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In particular, they can increase the market power of incumbent generators such that prices may increase as a consequence of their investments. Whilst it is therefore intuitive that such investors will wish to consider their effects on the market, it is a challenging problem analytically and one that has been under-researched. In general, the problem can be manifest in any supply chain where demand-side investments influence endogenous price formation in the intermediate product markets. Theoretically, we show how the presence of producer market power decreases demand-side investments and then, computationally we formulate a quad-level program to model the operational implications for a demand-side investor in more detail. With an innovative reduction in complexity to a bilevel model, an efficient solution algorithm for the optimal investment by a demand-side investor is facilitated. 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