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From this perspective, this report describes the real-world commercialization of immortal digital personalities, which gives eternal life to the deceased in a digital form. We identify the problems with the commercialization of deceased users\u2019 images and personal data, which becomes postmortem entertainment. Considering these problems, we seek out the ideal form of deceased users\u2019 personal data for commercialization. We conduct a social survey to understand how ordinary Japanese people feel about the various types of publicly available services that use personal data after death, such as social network service logs. By analyzing our survey results approximately 20% of respondents would allow the commercial use of their personal data, such as browsing their social network service logs, if they could receive compensation during their lifetime.<\/jats:p>","DOI":"10.1007\/s00146-022-01549-1","type":"journal-article","created":{"date-parts":[[2022,9,18]],"date-time":"2022-09-18T16:02:30Z","timestamp":1663516950000},"page":"1151-1169","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":10,"title":["Using deceased people\u2019s personal data"],"prefix":"10.1007","volume":"39","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1761-3834","authenticated-orcid":false,"given":"Hiroshi","family":"Nakagawa","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6004-2649","authenticated-orcid":false,"given":"Akiko","family":"Orita","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2022,9,18]]},"reference":[{"key":"1549_CR1","unstructured":"Apple (2022) Digital legacy. 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The authors have no competing interests to declare that are relevant to the content of this article.","order":2,"name":"Ethics","group":{"name":"EthicsHeading","label":"Conflict of interest"}},{"value":"The first author asked RIKEN (the first auhor\u2019s affiliation) the approval of social survey written in this draft and got the answer that no need for getting approval from the ethics committee of RIKEN for this draft.","order":3,"name":"Ethics","group":{"name":"EthicsHeading","label":"Ethical approval"}},{"value":"The online survey was conducted using the system and panels organized by Intage, a Japanese research company. The survey was authenticated by JIS Y 20252 (an equivalent to ISO 290252, which is the international standard in a quality management system for organizations that conduct market, opinion, and social research) and Intage got consent from targeted 2749 randomly selected respondents to answer the questioned described in this draft.","order":4,"name":"Ethics","group":{"name":"EthicsHeading","label":"Informed consent"}}]}}