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The entrant observes the realization of the random variable(s) prior to making decisions regarding market entry and capacity selection, leaving the uncertainty entirely on the incumbent\u2019s side. The sources of this uncertainty pertain to the characteristics of the entrant\u2019s product and the entry costs the entrant must incur before becoming operational. The key findings indicate that uncertainty generally enhances entry, and, apart from <jats:italic>blockaded entry<\/jats:italic>, <jats:italic>entry deterrence<\/jats:italic> and <jats:italic>accommodated entry<\/jats:italic>, the incumbent can pursue <jats:italic>entry deterrence with a certain probability<\/jats:italic>.<\/jats:p>","DOI":"10.1007\/s10100-025-00966-z","type":"journal-article","created":{"date-parts":[[2025,3,7]],"date-time":"2025-03-07T16:56:33Z","timestamp":1741366593000},"page":"391-413","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Optimal entry deterrence under uncertainty"],"prefix":"10.1007","volume":"33","author":[{"given":"Richard F.","family":"Hartl","sequence":"first","affiliation":[]},{"given":"Peter M.","family":"Kort","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3891-5471","authenticated-orcid":false,"given":"Stefan","family":"Wrzaczek","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2025,3,7]]},"reference":[{"key":"966_CR1","doi-asserted-by":"crossref","first-page":"521","DOI":"10.1111\/1540-6229.12150","volume":"45","author":"BW Ambrose","year":"2017","unstructured":"Ambrose BW, Diop M, Yoshida J (2017) Product market competition and corporate real estate investment under demand uncertainty. 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