{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,3,25]],"date-time":"2025-03-25T14:35:19Z","timestamp":1742913319767,"version":"3.40.3"},"publisher-location":"Singapore","reference-count":25,"publisher":"Springer Singapore","isbn-type":[{"type":"print","value":"9789811033216"},{"type":"electronic","value":"9789811033223"}],"license":[{"start":{"date-parts":[[2017,1,1]],"date-time":"2017-01-01T00:00:00Z","timestamp":1483228800000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2017]]},"DOI":"10.1007\/978-981-10-3322-3_26","type":"book-chapter","created":{"date-parts":[[2017,2,23]],"date-time":"2017-02-23T05:51:19Z","timestamp":1487829079000},"page":"276-285","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Interval Type-II Fuzzy Multiple Group Decision Making Based Ranking for Customer Purchase Frequency Determinants in Online Brand Community"],"prefix":"10.1007","author":[{"given":"S.","family":"Choudhury","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"A. K.","family":"Patra","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"A. K.","family":"Parida","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"S.","family":"Chatterjee","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2017,2,24]]},"reference":[{"key":"26_CR1","doi-asserted-by":"crossref","unstructured":"McAlexander, J.H., Schouten, J.W., Koenig, H.F.: Building brand community. J. Market. 66, 38\u201354 (2002)","DOI":"10.1509\/jmkg.66.1.38.18451"},{"key":"26_CR2","doi-asserted-by":"crossref","unstructured":"Abrahams, A.S., Jiao, J., Wang, G.A., Fan, W.: Vehicle defect discovery from social media. Decis. Support Syst. 54(1), 87\u201397 (2012)","DOI":"10.1016\/j.dss.2012.04.005"},{"key":"26_CR3","doi-asserted-by":"crossref","unstructured":"Ahuja, M.K, Galvin, J.E.: Socialization in virtual groups. J. Manage. 29(2), 161\u2013185 (2003)","DOI":"10.1177\/014920630302900203"},{"key":"26_CR4","doi-asserted-by":"crossref","unstructured":"Cova, B., Pace, S.: Brand community of convenience products: new forms of customer empowerment- the case \u201cmy Nutella The community\u201d. Eur. J. Market. 40(9\/10), 1087\u20131105 (2006)","DOI":"10.1108\/03090560610681023"},{"key":"26_CR5","unstructured":"Bateman, P.J., Gray, P.H., Butler, B.S.: The impact of community commitment on participation in online communities. Inf. Syst. Res. 22(4), 841\u2013854 (2010)"},{"key":"26_CR6","unstructured":"Borle, S., Singh, S.S., Jain, D.C.: Customer lifetime value measurement. Manage. Sci. 54(1), 100\u2013112 (2007)"},{"key":"26_CR7","doi-asserted-by":"crossref","unstructured":"Goh, K.Y., Heng, C.S., Lin, Z.: Social media brand community and consumer behavior: quantifying the relative impact of user-and marketer-generated content. Inf. Syst. Res. 24(1), 88\u2013107 (2013)","DOI":"10.1287\/isre.1120.0469"},{"key":"26_CR8","doi-asserted-by":"crossref","unstructured":"Oestreicher-Singer, G., Zalmanson, L.: Content or community? A digital business strategy for content providers in the social age. MIS Q. 37(2), 591\u2013616 (2013)","DOI":"10.25300\/MISQ\/2013\/37.2.12"},{"key":"26_CR9","doi-asserted-by":"crossref","unstructured":"Butler, B.S.: Membership size, communication activity, and sustainability: a resource based model of online social structures. Inf. Syst. Res. 12(4), 346\u2013362 (2001)","DOI":"10.1287\/isre.12.4.346.9703"},{"key":"26_CR10","doi-asserted-by":"crossref","unstructured":"Rishika, R., Kumar, A., Jankiraman, R., Bezawada, R.: The effect of customers\u2019 social media participation on customer visit frequency and profitability: an empirical investigation. Inf. Syst. Res. 24, 108\u2013127 (2013)","DOI":"10.1287\/isre.1120.0460"},{"key":"26_CR11","unstructured":"Lin, H., Fan, W., Chau, P.Y.: Determinants of users\u2019 of social networking sites: a self regulation perspective. Inf. Manage. 51(5), 595\u2013603 (2014)"},{"key":"26_CR12","doi-asserted-by":"crossref","unstructured":"Zadeh, L.A.: Fuzzy sets. Inf. Control 8, 338\u2013353 (1965)","DOI":"10.1016\/S0019-9958(65)90241-X"},{"key":"26_CR13","doi-asserted-by":"crossref","unstructured":"Mendel, J.M., John R.I., Liu, F.L.: Interval type-II fuzzy logical systems made simple. IEEE Trans. Fuzzy Syst. 14(6), 808\u2013821 (2006)","DOI":"10.1109\/TFUZZ.2006.879986"},{"key":"26_CR14","unstructured":"Wu, J., Huang, L., Zhao, J.L., Hua, Z.: The deeper, the better? Effect of online brand community activity on customer purchase frequency. Inf. Manage. 52, 813\u2013823 (2015)"},{"key":"26_CR15","unstructured":"Zhou, M., Lei, L., Wang, J., Fan, W., Wang, A.G.: Social media adoption and corporate disclosure. J. Inf. Syst. 28(2), 23\u201350 (2015)"},{"key":"26_CR16","doi-asserted-by":"crossref","unstructured":"Sun, Y., Fang, Y., Lim, K.H.: Understanding sustained participation in transactional virtual communities. Decis. Support Syst. 53(1), 12\u201322 (2012)","DOI":"10.1016\/j.dss.2011.10.006"},{"key":"26_CR17","doi-asserted-by":"crossref","unstructured":"Wasko, M.M., Faraj, S.: Why should I share? Examining social capital and knowledge contribution in electronic networks of practice. MIS Q. 29(1), 35\u201357 (2005)","DOI":"10.2307\/25148667"},{"key":"26_CR18","unstructured":"Garrett, J., Gopalkrishna, S.: Customer value impact of sales contests. J. Acad. Market. Sci. 38(6), 775\u2013786 (2010)"},{"key":"26_CR19","doi-asserted-by":"crossref","unstructured":"Chang, J.R., Cheng, C.H., Kuo, C.Y.: Conceptual procedure for ranking fuzzy numbers based on adaptive two-dimensions dominance. Soft Comput. 10(2), 94\u2013103 (2006)","DOI":"10.1007\/s00500-004-0429-9"},{"key":"26_CR20","unstructured":"Chen, S.J., Chen, S.M.: A new method for handling multi criteria fuzzy decision making problems using FN-IOWA operators. Cybern. Syst. 34(2), 109\u2013137 (2003)"},{"key":"26_CR21","unstructured":"Fu, G.: Fuzzy optimization method for multi criteria decision making: an application to reservoir flood control operation. Expert Syst. Appl. 34(1), 145\u2013149 (2008)"},{"key":"26_CR22","unstructured":"Hua, Z., Gong, B., Xu, X.: A DS-AHP approach for multi-attribute decision making problem with incomplete information. Expert Syst. Appl. 34(3), 2221\u20132227 (2008)"},{"key":"26_CR23","doi-asserted-by":"publisher","unstructured":"Chu, T.C.: Fuzzy logic control in decision making. In: International IEEE\/IAS Conference on Industrial Automation and Control: Emerging Technologies, 1995, Taipei, pp. 441\u2013451 (1995). doi:\n                  10.1109\/IACET.1995.527601","DOI":"10.1109\/IACET.1995.527601"},{"key":"26_CR24","unstructured":"Chen, S.M., Lee, L.W.: Fuzzy multi attributes group decision-making based on ranking values and the arithmetic operations of interval type-2 fuzzy sets. Expert Syst. Appl. 37, 824\u2013833 (2010)"},{"key":"26_CR25","unstructured":"Xu, Z.S.: A ranking arithmetic for fuzzy mutual complementary judgment matrices. J. Syst. Eng. 16(4), 311\u2013314 (2001)"}],"container-title":["Advances in Intelligent Systems and Computing","Proceedings of Sixth International Conference on Soft Computing for Problem Solving"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/978-981-10-3322-3_26","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2019,5,21]],"date-time":"2019-05-21T14:10:27Z","timestamp":1558447827000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/978-981-10-3322-3_26"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017]]},"ISBN":["9789811033216","9789811033223"],"references-count":25,"URL":"https:\/\/doi.org\/10.1007\/978-981-10-3322-3_26","relation":{},"ISSN":["2194-5357","2194-5365"],"issn-type":[{"type":"print","value":"2194-5357"},{"type":"electronic","value":"2194-5365"}],"subject":[],"published":{"date-parts":[[2017]]},"assertion":[{"value":"24 February 2017","order":1,"name":"first_online","label":"First Online","group":{"name":"ChapterHistory","label":"Chapter History"}}]}}