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It contributes to the literature on water sustainability and the potential role and barriers to the adoption of smart showers in domestic life. It also contributes to our understanding of context, which enables user activity to be discriminated and elaborated thereby furnishing the \u2018insight\u2019 living services require for their successful operation. Problematically, however, our study shows that context is not a property of sensor data. Rather than provide contextual insights into showering, the sensor data requires contextualisation to discriminate and elaborate user activity. 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