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Demand is a price-dependent Poisson process whose mean is the product of buyers\u2019 arrival rate, which is a constant <jats:inline-formula><jats:alternatives><jats:tex-math>$$\\lambda $$<\/jats:tex-math><mml:math xmlns:mml=\"http:\/\/www.w3.org\/1998\/Math\/MathML\">\n<mml:mi>\u03bb<\/mml:mi>\n<\/mml:math><\/jats:alternatives><\/jats:inline-formula>, and buyers\u2019 purchase probability <jats:inline-formula><jats:alternatives><jats:tex-math>$$q(p)$$<\/jats:tex-math><mml:math xmlns:mml=\"http:\/\/www.w3.org\/1998\/Math\/MathML\">\n<mml:mrow>\n<mml:mi>q<\/mml:mi>\n<mml:mo>(<\/mml:mo>\n<mml:mi>p<\/mml:mi>\n<mml:mo>)<\/mml:mo>\n<\/mml:mrow>\n<\/mml:math><\/jats:alternatives><\/jats:inline-formula>, where <jats:italic>p<\/jats:italic> is the price. The seller observes arrivals and sales, and knows neither <jats:inline-formula><jats:alternatives><jats:tex-math>$$\\lambda $$<\/jats:tex-math><mml:math xmlns:mml=\"http:\/\/www.w3.org\/1998\/Math\/MathML\">\n<mml:mi>\u03bb<\/mml:mi>\n<\/mml:math><\/jats:alternatives><\/jats:inline-formula> nor <jats:inline-formula><jats:alternatives><jats:tex-math>$$q$$<\/jats:tex-math><mml:math xmlns:mml=\"http:\/\/www.w3.org\/1998\/Math\/MathML\">\n<mml:mi>q<\/mml:mi>\n<\/mml:math><\/jats:alternatives><\/jats:inline-formula>. Based on a non-parametric maximum-likelihood estimator of <jats:inline-formula><jats:alternatives><jats:tex-math>$$(\\lambda ,q)$$<\/jats:tex-math><mml:math xmlns:mml=\"http:\/\/www.w3.org\/1998\/Math\/MathML\">\n<mml:mrow>\n<mml:mo>(<\/mml:mo>\n<mml:mi>\u03bb<\/mml:mi>\n<mml:mo>,<\/mml:mo>\n<mml:mi>q<\/mml:mi>\n<mml:mo>)<\/mml:mo>\n<\/mml:mrow>\n<\/mml:math><\/jats:alternatives><\/jats:inline-formula>, we construct an estimator of mean demand and show that as the system size and number of prices grow, it is asymptotically more efficient than the maximum likelihood estimator based only on sale data. Based on this estimator, we develop a pricing algorithm paralleling (Besbes and Zeevi in Oper Res 57:1407\u20131420, 2009) and study its performance in an asymptotic regime similar to theirs: the initial inventory and the arrival rate grow proportionally to a scale parameter <jats:italic>n<\/jats:italic>. If <jats:inline-formula><jats:alternatives><jats:tex-math>$$q$$<\/jats:tex-math><mml:math xmlns:mml=\"http:\/\/www.w3.org\/1998\/Math\/MathML\">\n<mml:mi>q<\/mml:mi>\n<\/mml:math><\/jats:alternatives><\/jats:inline-formula> and its inverse function are Lipschitz continuous, then the worst-case regret is shown to be <jats:inline-formula><jats:alternatives><jats:tex-math>$$O((\\log n \/ n)^{1\/4})$$<\/jats:tex-math><mml:math xmlns:mml=\"http:\/\/www.w3.org\/1998\/Math\/MathML\">\n<mml:mrow>\n<mml:mi>O<\/mml:mi>\n<mml:mo>(<\/mml:mo>\n<mml:msup>\n<mml:mrow>\n<mml:mo>(<\/mml:mo>\n<mml:mo>log<\/mml:mo>\n<mml:mi>n<\/mml:mi>\n<mml:mo>\/<\/mml:mo>\n<mml:mi>n<\/mml:mi>\n<mml:mo>)<\/mml:mo>\n<\/mml:mrow>\n<mml:mrow>\n<mml:mn>1<\/mml:mn>\n<mml:mo>\/<\/mml:mo>\n<mml:mn>4<\/mml:mn>\n<\/mml:mrow>\n<\/mml:msup>\n<mml:mo>)<\/mml:mo>\n<\/mml:mrow>\n<\/mml:math><\/jats:alternatives><\/jats:inline-formula>. A second model considered is the one in Besbes and Zeevi (2009, Section 4.2), where no arrivals are involved; we modify their algorithm and improve the worst-case regret to <jats:inline-formula><jats:alternatives><jats:tex-math>$$O((\\log n \/ n)^{1\/4})$$<\/jats:tex-math><mml:math xmlns:mml=\"http:\/\/www.w3.org\/1998\/Math\/MathML\">\n<mml:mrow>\n<mml:mi>O<\/mml:mi>\n<mml:mo>(<\/mml:mo>\n<mml:msup>\n<mml:mrow>\n<mml:mo>(<\/mml:mo>\n<mml:mo>log<\/mml:mo>\n<mml:mi>n<\/mml:mi>\n<mml:mo>\/<\/mml:mo>\n<mml:mi>n<\/mml:mi>\n<mml:mo>)<\/mml:mo>\n<\/mml:mrow>\n<mml:mrow>\n<mml:mn>1<\/mml:mn>\n<mml:mo>\/<\/mml:mo>\n<mml:mn>4<\/mml:mn>\n<\/mml:mrow>\n<\/mml:msup>\n<mml:mo>)<\/mml:mo>\n<\/mml:mrow>\n<\/mml:math><\/jats:alternatives><\/jats:inline-formula>. In each setting, the regret order is the best known, and is obtained by refining their proof methods. We also prove an <jats:inline-formula><jats:alternatives><jats:tex-math>$$\\Omega (n^{-1\/2})$$<\/jats:tex-math><mml:math xmlns:mml=\"http:\/\/www.w3.org\/1998\/Math\/MathML\">\n<mml:mrow>\n<mml:mi>\u03a9<\/mml:mi>\n<mml:mo>(<\/mml:mo>\n<mml:msup>\n<mml:mi>n<\/mml:mi>\n<mml:mrow>\n<mml:mo>-<\/mml:mo>\n<mml:mn>1<\/mml:mn>\n<mml:mo>\/<\/mml:mo>\n<mml:mn>2<\/mml:mn>\n<\/mml:mrow>\n<\/mml:msup>\n<mml:mo>)<\/mml:mo>\n<\/mml:mrow>\n<\/mml:math><\/jats:alternatives><\/jats:inline-formula> lower bound on the regret. Numerical comparisons to <jats:italic>state-of-the-art alternatives<\/jats:italic> indicate the effectiveness of our arrivals-based approach.<\/jats:p>","DOI":"10.1007\/s00186-020-00704-y","type":"journal-article","created":{"date-parts":[[2020,2,11]],"date-time":"2020-02-11T15:02:46Z","timestamp":1581433366000},"page":"77-106","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":3,"title":["A pricing problem with unknown arrival rate and price sensitivity"],"prefix":"10.1007","volume":"92","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-9310-8894","authenticated-orcid":false,"given":"Athanassios N.","family":"Avramidis","sequence":"first","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2020,2,11]]},"reference":[{"key":"704_CR1","doi-asserted-by":"publisher","first-page":"1169","DOI":"10.1287\/opre.1090.0725","volume":"57","author":"VF Araman","year":"2009","unstructured":"Araman VF, Caldentey R (2009) Dynamic pricing for nonperishable products with demand learning. 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