{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,19]],"date-time":"2025-08-19T10:33:02Z","timestamp":1755599582396,"version":"3.37.3"},"reference-count":29,"publisher":"Springer Science and Business Media LLC","issue":"1-2","license":[{"start":{"date-parts":[[2022,5,30]],"date-time":"2022-05-30T00:00:00Z","timestamp":1653868800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"},{"start":{"date-parts":[[2022,5,30]],"date-time":"2022-05-30T00:00:00Z","timestamp":1653868800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.springernature.com\/gp\/researchers\/text-and-data-mining"}],"funder":[{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"crossref","award":["11771322"],"award-info":[{"award-number":["11771322"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"crossref"}]}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["Ann Oper Res"],"published-print":{"date-parts":[[2023,5]]},"DOI":"10.1007\/s10479-022-04769-2","type":"journal-article","created":{"date-parts":[[2022,5,30]],"date-time":"2022-05-30T08:04:19Z","timestamp":1653897859000},"page":"1295-1336","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":5,"title":["The optimal advertising strategy with differentiated targeted effect consumers"],"prefix":"10.1007","volume":"324","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-7286-6271","authenticated-orcid":false,"given":"Xiuxian","family":"Li","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Pengwen","family":"Hou","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shuhua","family":"Zhang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"297","published-online":{"date-parts":[[2022,5,30]]},"reference":[{"key":"4769_CR1","doi-asserted-by":"crossref","unstructured":"Bimpikis, K., Ozdaglar, A., & Yildiz, E. (2016). Competitive targeted advertising over networks. Operations Research, 64(3), 705\u2013720.","DOI":"10.1287\/opre.2015.1430"},{"issue":"6","key":"4769_CR2","doi-asserted-by":"publisher","first-page":"678","DOI":"10.1016\/j.ijindorg.2011.03.002","volume":"29","author":"EB Brahim","year":"2011","unstructured":"Brahim, E. B., Lahmandi-Ayed, R., & Laussel, D. (2011). Is targeted advertising always beneficial? International Journal of Industrial Organization, 29(6), 678\u2013689.","journal-title":"International Journal of Industrial Organization"},{"issue":"1","key":"4769_CR3","doi-asserted-by":"publisher","first-page":"44","DOI":"10.1287\/mksc.2018.1111","volume":"38","author":"X Cao","year":"2018","unstructured":"Cao, X., & TonyKe, T. (2018). Cooperative search advertising. Marketing Science, 38(1), 44\u201367.","journal-title":"Marketing Science"},{"issue":"1","key":"4769_CR4","doi-asserted-by":"publisher","first-page":"229","DOI":"10.1287\/mnsc.2014.2023","volume":"61","author":"R Casadesus-Masanell","year":"2015","unstructured":"Casadesus-Masanell, R., & Hervas-Drane, A. (2015). Competing with privacy. Management Science, 61(1), 229\u2013246.","journal-title":"Management Science"},{"issue":"7","key":"4769_CR5","doi-asserted-by":"publisher","first-page":"1829","DOI":"10.1287\/mnsc.2013.1830","volume":"60","author":"A Chandra","year":"2014","unstructured":"Chandra, A., & Kaiser, U. (2014). Targeted advertising in magazine markets and the advent of the internet. Management Science, 60(7), 1829\u20131843.","journal-title":"Management Science"},{"key":"4769_CR6","doi-asserted-by":"crossref","unstructured":"Chen, J., & Jan, S. (2014). An economic analysis of online advertising using behavioral targeting. MIS Quarterly, 38(2), 429\u2013449.","DOI":"10.25300\/MISQ\/2014\/38.2.05"},{"issue":"1","key":"4769_CR7","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1287\/mnsc.49.1.1.12749","volume":"49","author":"W Chiang","year":"2003","unstructured":"Chiang, W., Chhajed, D., & Hess, J. (2003). Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design. Management Science, 49(1), 1\u201320.","journal-title":"Management Science"},{"issue":"11","key":"4769_CR8","doi-asserted-by":"publisher","first-page":"5040","DOI":"10.1287\/mnsc.2019.3481","volume":"66","author":"A D\u2019Annunzio","year":"2020","unstructured":"D\u2019Annunzio, A., & Science, M. (2020). Ad networks and consumer tracking. Management Science, 66(11), 5040\u20135058.","journal-title":"Management Science"},{"issue":"4","key":"4769_CR9","doi-asserted-by":"publisher","first-page":"576","DOI":"10.1287\/mksc.2015.0967","volume":"35","author":"RB Esteves","year":"2016","unstructured":"Esteves, R. B., & Resende, J. (2016). Competitive targeted advertising with price discrimination. Marketing Science, 35(4), 576\u2013587.","journal-title":"Marketing Science"},{"issue":"3","key":"4769_CR10","doi-asserted-by":"publisher","first-page":"698","DOI":"10.1287\/isre.2017.0730","volume":"29","author":"E Gal-Or","year":"2018","unstructured":"Gal-Or, E., Gal-Or, R., & Penmetsa, N. (2018). The role of user privacy concerns in shaping competition among platforms. Information Systems Research, 29(3), 698\u2013722.","journal-title":"Information Systems Research"},{"key":"4769_CR11","doi-asserted-by":"publisher","first-page":"1106","DOI":"10.1016\/j.ijindorg.2007.11.002","volume":"26","author":"A Galeotti","year":"2008","unstructured":"Galeotti, A., & Moraga-Gonzalez, J. L. (2008). Segmentation, advertising and prices. International Journal of Industrial Organazation, 26, 1106\u20131119.","journal-title":"International Journal of Industrial Organazation"},{"issue":"2","key":"4769_CR12","doi-asserted-by":"publisher","first-page":"115","DOI":"10.1007\/s11151-013-9399-3","volume":"44","author":"A Goldfarb","year":"2014","unstructured":"Goldfarb, A. (2014). What is different about online advertising? Review of Industrial Organization, 44(2), 115\u2013129.","journal-title":"Review of Industrial Organization"},{"issue":"1","key":"4769_CR13","first-page":"1","volume":"19","author":"Q Gong","year":"2019","unstructured":"Gong, Q., Pan, S., & Yang, H. (2019). Targeted advertising on competing platforms. The BE Journal of Theoretical Economics, 19(1), 1\u201320.","journal-title":"The BE Journal of Theoretical Economics"},{"issue":"3","key":"4769_CR14","doi-asserted-by":"publisher","first-page":"461","DOI":"10.1287\/mksc.1050.0117","volume":"24","author":"G Iyer","year":"2005","unstructured":"Iyer, G., Soberman, D., & Villas-Boas, J. (2005). The targeting of advertising. Marketing Science, 24(3), 461\u2013476.","journal-title":"Marketing Science"},{"issue":"1","key":"4769_CR15","doi-asserted-by":"publisher","first-page":"128","DOI":"10.1111\/1756-2171.12014","volume":"44","author":"J Johnson","year":"2013","unstructured":"Johnson, J. (2013). Targeted advertising and advertising avoidance. The RAND Journal of Economics, 44(1), 128\u2013144.","journal-title":"The RAND Journal of Economics"},{"issue":"2","key":"4769_CR16","doi-asserted-by":"publisher","first-page":"93","DOI":"10.1007\/s11129-015-9155-0","volume":"13","author":"R Lewis","year":"2015","unstructured":"Lewis, R., & Nguyen, D. (2015). Display advertising\u2019s competitive spillovers to consumer search. Quantitative Marketing and Economics, 13(2), 93\u2013115.","journal-title":"Quantitative Marketing and Economics"},{"issue":"3","key":"4769_CR17","doi-asserted-by":"publisher","first-page":"1342","DOI":"10.1287\/mnsc.2017.2989","volume":"65","author":"R Montes","year":"2018","unstructured":"Montes, R., Sand-Zantman, W., & Valletti, T. (2018). The value of personal information in online markets with endogenous privacy. Management Science, 65(3), 1342\u20131362.","journal-title":"Management Science"},{"key":"4769_CR18","doi-asserted-by":"publisher","first-page":"167","DOI":"10.1016\/j.indmarman.2019.10.014","volume":"85","author":"Z Pei","year":"2020","unstructured":"Pei, Z., Paswan, A., & Camp, K. (2020). Valuable strategy and firm performance in the O2O competition. Industrial Marketing Management., 85, 167\u2013179.","journal-title":"Industrial Marketing Management."},{"issue":"8","key":"4769_CR19","doi-asserted-by":"publisher","first-page":"218","DOI":"10.1016\/j.econlet.2016.06.024","volume":"145","author":"L Pepall","year":"2016","unstructured":"Pepall, L., & Reiff, J. (2016). The \u201cVeblen\u2019\u2019 effect, targeted advertising and consumer welfare. Economics Letters, 145(8), 218\u2013220.","journal-title":"Economics Letters"},{"issue":"3","key":"4769_CR20","doi-asserted-by":"publisher","first-page":"403","DOI":"10.1287\/msom.2016.0613","volume":"19","author":"H Pun","year":"2017","unstructured":"Pun, H., & Deyong, G. (2017). Competing with copycats when customers are strategic. Manufacturing & Service Operations Management, 19(3), 403\u2013418.","journal-title":"Manufacturing & Service Operations Management"},{"issue":"2","key":"4769_CR21","first-page":"193","volume":"40","author":"O Rafieian","year":"2020","unstructured":"Rafieian, O., & Yoganarasimhan, H. (2020). Targeting and privacy in mobile advertising. Management Science, 40(2), 193\u2013218.","journal-title":"Management Science"},{"issue":"11","key":"4769_CR22","doi-asserted-by":"publisher","first-page":"163","DOI":"10.1016\/j.ejor.2012.10.032","volume":"226","author":"B Selcuk","year":"2013","unstructured":"Selcuk, B., & \u00d6zl\u00fck, \u00d6. (2013). Optimal keyword bidding in search-based advertising with target exposure levels. European Journal of Operational Research, 226(11), 163\u2013172.","journal-title":"European Journal of Operational Research"},{"issue":"1","key":"4769_CR23","doi-asserted-by":"publisher","first-page":"381","DOI":"10.1086\/695475","volume":"126","author":"BT Shapiro","year":"2018","unstructured":"Shapiro, B. T. (2018). Positive spillovers and free riding in advertising of prescription pharmaceuticals: The case of antidepressants. Journal of Political Economy, 126(1), 381\u2013437.","journal-title":"Journal of Political Economy"},{"issue":"556","key":"4769_CR24","doi-asserted-by":"publisher","first-page":"900","DOI":"10.1287\/mksc.2021.1284","volume":"40","author":"J Shin","year":"2021","unstructured":"Shin, J., & Yu, J. (2021). Targeted advertising and consumer inference. Marketing Science, 40(556), 900\u2013922.","journal-title":"Marketing Science"},{"issue":"1","key":"4769_CR25","doi-asserted-by":"publisher","first-page":"156","DOI":"10.1093\/jcr\/ucw012","volume":"43","author":"CA Summers","year":"2016","unstructured":"Summers, C. A., Smith, R. W., & Reczek, R. W. (2016). An audience of one: Behaviorally targeted ads as implied social labels. Journal of Consumer Research, 43(1), 156\u2013178.","journal-title":"Journal of Consumer Research"},{"issue":"14","key":"4769_CR26","doi-asserted-by":"publisher","first-page":"17","DOI":"10.1016\/j.comnet.2014.12.017","volume":"79","author":"W Wang","year":"2015","unstructured":"Wang, W., Yang, L., Chen, Y., et al. (2015). A privacy-aware framework for targeted advertising. Computer Networks, 79(14), 17\u201329.","journal-title":"Computer Networks"},{"key":"4769_CR27","doi-asserted-by":"publisher","first-page":"136","DOI":"10.1016\/j.omega.2018.10.007","volume":"89","author":"J Zhang","year":"2018","unstructured":"Zhang, J., & He, X. (2018). Targeted advertising by asymmetric firms. Omega, 89, 136\u2013150.","journal-title":"Omega"},{"key":"4769_CR28","doi-asserted-by":"crossref","unstructured":"Zhang, J., Cao, Q., & Yue, X., (2020). Target or Not? Endogenous advertising strategy under competition. IEEE Transactions on Systems, Man, and Cybernetics: Systems, 50(11), 4472\u20134481.","DOI":"10.1109\/TSMC.2018.2853181"},{"issue":"1","key":"4769_CR29","doi-asserted-by":"publisher","first-page":"1103","DOI":"10.1007\/s10479-019-03257-4","volume":"291","author":"T Zhang","year":"2020","unstructured":"Zhang, T., Guo, X., Hu, J., et al. (2020). Cooperative advertising models under different channel power structure. Annals of Operations Research, 291(1), 1103\u20131125.","journal-title":"Annals of Operations Research"}],"container-title":["Annals of Operations Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s10479-022-04769-2.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/article\/10.1007\/s10479-022-04769-2\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/link.springer.com\/content\/pdf\/10.1007\/s10479-022-04769-2.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,4,28]],"date-time":"2023-04-28T12:50:39Z","timestamp":1682686239000},"score":1,"resource":{"primary":{"URL":"https:\/\/link.springer.com\/10.1007\/s10479-022-04769-2"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,5,30]]},"references-count":29,"journal-issue":{"issue":"1-2","published-print":{"date-parts":[[2023,5]]}},"alternative-id":["4769"],"URL":"https:\/\/doi.org\/10.1007\/s10479-022-04769-2","relation":{},"ISSN":["0254-5330","1572-9338"],"issn-type":[{"type":"print","value":"0254-5330"},{"type":"electronic","value":"1572-9338"}],"subject":[],"published":{"date-parts":[[2022,5,30]]},"assertion":[{"value":"29 April 2022","order":1,"name":"accepted","label":"Accepted","group":{"name":"ArticleHistory","label":"Article History"}},{"value":"30 May 2022","order":2,"name":"first_online","label":"First Online","group":{"name":"ArticleHistory","label":"Article History"}}]}}