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Especially, the automotive industry faces a significant change from an automotive manufacturer towards a mobility provider. However, literature does not provide a comprehensive understanding of the elements and archetypes of product-service system-oriented business models of startups in the mobility sector. This paper provides a taxonomy with six dimensions and 55 characteristics based on the analysis of 34 startups\u2019 business models. Four clusters can be described as the result of a cluster analysis. Thus, a deeper understanding of the business models and a starting point for future research and practical application is provided. Furthermore, based on the results, implications for research and practice like dominated characteristics of product-service system-oriented business models as well as future research directions are pointed out.<\/jats:p>","DOI":"10.1007\/s10257-023-00649-9","type":"journal-article","created":{"date-parts":[[2023,9,29]],"date-time":"2023-09-29T19:01:37Z","timestamp":1696014097000},"page":"837-861","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":4,"title":["Product-service system-oriented business models: a taxonomy of startups in the mobility sector"],"prefix":"10.1007","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-7162-1555","authenticated-orcid":false,"given":"Steffen","family":"Kurpiela","sequence":"first","affiliation":[]},{"given":"Frank","family":"Teuteberg","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2023,9,29]]},"reference":[{"issue":"8","key":"649_CR1","doi-asserted-by":"publisher","first-page":"2040002","DOI":"10.1142\/S1363919620400022","volume":"24","author":"TH Aas","year":"2020","unstructured":"Aas TH, Breunig KJ, Hellstr\u00f6m MM, Hydle KM (2020) Service-oriented business models in manufacturing in the digital era: toward a new taxonomy. 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