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This article traces the shifting political discourse on AI within three key institutions of global governance\u2013OHCHR, WHO, and UNESCO\u2013and, in so doing, highlights the role of \u2018crisis\u2019 moments in justifying a series of pivotal re-articulations. Most important has been the attachment of AI to the narrative around digital automation in human healthcare. Greatly enabled by the societal context of the pandemic, all three institutions have moved from being critical of the unequal power relations in the economy of AI to, today, reframing themselves primarily as facilitators tasked with helping to ensure the application of AI technologies. The analysis identifies a shift in which human health and healthcare is framed as in a \u2018crisis\u2019 to which AI technology is presented as the remedy. The article argues the need to trace these discursive shifts as a means by which to understand, monitor, and where necessary also hold to account these changes in the governance of AI in society.<\/jats:p>","DOI":"10.1007\/s00146-023-01774-2","type":"journal-article","created":{"date-parts":[[2023,9,13]],"date-time":"2023-09-13T14:02:33Z","timestamp":1694613753000},"page":"2667-2676","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":7,"title":["Global governance and the normalization of artificial intelligence as \u2018good\u2019 for human health"],"prefix":"10.1007","volume":"39","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2903-7267","authenticated-orcid":false,"given":"Michael","family":"Strange","sequence":"first","affiliation":[]},{"given":"Jason","family":"Tucker","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2023,9,13]]},"reference":[{"issue":"1","key":"1774_CR1","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1080\/16258312.2018.1433353","volume":"19","author":"B Ageron","year":"2018","unstructured":"Ageron B, Benzidia S, Bourlakis M (2018) Healthcare logistics and supply chain \u2013 issues and future challenges. 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