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Still, not many B2B suppliers monitor their buyers\u2019 expectations throughout their procurement journey, especially in MSMEs and SMEs. In addition, the inductive research on evaluating buyer experience in buyer\u2013supplier relationships is minimal, leaving an unexplored research area. This study explores antecedents of buyer experience during the buyer\u2013supplier relationship in MSMEs and SMEs. Further, we investigate the nature of the influence of extracted precursors on the buyer experience. Firstly, we obtain the possible antecedents from the literature on buyer\u2013supplier experience and supplier selection criteria. We also establish hypotheses based on transaction cost theory, resource-based view (RBV), and information processing view. Secondly, we employ an investigation based on the social media analytics-based approach to uncover the antecedents of buyer experience and their nature of influence on MSMEs and SME suppliers. We found that buyer experience is influenced by sustainable orientation, management capabilities (such as crisis management and process innovation), and suppliers\u2019 technology capabilities (digital readiness, big data analytical capability).<\/jats:p>","DOI":"10.1007\/s10479-022-04954-3","type":"journal-article","created":{"date-parts":[[2022,9,16]],"date-time":"2022-09-16T11:02:56Z","timestamp":1663326176000},"page":"753-780","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":11,"title":["Managing buyer experience in a buyer\u2013supplier relationship in MSMEs and SMEs"],"prefix":"10.1007","volume":"350","author":[{"given":"Prashant","family":"Kumar","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Amit Kumar","family":"Kushwaha","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Arpan Kumar","family":"Kar","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yogesh K.","family":"Dwivedi","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1105-8729","authenticated-orcid":false,"given":"Nripendra P","family":"Rana","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"297","published-online":{"date-parts":[[2022,9,16]]},"reference":[{"issue":"2","key":"4954_CR1","doi-asserted-by":"publisher","first-page":"557","DOI":"10.1007\/s10479-018-2974-0","volume":"293","author":"F Abdelaziz","year":"2020","unstructured":"Abdelaziz, F., Ben, Alaya, H., & Dey, P. 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