key":"5_CR1","doi-asserted-by":"crossref","unstructured":"Ghose, A., Yang, S.: Comparing performance metrics in organic search with sponsored search advertising. In: Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, ADKDD \u201908, pp. 18\u201326. ACM, New York (2008)","DOI":"10.1145\/1517472.1517475"},{"key":"5_CR2","doi-asserted-by":"publisher","first-page":"114","DOI":"10.1504\/IJEB.2008.018068","volume":"6","author":"BJ Jansen","year":"2008","unstructured":"Jansen, B.J., Mullen, T.: Sponsored search: an overview of the concept, history, and technology. Int. J. Electron. Bus. 6, 114\u2013131 (2008)","journal-title":"Int. J. Electron. Bus."},{"key":"5_CR3","unstructured":"Search Engine Watch: Delving deep inside the searcher\u2019s mind (2006). http:\/\/searchenginewatch.com\/3406911"},{"key":"5_CR4","doi-asserted-by":"publisher","first-page":"87","DOI":"10.1509\/jmkr.48.1.87","volume":"48","author":"OJ Rutz","year":"2011","unstructured":"Rutz, O.J., Bucklin, R.E.: From generic to branded: a model of spillover in paid search advertising. J. Mark. Res. 48, 87\u2013102 (2011)","journal-title":"J. Mark. Res."},{"key":"5_CR5","doi-asserted-by":"publisher","first-page":"205","DOI":"10.1007\/s12525-012-0117-z","volume":"23","author":"F Nottorf","year":"2013","unstructured":"Nottorf, F., Funk, B.: A cross-industry analysis of the spillover effect in paid search advertising. Electron. Mark. 23, 205\u2013216 (2013)","journal-title":"Electron. Mark."},{"key":"5_CR6","doi-asserted-by":"crossref","unstructured":"Pass, G., Chowdhury, A., Torgeson, C.: A picture of search. In: Proceedings of the 1st International Conference on Scalable Information Systems, InfoScale \u201906. ACM, New York (2006)","DOI":"10.1145\/1146847.1146848"},{"key":"5_CR7","doi-asserted-by":"publisher","first-page":"35","DOI":"10.1016\/j.intmar.2008.10.004","volume":"23","author":"RE Bucklin","year":"2009","unstructured":"Bucklin, R.E., Sismeiro, C.: Click here for internet insight: advances in clickstream data analysis in marketing. J. Interact. Mark. 23, 35\u201348 (2009)","journal-title":"J. Interact. Mark."},{"key":"5_CR8","doi-asserted-by":"publisher","first-page":"3","DOI":"10.1145\/792550.792552","volume":"36","author":"A Broder","year":"2002","unstructured":"Broder, A.: A taxonomy of web search. SIGIR Forum 36, 3\u201310 (2002)","journal-title":"SIGIR Forum"},{"key":"5_CR9","unstructured":"Jansen, B.J., Spink, A.: The effect on click-through of combining sponsored and non-sponsored search engine results in a single listing. In: Proceedings of 2007 Workshop on Sponsored Search Auctions, Banff, AB, Canada (2007)"},{"key":"5_CR10","doi-asserted-by":"publisher","first-page":"29","DOI":"10.1207\/S15327663JCP13-1&2_03","volume":"13","author":"WW Moe","year":"2003","unstructured":"Moe, W.W.: Buying, searching, or browsing: differentiating between online shoppers using in-store navigational clickstream. J. Consum. Psychol. 13, 29\u201339 (2003)","journal-title":"J. Consum. Psychol."},{"key":"5_CR11","doi-asserted-by":"publisher","first-page":"299","DOI":"10.1287\/mnsc.1040.0194","volume":"50","author":"EJ Johnson","year":"2004","unstructured":"Johnson, E.J., Moe, W.W., Fader, P.S., Bellman, S., Lohse, G.L.: On the depth and dynamics of online search behavior. Manag. Sci. 50, 299\u2013308 (2004)","journal-title":"Manag. Sci."},{"key":"5_CR12","doi-asserted-by":"publisher","first-page":"1057","DOI":"10.1509\/jmr.08.0468","volume":"48","author":"A Agarwal","year":"2011","unstructured":"Agarwal, A., Hosanagar, K., Smith, M.D.: Location, location, location: an analysis of profitibality of position in online advertising markets. J. Mark. Res. 48, 1057\u20131073 (2011)","journal-title":"J. Mark. Res."},{"key":"5_CR13","doi-asserted-by":"publisher","first-page":"153","DOI":"10.1287\/isre.1090.0254","volume":"22","author":"A Animesh","year":"2011","unstructured":"Animesh, A., Viswanathan, S., Agarwal, R.: Competing \u201ccreatively\u201d in sponsored search markets: the effect of rank, differentiation strategy, and competition on performance. Inf. Syst. Res. 22, 153\u2013169 (2011)","journal-title":"Inf. Syst. Res."},{"key":"5_CR14","doi-asserted-by":"publisher","first-page":"1605","DOI":"10.1287\/mnsc.1090.1054","volume":"55","author":"A Ghose","year":"2009","unstructured":"Ghose, A., Yang, S.: An empirical analysis of search engine advertising: sponsored search in electronic markets. Manag. Sci. 55, 1605\u20131622 (2009)","journal-title":"Manag. Sci."},{"key":"5_CR15","doi-asserted-by":"publisher","first-page":"646","DOI":"10.1287\/mksc.1110.0635","volume":"30","author":"OJ Rutz","year":"2011","unstructured":"Rutz, O.J., Trusov, M., Bucklin, R.E.: Modeling indirect effects of paid search advertising: which keywords lead to more future visits? Mark. Sci. 30, 646\u2013665 (2011)","journal-title":"Mark. Sci."},{"key":"5_CR16","doi-asserted-by":"publisher","first-page":"837","DOI":"10.1287\/mksc.1110.0658","volume":"30","author":"TY Chan","year":"2011","unstructured":"Chan, T.Y., Xie, Y., Wu, C.: Measuring the lifetime value of customers acquired from google search advertising. Mark. Sci. 30, 837\u2013850 (2011)","journal-title":"Mark. Sci."},{"key":"5_CR17","doi-asserted-by":"crossref","unstructured":"Abhishek, V., Hosanagar, K., Fader, P.S.: On aggregation bias in sponsored search data: existence and implications. In: Proceedings of the 13th ACM Conference on Electronic Commerce (2011)","DOI":"10.1145\/2229012.2229014"},{"key":"5_CR18","unstructured":"Interbrand & Business Week: Interbrand\u2019s best global brands 2006 (2006)"},{"key":"5_CR19","doi-asserted-by":"crossref","unstructured":"Ghose, A., Yang, S.: Modeling cross-category purchases in sponsored search advertising (2010)","DOI":"10.2139\/ssrn.1312864"},{"key":"5_CR20","doi-asserted-by":"publisher","first-page":"602","DOI":"10.1287\/mksc.1090.0552","volume":"29","author":"S Yang","year":"2010","unstructured":"Yang, S., Ghose, A.: Analyzing the relationship between organic and sponsored search advertising: positive, negative, or zero interdependence? Mark. Sci. 29, 602\u2013623 (2010)","journal-title":"Mark. Sci."},{"key":"5_CR21","doi-asserted-by":"publisher","first-page":"290","DOI":"10.1086\/209540","volume":"25","author":"C Janiszewski","year":"1998","unstructured":"Janiszewski, C.: The influence of display characteristics on visual exploratory search behavior. J. Consum. Res. 25, 290\u2013301 (1998)","journal-title":"J. Consum. Res."},{"key":"5_CR22","first-page":"589","volume":"15","author":"JA Howard","year":"1968","unstructured":"Howard, J.A., Sheth, J.N.: A theory of buyer behavior. Rivista internazionale di scienze economiche e commerciali 15, 589\u2013618 (1968)","journal-title":"Rivista internazionale di scienze economiche e commerciali"},{"key":"5_CR23","doi-asserted-by":"publisher","first-page":"1","DOI":"10.2307\/1250589","volume":"39","author":"CL Narayana","year":"1975","unstructured":"Narayana, C.L., Markin, R.J.: Consumer behavior and product performance: an alternative conceptualization. J. Mark. 39, 1\u20136 (1975)","journal-title":"J. Mark."}],"container-title":["Communications in Computer and Information Science","E-Business and Telecommunications"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/978-3-662-44791-8_5","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,2,20]],"date-time":"2023-02-20T13:05:36Z","timestamp":1676898336000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/978-3-662-44791-8_5"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2014]]},"ISBN":["9783662447901","9783662447918"],"references-count":23,"URL":"https:\/\/doi.org\/10.1007\/978-3-662-44791-8_5","relation":{},"ISSN":["1865-0929","1865-0937"],"issn-type":[{"type":"print","value":"1865-0929"},{"type":"electronic","value":"1865-0937"}],"subject":[],"published":{"date-parts":[[2014]]},"assertion":[{"value":"12 September 2014","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}}]}}