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We adopt the cue utilization framework to examine the interplay between the extrinsic cues of online reviews\u2014content style (general versus specific), verified purchase (VP) badge (present versus absent), and valence (positive versus negative)\u2014in two product categories\u2014search product (tablet) and experiential product (trip package)\u2014using an experimental design. The findings of the frequentist and Bayesian analyses show that valence supersedes other attributes\u2019 impacts on purchase intention in both product categories. Variations in the content style of the reviews have minor influences on purchase intention. The presence of a VP badge on a review has a negligible influence on purchase intention across both product categories. Valence-content style and valence-VP badge interactions significantly affect purchase intention. Based on these findings, implications are discussed.<\/jats:p>","DOI":"10.1007\/s10660-022-09665-2","type":"journal-article","created":{"date-parts":[[2023,1,6]],"date-time":"2023-01-06T06:05:01Z","timestamp":1672985101000},"page":"2469-2497","update-policy":"https:\/\/doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":37,"title":["Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory"],"prefix":"10.1007","volume":"24","author":[{"given":"Shobhit","family":"Kakaria","sequence":"first","affiliation":[]},{"given":"Aline","family":"Simonetti","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6529-7605","authenticated-orcid":false,"given":"Enrique","family":"Bigne","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2023,1,6]]},"reference":[{"key":"9665_CR1","unstructured":"Chevalier, S. (2021). 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