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Analysing this data in a manner aligned with company priorities and structures can generate value through supporting effective decision-making, rapid product innovation, supply chain visibility and other aspects of intra- and inter-company operations. To guide the growth we derive a novel maturity framework focused on driving the Analytics-Business alignment, covering a number of diverse organisational facets such as data, leadership support, processes, data management, governance, technology and people. It differentiates itself by using a firm theoretical foundation and providing guidance for analytics capability development instead of simply diagnosing the existing maturity level. To guide development, it distinguishes between two aspects of maturity \u2013 a \u201cstate\u201d aspect, which is used to assess the present situation in an organisation, and a \u201cmanagement\u201d aspect, which evaluates management attitude in order to establish the next stage of analytics growth. The framework has been implemented in a web-based tool and its utility has been demonstrated by obtaining feedback from 64 managers from a variety of sectors, who have praised its ability to integrate diagnosis of the current situation with guidance on the next steps necessary to develop analytics maturity.<\/jats:p>","DOI":"10.1007\/s10479-023-05614-w","type":"journal-article","created":{"date-parts":[[2023,10,4]],"date-time":"2023-10-04T11:01:31Z","timestamp":1696417291000},"page":"2017-2047","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":7,"title":["Guiding the integration of analytics in business operations through a maturity framework"],"prefix":"10.1007","volume":"348","author":[{"given":"Olga","family":"Menukhin","sequence":"first","affiliation":[]},{"given":"Catherine","family":"Mandungu","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8551-2296","authenticated-orcid":false,"given":"Azar","family":"Shahgholian","sequence":"additional","affiliation":[]},{"given":"Nikolay","family":"Mehandjiev","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2023,10,4]]},"reference":[{"key":"5614_CR1","unstructured":"Alles, D., & Burshek, J. 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