{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,3]],"date-time":"2026-03-03T20:27:30Z","timestamp":1772569650702,"version":"3.50.1"},"reference-count":106,"publisher":"Springer Science and Business Media LLC","issue":"4","license":[{"start":{"date-parts":[[2016,12,23]],"date-time":"2016-12-23T00:00:00Z","timestamp":1482451200000},"content-version":"unspecified","delay-in-days":0,"URL":"http:\/\/www.springer.com\/tdm"}],"funder":[{"DOI":"10.13039\/501100003329","name":"MINISTERIO DE ECONOM\u00cdA Y COMPETITIVIDAD","doi-asserted-by":"publisher","award":["ECO2012-36031"],"award-info":[{"award-number":["ECO2012-36031"]}],"id":[{"id":"10.13039\/501100003329","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100010067","name":"GOBIERNO DE ARAG\u00d3N","doi-asserted-by":"crossref","award":["S46"],"award-info":[{"award-number":["S46"]}],"id":[{"id":"10.13039\/501100010067","id-type":"DOI","asserted-by":"crossref"}]}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["Electron Commer Res"],"published-print":{"date-parts":[[2017,12]]},"DOI":"10.1007\/s10660-016-9250-7","type":"journal-article","created":{"date-parts":[[2016,12,24]],"date-time":"2016-12-24T13:47:29Z","timestamp":1482587249000},"page":"661-700","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":78,"title":["Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention"],"prefix":"10.1007","volume":"17","author":[{"given":"Carlos","family":"Or\u00fas","sequence":"first","affiliation":[]},{"given":"Raquel","family":"Gurrea","sequence":"additional","affiliation":[]},{"given":"Carlos","family":"Flavi\u00e1n","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2016,12,23]]},"reference":[{"key":"9250_CR1","volume-title":"Multiple regression: Testing and interpreting interactions","author":"LS Aiken","year":"1991","unstructured":"Aiken, L. S., & West, S. G. (1991). Multiple regression: Testing and interpreting interactions. Newbury Park, CA: Sage."},{"issue":"2","key":"9250_CR2","doi-asserted-by":"crossref","first-page":"123","DOI":"10.1086\/314317","volume":"27","author":"JW Alba","year":"2000","unstructured":"Alba, J. W., & Hutchinson, J. W. (2000). Knowledge calibration: What consumers know and what they think they know. Journal of Consumer Research, 27(2), 123\u2013156.","journal-title":"Journal of Consumer Research"},{"issue":"3","key":"9250_CR3","doi-asserted-by":"crossref","first-page":"219","DOI":"10.1177\/1088868309341564","volume":"13","author":"AL Alter","year":"2009","unstructured":"Alter, A. L., & Oppenheimer, D. M. (2009). Uniting the tribes of fluency to form a metacognitive nation. Personality and Social Psychology Review, 13(3), 219\u2013235.","journal-title":"Personality and Social Psychology Review"},{"issue":"1","key":"9250_CR4","doi-asserted-by":"crossref","first-page":"25","DOI":"10.1002\/mar.20405","volume":"29","author":"E Argyriou","year":"2012","unstructured":"Argyriou, E. (2012). Consumer intentions to revisit online retailers: A mental imagery account. Psychology and Marketing, 29(1), 25\u201335.","journal-title":"Psychology and Marketing"},{"issue":"3","key":"9250_CR5","doi-asserted-by":"publisher","first-page":"33","DOI":"10.1080\/00913367.1997.10673527","volume":"26","author":"LA Babin","year":"1997","unstructured":"Babin, L. A., & Burns, A. C. (1997). Effects of print and pictures and copy containing instructions to imagine on mental imagery that mediates attitudes. Journal of Advertising, 26(3), 33\u201344. doi: 10.1080\/00913367.1997.10673527 .","journal-title":"Journal of Advertising"},{"issue":"3","key":"9250_CR6","doi-asserted-by":"crossref","first-page":"261","DOI":"10.1002\/(SICI)1520-6793(199805)15:3<261::AID-MAR4>3.0.CO;2-8","volume":"15","author":"LA Babin","year":"1998","unstructured":"Babin, L. A., & Burns, A. C. (1998). A modified scale for the measurement of communication-evoked mental imagery. Psychology and Marketing, 15(3), 261\u2013278.","journal-title":"Psychology and Marketing"},{"issue":"2","key":"9250_CR7","doi-asserted-by":"crossref","first-page":"159","DOI":"10.1007\/BF00436035","volume":"2","author":"R Batra","year":"1990","unstructured":"Batra, R., & Ahtola, O. T. (1990). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2(2), 159\u2013170.","journal-title":"Marketing Letters"},{"key":"9250_CR8","doi-asserted-by":"crossref","DOI":"10.4135\/9781412984379","volume-title":"Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research","author":"WO Bearden","year":"1999","unstructured":"Bearden, W. O., & Netemeyer, R. G. (1999). Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. Newbury Park, CA: Sage Publications Inc."},{"issue":"1","key":"9250_CR9","doi-asserted-by":"crossref","first-page":"31","DOI":"10.1207\/s15327663jcp0601_02","volume":"6","author":"LG Block","year":"1997","unstructured":"Block, L. G., & Keller, P. A. (1997). Effects of self-efficacy and vividness on the persuasiveness of health communications. Journal of Consumer Psychology, 6(1), 31\u201354.","journal-title":"Journal of Consumer Psychology"},{"issue":"4","key":"9250_CR10","doi-asserted-by":"crossref","first-page":"559","DOI":"10.1086\/380289","volume":"30","author":"P Bri\u00f1ol","year":"2004","unstructured":"Bri\u00f1ol, P., Petty, R. E., & Tormala, Z. L. (2004). Self-validation of cognitive responses to advertisements. Journal of Consumer Research, 30(4), 559\u2013573.","journal-title":"Journal of Consumer Research"},{"issue":"3","key":"9250_CR11","doi-asserted-by":"crossref","first-page":"200","DOI":"10.1111\/j.1467-9280.2006.01686.x","volume":"17","author":"P Bri\u00f1ol","year":"2006","unstructured":"Bri\u00f1ol, P., Petty, R. E., & Tormala, Z. L. (2006). The malleable meaning of subjective ease. Psychological Science, 17(3), 200\u2013206.","journal-title":"Psychological Science"},{"key":"9250_CR12","first-page":"309","volume-title":"Cognitive assessment","author":"JT Cacioppo","year":"1981","unstructured":"Cacioppo, J. T., & Petty, R. E. (1981). Social psychological procedures for cognitive response assessment: The thought-listing technique. In T. V. Merluzzi, C. R. Glass, & M. Genest (Eds.), Cognitive assessment (pp. 309\u2013342). New York: Guilford Press."},{"key":"9250_CR13","doi-asserted-by":"crossref","first-page":"928","DOI":"10.1037\/0022-006X.65.6.928","volume":"65","author":"JT Cacioppo","year":"1997","unstructured":"Cacioppo, J. T., von Hippel, W., & Ernst, J. M. (1997). Mapping cognitive structures and processes through verbal content: The thought-listing technique. Journal of Consulting and Clinical Psychology, 65, 928\u2013940.","journal-title":"Journal of Consulting and Clinical Psychology"},{"issue":"5","key":"9250_CR14","doi-asserted-by":"crossref","first-page":"752","DOI":"10.1037\/0022-3514.39.5.752","volume":"39","author":"S Chaiken","year":"1980","unstructured":"Chaiken, S. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology, 39(5), 752\u2013766.","journal-title":"Journal of Personality and Social Psychology"},{"issue":"3","key":"9250_CR15","doi-asserted-by":"crossref","first-page":"460","DOI":"10.1037\/0022-3514.66.3.460","volume":"66","author":"S Chaiken","year":"1994","unstructured":"Chaiken, S., & Maheswaran, D. (1994). Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment. Journal of Personality and Social Psychology, 66(3), 460\u2013473.","journal-title":"Journal of Personality and Social Psychology"},{"issue":"1","key":"9250_CR16","doi-asserted-by":"crossref","first-page":"54","DOI":"10.1080\/00913367.2012.749087","volume":"42","author":"C Chang","year":"2013","unstructured":"Chang, C. (2013). Imagery fluency and narrative advertising effects. Journal of Advertising, 42(1), 54\u201368.","journal-title":"Journal of Advertising"},{"issue":"1","key":"9250_CR17","doi-asserted-by":"crossref","first-page":"85","DOI":"10.1108\/IntR-11-2013-0236","volume":"25","author":"HS Chiang","year":"2015","unstructured":"Chiang, H. S., & Hsiao, K. L. (2015). YouTube stickiness: the needs, personal, and environmental perspective. Internet Research, 25(1), 85\u2013106.","journal-title":"Internet Research"},{"issue":"4","key":"9250_CR18","doi-asserted-by":"crossref","first-page":"414","DOI":"10.1108\/IntR-04-2012-0077","volume":"23","author":"RK Ching","year":"2013","unstructured":"Ching, R. K., Tong, P., Chen, J. S., & Chen, H. Y. (2013). Narrative online advertising: Identification and its effects on attitude toward a product. Internet Research, 23(4), 414\u2013438.","journal-title":"Internet Research"},{"issue":"3","key":"9250_CR19","doi-asserted-by":"crossref","first-page":"261","DOI":"10.1089\/cpb.2006.9.261","volume":"9","author":"CH Cho","year":"2006","unstructured":"Cho, C. H., Kang, J., & Cheon, H. J. (2006). Online shopping hesitation. CyberPsychology and Behavior, 9(3), 261\u2013274.","journal-title":"CyberPsychology and Behavior"},{"key":"9250_CR20","volume-title":"Applied multiple regression\/correlation analysis for the behavioral sciences","author":"J Cohen","year":"1983","unstructured":"Cohen, J., & Cohen, P. (1983). Applied multiple regression\/correlation analysis for the behavioral sciences. Hillsdale, NJ: Erlbaum Associates."},{"key":"9250_CR21","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1086\/504121","volume":"36","author":"JB Cohen","year":"2006","unstructured":"Cohen, J. B., & Reed, A. (2006). A multiple pathway anchoring and adjustment (MPAA): Model of attitude generation and recruitment. Journal of Consumer Research, 36, 1\u201315.","journal-title":"Journal of Consumer Research"},{"key":"9250_CR22","unstructured":"ComScore. ComScore releases February 2015 US online video rankings. Retrieved March 20, 2015, from http:\/\/www.comscore.com\/Insights\/Market-Rankings\/comScore-Releases-February-2015-U.S.-Desktop-Online-Video-Rankings ."},{"issue":"3","key":"9250_CR23","doi-asserted-by":"crossref","first-page":"65","DOI":"10.1080\/00913367.2001.10673646","volume":"30","author":"JR Coyle","year":"2001","unstructured":"Coyle, J. R., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of Advertising, 30(3), 65\u201377.","journal-title":"Journal of Advertising"},{"key":"9250_CR24","volume-title":"Essentials of psychological testing","author":"LJ Cronbach","year":"1970","unstructured":"Cronbach, L. J. (1970). Essentials of psychological testing. New York: Harper and Row."},{"key":"9250_CR25","volume-title":"The Psychology of Attitudes","author":"AH Eagly","year":"1993","unstructured":"Eagly, A. H., & Chaiken, S. (1993). The Psychology of Attitudes. Belmont, CA: Wadsworth Cengage Learning."},{"issue":"2","key":"9250_CR26","doi-asserted-by":"crossref","first-page":"37","DOI":"10.1080\/00913367.2004.10639163","volume":"33","author":"JE Escalas","year":"2004","unstructured":"Escalas, J. E. (2004). Imagine yourself in the product. Journal of Advertising, 33(2), 37\u201348.","journal-title":"Journal of Advertising"},{"key":"9250_CR27","unstructured":"EMarketer. Digital Video for the Full Advertising Funnel: Touchpoints for Every Objective. Retrieved Marth 15, 2014, from http:\/\/www.emarketer.com ."},{"issue":"3","key":"9250_CR28","doi-asserted-by":"crossref","first-page":"115","DOI":"10.1016\/j.intmar.2011.10.002","volume":"26","author":"B Ertimur","year":"2012","unstructured":"Ertimur, B., & Gilly, M. C. (2012). So whaddya think? Consumers create ads and other consumers critique them. Journal of Interactive Marketing, 26(3), 115\u2013130.","journal-title":"Journal of Interactive Marketing"},{"key":"9250_CR29","volume-title":"Discovering statistics using SPSS","author":"A Field","year":"2009","unstructured":"Field, A. (2009). Discovering statistics using SPSS. CA, SAGE: Thousand Oaks."},{"issue":"3","key":"9250_CR30","doi-asserted-by":"crossref","first-page":"269","DOI":"10.1023\/A:1020313710388","volume":"13","author":"GJ Fitzsimons","year":"2002","unstructured":"Fitzsimons, G. J., Hutchinson, J. W., Williams, P., Alba, J. W., Chartrand, T. L., Huber, J., et al. (2002). Non-conscious influences on consumer choice. Marketing Letters, 13(3), 269\u2013279.","journal-title":"Marketing Letters"},{"issue":"6","key":"9250_CR31","doi-asserted-by":"crossref","first-page":"668","DOI":"10.1057\/ejis.2010.42","volume":"19","author":"C Flavi\u00e1n","year":"2010","unstructured":"Flavi\u00e1n, C., Gurrea, R., & Or\u00fas, C. (2010). Effects of visual and textual information in online product presentations: Looking for the best combination in website design. European Journal of Information Systems, 19(6), 668\u2013686.","journal-title":"European Journal of Information Systems"},{"issue":"3","key":"9250_CR32","doi-asserted-by":"crossref","first-page":"387","DOI":"10.1016\/S0148-2963(03)00106-1","volume":"58","author":"DR Fortin","year":"2005","unstructured":"Fortin, D. R., & Dholakia, R. R. (2005). Interactivity and vividness effects on social presence and involvement with a web-based advertisement. Journal of Business Research, 58(3), 387\u2013396.","journal-title":"Journal of Business Research"},{"issue":"1","key":"9250_CR33","doi-asserted-by":"crossref","first-page":"32","DOI":"10.1037\/0022-3514.65.1.32","volume":"65","author":"KP Frey","year":"1993","unstructured":"Frey, K. P., & Eagly, A. H. (1993). Vividness can undermine the persuasiveness of messages. Journal of Personality and Social Psychology, 65(1), 32\u201344.","journal-title":"Journal of Personality and Social Psychology"},{"issue":"1","key":"9250_CR34","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1086\/209380","volume":"21","author":"M Friestad","year":"1994","unstructured":"Friestad, M., & Wright, P. (1994). The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research, 21(1), 1\u201331.","journal-title":"Journal of Consumer Research"},{"issue":"4","key":"9250_CR35","doi-asserted-by":"crossref","first-page":"135","DOI":"10.1080\/10864415.2001.11044219","volume":"5","author":"DA Griffith","year":"2001","unstructured":"Griffith, D. A., Krampf, R. F., & Palmer, J. W. (2001). The role of interface in electronic commerce: Consumer involvement with print versus on-line catalogs. International Journal of Electronic Commerce, 5(4), 135\u2013153.","journal-title":"International Journal of Electronic Commerce"},{"issue":"9\u201310","key":"9250_CR36","doi-asserted-by":"crossref","first-page":"1041","DOI":"10.1016\/j.jbusres.2009.01.015","volume":"63","author":"P Gupta","year":"2010","unstructured":"Gupta, P., & Harris, J. (2010). How e-wom recommendations influence product consideration and quality of choice: A motivation to process information perspective. Journal of Business Research, 63(9\u201310), 1041\u20131049.","journal-title":"Journal of Business Research"},{"issue":"1","key":"9250_CR37","doi-asserted-by":"crossref","first-page":"8","DOI":"10.1108\/14684521311311603","volume":"37","author":"R Gurrea","year":"2013","unstructured":"Gurrea, R., Or\u00fas, C., & Flavi\u00e1n, C. (2013). The role of symbols signalling the product status on online users\u2019 information processing. Online Information Review, 37(1), 8\u201327.","journal-title":"Online Information Review"},{"key":"9250_CR38","volume-title":"Multivariate Data Analysis","author":"JFJR Hair","year":"1999","unstructured":"Hair, J. F. J. R., Anderson, R. E., Tatham, R. L., & Black, W. C. (1999). Multivariate Data Analysis. Englewood Cliffs, NJ: Prentice Hall."},{"key":"9250_CR39","first-page":"419","volume-title":"Handbook of consumer psychology","author":"CP Haugtvedt","year":"2008","unstructured":"Haugtvedt, C. P., & Kasmer, J. A. (2008). Attitude change and persuasion. In C. P. Haugtvedt, P. M. Herr, & F. R. Kardes (Eds.), Handbook of consumer psychology (pp. 419\u2013436). New York, NY: Taylor & Francis Group."},{"key":"9250_CR40","volume-title":"An introduction to mediation, moderation, and conditional process analysis: a regression-based approach","author":"AF Hayes","year":"2013","unstructured":"Hayes, A. F. (2013). An introduction to mediation, moderation, and conditional process analysis: a regression-based approach. New York: Guilford Press."},{"issue":"4","key":"9250_CR41","doi-asserted-by":"crossref","first-page":"1467","DOI":"10.1016\/j.ipm.2007.10.001","volume":"44","author":"B Hilligoss","year":"2008","unstructured":"Hilligoss, B., & Rieh, S. Y. (2008). Developing a unifying framework of credibility assessment: Construct, heuristics, and interaction in context. Information Processing and Management, 44(4), 1467\u20131484.","journal-title":"Information Processing and Management"},{"issue":"2","key":"9250_CR42","doi-asserted-by":"crossref","first-page":"201","DOI":"10.1007\/s10660-012-9091-y","volume":"12","author":"JK Hsieh","year":"2012","unstructured":"Hsieh, J. K., Hsieh, Y. C., & Tang, Y. C. (2012). Exploring the disseminating behaviors of eWOM marketing: persuasion in online video. Electronic Commerce Research, 12(2), 201\u2013224.","journal-title":"Electronic Commerce Research"},{"key":"9250_CR43","first-page":"43","volume":"3","author":"JJ La Igartua","year":"1998","unstructured":"Igartua, J. J. La. (1998). t\u00e9cnica del listado de pensamientos como m\u00e9todo de investigaci\u00f3n en comunicaci\u00f3n publicitaria. Comunicaci\u00f3n and Cultura, 3, 43\u201362.","journal-title":"Comunicaci\u00f3n and Cultura"},{"issue":"3","key":"9250_CR44","doi-asserted-by":"crossref","first-page":"475","DOI":"10.2307\/25148804","volume":"31","author":"Z Jiang","year":"2007","unstructured":"Jiang, Z., & Benbasat, I. (2007). The effects of presentation formats and task complexity on online consumers\u2019 product understanding. MIS Quarterly, 31(3), 475\u2013500.","journal-title":"MIS Quarterly"},{"issue":"4","key":"9250_CR45","doi-asserted-by":"crossref","first-page":"454","DOI":"10.1287\/isre.1070.0124","volume":"18","author":"Z Jiang","year":"2007","unstructured":"Jiang, Z., & Benbasat, I. (2007). Investigating the influence of the functional mechanisms of online product presentations. Information Systems Research, 18(4), 454\u2013470.","journal-title":"Information Systems Research"},{"key":"9250_CR46","doi-asserted-by":"crossref","first-page":"295","DOI":"10.1086\/209511","volume":"24","author":"PA Keller","year":"1997","unstructured":"Keller, P. A., & Block, L. G. (1997). Vividness effects: A resource-matching perspective. Journal of Consumer Research, 24, 295\u2013304.","journal-title":"Journal of Consumer Research"},{"issue":"3","key":"9250_CR47","doi-asserted-by":"crossref","first-page":"325","DOI":"10.2307\/3152031","volume":"35","author":"DS Kempf","year":"1998","unstructured":"Kempf, D. S., & Smith, R. E. (1998). Consumer processing of product trial and the influence of prior advertising: A structural modeling approach. Journal of Marketing Research, 35(3), 325\u2013338.","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"9250_CR48","doi-asserted-by":"crossref","first-page":"11","DOI":"10.2753\/JEC1086-4415190101","volume":"19","author":"DJ Kim","year":"2014","unstructured":"Kim, D. J. (2014). A study of the multilevel and dynamic nature of trust in e-commerce from a cross-stage perspective. International Journal of Electronic Commerce, 19(1), 11\u201364.","journal-title":"International Journal of Electronic Commerce"},{"issue":"1","key":"9250_CR49","doi-asserted-by":"crossref","first-page":"216","DOI":"10.1016\/S0160-7383(02)00062-2","volume":"30","author":"H Kim","year":"2003","unstructured":"Kim, H., & Richardson, S. L. (2003). Motion picture impacts on destination images. Annals of tourism research, 30(1), 216\u2013237.","journal-title":"Annals of tourism research"},{"issue":"1","key":"9250_CR50","doi-asserted-by":"crossref","first-page":"54","DOI":"10.2307\/3151792","volume":"21","author":"J Kisielius","year":"1984","unstructured":"Kisielius, J., & Sternthal, B. (1984). Detecting and explaining vividness effects in attitudinal judgments. Journal of Marketing Research, 21(1), 54\u201364.","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"9250_CR51","doi-asserted-by":"crossref","first-page":"41","DOI":"10.1002\/dir.10046","volume":"17","author":"LR Klein","year":"2003","unstructured":"Klein, L. R. (2003). Creating virtual product experiences: The role of telepresence. Journal of Interactive Marketing, 17(1), 41\u201355.","journal-title":"Journal of Interactive Marketing"},{"issue":"3","key":"9250_CR52","doi-asserted-by":"crossref","first-page":"468","DOI":"10.1109\/TEM.2009.2023454","volume":"56","author":"YL Lai","year":"2009","unstructured":"Lai, Y. L., Kuan, K. K. Y., Hui, K. L., & Liu, N. (2009). The effects of moving animation on recall, hedonic and utilitarian perceptions, and attitude. IEEE Transactions on Engineering Management, 56(3), 468\u2013477.","journal-title":"IEEE Transactions on Engineering Management"},{"issue":"4","key":"9250_CR53","doi-asserted-by":"crossref","first-page":"349","DOI":"10.1207\/s15327663jcp1404_3","volume":"14","author":"AY Lee","year":"2004","unstructured":"Lee, A. Y. (2004). The prevalence of metacognitive routes to judgments. Journal of Consumer Psychology, 14(4), 349\u2013355.","journal-title":"Journal of Consumer Psychology"},{"issue":"4","key":"9250_CR54","doi-asserted-by":"crossref","first-page":"117","DOI":"10.2753\/JEC1086-4415180405","volume":"18","author":"EJ Lee","year":"2014","unstructured":"Lee, E. J., & Park, J. (2014). Enhancing virtual presence in e-tail: Dynamics of cue multiplicity. International Journal of Electronic Commerce, 18(4), 117\u2013146.","journal-title":"International Journal of Electronic Commerce"},{"issue":"6","key":"9250_CR55","doi-asserted-by":"crossref","first-page":"2134","DOI":"10.1016\/j.chb.2012.06.018","volume":"28","author":"KY Lee","year":"2012","unstructured":"Lee, K. Y. (2012). Consumer processing of virtual experience in e-commerce: A test of an integrated framework. Computers in Human Behavior, 28(6), 2134\u20132142.","journal-title":"Computers in Human Behavior"},{"issue":"3","key":"9250_CR56","doi-asserted-by":"crossref","first-page":"43","DOI":"10.1080\/00913367.2002.10673675","volume":"31","author":"H Li","year":"2002","unstructured":"Li, H., Daugherty, T., & Biocca, F. (2002). Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence. Journal of Advertising, 31(3), 43\u201357.","journal-title":"Journal of Advertising"},{"issue":"4","key":"9250_CR57","doi-asserted-by":"crossref","first-page":"395","DOI":"10.1207\/S15327663JCP1304_07","volume":"13","author":"H Li","year":"2003","unstructured":"Li, H., Daugherty, T., & Biocca, F. (2003). The role of virtual experience in consumer learning. Journal of Consumer Psychology, 13(4), 395\u2013407.","journal-title":"Journal of Consumer Psychology"},{"issue":"6","key":"9250_CR58","doi-asserted-by":"crossref","first-page":"449","DOI":"10.1016\/j.elerap.2013.07.001","volume":"12","author":"T Li","year":"2013","unstructured":"Li, T., & Meshkova, Z. (2013). Examining the impact of rich media on consumer willingness to pay in online stores. Electronic Commerce Research and Applications, 12(6), 449\u2013461.","journal-title":"Electronic Commerce Research and Applications"},{"issue":"1","key":"9250_CR59","doi-asserted-by":"crossref","first-page":"75","DOI":"10.1007\/s10660-010-9066-9","volume":"11","author":"S Lian","year":"2011","unstructured":"Lian, S. (2011). Innovative Internet video consuming based on media analysis techniques. Electronic Commerce Research, 11(1), 75\u201389.","journal-title":"Electronic Commerce Research"},{"key":"9250_CR60","doi-asserted-by":"crossref","first-page":"453","DOI":"10.1146\/annurev.psych.57.102904.190136","volume":"57","author":"B Loken","year":"2006","unstructured":"Loken, B. (2006). Consumer Psychology: Categorization, inferences, affect, and persuasion. Annual Review of Psychology, 57, 453\u2013485.","journal-title":"Annual Review of Psychology"},{"issue":"4","key":"9250_CR61","doi-asserted-by":"crossref","first-page":"473","DOI":"10.1086\/209082","volume":"13","author":"DJ MacInnis","year":"1987","unstructured":"MacInnis, D. J., & Price, L. L. (1987). The role of imagery in information processing: Review and extensions. Journal of Consumer Research, 13(4), 473\u2013491.","journal-title":"Journal of Consumer Research"},{"issue":"2","key":"9250_CR62","doi-asserted-by":"crossref","first-page":"230","DOI":"10.1086\/376804","volume":"30","author":"G Menon","year":"2003","unstructured":"Menon, G., & Raghubir, P. (2003). Ease-of-retrieval as an automatic input in judgments: a mere-accessibility framework? Journal of Consumer Research, 30(2), 230\u2013243.","journal-title":"Journal of Consumer Research"},{"issue":"5","key":"9250_CR63","doi-asserted-by":"crossref","first-page":"543","DOI":"10.1016\/S0378-7206(03)00089-2","volume":"41","author":"S Muylle","year":"2004","unstructured":"Muylle, S., Moenaert, R., & Despontin, M. (2004). The conceptualization and empirical validation of web site user satisfaction. Information and Management, 41(5), 543\u2013560.","journal-title":"Information and Management"},{"issue":"3","key":"9250_CR64","doi-asserted-by":"crossref","first-page":"295","DOI":"10.1016\/j.jcps.2010.06.016","volume":"20","author":"JH Nielsen","year":"2010","unstructured":"Nielsen, J. H., & Escalas, J. E. (2010). Easier is not always better: The moderating role of processing type on preference fluency. Journal of Consumer Psychology, 20(3), 295\u2013305.","journal-title":"Journal of Consumer Psychology"},{"key":"9250_CR65","volume-title":"Human inference: Strategies and shortcomings of social judgment","author":"RE Nisbett","year":"1980","unstructured":"Nisbett, R. E., & Ross, L. (1980). Human inference: Strategies and shortcomings of social judgment. Eanglewood Cliffs, NJ: Prentice Hall Inc."},{"issue":"3","key":"9250_CR66","doi-asserted-by":"crossref","first-page":"502","DOI":"10.1086\/425085","volume":"31","author":"SM Nowlis","year":"2004","unstructured":"Nowlis, S. M., Mandel, N., & McCabe, D. B. (2004). The effect of a delay between choice and consumption on consumption enjoyment. Journal of Consumer Research, 31(3), 502\u2013510.","journal-title":"Journal of Consumer Research"},{"key":"9250_CR67","volume-title":"Psychometric Theory","author":"JC Nunnally","year":"1978","unstructured":"Nunnally, J. C. (1978). Psychometric Theory (2nd ed.). New York: McGraw-Hill.","edition":"2"},{"key":"9250_CR68","unstructured":"Nurosis, M.J. (1993) SPSS for Windows Base System Users Guide.\u00a0Release 6.0. Englewood Cliffs, NJ."},{"issue":"3","key":"9250_CR69","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1080\/00913367.1990.10673191","volume":"19","author":"R Ohanian","year":"1990","unstructured":"Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers\u2019 expertise, trustworthiness, and attractiveness. Journal of Advertising, 19(3), 39\u201352.","journal-title":"Journal of Advertising"},{"key":"9250_CR70","doi-asserted-by":"crossref","first-page":"272","DOI":"10.1016\/j.chb.2015.04.033","volume":"51","author":"S Overmars","year":"2015","unstructured":"Overmars, S., & Poels, K. (2015). Online product experiences: The effect of simulating stroking gestures on product understanding and the critical role of user control. Computers in Human Behavior, 51, 272\u2013284.","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"9250_CR71","doi-asserted-by":"crossref","first-page":"41","DOI":"10.2753\/JEC1086-4415160203","volume":"16","author":"M Pagani","year":"2011","unstructured":"Pagani, M., & Mirabello, A. (2011). The influence of personal and social-interactive engagement in social TV web sites. International Journal of Electronic Commerce, 16(2), 41\u201368.","journal-title":"International Journal of Electronic Commerce"},{"issue":"1","key":"9250_CR72","doi-asserted-by":"crossref","first-page":"62","DOI":"10.1080\/15252019.2000.10722044","volume":"1","author":"PA Pavlou","year":"2000","unstructured":"Pavlou, P. A., & Stewart, D. W. (2000). Measuring the effects and effectiveness of interactive advertising: a research agenda. Journal of Interactive Advertising, 1(1), 62\u201378.","journal-title":"Journal of Interactive Advertising"},{"issue":"2","key":"9250_CR73","doi-asserted-by":"crossref","first-page":"189","DOI":"10.1016\/j.jcps.2012.09.001","volume":"23","author":"J Peck","year":"2013","unstructured":"Peck, J., Barger, V. A., & Webb, A. (2013). In search of a surrogate for touch: The effect of haptic imagery on perceived ownership. Journal of Consumer Psychology, 23(2), 189\u2013196.","journal-title":"Journal of Consumer Psychology"},{"issue":"2","key":"9250_CR74","doi-asserted-by":"crossref","first-page":"178","DOI":"10.1086\/209503","volume":"24","author":"LA Peracchio","year":"1997","unstructured":"Peracchio, L. A., & Meyers-Levy, J. (1997). Evaluating persuasion-enhancing techniques from a resource-matching perspective. Journal of Consumer Research, 24(2), 178\u2013191.","journal-title":"Journal of Consumer Research"},{"issue":"3","key":"9250_CR75","doi-asserted-by":"crossref","first-page":"442","DOI":"10.1086\/497556","volume":"32","author":"PK Petrova","year":"2005","unstructured":"Petrova, P. K., & Cialdini, R. (2005). Fluency of consumption imagery and the backfire effects of imagery appeals. Journal of Consumer Research, 32(3), 442\u2013452.","journal-title":"Journal of Consumer Research"},{"key":"9250_CR76","first-page":"505","volume-title":"Handbook of consumer psychology","author":"PK Petrova","year":"2008","unstructured":"Petrova, P. K., & Cialdini, R. (2008). Evoking the imagination as a strategy of influence. In C. P. Haugtvedt, P. M. Herr, & F. R. Kardes (Eds.), Handbook of consumer psychology (pp. 505\u2013523). New York, NY: Taylor & Francis Group."},{"key":"9250_CR77","doi-asserted-by":"crossref","first-page":"123","DOI":"10.1016\/S0065-2601(08)60214-2","volume":"19","author":"RE Petty","year":"1986","unstructured":"Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology, 19, 123\u2013205.","journal-title":"Advances in Experimental Social Psychology"},{"issue":"5","key":"9250_CR78","doi-asserted-by":"crossref","first-page":"722","DOI":"10.1037\/0022-3514.82.5.722","volume":"82","author":"RE Petty","year":"2002","unstructured":"Petty, R. E., Bri\u00f1ol, P., & Tormala, Z. L. (2002). Thought confidence as a determinant of persuasion: The self-validation hypothesis. Journal of Personality and Social Psychology, 82(5), 722\u2013741.","journal-title":"Journal of Personality and Social Psychology"},{"issue":"1\/2","key":"9250_CR79","doi-asserted-by":"crossref","first-page":"82","DOI":"10.1108\/EJM-05-2012-0288","volume":"49","author":"KG Pillai","year":"2015","unstructured":"Pillai, K. G., Brusco, M., Goldsmith, R., & Hofacker, C. (2015). Consumer knowledge discrimination. European Journal of Marketing, 49(1\/2), 82\u2013100.","journal-title":"European Journal of Marketing"},{"key":"9250_CR80","unstructured":"Preacher, K.J. (2002). Calculation for the Test of the Difference Between Two Independent Correlation Coefficients [Computer software]. Retrieved May 18, 2014, from http:\/\/quantpsy.org ."},{"issue":"4","key":"9250_CR81","doi-asserted-by":"crossref","first-page":"717","DOI":"10.3758\/BF03206553","volume":"36","author":"KJ Preacher","year":"2004","unstructured":"Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, and Computers, 36(4), 717\u2013731.","journal-title":"Behavior Research Methods, Instruments, and Computers"},{"issue":"4","key":"9250_CR82","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1002\/dir.10064","volume":"17","author":"A Raney","year":"2003","unstructured":"Raney, A., Arpan, L., Pashupati, K., & Brill, D. (2003). At the movies, on the web: An investigation of the effects of entertaining and interactive web content on site and brand evaluations. Journal of Interactive Marketing, 17(4), 38\u201353.","journal-title":"Journal of Interactive Marketing"},{"key":"9250_CR83","first-page":"307","volume-title":"Annual Review of Information Science and Technology","author":"SY Rieh","year":"2007","unstructured":"Rieh, S. Y., & Danielson, D. R. (2007). Credibility: A multidisciplinary framework. In B. Cronin (Ed.), Annual Review of Information Science and Technology (pp. 307\u2013364). Medford, NJ: Information Today."},{"issue":"3","key":"9250_CR84","doi-asserted-by":"crossref","first-page":"299","DOI":"10.1089\/cpb.2008.0188","volume":"12","author":"R SanJos\u00e9-Cabezudo","year":"2009","unstructured":"SanJos\u00e9-Cabezudo, R., Guti\u00e9rrez-Arranz, A. M., & Guti\u00e9rrez-Cilla, N. J. (2009). The combined influence of central and peripheral routes in the online persuasion process. CyberPsychology and Behavior, 12(3), 299\u2013308.","journal-title":"CyberPsychology and Behavior"},{"issue":"1","key":"9250_CR85","doi-asserted-by":"crossref","first-page":"53","DOI":"10.1016\/j.intmar.2011.08.001","volume":"26","author":"D Scarpi","year":"2012","unstructured":"Scarpi, D. (2012). Work and fun on the internet: The effects of utilitarianism and hedonism online. Journal of Interactive Marketing, 26(1), 53\u201367.","journal-title":"Journal of Interactive Marketing"},{"issue":"2","key":"9250_CR86","doi-asserted-by":"crossref","first-page":"184","DOI":"10.1086\/376807","volume":"30","author":"AE Schlosser","year":"2003","unstructured":"Schlosser, A. E. (2003). Experiencing products in the virtual world: The role of goal and imagery in influencing attitudes versus purchase intentions. Journal of Consumer Research, 30(2), 184\u2013198.","journal-title":"Journal of Consumer Research"},{"issue":"2","key":"9250_CR87","doi-asserted-by":"crossref","first-page":"87","DOI":"10.1207\/s15327957pspr0202_2","volume":"2","author":"N Schwarz","year":"1998","unstructured":"Schwarz, N. (1998). Accessible content and accessibility experiences: The interplay of declarative and experiential information in judgment. Journal of Personality and Social Psychology Review, 2(2), 87\u201399.","journal-title":"Journal of Personality and Social Psychology Review"},{"issue":"4","key":"9250_CR88","doi-asserted-by":"crossref","first-page":"332","DOI":"10.1207\/s15327663jcp1404_2","volume":"14","author":"N Schwarz","year":"2004","unstructured":"Schwarz, N. (2004). Metacognitive experiences in consumer judgment and decision making. Journal of Consumer Psychology, 14(4), 332\u2013348.","journal-title":"Journal of Consumer Psychology"},{"issue":"2","key":"9250_CR89","doi-asserted-by":"crossref","first-page":"195","DOI":"10.1037\/0022-3514.61.2.195","volume":"61","author":"N Schwarz","year":"1991","unstructured":"Schwarz, N., Bless, H., Strack, F., Klumpp, G., Rittenauer-Schatka, H., & Simons, A. (1991). Ease of retrieval as information: Another look at the availability heuristic. Journal of Personality and Social Psychology, 61(2), 195\u2013202.","journal-title":"Journal of Personality and Social Psychology"},{"issue":"2","key":"9250_CR90","doi-asserted-by":"crossref","first-page":"159","DOI":"10.1016\/j.jretai.2004.04.001","volume":"80","author":"S Senecal","year":"2004","unstructured":"Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers\u2019 online choices. Journal of Retailing, 80(2), 159\u2013169.","journal-title":"Journal of Retailing"},{"issue":"2","key":"9250_CR91","doi-asserted-by":"crossref","first-page":"202","DOI":"10.1086\/314320","volume":"27","author":"B Shiv","year":"2000","unstructured":"Shiv, B., & Huber, J. (2000). The impact of anticipating satisfaction on consumer choice. Journal of Consumer Research, 27(2), 202\u2013216.","journal-title":"Journal of Consumer Research"},{"issue":"2","key":"9250_CR92","doi-asserted-by":"crossref","first-page":"71","DOI":"10.1016\/j.intmar.2012.01.002","volume":"26","author":"AN Smith","year":"2012","unstructured":"Smith, A. N., Fischer, E., & Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26(2), 71\u201382.","journal-title":"Journal of Interactive Marketing"},{"issue":"3","key":"9250_CR93","doi-asserted-by":"crossref","first-page":"288","DOI":"10.1016\/j.elerap.2010.09.003","volume":"10","author":"P Song","year":"2011","unstructured":"Song, P., Xu, H., Techatassanasoontorn, A., & Zhang, C. (2011). The influence of product integration on online advertising effectiveness. Electronic Commerce Research and Applications, 10(3), 288\u2013303.","journal-title":"Electronic Commerce Research and Applications"},{"issue":"4","key":"9250_CR94","doi-asserted-by":"crossref","first-page":"73","DOI":"10.1111\/j.1460-2466.1992.tb00812.x","volume":"42","author":"J Steuer","year":"1992","unstructured":"Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of Communication, 42(4), 73\u201393.","journal-title":"Journal of Communication"},{"issue":"4","key":"9250_CR95","doi-asserted-by":"crossref","first-page":"376","DOI":"10.1177\/009207002236912","volume":"30","author":"DW Stewart","year":"2002","unstructured":"Stewart, D. W., & Pavlou, P. A. (2002). From consumer response to active consumer: Measuring the effectiveness of interactive media. Journal of the Academy of Marketing Science, 30(4), 376\u2013396.","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"9250_CR96","doi-asserted-by":"crossref","first-page":"1700","DOI":"10.1177\/014616702237651","volume":"28","author":"ZL Tormala","year":"2002","unstructured":"Tormala, Z. L., Petty, R. E., & Bri\u00f1ol, P. (2002). Ease of retrieval effects in persuasion: A self-validation analysis. Personality and Social Psychological Bulletin, 28(2), 1700\u20131712.","journal-title":"Personality and Social Psychological Bulletin"},{"issue":"5","key":"9250_CR97","doi-asserted-by":"crossref","first-page":"807","DOI":"10.1086\/655855","volume":"37","author":"CI Tsai","year":"2011","unstructured":"Tsai, C. I., & McGill, A. L. (2011). No pain, no gain? How fluency and construal level affect consumer confidence. Journal of Consumer Research, 37(5), 807\u2013821.","journal-title":"Journal of Consumer Research"},{"issue":"3","key":"9250_CR98","doi-asserted-by":"crossref","first-page":"310","DOI":"10.1509\/jmkr.40.3.310.19238","volume":"40","author":"KE Voss","year":"2003","unstructured":"Voss, K. E., Spangenberg, E. R., & Grohman, B. (2003). Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research, 40(3), 310\u2013320.","journal-title":"Journal of Marketing Research"},{"key":"9250_CR99","doi-asserted-by":"crossref","unstructured":"Walia, N., Srite, M., and Huddleston, W. Eyeing the web interface: the influence of price, product, and personal involvement.\u00a0Electronic Commerce Research, in press.","DOI":"10.1007\/s10660-015-9200-9"},{"issue":"4","key":"9250_CR100","doi-asserted-by":"crossref","first-page":"393","DOI":"10.1016\/j.jretai.2007.03.009","volume":"83","author":"D Weathers","year":"2007","unstructured":"Weathers, D., Sharma, S., & Wood, S. L. (2007). Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods. Journal of Retailing, 83(4), 393\u2013401.","journal-title":"Journal of Retailing"},{"issue":"2","key":"9250_CR101","doi-asserted-by":"crossref","first-page":"108","DOI":"10.1016\/j.intmar.2009.02.004","volume":"23","author":"RS Winer","year":"2009","unstructured":"Winer, R. S. (2009). New communications approaches in marketing: Issues and research directions. Journal of Interactive Marketing, 23(2), 108\u2013117.","journal-title":"Journal of Interactive Marketing"},{"issue":"1","key":"9250_CR102","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1207\/S15327663JCP1201_01","volume":"12","author":"SL Wood","year":"2002","unstructured":"Wood, S. L., & Swait, J. (2002). Psychological indicators of innovation adoption: Cross-classification based on need for cognition and need for change. Journal of Consumer Psychology, 12(1), 1\u201313.","journal-title":"Journal of Consumer Psychology"},{"issue":"1","key":"9250_CR103","doi-asserted-by":"crossref","first-page":"169","DOI":"10.2307\/23043494","volume":"35","author":"B Xiao","year":"2011","unstructured":"Xiao, B., & Benbasat, I. (2011). Product-related deception in e-commerce: A theoretical perspective. MIS Quarterly, 35(1), 169\u2013195.","journal-title":"MIS Quarterly"},{"key":"9250_CR104","doi-asserted-by":"crossref","first-page":"85","DOI":"10.1016\/j.dss.2015.03.001","volume":"73","author":"P Xu","year":"2015","unstructured":"Xu, P., Chen, L., & Santhanam, R. (2015). Will video be the next generation of e-commerce product reviews? Presentation format and the role of product type. Decision Support Systems, 73, 85\u201396.","journal-title":"Decision Support Systems"},{"issue":"2","key":"9250_CR105","doi-asserted-by":"crossref","first-page":"209","DOI":"10.1016\/j.evalprogplan.2005.01.004","volume":"28","author":"I Yanovitzky","year":"2005","unstructured":"Yanovitzky, I., Zanutto, E., & Hornik, R. (2005). Estimating causal effects of public health education campaigns using propensity score methodology. Evaluation and program planning, 28(2), 209\u2013220.","journal-title":"Evaluation and program planning"},{"key":"9250_CR106","doi-asserted-by":"crossref","first-page":"78","DOI":"10.1016\/j.dss.2014.08.005","volume":"67","author":"KZ Zhang","year":"2014","unstructured":"Zhang, K. Z., Zhao, S. J., Cheung, C. M., & Lee, M. K. (2014). Examining the influence of online reviews on consumers\u2019 decision-making: A heuristic\u2013systematic model. Decision Support Systems, 67, 78\u201389.","journal-title":"Decision Support Systems"}],"container-title":["Electronic Commerce Research"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/link.springer.com\/article\/10.1007\/s10660-016-9250-7\/fulltext.html","content-type":"text\/html","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/s10660-016-9250-7.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/link.springer.com\/content\/pdf\/10.1007\/s10660-016-9250-7.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2020,5,17]],"date-time":"2020-05-17T12:13:01Z","timestamp":1589717581000},"score":1,"resource":{"primary":{"URL":"http:\/\/link.springer.com\/10.1007\/s10660-016-9250-7"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016,12,23]]},"references-count":106,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2017,12]]}},"alternative-id":["9250"],"URL":"https:\/\/doi.org\/10.1007\/s10660-016-9250-7","relation":{},"ISSN":["1389-5753","1572-9362"],"issn-type":[{"value":"1389-5753","type":"print"},{"value":"1572-9362","type":"electronic"}],"subject":[],"published":{"date-parts":[[2016,12,23]]}}}