{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,3]],"date-time":"2026-07-03T03:52:34Z","timestamp":1783050754916,"version":"3.54.6"},"reference-count":66,"publisher":"Springer Science and Business Media LLC","issue":"4","license":[{"start":{"date-parts":[[2021,5,12]],"date-time":"2021-05-12T00:00:00Z","timestamp":1620777600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2021,5,12]],"date-time":"2021-05-12T00:00:00Z","timestamp":1620777600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["Inf Syst E-Bus Manage"],"published-print":{"date-parts":[[2022,12]]},"DOI":"10.1007\/s10257-021-00522-7","type":"journal-article","created":{"date-parts":[[2021,5,12]],"date-time":"2021-05-12T13:18:35Z","timestamp":1620825515000},"page":"657-683","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":24,"title":["Digital inclusion in social media marketing adoption: the role of product suitability in the agriculture sector"],"prefix":"10.1007","volume":"20","author":[{"given":"Honghua","family":"Han","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9213-5698","authenticated-orcid":false,"given":"Jason","family":"Xiong","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kexin","family":"Zhao","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2021,5,12]]},"reference":[{"key":"522_CR1","doi-asserted-by":"publisher","first-page":"46","DOI":"10.1257\/app.2.3.46","volume":"2","author":"JC Aker","year":"2010","unstructured":"Aker JC (2010) Information from markets near and far: mobile phones and agricultural markets in Niger American Economic Journal. Appl Econ 2:46\u201359. https:\/\/doi.org\/10.1257\/app.2.3.46","journal-title":"Appl Econ"},{"key":"522_CR2","doi-asserted-by":"publisher","first-page":"15","DOI":"10.1002\/mar.20761","volume":"32","author":"C Ashley","year":"2015","unstructured":"Ashley C, Tuten T (2015) Creative strategies in social media marketing: an exploratory study of branded social content and consumer engagement. Psychol Mark 32:15\u201327","journal-title":"Psychol Mark"},{"key":"522_CR3","doi-asserted-by":"publisher","first-page":"1173","DOI":"10.1037\/0022-3514.51.6.1173","volume":"51","author":"RM Baron","year":"1986","unstructured":"Baron RM, Kenny DA (1986) The moderator\u2013mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. J Pers Soc Psychol 51:1173","journal-title":"J Pers Soc Psychol"},{"key":"522_CR4","doi-asserted-by":"publisher","first-page":"103168","DOI":"10.1016\/j.im.2019.05.003","volume":"57","author":"J Benitez","year":"2020","unstructured":"Benitez J, Henseler J, Castillo A, Schuberth F (2020) How to perform and report an impactful analysis using partial least squares: guidelines for confirmatory and explanatory IS research. Inform Manag 57:103168. https:\/\/doi.org\/10.1016\/j.im.2019.05.003","journal-title":"Inform Manag"},{"key":"522_CR5","doi-asserted-by":"publisher","first-page":"23","DOI":"10.1080\/10696679.2017.1389241","volume":"26","author":"A Carvalho","year":"2018","unstructured":"Carvalho A, Fernandes T (2018) Understanding customer brand engagement with virtual social communities: a comprehensive model of drivers, outcomes and moderators. J Mark Theory Pract 26:23\u201337","journal-title":"J Mark Theory Pract"},{"key":"522_CR6","unstructured":"CIW Team (2017) China social media advertising and marketing market Q2 2017."},{"key":"522_CR7","doi-asserted-by":"publisher","first-page":"281","DOI":"10.1108\/17506140810910935","volume":"2","author":"RM Davison","year":"2008","unstructured":"Davison RM, Ou CX (2008) Guanxi, knowledge and online intermediaries in China. Chin Manag Stud 2:281\u2013302","journal-title":"Chin Manag Stud"},{"key":"522_CR8","doi-asserted-by":"publisher","first-page":"335","DOI":"10.2307\/23044046","volume":"35","author":"A Diamantopoulos","year":"2011","unstructured":"Diamantopoulos A (2011) Incorporating formative measures into covariance-based structural equation models. MIS Quarterly 35:335\u2013358","journal-title":"MIS Quarterly"},{"key":"522_CR9","unstructured":"Economic Forum (2020) https:\/\/www.weforum.org\/agenda\/2020\/09\/which-countries-are-leading-the-way-in-digital-competitiveness\/"},{"key":"522_CR10","doi-asserted-by":"publisher","first-page":"25","DOI":"10.5465\/amj.2007.24160888","volume":"50","author":"KM Eisenhardt","year":"2007","unstructured":"Eisenhardt KM, Graebner ME (2007) Theory building from cases: opportunities and challenges. Acad Manag J 50:25\u201332","journal-title":"Acad Manag J"},{"key":"522_CR11","doi-asserted-by":"publisher","unstructured":"Ejemeyovwi JO, Osabuohien ES, Bowale EIK (2020) ICT adoption, innovation and financial development in a digital world: empirical analysis from Africa Transnational Corporations Review:1\u201315. doi:https:\/\/doi.org\/10.1080\/19186444.2020.1851124","DOI":"10.1080\/19186444.2020.1851124"},{"key":"522_CR12","unstructured":"Escobedo J (2019) How To Do WeChat Marketing In-house With Only $1,448 A Month."},{"key":"522_CR13","doi-asserted-by":"publisher","first-page":"118","DOI":"10.1016\/j.jbusres.2016.05.001","volume":"70","author":"R Felix","year":"2017","unstructured":"Felix R, Rauschnabel PA, Hinsch C (2017) Elements of strategic social media marketing: a holistic framework. J Bus Res 70:118\u2013126","journal-title":"J Bus Res"},{"key":"522_CR14","doi-asserted-by":"publisher","first-page":"382","DOI":"10.1177\/002224378101800313","volume":"18","author":"C Fornell","year":"1981","unstructured":"Fornell C, Larcker DF (1981) Structural Equation Models With Unobservable Variables and Measurement Error: Algebra and Statistics. J Mark Res 18:382\u2013388","journal-title":"J Mark Res"},{"key":"522_CR15","doi-asserted-by":"publisher","first-page":"345","DOI":"10.1016\/j.telpol.2018.03.002","volume":"42","author":"Y Gao","year":"2018","unstructured":"Gao Y, Zang L, Sun J (2018) Does computer penetration increase farmer\u2019s income? An empirical study from China. Telecommun Policy 42:345\u2013360. https:\/\/doi.org\/10.1016\/j.telpol.2018.03.002","journal-title":"Telecommun Policy"},{"key":"522_CR16","doi-asserted-by":"publisher","first-page":"1010","DOI":"10.1017\/S0305741004000724","volume":"180","author":"E Harwit","year":"2004","unstructured":"Harwit E (2004) Spreading telecommunications to developing areas in China: telephones, the internet and the digital divide. China Q 180:1010\u20131030","journal-title":"China Q"},{"key":"522_CR17","doi-asserted-by":"publisher","first-page":"65","DOI":"10.1080\/15332861.2015.1011569","volume":"14","author":"JF Heang","year":"2015","unstructured":"Heang JF, Khan HU (2015) The role of internet marketing in the development of agricultural industry: a case study of China. J Internet Commer 14:65\u2013113","journal-title":"J Internet Commer"},{"key":"522_CR18","first-page":"41","volume":"52","author":"DL Hoffman","year":"2010","unstructured":"Hoffman DL, Fodor M (2010) Can you measure the ROI of your social media marketing? MIT Sloan Manag Rev 52:41","journal-title":"MIT Sloan Manag Rev"},{"key":"522_CR19","doi-asserted-by":"publisher","first-page":"e317","DOI":"10.2196\/jmir.7786","volume":"19","author":"YA Hong","year":"2017","unstructured":"Hong YA, Zhou Z, Fang Y, Shi L (2017) The digital divide and health disparities in China: evidence from a national survey and policy implications. J Med Internet Res 19:e317","journal-title":"J Med Internet Res"},{"key":"522_CR20","doi-asserted-by":"publisher","first-page":"975","DOI":"10.1108\/09590550910999389","volume":"37","author":"Y Huang","year":"2009","unstructured":"Huang Y, Huddleston P (2009) Retailer premium own-brands: creating customer loyalty through own-brand products advantage. Int J Retail Distrib Manag 37:975\u2013992. https:\/\/doi.org\/10.1108\/09590550910999389","journal-title":"Int J Retail Distrib Manag"},{"key":"522_CR21","doi-asserted-by":"publisher","first-page":"48","DOI":"10.1108\/CAER-10-2017-0189","volume":"10","author":"Z Huang","year":"2018","unstructured":"Huang Z, Liang Q (2018) Agricultural organizations and the role of farmer cooperatives in China since 1978: past and future. China Agric Econ Rev 10:48\u201364. https:\/\/doi.org\/10.1108\/CAER-10-2017-0189","journal-title":"China Agric Econ Rev"},{"key":"522_CR22","doi-asserted-by":"publisher","first-page":"879","DOI":"10.1162\/qjec.122.3.879","volume":"122","author":"R Jensen","year":"2007","unstructured":"Jensen R (2007) The Digital Provide: Information (Technology), market performance, and welfare in the South Indian fisheries sector. Q J Econ 122:879\u2013924. https:\/\/doi.org\/10.1162\/qjec.122.3.879","journal-title":"Q J Econ"},{"key":"522_CR23","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1177\/002224299305700101","volume":"57","author":"KL Keller","year":"1993","unstructured":"Keller KL (1993) Conceptualizing, measuring, and managing customer-based brand equity. J Mark 57:1\u201322","journal-title":"J Mark"},{"key":"522_CR24","first-page":"157","volume":"2","author":"MY Kiang","year":"2001","unstructured":"Kiang MY, Chi RT (2001) A Framework for analyzing the potential benefits of Internet marketing. J Electron Commer Res 2:157\u2013163","journal-title":"J Electron Commer Res"},{"key":"522_CR25","doi-asserted-by":"publisher","first-page":"383","DOI":"10.1016\/S0167-9236(99)00062-7","volume":"27","author":"MY Kiang","year":"2000","unstructured":"Kiang MY, Raghu T, Shang KH-M (2000) Marketing on the Internet\u2014who can benefit from an online marketing approach? Decis Support Syst 27:383\u2013393","journal-title":"Decis Support Syst"},{"key":"522_CR26","doi-asserted-by":"publisher","first-page":"46","DOI":"10.1108\/02634501011014606","volume":"28","author":"H-J Lee","year":"2010","unstructured":"Lee H-J, Jeong Cho H, Xu W, Fairhurst A (2010) The influence of consumer traits and demographics on intention to use retail self-service checkouts. Mark Intell Plan 28:46\u201358","journal-title":"Mark Intell Plan"},{"key":"522_CR27","doi-asserted-by":"publisher","first-page":"914","DOI":"10.1111\/isj.12199","volume":"29","author":"L Li","year":"2019","unstructured":"Li L, Du K, Zhang W, Mao JY (2019) Poverty alleviation through government-led e-commerce development in rural China: an activity theory perspective. Inf Syst J 29:914\u2013952","journal-title":"Inf Syst J"},{"key":"522_CR28","doi-asserted-by":"publisher","first-page":"1213","DOI":"10.1080\/00288230709510404","volume":"50","author":"Y Li","year":"2007","unstructured":"Li Y, Fu Z, Li H (2007) Evaluating factors affecting the adoption of mobile commerce in agriculture: an empirical study. New Zealand J Agric Res 50:1213\u20131218","journal-title":"New Zealand J Agric Res"},{"key":"522_CR29","doi-asserted-by":"publisher","first-page":"59","DOI":"10.2307\/25148781","volume":"31","author":"H Liang","year":"2007","unstructured":"Liang H, Saraf N, Hu Q, Xue Y (2007) Assimilation of enterprise systems: the effect of institutional pressures and the mediating role of top management. MIS Q 31:59\u201387","journal-title":"MIS Q"},{"key":"522_CR30","doi-asserted-by":"publisher","first-page":"731","DOI":"10.1016\/j.telpol.2017.03.001","volume":"41","author":"BPY Loo","year":"2017","unstructured":"Loo BPY, Wang B (2017) Progress of e-development in China since 1988. Telecommun Policy 41:731\u2013742. https:\/\/doi.org\/10.1016\/j.telpol.2017.03.001","journal-title":"Telecommun Policy"},{"key":"522_CR31","doi-asserted-by":"publisher","first-page":"331","DOI":"10.1111\/j.1365-2575.2008.00302.x","volume":"18","author":"MG Martinsons","year":"2008","unstructured":"Martinsons MG (2008) Relationship-based e-commerce: theory and evidence from China. Inf Syst J 18:331\u2013356","journal-title":"Inf Syst J"},{"key":"522_CR32","doi-asserted-by":"publisher","first-page":"623","DOI":"10.1002\/asi.23699","volume":"68","author":"LM Maruping","year":"2017","unstructured":"Maruping LM, Bala H, Venkatesh V, Brown SA (2017) Going beyond intention: Integrating behavioral expectation into the unified theory of acceptance and use of technology. J Assoc Inf Sci Technol 68:623\u2013637","journal-title":"J Assoc Inf Sci Technol"},{"key":"522_CR33","unstructured":"McCarthy N (2018) China now boasts more than 800 million internet users and 98% of them are mobile [Infographic]. https:\/\/www.forbes.com\/sites\/niallmccarthy\/2018\/08\/23\/china-now-boasts-more-than-800-million-internet-users-and-98-of-them-are-mobile-infographic\/. Accessed July 12 2020"},{"key":"522_CR34","unstructured":"Miles MB, Huberman AM, Huberman MA, Huberman M (1994) Qualitative data analysis: an expanded sourcebook. Sage. Thousand Oaks, California"},{"key":"522_CR35","unstructured":"Moorman C (2019) Social media spending, use and distraction? https:\/\/www.forbes.com\/sites\/christinemoorman\/2018\/03\/21\/social-media-spendinguse-and-distraction\/. Accessed July 12 2020"},{"key":"522_CR36","doi-asserted-by":"publisher","first-page":"559","DOI":"10.1111\/isj.12106","volume":"27","author":"L Newman","year":"2017","unstructured":"Newman L, Browne-Yung K, Raghavendra P, Wood D, Grace E (2017) Applying a critical approach to investigate barriers to digital inclusion and online social networking among young people with disabilities. Inf Syst J 27:559\u2013588. https:\/\/doi.org\/10.1111\/isj.12106","journal-title":"Inf Syst J"},{"key":"522_CR37","doi-asserted-by":"publisher","first-page":"209","DOI":"10.25300\/MISQ\/2014\/38.1.10","volume":"38","author":"CX Ou","year":"2014","unstructured":"Ou CX, Pavlou PA, Davison R (2014) Swift guanxi in online marketplaces: The role of computer-mediated communication technologies. MIS Q 38:209\u2013230","journal-title":"MIS Q"},{"key":"522_CR38","first-page":"319","volume":"18","author":"I Papasolomou","year":"2012","unstructured":"Papasolomou I, Melanthiou Y (2012) Social media: marketing public relation\u2019s new best friend. J Prom Manag 18:319\u2013328","journal-title":"J Prom Manag"},{"key":"522_CR39","doi-asserted-by":"publisher","first-page":"329","DOI":"10.1177\/0092070397254005","volume":"25","author":"RA Peterson","year":"1997","unstructured":"Peterson RA, Balasubramanian S, Bronnenberg BJ (1997) Exploring the implications of the Internet for consumer marketing. J Acad Mark Sci 25:329","journal-title":"J Acad Mark Sci"},{"key":"522_CR40","doi-asserted-by":"publisher","first-page":"879","DOI":"10.1037\/0021-9010.88.5.879","volume":"88","author":"PM Podsakoff","year":"2003","unstructured":"Podsakoff PM, MacKenzie SB, Lee J-Y, Podsakoff NP (2003) Common method biases in behavioral research: a critical review of the literature and recommended remedies. J Appl Psychol 88:879","journal-title":"J Appl Psychol"},{"key":"522_CR41","doi-asserted-by":"publisher","first-page":"2","DOI":"10.1080\/10580530.2020.1732531","volume":"38","author":"S Qureshi","year":"2021","unstructured":"Qureshi S, Xiong J (2021) Equitable healthcare Provision: uncovering the impact of the mobility effect on human development. Inf Syst Manag 38:2\u201320. https:\/\/doi.org\/10.1080\/10580530.2020.1732531","journal-title":"Inf Syst Manag"},{"key":"522_CR42","first-page":"155","volume":"3","author":"VW Ruttan","year":"1998","unstructured":"Ruttan VW (1998) Models of agricultural development. Int Agric Develop 3:155\u2013162","journal-title":"Int Agric Develop"},{"key":"522_CR43","doi-asserted-by":"publisher","first-page":"58","DOI":"10.1016\/j.jretconser.2017.11.001","volume":"46","author":"MA Shareef","year":"2019","unstructured":"Shareef MA, Mukerji B, Dwivedi YK, Rana NP, Islam R (2019) Social media marketing: comparative effect of advertisement sources. J Retail Cons Serv 46:58\u201369","journal-title":"J Retail Cons Serv"},{"key":"522_CR44","doi-asserted-by":"publisher","first-page":"398","DOI":"10.1108\/IntR-10-2018-0447","volume":"29","author":"W-L Shiau","year":"2019","unstructured":"Shiau W-L, Sarstedt M (2019) Internet research using partial least squares structural equation modeling (PLS-SEM). Internet Res 29:398\u2013406. https:\/\/doi.org\/10.1108\/IntR-10-2018-0447","journal-title":"Internet Res"},{"key":"522_CR45","unstructured":"Statista (2020) https:\/\/www.statista.com\/statistics\/265154\/internet-users-in-china-in-urban-and-rural-regions\/"},{"key":"522_CR46","doi-asserted-by":"publisher","first-page":"17","DOI":"10.1016\/j.copsyc.2015.10.016","volume":"10","author":"AT Stephen","year":"2016","unstructured":"Stephen AT (2016) The role of digital and social media marketing in consumer behavior. Curr Opin Psychol 10:17\u201321","journal-title":"Curr Opin Psychol"},{"key":"522_CR47","doi-asserted-by":"publisher","first-page":"53","DOI":"10.5116\/ijme.4dfb.8dfd","volume":"2","author":"M Tavakol","year":"2011","unstructured":"Tavakol M, Dennick R (2011) Making sense of Cronbach\u2019s alpha. Int J Med Educ 2:53","journal-title":"Int J Med Educ"},{"key":"522_CR48","doi-asserted-by":"crossref","unstructured":"Tuten T, Mintu-Wimsatt A (2018) Advancing Our Understanding of The Theory and Practice of Social Media Marketing: Introduction To The Special Issue. Taylor and Francis.","DOI":"10.1080\/10696679.2018.1393277"},{"key":"522_CR49","doi-asserted-by":"publisher","first-page":"259","DOI":"10.1016\/j.techfore.2017.09.006","volume":"126","author":"D Tyfield","year":"2018","unstructured":"Tyfield D, Zuev D (2018) Stasis, dynamism and emergence of the e-mobility system in China: a power relational perspective. Technol Forecast Soc Chang 126:259\u2013270","journal-title":"Technol Forecast Soc Chang"},{"key":"522_CR50","first-page":"5","volume":"11","author":"N Urbach","year":"2010","unstructured":"Urbach N, Ahlemann F (2010) Structural equation modeling in information systems research using partial least squares. J Inform Technol Theory Appl 11:5\u201340","journal-title":"J Inform Technol Theory Appl"},{"issue":"3","key":"522_CR51","doi-asserted-by":"publisher","first-page":"425","DOI":"10.2307\/30036540","volume":"27","author":"V Venkatesh","year":"2003","unstructured":"Venkatesh V, Morris MG, Davis GB, Davis FD (2003) User acceptance of information technology: toward a unified view. MIS Q 27(3):425\u2013478","journal-title":"MIS Q"},{"key":"522_CR52","doi-asserted-by":"publisher","first-page":"157","DOI":"10.2307\/41410412","volume":"36","author":"V Venkatesh","year":"2012","unstructured":"Venkatesh V, Thong JY, Xu X (2012) Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology. MIS Q 36:157\u2013178","journal-title":"MIS Q"},{"key":"522_CR53","first-page":"328","volume":"17","author":"V Venkatesh","year":"2016","unstructured":"Venkatesh V, Thong JY, Xu X (2016) Unified theory of acceptance and use of technology: a synthesis and the road ahead. J Assoc Inf Syst 17:328\u2013376","journal-title":"J Assoc Inf Syst"},{"key":"522_CR54","doi-asserted-by":"publisher","first-page":"5","DOI":"10.1080\/1097198X.2010.10856507","volume":"13","author":"V Venkatesh","year":"2010","unstructured":"Venkatesh V, Zhang X (2010) Unified theory of acceptance and use of technology: US vs China. J Global Inform Technol Manag 13:5\u201327","journal-title":"J Global Inform Technol Manag"},{"key":"522_CR55","doi-asserted-by":"publisher","first-page":"297","DOI":"10.1007\/s10660-015-9200-9","volume":"16","author":"N Walia","year":"2016","unstructured":"Walia N, Srite M, Huddleston W (2016) Eyeing the web interface: the influence of price, product, and personal involvement. Electron Commer Res 16:297\u2013333","journal-title":"Electron Commer Res"},{"key":"522_CR56","doi-asserted-by":"publisher","first-page":"305","DOI":"10.1080\/10580530.2012.716992","volume":"29","author":"V Weerakkody","year":"2012","unstructured":"Weerakkody V, Dwivedi YK, El-Haddadeh R, Almuwil A, Ghoneim A (2012) Conceptualizing E-Inclusion in Europe: an explanatory study. Inf Syst Manag 29:305\u2013320. https:\/\/doi.org\/10.1080\/10580530.2012.716992","journal-title":"Inf Syst Manag"},{"key":"522_CR57","unstructured":"Wei H (2020) E-commerce companies lend a helping hand to farmers via product sales. China Daily. http:\/\/www.chinadaily.com.cn\/m\/beijing\/zhongguancun\/2020-01\/02\/content_37531070.htm. Accessed Oct 1, 2020"},{"key":"#cr-split#-522_CR58.1","unstructured":"Weissberger A (2020) China Internet penetration reached 61.2% in 1st half 2019"},{"key":"#cr-split#-522_CR58.2","unstructured":"99.1% access Internet via mobile phones! https:\/\/techblog.comsoc.org\/2020\/01\/01\/china-internet-penetration-reached-61-2-in-1st-half-2019-99-1-access-internet-via-mobile-phones\/. Accessed Oct 1, 2020"},{"key":"522_CR59","doi-asserted-by":"publisher","first-page":"177","DOI":"10.2307\/20650284","volume":"33","author":"M Wetzels","year":"2009","unstructured":"Wetzels M, Odekerken-Schr\u00f6der G, Van Oppen C (2009) Using PLS path modeling for assessing hierarchical construct models: guidelines and empirical illustration. MIS Q 33:177\u2013195","journal-title":"MIS Q"},{"key":"522_CR60","doi-asserted-by":"publisher","first-page":"157","DOI":"10.1080\/19186444.2019.1603778","volume":"11","author":"X Wu","year":"2019","unstructured":"Wu X, Chen HX, Li X (2019) The moderation effect of social factors on marketing factors in consumer research. Trans Corp Rev 11:157\u2013165. https:\/\/doi.org\/10.1080\/19186444.2019.1603778","journal-title":"Trans Corp Rev"},{"key":"522_CR61","unstructured":"Yin RK (2009) Case study research, design and methods 4th edn. Sage, Thousand Oaks, California"},{"key":"522_CR62","unstructured":"Yin RK (2017) Case study research and applications: design and methods. Sage publications."},{"key":"522_CR63","doi-asserted-by":"publisher","first-page":"62","DOI":"10.1016\/j.dss.2018.10.015","volume":"117","author":"MA Zaffar","year":"2019","unstructured":"Zaffar MA, Kumar RL, Zhao K (2019) Using agent-based modelling to investigate diffusion of mobile-based branchless banking services in a developing country. Decis Support Syst 117:62\u201374. https:\/\/doi.org\/10.1016\/j.dss.2018.10.015","journal-title":"Decis Support Syst"},{"key":"522_CR64","doi-asserted-by":"publisher","first-page":"197","DOI":"10.1086\/651257","volume":"37","author":"X Zhao","year":"2010","unstructured":"Zhao X, Lynch JG Jr, Chen Q (2010) Reconsidering Baron and Kenny: myths and truths about mediation analysis. J Cons Res 37:197\u2013206","journal-title":"J Cons Res"},{"key":"522_CR65","doi-asserted-by":"publisher","first-page":"283","DOI":"10.1108\/JSMA-03-2015-0026","volume":"8","author":"J Zhong","year":"2015","unstructured":"Zhong J, Nieminen M (2015) Resource-based co-innovation through platform ecosystem: experiences of mobile payment innovation in China. J Strategy Manag 8:283\u2013298. https:\/\/doi.org\/10.1108\/JSMA-03-2015-0026","journal-title":"J Strategy Manag"}],"container-title":["Information Systems and e-Business Management"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s10257-021-00522-7.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/article\/10.1007\/s10257-021-00522-7\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s10257-021-00522-7.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,4,9]],"date-time":"2025-04-09T08:15:09Z","timestamp":1744186509000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/s10257-021-00522-7"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,5,12]]},"references-count":66,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2022,12]]}},"alternative-id":["522"],"URL":"https:\/\/doi.org\/10.1007\/s10257-021-00522-7","relation":{},"ISSN":["1617-9846","1617-9854"],"issn-type":[{"value":"1617-9846","type":"print"},{"value":"1617-9854","type":"electronic"}],"subject":[],"published":{"date-parts":[[2021,5,12]]},"assertion":[{"value":"15 July 2020","order":1,"name":"received","label":"Received","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"8 February 2021","order":2,"name":"revised","label":"Revised","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"20 February 2021","order":3,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"12 May 2021","order":4,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}},{"order":1,"name":"Ethics","group":{"name":"EthicsHeading","label":"Declarations"}},{"value":"The authors declare that they have no conflict of interest.","order":2,"name":"Ethics","group":{"name":"EthicsHeading","label":"Conflict of interest"}}]}}