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Yet, we currently face a turning point. The technological facets of data-driven BPM add complexity to traditional BPM applications. As a result, organizations face intended and unintended technology-related changes across all business process initiatives. Using the term BP-x, we summarize the recent changes in BPM knowledge that has hitherto been fragmented across academic literature. To address the challenges of BP-x initiatives, we envision a holistic model that focuses on managing related cutting-edge technologies and BPM. Thus, we propose the operationalized BP-x management model as a valuable IT meta-artifact. We develop the model using a two-cycled Design Science Research methodology and conduct a threefold summative evaluation. The results of our study indicate that creating awareness of potentials and opportunities accelerates the process toward action and fosters new business outcomes in terms of performance and innovation. 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