{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,12]],"date-time":"2026-08-12T18:50:01Z","timestamp":1786560601761,"version":"3.56.0"},"reference-count":112,"publisher":"Springer Science and Business Media LLC","issue":"1-2","license":[{"start":{"date-parts":[[2021,2,10]],"date-time":"2021-02-10T00:00:00Z","timestamp":1612915200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"},{"start":{"date-parts":[[2021,2,10]],"date-time":"2021-02-10T00:00:00Z","timestamp":1612915200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"}],"funder":[{"name":"Projekt DEAL"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["Ann Oper Res"],"published-print":{"date-parts":[[2021,10]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>Market diffusion of new products is driven by the actions and reactions of consumers, distributors, competitors, and other stakeholders, all of whom can be heterogeneous in their individual characteristics, attitudes, needs, and objectives. These actors may also interact with others in various ways (e.g., through word of mouth or social influence). Thus, a typical consumer market constitutes a complex system whose behavior is difficult to foresee because stochastic impulses may give rise to complex emergent patterns of system reactions over time. Agent-based modeling, a relatively novel approach to understanding complex systems, is well equipped to deal with this complexity and, therefore, may serve as a valuable tool for both researchers studying particular market effects and practitioners seeking decision support for determining features of products under development or the appropriate combination of measures to accelerate product diffusion in a market. This paper provides an overview of the strengths and criticisms of such tools. It aims to encourage researchers in the field of innovation management, as well as practitioners, to consider agent-based modeling and simulation as a method for gaining deeper insights into market behavior and making better-informed decisions.<\/jats:p>","DOI":"10.1007\/s10479-021-03944-1","type":"journal-article","created":{"date-parts":[[2021,2,10]],"date-time":"2021-02-10T07:45:05Z","timestamp":1612943105000},"page":"425-447","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":50,"title":["Agent\u2010based modeling of new product market diffusion: an overview of strengths and criticisms"],"prefix":"10.1007","volume":"305","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8294-1757","authenticated-orcid":false,"given":"William","family":"Rand","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5495-5740","authenticated-orcid":false,"given":"Christian","family":"Stummer","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2021,2,10]]},"reference":[{"issue":"2","key":"3944_CR1","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1080\/00913367.1996.10673496","volume":"25","author":"AM Abernethy","year":"1996","unstructured":"Abernethy, A. M., & Franke, G. R. (1996). The information content of advertising: A meta-analysis. Journal of Advertising, 25(2), 1\u201317.","journal-title":"Journal of Advertising"},{"key":"3944_CR2","unstructured":"AnyLogic. (2020). AnyLogic simulation software. http:\/\/www.anylogic.com\/. Accessed 30 October 2020."},{"issue":"51","key":"3944_CR3","doi-asserted-by":"publisher","first-page":"21544","DOI":"10.1073\/pnas.0908800106","volume":"106","author":"S Aral","year":"2009","unstructured":"Aral, S., Muchnik, L., & Sundararajan, A. (2009). Distinguishing influence-based contagion from homophily-driven diffusion in dynamic networks. Proceedings of the National Academy of Sciences, 106(51), 21544\u201321549.","journal-title":"Proceedings of the National Academy of Sciences"},{"key":"3944_CR4","unstructured":"Axelrod, R., & Tesfatsion, L. (2020). On-line guide for newcomers to agent-based modeling in the social sciences. http:\/\/www2.econ.iastate.edu\/tesfatsi\/abmread.htm. Accessed 31 October 2020."},{"issue":"2","key":"3944_CR5","doi-asserted-by":"publisher","first-page":"434","DOI":"10.1007\/s10961-018-9697-x","volume":"44","author":"S Backs","year":"2019","unstructured":"Backs, S., G\u00fcnther, M., & Stummer, C. (2019). Stimulating academic patenting in a university ecosystem: An agent-based simulation approach. Journal of Technology Transfer, 44(2), 434\u2013461.","journal-title":"Journal of Technology Transfer"},{"key":"3944_CR6","doi-asserted-by":"publisher","unstructured":"Backs, S., Jahnke, H., L\u00fcpke, L., St\u00fccken, M., & Stummer, C. (2021). Traditional versus fast fashion supply chains in the apparel industry: An agent-based simulation approach. Annals of Operations Research (forthcoming). https:\/\/doi.org\/10.1007\/s10479-020-03703-8.","DOI":"10.1007\/s10479-020-03703-8"},{"issue":"1","key":"3944_CR7","doi-asserted-by":"publisher","first-page":"121","DOI":"10.1007\/BF02136828","volume":"53","author":"O Balci","year":"1994","unstructured":"Balci, O. (1994). Validation, verification, and testing techniques throughout the life cycle of a simulation study. Annals of Operations Research, 53(1), 121\u2013173.","journal-title":"Annals of Operations Research"},{"key":"3944_CR8","doi-asserted-by":"crossref","unstructured":"Basurto, A., Dawid, H., Harting, P., Hepp, J., & Kohlweyer, D. (2020). Economic and epidemic implications of virus containment policies: Insights from agent-based simulations. In Universit\u00e4t Bielefeld Working Paper in Economics and Management, 05-2020, Bielefeld: Bielefeld University.","DOI":"10.2139\/ssrn.3635329"},{"issue":"5439","key":"3944_CR9","doi-asserted-by":"publisher","first-page":"509","DOI":"10.1126\/science.286.5439.509","volume":"286","author":"A-L Barab\u00e1si","year":"1999","unstructured":"Barab\u00e1si, A.-L., & Albert, R. (1999). Emergence of scaling in random networks. Science, 286(5439), 509\u2013512.","journal-title":"Science"},{"issue":"5","key":"3944_CR10","doi-asserted-by":"publisher","first-page":"215","DOI":"10.1287\/mnsc.15.5.215","volume":"15","author":"FM Bass","year":"1969","unstructured":"Bass, F. M. (1969). A new product growth model for consumer durables. Management Science, 15(5), 215\u2013227.","journal-title":"Management Science"},{"issue":"4","key":"3944_CR11","doi-asserted-by":"publisher","first-page":"461","DOI":"10.1086\/209231","volume":"16","author":"WO Bearden","year":"1990","unstructured":"Bearden, W. O., & Rose, R. L. (1990). Attention to social comparison information: An individual difference factor affecting consumer conformity. Journal of Consumer Research, 16(4), 461\u2013471.","journal-title":"Journal of Consumer Research"},{"issue":"4","key":"3944_CR12","doi-asserted-by":"publisher","first-page":"586","DOI":"10.1016\/j.jcps.2014.05.002","volume":"24","author":"J Berger","year":"2014","unstructured":"Berger, J. (2014). Word of mouth and interpersonal communication: A review and directions for future research. Journal of Consumer Psychology, 24(4), 586\u2013607.","journal-title":"Journal of Consumer Psychology"},{"issue":"3","key":"3944_CR13","doi-asserted-by":"publisher","first-page":"7280","DOI":"10.1073\/pnas.082080899","volume":"99","author":"E Bonabeau","year":"2002","unstructured":"Bonabeau, E. (2002). Agent-based modeling: Methods and techniques for simulating human systems. Proceedings of the National Academy of Sciences of the United States of America, 99(suppl. 3), 7280\u20137287.","journal-title":"Proceedings of the National Academy of Sciences of the United States of America"},{"key":"3944_CR14","unstructured":"Borshchev, A., & Filippov, A. (2004). From system dynamics and discrete event to practical agent based modeling: Reasons, techniques, tools. In Proceedings of the 22nd international conference of the system dynamics society. https:\/\/www.anylogic.de\/resources\/articles\/from-system-dynamics-and-discrete-event-to-practical-agent-based-modeling-reasons-techniques-tools\/. Accessed 30 October 2020."},{"issue":"3","key":"3944_CR15","doi-asserted-by":"publisher","first-page":"350","DOI":"10.1086\/209118","volume":"14","author":"JJ Brown","year":"1987","unstructured":"Brown, J. J., & Reingen, P. H. (1987). Social ties and word-of-mouth referral behavior. Journal of Consumer Research, 14(3), 350\u2013362.","journal-title":"Journal of Consumer Research"},{"issue":"5","key":"3944_CR16","doi-asserted-by":"publisher","first-page":"752","DOI":"10.1509\/jmr.15.0443","volume":"54","author":"M Chica","year":"2017","unstructured":"Chica, M., & Rand, W. (2017). Building agent-based decision support systems for word-of-mouth programs: A freemium application. Journal of Marketing Research, 54(5), 752\u2013767.","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"3944_CR17","doi-asserted-by":"publisher","first-page":"591","DOI":"10.1146\/annurev.psych.55.090902.142015","volume":"55","author":"RB Cialdini","year":"2004","unstructured":"Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55(1), 591\u2013621.","journal-title":"Annual Review of Psychology"},{"issue":"5","key":"3944_CR18","doi-asserted-by":"publisher","first-page":"633","DOI":"10.1016\/j.ijindorg.2004.01.003","volume":"22","author":"MT Clements","year":"2004","unstructured":"Clements, M. T. (2004). Direct and indirect network effects: Are they equivalent? International Journal of Industrial Organization, 22(5), 633\u2013645.","journal-title":"International Journal of Industrial Organization"},{"key":"3944_CR19","unstructured":"CoMSES (2020) A growing collection of resources for computational model-based science. http:\/\/www.comses.net. Accessed 30 October 2020."},{"key":"3944_CR20","first-page":"1235","volume-title":"Handbook of computational economics","author":"H Dawid","year":"2006","unstructured":"Dawid, H. (2006). Agent-based models of innovation and technological change. In L. Tesfatsion & K. L. Judd (Eds.), Handbook of computational economics (Vol.\u00a02, pp.\u00a01235\u20131272). Amsterdam: North-Holland."},{"issue":"1","key":"3944_CR21","doi-asserted-by":"publisher","first-page":"203","DOI":"10.1007\/s10100-016-0436-9","volume":"25","author":"H Dawid","year":"2017","unstructured":"Dawid, H., Decker, R., Hermann, T., Jahnke, H., Klat, W., K\u00f6nig, R., & Stummer, C. (2017). Management science in the era of smart consumer products: Challenges and research perspectives. Central European Journal of Operations Research, 25(1), 203\u2013230.","journal-title":"Central European Journal of Operations Research"},{"issue":"5","key":"3944_CR22","doi-asserted-by":"publisher","first-page":"471","DOI":"10.1109\/4235.956711","volume":"5","author":"H Dawid","year":"2001","unstructured":"Dawid, H., Reimann, M., & Bullnheimer, B. (2001). To innovate or not to innovate? IEEE Transactions on Evolutionary Computation, 5(5), 471\u2013481.","journal-title":"IEEE Transactions on Evolutionary Computation"},{"issue":"3","key":"3944_CR23","doi-asserted-by":"publisher","first-page":"47","DOI":"10.4236\/ait.2017.73004","volume":"7","author":"R Decker","year":"2017","unstructured":"Decker, R., & Stummer, C. (2017). Marketing management for consumer products in the era of the internet of things. Advances in Internet of Things, 7(3), 47\u201370.","journal-title":"Advances in Internet of Things"},{"issue":"10","key":"3944_CR24","doi-asserted-by":"publisher","first-page":"1407","DOI":"10.1287\/mnsc.49.10.1407.17308","volume":"49","author":"C Dellarocas","year":"2003","unstructured":"Dellarocas, C. (2003). The digitization of word of mouth: Promise and challenges of online feedback mechanisms. Management Science, 49(10), 1407\u20131424.","journal-title":"Management Science"},{"issue":"2","key":"3944_CR25","doi-asserted-by":"publisher","first-page":"185","DOI":"10.1007\/s10588-006-9007-2","volume":"13","author":"SA Delre","year":"2007","unstructured":"Delre, S. A., Jager, W., & Janssen, M. A. (2007a). Diffusion dynamics in small-world networks with heterogeneous consumers. Computational & Mathematical Organization Theory, 13(2), 185\u2013202.","journal-title":"Computational & Mathematical Organization Theory"},{"issue":"8","key":"3944_CR26","doi-asserted-by":"publisher","first-page":"826","DOI":"10.1016\/j.jbusres.2007.02.002","volume":"60","author":"SA Delre","year":"2007","unstructured":"Delre, S. A., Jager, W., Bijmolt, T. H. A., & Janssen, M. A. (2007b). Targeting and timing promotional activities: An agent-based model for the takeoff of new products. Journal of Business Research, 60(8), 826\u2013835.","journal-title":"Journal of Business Research"},{"issue":"2","key":"3944_CR27","doi-asserted-by":"publisher","first-page":"267","DOI":"10.1111\/j.1540-5885.2010.00714.x","volume":"27","author":"SA Delre","year":"2010","unstructured":"Delre, S. A., Jager, W., Bijmolt, T. H. A., & Janssen, M. A. (2010). Will it spread or not? The effects of social influences and network topology on innovation diffusion. Journal of Product Innovation Management, 27(2), 267\u2013282.","journal-title":"Journal of Product Innovation Management"},{"issue":"2","key":"3944_CR28","doi-asserted-by":"publisher","first-page":"163","DOI":"10.1086\/286316","volume":"1","author":"A Einstein","year":"1934","unstructured":"Einstein, A. (1934). On the method of theoretical physics. Philosophy of Science, 1(2), 163\u2013169.","journal-title":"Philosophy of Science"},{"key":"3944_CR29","doi-asserted-by":"publisher","DOI":"10.7551\/mitpress\/3374.001.0001","volume-title":"Growing artificial societies: Social science from the bottom up","author":"JM Epstein","year":"1996","unstructured":"Epstein, J. M., & Axtell, R. (1996). Growing artificial societies: Social science from the bottom up. Washington: Brookings Institution Press."},{"key":"3944_CR30","doi-asserted-by":"publisher","first-page":"290","DOI":"10.5486\/PMD.1959.6.3-4.12","volume":"6","author":"P Erd\u0151s","year":"1959","unstructured":"Erd\u0151s, P., & R\u00e9nyi, A. (1959). On random graphs I. Publicationes Mathematicae (Debrecen), 6, 290\u2013297.","journal-title":"Publicationes Mathematicae (Debrecen)"},{"issue":"2","key":"3944_CR31","doi-asserted-by":"publisher","first-page":"227","DOI":"10.1177\/1094428112470006","volume":"16","author":"G Fioretti","year":"2012","unstructured":"Fioretti, G. (2012). Agent-based simulation models in organization science. Organizational Research Methods, 16(2), 227\u2013242.","journal-title":"Organizational Research Methods"},{"issue":"5849","key":"3944_CR32","doi-asserted-by":"publisher","first-page":"410","DOI":"10.1126\/science.1141754","volume":"318","author":"R Foote","year":"2007","unstructured":"Foote, R. (2007). Mathematics and complex systems. Science, 318(5849), 410\u2013412.","journal-title":"Science"},{"issue":"5","key":"3944_CR33","doi-asserted-by":"publisher","first-page":"380","DOI":"10.1111\/j.1540-5885.2005.00136.x","volume":"22","author":"R Garcia","year":"2005","unstructured":"Garcia, R. (2005). Use of agent-based modeling in innovation\/new product development research. Journal of Product Innovation Management, 22(5), 380\u2013398.","journal-title":"Journal of Product Innovation Management"},{"issue":"3","key":"3944_CR34","doi-asserted-by":"publisher","first-page":"186","DOI":"10.1016\/j.ijresmar.2007.02.003","volume":"24","author":"J Goldenberg","year":"2007","unstructured":"Goldenberg, J., Libai, B., Moldovan, S., & Muller, E. (2007). The NPV of bad news. International Journal of Research in Marketing, 24(3), 186\u2013200.","journal-title":"International Journal of Research in Marketing"},{"issue":"1","key":"3944_CR35","doi-asserted-by":"publisher","first-page":"4","DOI":"10.1016\/j.ijresmar.2009.06.006","volume":"27","author":"J Goldenberg","year":"2010","unstructured":"Goldenberg, J., Libai, B., & Muller, E. (2010). The chilling effects of network externalities. International Journal of Research in Marketing, 27(1), 4\u201315.","journal-title":"International Journal of Research in Marketing"},{"issue":"2","key":"3944_CR36","doi-asserted-by":"publisher","first-page":"207","DOI":"10.1287\/mksc.1040.0057","volume":"23","author":"PN Golder","year":"2004","unstructured":"Golder, P. N., & Tellis, G. J. (2004). Growing, growing, gone: Cascades, diffusion, and turning points in the product life cycle. Marketing Science, 23(2), 207\u2013218.","journal-title":"Marketing Science"},{"issue":"3","key":"3944_CR37","doi-asserted-by":"publisher","first-page":"313","DOI":"10.1108\/EJMBE-10-2017-018","volume":"26","author":"NA G\u00f3mez-Cruz","year":"2017","unstructured":"G\u00f3mez-Cruz, N. A., Loaiza-Saa, I., & Ortega-Hurtado, F.-F. (2017). Agent-based simulation in management and organizational studies: A survey. European Journal of Management and Business Economics, 26(3), 313\u2013328.","journal-title":"European Journal of Management and Business Economics"},{"issue":"1","key":"3944_CR38","doi-asserted-by":"publisher","first-page":"83","DOI":"10.1016\/0167-2681(86)90023-5","volume":"7","author":"M Granovetter","year":"1986","unstructured":"Granovetter, M., & Soong, R. (1986). Threshold models of interpersonal effects in consumer demand. Journal of Economic Behavior & Organization, 7(1), 83\u201399.","journal-title":"Journal of Economic Behavior & Organization"},{"key":"3944_CR39","doi-asserted-by":"publisher","DOI":"10.1515\/9781400850624","volume-title":"Individual-based modeling and ecology","author":"V Grimm","year":"2005","unstructured":"Grimm, V., & Railsback, S. F. (2005). Individual-based modeling and ecology. Princeton: Princeton University Press."},{"key":"3944_CR40","unstructured":"G\u00fcnther, M. (2007). Agent-based simulation of intra-organizational knowledge diffusion and the impact on the emergence of innovations [in German]. PhD thesis, School of Business, Economis, and Statistics, University of Vienna."},{"key":"3944_CR41","doi-asserted-by":"crossref","unstructured":"G\u00fcnther, M., L\u00fcpke, L., & Stummer, C. (2017). Cross-over between scenario analysis and agent-based market simulation for technology planning. In Proceedings of PICMET \u201817: Technology Management for Interconnected World (pp.\u00a01\u20139). Portland International Conference on Management of Engineering and Technology (PICMET).","DOI":"10.23919\/PICMET.2017.8125434"},{"issue":"1","key":"3944_CR42","doi-asserted-by":"publisher","first-page":"12","DOI":"10.1057\/jors.2009.170","volume":"62","author":"M G\u00fcnther","year":"2011","unstructured":"G\u00fcnther, M., Stummer, C., Wakolbinger, L. M., & Wildpaner, M. (2011). An agent-based simulation approach for the new product diffusion of a novel biomass fuel. Journal of the Operational Research Society, 62(1), 12\u201320.","journal-title":"Journal of the Operational Research Society"},{"issue":"2","key":"3944_CR43","doi-asserted-by":"publisher","first-page":"373","DOI":"10.1007\/s10100-017-0492-9","volume":"26","author":"MD Haurand","year":"2017","unstructured":"Haurand, M. D., & Stummer, C. (2018a). Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy. Central European Journal of Operations Research, 26(2), 373\u2013394.","journal-title":"Central European Journal of Operations Research"},{"key":"3944_CR44","unstructured":"Haurand, M. D., & Stummer, C. (2018b). The early-stage development of two-sided digital platforms: A simulation approach. In Proceedings of the European conference on information systems (ECIS). AIS Electronic Library, Research Paper 49."},{"key":"3944_CR45","unstructured":"Haurand, M. D., & Stummer, C. (2019). Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach. In Proceedings of the fortieth international conference on information systems (ICIS). AIS Electronic Library, Paper 2188."},{"issue":"6803","key":"3944_CR46","doi-asserted-by":"publisher","first-page":"487","DOI":"10.1038\/35035023","volume":"407","author":"D Helbing","year":"2000","unstructured":"Helbing, D., Farkas, I., & Vicsek, T. (2000). Simulating dynamical features of escape panic. Nature, 407(6803), 487\u2013490.","journal-title":"Nature"},{"issue":"3","key":"3944_CR47","doi-asserted-by":"publisher","first-page":"153","DOI":"10.1504\/IJCEE.2019.100558","volume":"19","author":"T Heinrich","year":"2019","unstructured":"Heinrich, T., & Gr\u00e4bner, C. (2019). Beyond equilibrium: Revisiting two-sided markets from an agent-based modelling perspective. International Journal of Computational Economics and Econometrics, 19(3), 153\u2013180.","journal-title":"International Journal of Computational Economics and Econometrics"},{"key":"3944_CR48","doi-asserted-by":"crossref","DOI":"10.1093\/oso\/9780198504092.001.0001","volume-title":"Emergence: From chaos to order","author":"JH Holland","year":"1998","unstructured":"Holland, J. H. (1998). Emergence: From chaos to order. Redwood City: Addison-Wesley."},{"key":"3944_CR49","doi-asserted-by":"publisher","DOI":"10.7551\/mitpress\/9412.001.0001","volume-title":"Signals and boundaries: Building blocks for complex adaptive systems","author":"JH Holland","year":"2012","unstructured":"Holland, J. H. (2012). Signals and boundaries: Building blocks for complex adaptive systems. Cambridge: MIT Press."},{"key":"3944_CR50","doi-asserted-by":"publisher","DOI":"10.1093\/actrade\/9780199662548.001.0001","volume-title":"Complexity: A very short introduction","author":"JH Holland","year":"2014","unstructured":"Holland, J. H. (2014). Complexity: A very short introduction. Oxford: Oxford University Press."},{"issue":"2","key":"3944_CR51","first-page":"365","volume":"81","author":"JH Holland","year":"1991","unstructured":"Holland, J. H., & Miller, J. H. (1991). Artificial adaptive agents in economic theory. American Economic Review, 81(2), 365\u2013370.","journal-title":"American Economic Review"},{"issue":"1","key":"3944_CR52","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1287\/mksc.2.1.1","volume":"2","author":"D Horsky","year":"1983","unstructured":"Horsky, D., & Simon, L. S. (1983). Advertising and the diffusion of new products. Marketing Science, 2(1), 1\u201317.","journal-title":"Marketing Science"},{"issue":"4","key":"3944_CR53","first-page":"245","volume":"22","author":"H Hu","year":"2019","unstructured":"Hu, H., Wang, L., Jiang, L., & Yang, W. (2019). Strong ties versus weak ties in word-of-mouth marketing. Business Research Quarterly, 22(4), 245\u2013256.","journal-title":"Business Research Quarterly"},{"key":"3944_CR54","doi-asserted-by":"publisher","first-page":"166","DOI":"10.1016\/j.jenvp.2017.01.002","volume":"52","author":"A Kangur","year":"2017","unstructured":"Kangur, A., Jager, W., Verbrugge, R., & Bockarjova, M. (2017). An agent-based model for diffusion of electric vehicles. Journal of Environmental Psychology, 52, 166\u2013182.","journal-title":"Journal of Environmental Psychology"},{"issue":"2","key":"3944_CR55","doi-asserted-by":"publisher","first-page":"183","DOI":"10.1007\/s10100-011-0210-y","volume":"20","author":"E Kiesling","year":"2012","unstructured":"Kiesling, E., G\u00fcnther, M., Stummer, C., & Wakolbinger, L. M. (2012). Agent-based simulation of innovation diffusion: A review. Central European Journal of Operations Research, 20(2), 183\u2013230.","journal-title":"Central European Journal of Operations Research"},{"issue":"1","key":"3944_CR56","first-page":"7","volume":"43","author":"D Klein","year":"2018","unstructured":"Klein, D., Marx, J., & Fischbach, K. (2018). Agent-based modeling in social science, history, and philosophy: An introduction. Historical Social Research, 43(1), 7\u201327.","journal-title":"Historical Social Research"},{"key":"3944_CR57","volume-title":"Simulation validation: A confidence assessment methodology","author":"PL Knepell","year":"1993","unstructured":"Knepell, P. L., & Arangno, D. C. (1993). Simulation validation: A confidence assessment methodology. Los Alamitos: IEEE Computer Society Press."},{"issue":"1","key":"3944_CR58","doi-asserted-by":"publisher","first-page":"33","DOI":"10.1007\/s13194-012-0056-8","volume":"3","author":"J Ladyman","year":"2013","unstructured":"Ladyman, J., Lambert, J., & Wiesner, K. (2013). What is a complex system? European Journal for Philosophy of Science, 3(1), 33\u201367.","journal-title":"European Journal for Philosophy of Science"},{"key":"3944_CR59","unstructured":"Lerman, K., & Ghosh, R. (2010). Information contagion: An empirical study of the spread of news on digg and twitter social networks. In: Proceedings of the Fourth International Conference on Weblogs and Social Media (pp.\u00a01\u20139). https:\/\/arxiv.org\/pdf\/1003.2664.pdf. Accessed 30 October 2020."},{"issue":"1","key":"3944_CR60","doi-asserted-by":"publisher","first-page":"228","DOI":"10.1145\/1232722.1232727","volume":"1","author":"J Leskovec","year":"2007","unstructured":"Leskovec, J., Adamic, L. A., & Huberman, B. A. (2007). The dynamics of viral marketing. ACM Transactions on the Web, 1(1), 228\u2013237.","journal-title":"ACM Transactions on the Web"},{"key":"3944_CR61","doi-asserted-by":"crossref","unstructured":"Lucas, R. E. (1976). Econometric policy evaluation: A critique. In Carnegie-Rochester Conference Series on Public Policy (Vol. 1, pp. 19\u201346).","DOI":"10.1016\/S0167-2231(76)80003-6"},{"issue":"2","key":"3944_CR62","doi-asserted-by":"publisher","first-page":"144","DOI":"10.1057\/jos.2016.7","volume":"10","author":"MC Macal","year":"2016","unstructured":"Macal, M. C. (2016). Everything you need to know about agent-based modelling and simulation. Journal of Simulation, 10(2), 144\u2013156.","journal-title":"Journal of Simulation"},{"issue":"3","key":"3944_CR63","doi-asserted-by":"publisher","first-page":"151","DOI":"10.1057\/jos.2010.3","volume":"4","author":"MC Macal","year":"2010","unstructured":"Macal, M. C., & North, M. J. (2010). Tutorial on agent-based modelling and simulation. Journal of Simulation, 4(3), 151\u2013162.","journal-title":"Journal of Simulation"},{"issue":"1","key":"3944_CR64","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1177\/002224299005400101","volume":"54","author":"V Mahajan","year":"1990","unstructured":"Mahajan, V., Muller, E., & Bass, F. M. (1990). New product diffusion models in marketing: A review and directions for research. Journal of Marketing, 54(1), 1\u201326.","journal-title":"Journal of Marketing"},{"key":"3944_CR65","unstructured":"MASON. (2020). MASON multiagent simulation library core in Java. http:\/\/cs.gmu.edu\/~eclab\/projects\/mason\/. Accessed 30 October 2020."},{"key":"3944_CR66","unstructured":"Mesa. (2020). Mesa: Agent-based modeling in Python 3+. https:\/\/mesa.readthedocs.io\/en\/master\/. Accessed 30 October 2020."},{"issue":"3","key":"3944_CR67","doi-asserted-by":"publisher","first-page":"391","DOI":"10.1007\/s11301-019-00171-8","volume":"70","author":"O Michler","year":"2020","unstructured":"Michler, O., Decker, R., & Stummer, C. (2020). To trust or not to trust smart consumer products: A literature review of trust-building factors. Management Review Quarterly, 70(3), 391\u2013420.","journal-title":"Management Review Quarterly"},{"issue":"4","key":"3944_CR68","doi-asserted-by":"publisher","first-page":"229","DOI":"10.1086\/208701","volume":"4","author":"D Midgley","year":"1978","unstructured":"Midgley, D., & Dowling, G. R. (1978). Innovativeness: The concept and its measurement. Journal of Consumer Research, 4(4), 229\u2013242.","journal-title":"Journal of Consumer Research"},{"issue":"8","key":"3944_CR69","doi-asserted-by":"publisher","first-page":"884","DOI":"10.1016\/j.jbusres.2007.02.004","volume":"60","author":"D Midgley","year":"2007","unstructured":"Midgley, D., Marks, R., & Kunchamwar, D. (2007). Building and assurance of agent-based models: An example and challenge to the field. Journal of Business Research, 60(8), 884\u2013893.","journal-title":"Journal of Business Research"},{"key":"3944_CR70","doi-asserted-by":"publisher","DOI":"10.1515\/9781400835522","volume-title":"Complex adaptive systems: An introduction to computational models of social life","author":"JH Miller","year":"2009","unstructured":"Miller, J. H., & Page, S. E. (2009). Complex adaptive systems: An introduction to computational models of social life. Princeton: Princeton University Press."},{"issue":"2","key":"3944_CR71","doi-asserted-by":"publisher","first-page":"129","DOI":"10.1057\/jos.2013.21","volume":"8","author":"A Negahban","year":"2014","unstructured":"Negahban, A., & Yilmaz, L. (2014). Agent-based simulation applications in marketing research: An integrated review. Journal of Simulation, 8(2), 129\u2013142.","journal-title":"Journal of Simulation"},{"key":"3944_CR72","unstructured":"NetLogo (2020). NetLogo multi-agent programmable modeling environment. http:\/\/ccl.northwestern.edu\/netlogo\/. Accessed on 30 October 2020."},{"key":"3944_CR73","doi-asserted-by":"publisher","DOI":"10.1093\/acprof:oso\/9780195172119.001.0001","volume-title":"Managing business complexity","author":"MJ North","year":"2007","unstructured":"North, M. J., & Macal, C. M. (2007). Managing business complexity. New York: Oxford University Press."},{"issue":"5","key":"3944_CR74","doi-asserted-by":"crossref","first-page":"37","DOI":"10.1002\/cplx.20304","volume":"15","author":"MJ North","year":"2010","unstructured":"North, M. J., Macal, C. M., Aubin, J. S., Thimmapuram, P., Bragen, M., Hahn, J., Karr, J., Brigham, N., Lacy, M. E., & Hampton, D. (2010). Multiscale agent-based consumer market modeling. Complexity, 15(5), 37\u201347.","journal-title":"Complexity"},{"key":"3944_CR75","volume-title":"Platform revolution: How networked markets are transforming the economy and how to make them work for you","author":"GG Parker","year":"2016","unstructured":"Parker, G. G., Van Alstyne, M. W., & Choudrary, S. P. (2016). Platform revolution: How networked markets are transforming the economy and how to make them work for you. New York: Norton & Company."},{"key":"3944_CR150","unstructured":"Porter, M. E., & Heppelmann, J. E. (2015). How smart, connected products are transforming companies. Harvard Business Review, 93(10), 97\u2013114."},{"issue":"5","key":"3944_CR76","doi-asserted-by":"publisher","first-page":"998","DOI":"10.1287\/mnsc.1070.0787","volume":"54","author":"H Rahmandad","year":"2008","unstructured":"Rahmandad, H., & Sterman, J. (2008). Heterogeneity and network structure in the dynamics of diffusion: Comparing agent-based and differential equation models. Management Science, 54(5), 998\u20131014.","journal-title":"Management Science"},{"key":"3944_CR77","volume-title":"Agent-based and individual-based modeling: A practical introduction","author":"SF Railsback","year":"2019","unstructured":"Railsback, S. F., & Grimm, V. (2019). Agent-based and individual-based modeling: A practical introduction (2nd ed.). Princeton: Princeton University Press.","edition":"2"},{"issue":"5","key":"3944_CR78","doi-asserted-by":"publisher","first-page":"379","DOI":"10.1111\/jpim.12544","volume":"37","author":"S Raff","year":"2020","unstructured":"Raff, S., Wentzel, D., & Obwegeser, N. (2020). Smart products: Conceptual review, synthesis, and research directions. Journal of Product Innovation Management, 37(5), 379\u2013404.","journal-title":"Journal of Product Innovation Management"},{"key":"3944_CR79","doi-asserted-by":"publisher","first-page":"337","DOI":"10.1002\/9781119485001.ch15","volume-title":"Social\u2010behavioral modeling for complex systems","author":"W Rand","year":"2019","unstructured":"Rand, W. (2019). Theory-interpretable, data\u2010driven agent\u2010based modeling. In P. K. Davis, A. O\u2019Mahony & J. Pfautz (Eds.), Social\u2010behavioral modeling for complex systems (pp.\u00a0337\u2013357). Hoboken: Wiley."},{"issue":"3","key":"3944_CR80","doi-asserted-by":"publisher","first-page":"181","DOI":"10.1016\/j.ijresmar.2011.04.002","volume":"28","author":"W Rand","year":"2011","unstructured":"Rand, W., & Rust, R. T. (2011). Agent-based modeling in marketing: Guidelines for rigor. International Journal of Research in Marketing, 28(3), 181\u2013193.","journal-title":"International Journal of Research in Marketing"},{"issue":"3","key":"3944_CR81","doi-asserted-by":"publisher","first-page":"111","DOI":"10.1007\/s13162-018-0122-2","volume":"8","author":"W Rand","year":"2018","unstructured":"Rand, W., Rust, R. T., & Kim, M. (2018). Complex systems: Marketing\u2019s new frontier. AMS Review, 8(3), 111\u2013127.","journal-title":"AMS Review"},{"issue":"2","key":"3944_CR82","doi-asserted-by":"publisher","first-page":"1","DOI":"10.18564\/jasss.2616","volume":"18","author":"W Rand","year":"2015","unstructured":"Rand, W., Herrmann, J., Schein, B., & Vodopivec, N. (2015). An agent-based model of urgent diffusion in social media. Journal of Artificial Societies and Social Simulation, 18(2), 1.","journal-title":"Journal of Artificial Societies and Social Simulation"},{"key":"3944_CR83","unstructured":"Repast. (2020). Repast Symphony cross platform Java-based modeling system. https:\/\/repast.github.io\/repast_simphony.html. Accessed 30 October 2020."},{"issue":"1","key":"3944_CR84","doi-asserted-by":"publisher","first-page":"68","DOI":"10.1177\/002224298304700107","volume":"47","author":"ML Richins","year":"1983","unstructured":"Richins, M. L. (1983). Negative word-of-mouth by dissatisfied consumers: A pilot study. Journal of Marketing, 47(1), 68\u201378.","journal-title":"Journal of Marketing"},{"key":"3944_CR85","volume-title":"Diffusion of innovations","author":"EM Rogers","year":"2003","unstructured":"Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York: Free Press.","edition":"5"},{"key":"3944_CR86","doi-asserted-by":"publisher","DOI":"10.1002\/9781118047989","volume-title":"Forecasting and management of technology","author":"AL Roper","year":"2011","unstructured":"Roper, A. L., Cunningham, S. W., Porter, A. L., Mason, T. W., Rossini, F. A., & Banks, J. (2011). Forecasting and management of technology. New York: Wiley."},{"issue":"1","key":"3944_CR87","first-page":"15","volume":"8","author":"B Ryan","year":"1943","unstructured":"Ryan, B., & Gross, N. C. (1943). The diffusion of hybrid seed corn in two Iowa communities. Rural Sociology, 8(1), 15.","journal-title":"Rural Sociology"},{"key":"3944_CR88","unstructured":"Santa Fe Institute (2020). Complexity explorer: Online courses and educational materials about complexity science. https:\/\/www.complexityexplorer.org\/. Accessed 30 October 2020."},{"issue":"1","key":"3944_CR89","doi-asserted-by":"publisher","first-page":"234","DOI":"10.1016\/j.dss.2010.08.004","volume":"50","author":"ME Schramm","year":"2010","unstructured":"Schramm, M. E., Trainor, K. J., Shanker, M., & Hu, M. Y. (2010). An agent-based diffusion model with consumer and brand agents. Decision Support Systems, 50(1), 234\u2013242.","journal-title":"Decision Support Systems"},{"issue":"10","key":"3944_CR90","doi-asserted-by":"publisher","first-page":"830","DOI":"10.1002\/mar.20920","volume":"33","author":"F Schweitzer","year":"2016","unstructured":"Schweitzer, F., & van den Hende, E. A. (2016). To be or not to be in thrall to the march of smart products. Psychology & Marketing, 33(10), 830\u2013842.","journal-title":"Psychology & Marketing"},{"key":"3944_CR91","unstructured":"SIMSOC (2020). News and discussion about computer simulation in the social sciences. https:\/\/www.jiscmail.ac.uk\/cgi-bin\/webadmin?A0=simsoc. Accessed 30 October 2020."},{"issue":"11","key":"3944_CR92","doi-asserted-by":"publisher","first-page":"5405","DOI":"10.1287\/mnsc.2017.2877","volume":"64","author":"EB Smith","year":"2017","unstructured":"Smith, E. B., & Rand, W. (2018). Simulating macro-level effects from micro-level observations. Management Science, 64(11), 5405\u20135421.","journal-title":"Management Science"},{"issue":"2","key":"3944_CR93","doi-asserted-by":"publisher","first-page":"459","DOI":"10.1007\/s10100-015-0388-5","volume":"23","author":"LM Sonderegger-Wakolbinger","year":"2015","unstructured":"Sonderegger-Wakolbinger, L. M., & Stummer, C. (2015). An agent-based simulation of customer multi-channel choice behavior. Central European Journal of Operations Research, 23(2), 459\u2013477.","journal-title":"Central European Journal of Operations Research"},{"issue":"1","key":"3944_CR94","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1504\/IJATM.2020.105297","volume":"20","author":"M Souka","year":"2020","unstructured":"Souka, M., B\u00f6ger, D., Decker, R., Stummer, C., & Wiemann, A. (2020). Is more automation always better? An empirical study of customers\u2019 willingness to use autonomous vehicle functions. International Journal of Automotive Technology and Management, 20(1), 1\u201324.","journal-title":"International Journal of Automotive Technology and Management"},{"key":"3944_CR95","doi-asserted-by":"publisher","unstructured":"Stummer, C., & Kiesling, E. (2021). An agent-based market simulation for enriching innovation management education. Central European Journal of Operations Research (forthcoming). https:\/\/doi.org\/10.1007\/s10100-020-00716-3.","DOI":"10.1007\/s10100-020-00716-3"},{"issue":"1","key":"3944_CR96","doi-asserted-by":"publisher","first-page":"157","DOI":"10.1016\/j.ejor.2015.03.008","volume":"245","author":"C Stummer","year":"2015","unstructured":"Stummer, C., Kiesling, E., G\u00fcnther, M., & Vetschera, R. (2015). Innovation diffusion of repeat purchase products in a competitive market: An agent-based simulation approach. European Journal of Operational Research, 245(1), 157\u2013167.","journal-title":"European Journal of Operational Research"},{"issue":"2","key":"3944_CR97","doi-asserted-by":"publisher","first-page":"167","DOI":"10.1007\/s12599-018-0520-x","volume":"60","author":"C Stummer","year":"2018","unstructured":"Stummer, C., Kundisch, D., & Decker, R. (2018). Platform launch strategies. Business & Information Systems Engineering, 60(2), 167\u2013173.","journal-title":"Business & Information Systems Engineering"},{"key":"3944_CR98","doi-asserted-by":"publisher","first-page":"281","DOI":"10.1016\/j.techfore.2018.12.013","volume":"140","author":"X Sun","year":"2019","unstructured":"Sun, X., Liu, X., Wang, Y., & Yuan, F. (2019). The effects of public subsidies on emerging industry: An agent-based model of the electric vehicle industry. Technological Forecasting & Social Change, 140, 281\u2013295.","journal-title":"Technological Forecasting & Social Change"},{"issue":"1","key":"3944_CR99","doi-asserted-by":"publisher","first-page":"5","DOI":"10.18564\/jasss.2857","volume":"19","author":"G Ten Broeke","year":"2016","unstructured":"Ten Broeke, G., Van Voorn, G., & Ligtenberg, A. (2016). Which sensitivity analysis method should I use for my agent-based model? Journal of Artificial Societies and Social Simulation, 19(1), 5.","journal-title":"Journal of Artificial Societies and Social Simulation"},{"key":"3944_CR100","unstructured":"Tesfatsion, L. (2020a). Agent-based computational economics. http:\/\/www2.econ.iastate.edu\/tesfatsi\/ace.htm. Accessed 30 October 2020."},{"key":"3944_CR101","unstructured":"Tesfatsion, L. (2020b). Empirical validation and verification of agent-based models. http:\/\/www2.econ.iastate.edu\/tesfatsi\/EmpValid.htm. Accessed 30 October 2020."},{"issue":"6","key":"3944_CR102","doi-asserted-by":"publisher","first-page":"675","DOI":"10.1509\/jmr.11.0508","volume":"50","author":"M Trusov","year":"2013","unstructured":"Trusov, M., Rand, W., & Joshi, Y. V. (2013). Improving prelaunch diffusion forecasts: Using synthetic networks as simulated priors. Journal of Marketing Research, 50(6), 675\u2013690.","journal-title":"Journal of Marketing Research"},{"issue":"42","key":"3944_CR103","doi-asserted-by":"publisher","first-page":"1611","DOI":"10.21105\/joss.01611","volume":"4","author":"AR Vahdati","year":"2019","unstructured":"Vahdati, A. R. (2019). Agents.jl: Agent-based modeling framework in Julia. Journal of Open Source Software, 4(42), 1611.","journal-title":"Journal of Open Source Software"},{"issue":"4","key":"3944_CR104","doi-asserted-by":"publisher","first-page":"441","DOI":"10.1086\/518527","volume":"34","author":"DJ Watts","year":"2007","unstructured":"Watts, D. J., & Dodds, P. S. (2007). Influentials, networks, and public opinion formation. Journal of Consumer Research, 34(4), 441\u2013458.","journal-title":"Journal of Consumer Research"},{"issue":"6684","key":"3944_CR105","doi-asserted-by":"publisher","first-page":"440","DOI":"10.1038\/30918","volume":"393","author":"DJ Watts","year":"1998","unstructured":"Watts, D. J., & Strogatz, S. H. (1998). Collective dynamics of \u2018small-world\u2019 networks. Nature, 393(6684), 440\u2013442.","journal-title":"Nature"},{"key":"3944_CR106","volume-title":"An introduction to agent-based modeling: Modeling natural, social, and engineered complex systems with NetLogo","author":"U Wilensky","year":"2015","unstructured":"Wilensky, U., & Rand, W. (2015). An introduction to agent-based modeling: Modeling natural, social, and engineered complex systems with NetLogo. Cambridge: MIT Press."},{"key":"3944_CR107","doi-asserted-by":"publisher","first-page":"269","DOI":"10.1016\/j.techfore.2014.10.010","volume":"94","author":"I Wolf","year":"2015","unstructured":"Wolf, I., Schr\u00f6der, T., Neumann, J., & de Haan, G. (2015). Changing minds about electric cars: An empirical grounded agent-based modelling approach. Technological Forecasting & Social Change, 94, 269\u2013285.","journal-title":"Technological Forecasting & Social Change"},{"key":"3944_CR108","doi-asserted-by":"publisher","first-page":"123","DOI":"10.1016\/j.jom.2016.05.007","volume":"45","author":"E Yoo","year":"2016","unstructured":"Yoo, E., Rand, W., Eftekhar, M., & Rabinovich, E. (2016). Evaluating information diffusion speed and its determinants in social media networks during humanitarian crises. Journal of Operations Management, 45, 123\u2013133.","journal-title":"Journal of Operations Management"},{"issue":"5","key":"3944_CR109","doi-asserted-by":"publisher","first-page":"1899","DOI":"10.1257\/aer.99.5.1899","volume":"99","author":"HP Young","year":"2009","unstructured":"Young, H. P. (2009). Innovation diffusion in heterogeneous populations: Contagion, social influence, and social learning. American Economic Review, 99(5), 1899\u20131924.","journal-title":"American Economic Review"},{"issue":"2","key":"3944_CR110","doi-asserted-by":"publisher","first-page":"152","DOI":"10.1111\/j.1540-5885.2011.00789.x","volume":"28","author":"T Zhang","year":"2011","unstructured":"Zhang, T., Gensler, S., & Garcia, R. (2011). A study of the diffusion of alternative fuel vehicles: An agent-based modeling approach. Journal of Product Innovation Management, 28(2), 152\u2013168.","journal-title":"Journal of Product Innovation Management"},{"issue":"5","key":"3944_CR111","doi-asserted-by":"publisher","first-page":"1459","DOI":"10.1093\/icc\/dtq020","volume":"19","author":"X Zhong","year":"2010","unstructured":"Zhong, X., & Ozdemir, S. Z. (2010). Structure, learning, and the speed of innovating: A two-phase model of collective innovation using agent based modelling. Industrial and Corporate Change, 19(5), 1459\u20131492.","journal-title":"Industrial and Corporate Change"}],"container-title":["Annals of Operations Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s10479-021-03944-1.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/article\/10.1007\/s10479-021-03944-1\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s10479-021-03944-1.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,8,23]],"date-time":"2024-08-23T23:45:41Z","timestamp":1724456741000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/s10479-021-03944-1"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,2,10]]},"references-count":112,"journal-issue":{"issue":"1-2","published-print":{"date-parts":[[2021,10]]}},"alternative-id":["3944"],"URL":"https:\/\/doi.org\/10.1007\/s10479-021-03944-1","relation":{},"ISSN":["0254-5330","1572-9338"],"issn-type":[{"value":"0254-5330","type":"print"},{"value":"1572-9338","type":"electronic"}],"subject":[],"published":{"date-parts":[[2021,2,10]]},"assertion":[{"value":"6 October 2019","order":1,"name":"received","label":"Received","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"19 December 2020","order":2,"name":"revised","label":"Revised","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"8 January 2021","order":3,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"10 February 2021","order":4,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}}]}}