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Major technology companies are heavily invested in AR development, positioning it as a possible successor to smartphones as the primary digital interface. Yet, as AR matures, ethical concerns emerge, underscoring the need for a comprehensive ethical assessment. This paper explores key ethical risks associated with AR, including privacy, security, autonomy, user well-being, fairness, and broader societal impacts. Using an anticipatory technology ethics approach, we analyze both the current ethical landscape of AR and its possible evolution over the next decade. The ethical analysis seeks to identify crucial ethical considerations and propose preliminary mitigation strategies. 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